Apple Employee Communications Kit

Apple at WorkEmployee Communications KitFebruary 2018

A great employee experienceis more than just a great device.When you give people the power to work the way they want, with thetools they love, they‘re inspired to do the best work of their lives. WithiPhone, iPad, and Mac, employees can be more productive, creative,and collaborative.Running an effective Apple at Work program means more than justsupporting Apple products on your network. It starts with focusing on agreat experience for your employees.This kit will help you launch an Apple at Work program within yourorganization, get employees up and running with their new devices, andprovide resources to help them succeed.Inside you’ll find customizable templates and marketing materials you canuse to communicate details about the program, help employees choosethe right products, and support them as they explore and grow.

OverviewAbout this guideThis kit is designed for your HR, IT or PR team that will beproviding information about your Apple at Work program toemployees within your company.IntroductionOverview. 3Program overviewGetting startedCreate awareness. 5Familiarize yourself with the different elements of the Appleat Work employee journey so that you can plan your internalcommunications appropriately. You’ll see that in addition toactual marketing templates, we’ve provided a host of ideas andsuggestions for HR, PR, and IT to roll out on their own.Enable adoption. 7Next get acquainted with the various templates provided.All the materials provided are for internal use only.Empower users. 11Design guidelinesDesign guidelines. 14Trademarks. 15Downloading assetsCo-branding. 16You can request access to the templates and high-resolutionimages to incorporate into your own materials by writing toemployeechoice@apple.com. Please include the name ofyour company and basic information about your employeechoice program.Apple Employee Communications Kit February 20183

Program overview123Create awarenessEnable adoptionEmpower usersAnnounce your organization’sApple at Work program and encourageemployees to learn more.Guide users through a personalized experiencefor selecting Apple products, managing deviceupgrades, and tracking order status.Help support employees as they use theirnew products by offering starter guides andongoing newsletters and tips.Web PortalEmailsEmailsFlyersWeb PortalWelcome DescriptionExplore moreoptions Web BannersExplore moreoptions Product ListsExplore moreoptions Product DetailsProduct NameSelectSelectWeb PageSelectDevice WorkspaceMy DevicesProduct NameOrder DetailsCheckout ProgressApple Employee Communications Kit February 20181234OrderReviewShipCompleteNewsletters

Introduction Program overview Design guidelines1Create awarenessWhen communicating your Apple at Work program make sure to provide the resources thatsupport a great experience from the start. The following assets are designed to help you sharethe features and benefits of the Apple at Work program.AnnounceInviteEducateSend emails, post web banners, and distributeflyers to introduce the program.Let users know they’re eligible, andencourage them to explore their options.Provide a web page where users can learn moreabout the program and understand its benefits.Employee EmailsFlyersEligibilityAnnouncement EmailWeb PageWeb BannersApple Employee Communications Kit February 20185

Introduction Program overview Design guidelinesAdditional waysto spread the wordCross-functional teams like HR, PR and ITcan help introduce and build buzz about yourApple at Work program.For current employeesFor new and prospective employeesOther ideasCreate fanfare at multiple touchpointsto introduce the program:Highlight what makes the Apple at Workprogram an attractive addition to the company: Include a link to the Program Overview pageon your corporate intranet. Employees’ ability to choose Apple productsto use at work. Have executive leaders endorse theApple at Work program and the impactof employee choice. Write fun, positive posts about the newoffering on employee social media platforms. The range of Apple products offered. Designate Apple at Work champions withineach department to educate employeesabout the program. How payment is covered or subsidized(if applicable). Hold in-person Apple at Work launch eventswith various departments to build excitement. Create an exciting video about the newprogram and what it includes. Advertise particular macOS or iOS featuresthat your team will be excited about.Apple Employee Communications Kit February 2018Promote the new program externally througha press release or other social media posts.6

Introduction Program overview Design guidelines2Enable adoptionEnsure employees have a smooth adoption process by giving them access to anApple at Work portal where they can select their products. There are 2 ways to do it:create your own custom portal or take advantage of the Apple Employee Portal.1. Creating a custom Apple at Work portalShow the optionsEnable selectionsDisplay workspacesDisplay all Apple products available, ideallyin a custom view for each employee.Guide employees to discoverdetailed product features.Allow employees to view all products in their deviceworkspace and make upgrades as needed.My DevicesProduct DetailsWeb PortalWelcome DescriptionProduct NameOrder DetailsProduct NameExplore moreoptions Explore moreoptions Product NameOrder DetailsAboutProduct NameExplore moreoptions Order DetailsProduct ListTechnicalSpecificationsDescriptionCheckout eteSelectApple Employee Communications Kit February 20187

Introduction Program overview Design guidelines1. Creating a customApple at Work portalApple will provide product imagery and content. To access portal resources,write to employeechoice@apple.com.Apple Employee Communications Kit February 20188

