We Propel Luxury Brands As Digital Innovators.
we propel luxury brandsas digital innovators.we propel luxury brands as digital innovators
Content Marketing - The Future of SearchAdam Deflorianwe propel luxury brands as digital innovators
digitalinnovationazdsdesignwe propel luxury brands as digital innovators
!Customized Content Curation and PersonalizationPMS Integration for Guest InformationSocial Integration and RecognitionOur Luxury Client Roster - Very High ADRwe propel luxury brands as digital innovators
HUGEgrowthSocial and Content Marketing*Karen McGranewe propel luxury brands as digital innovators
The amount of digital contentconsumption and how quickly contentis dismissed as irrelevantwe propel luxury brands as digital innovators
Content is the future of SEOwe propel luxury brands as digital innovators
Co-Citewe propel luxury brands as digital innovators
Content Writingwe propel luxury brands as digital innovators
A-U-R-AAuthentic!Useful!Relevant!Actionablewe propel luxury brands as digital innovators
AUTHENTICTONE/VOICEEasily identifiable with brand!CONSISTENCYRegularity in format/schedule/delivery!!we propel luxury brands as digital innovators
CASE STUDY: Petit Ermitagewe propel luxury brands as digital innovators
USEFULUTILITYOffers a practical/interesting function for userContent sharing!AUDIENCE-SPECIFICStudy user demographics to optimize according tointerests, location, age, gender, etc.!we propel luxury brands as digital innovators
RELEVANTTRENDYPopular topics, current happenings, time of year#HASHTAGPosts with hashtags receive double theengagement of posts without hashtags(Bufferapp)!we propel luxury brands as digital innovators
CASE STUDY: Montage Hotels & Resortswe propel luxury brands as digital innovators
ACTIONABLEEMOTION-DRIVENGreat images and stories drive emotionEmotion inspires action (images result in 53%more likes and 104% more comments onFacebook )“Make me care and make me share”People remember 10% of what they hear, 20%of what they read, and 80% of what they see!we propel luxury brands as digital innovators
ACTIONABLEDISTRIBUTIONPeople world’s greatest distribution channelwe propel luxury brands as digital innovators
CASE STUDY: Montage Laguna Beachwe propel luxury brands as digital innovators
Curating Luxury Lifestyle Contentwe propel luxury brands as digital innovators
BrandLifestyleExperiencesPassions}!Human interestwe propel luxury brands as digital innovators
RecipesInterviewsStoriesLuxury Lifestyle!!}!Have meaningwe propel luxury brands as digital innovators
How?we propel luxury brands as digital innovators
Knowing your Audience!Studying demographics (analytics)!Luxury lifestylewe propel luxury brands as digital innovators
People product!Images tell a personable story!Stories drive emotionwe propel luxury brands as digital innovators
Trendsurfing!Media listening: listen/observe/gathercurrent online trends and insights viralitywe propel luxury brands as digital innovators
CASE STUDY: Montage Impressionswe propel luxury brands as digital innovators
CASE STUDY: Montage Impressionswe propel luxury brands as digital innovators
CASE STUDY: Montage Impressionswe propel luxury brands as digital innovators
User-Generated Content!Identifying your social influencers!Empowering your most loyaland influential supporterswe propel luxury brands as digital innovators
CASE STUDY: #MontageMemorywe propel luxury brands as digital innovators
Contextwe propel luxury brands as digital innovators
1,300/nightwe propel luxury brands as digital innovators
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Knowing your Audience!Skiing vs. BikingSundance vs. Park City Music Festivalwe propel luxury brands as digital innovators
Get Technical with Graph Searchwe propel luxury brands as digital innovators
we propel luxury brands as digital innovators
we propel luxury brands as digital innovators
we propel luxury brands as digital innovators
Suggested interests and likeswe propel luxury brands as digital innovators
Then remarket to those same individualson a variety of ad networks(not just Facebook)we propel luxury brands as digital innovators
Changing Paradigmin Traditional and Digitalwe propel luxury brands as digital innovators
we propel luxury brands as digital innovators
Questionsand thank you for listening.we propel luxury brands as digital innovators
we propel luxury brands as digital innovators ACTIONABLE EMOTION-DRIVEN Great images and stories drive emotion Emotion inspires action (images result in 53% more likes and 104% more comments on Facebook ) “Make me care and make me share” People remember 10% of what they hear, 20% of what they read, and 80% of what they see !!
Propel PEO, Inc. (Propel HR) is a PEO that provides personnel and other related business services for clients. Workers