Introduction Program overview Design guidelines2. Take advantage of theApple Employee PortalDesigned to guide team members as they choose their Apple products,the Apple Employee Portal allows IT teams to easily manage employeeeligibility, product assortment, and upgrade cycles. Product imagery andspecifications are refreshed automatically. For more information aboutthis option, write to employeechoice@apple.com.Apple Employee Communications Kit February 20189

Introduction Program overview Design guidelinesOther tips for gettingemployees on-boardTo increase participation with your Apple at Work program,here are some ways you can encourage employeesthroughout their journey.Build a great experience right fromthe start Work with individual teams to betterunderstand needs and applicationcompatibility before offering the program. Set up an Apple at Work demo areaso employees can try different devicesbefore ordering. Send order confirmation and order updateemails, including contact info for help.Help ramp-up employees on productsEncourage upgrades over time Provide access to resources for gettingstarted, asking questions, and developinginitial skills. Remind employees what equipment theyhave and when they will be eligible foran upgrade. Find out how employees are enjoying theirApple products by issuing surveys andresponding to feedback. Consider allowing employees to contributeto the cost of upgraded equipment orearly upgrades. Host information sessions and tutorialsat your office with local Apple or channelpartner teams. Leverage upgrade incentives todrive participation with training orcompliance materials. Make it easy for users to fully adopt productswith a dedicated support section on yourproduct portal.Apple Employee Communications Kit February 201810

Introduction Program overview Design guidelines3Empower usersHelp users get the most out of their Apple products with resourcesto get them started and keep them going.Starter guidesTips and tricksUser surveysGet employees up andrunning quickly.Help users develop their skills witha regular newsletter.Survey your users to gather feedbackand improve your program.EmailsNewslettersSurveysApple Employee Communications Kit February 201811

Introduction Program overview Design guidelinesOngoing steps forempowering usersHere are some continuing ways you can supportemployees as they gain confidence, skills, andexpertise with their Apple products.Create a resource repositoryBuild a user communityOther ideas Promote Employee Starter Guides tohelp employees get the most out of theirnew products: Hold Apple at Work brown-bag sessionswhere users can share tips, tricks, new apps,and more. Let employees know about workshopsavailable at their local Apple store:https://www.apple.com/today/.- Employee Starter Guide for iOS- Employee Starter Guide for macOS Link to Apple Support resources that youremployees can use to develop additional skills:- Apple Support website- Apple Support app- Apple Support on Twitter Create dedicated channels on internal socialmedia platforms for providing information aboutApple products. Encourage employees to sharerecommendations for iOS and macOS appsthat have helped them within their team or role. Invite users to create quick-tip videos and postthem on your intranet.- Apple Support on YouTube Create a tips guide containing quick how-tosfor features relevant to your employees, andpost it on your intranet.Apple Employee Communications Kit February 201812

Design guidelinesAs you create your marketing materials express your brand identity in a way thatcomplements Apple product images and copy.Apple Employee Communications Kit February 2018

Introduction Program overview Design guidelinesDesign guidelines The product should be the hero of your communication andshould not be one of many messages or offers. Strive for simple, clean, and uncluttered communications. Never use the Apple logo. Use the Apple images as provided. Never place text or graphics over an Apple product image. Do not use graphics from other websites, including Apple’spublic websites. In certain cases, when working with an Apple marketingrepresentative, the creation of lifestyle photographyis acceptable.Apple Employee Communications Kit February 201814

Introduction Program overview Design guidelinesTrademarksProduct namesUsing the name Apple in textAll products that start with a lowercase i should always be written witha lowercase i and an uppercase P (or appropriate letter) followed bylowercase letters, even at the beginning of a sentence, paragraph, or title.For example, iPhone, iPad, iMac, and iTunes.Business and consumer-facing communications may refer to thecompany name as Apple. The legal company name, Apple Inc., isreserved for legal documents.Most Apple product names are trademarks. Never translate an Appletrademark. Always use trademarks in English even when they aresurrounded by text in a language other than English. Write Appletrademarks exactly as they appear in the Apple Trademark list ark/appletmlist.html.Always use Apple product names in singular form. Do not use plural form.Do not add possessive apostrophes. Never say Apple Watches or iPhone’s.Modifiers such as models, types, or devices can be plural or possessive.Using Apple at Work in textAlways write the program name as “Apple at Work”, observing the use ofupper- and lowercase characters.Apple Employee Communications Kit February 2018Trademark informationPlease review the Apple Trademark List at k/appletmlist.html whenever you createmarketing materials to ensure that you have the latest Apple trademarkinformation.For more information about using Apple trademarks, visitwww.apple.com/legal/intellectual-property/.If you have questions after you have reviewed the information providedon the Apple legal website at www.apple.com/legal, contact the AppleTrademark Department by email (appletm@apple.com). Allow up to oneweek to receive a reply.15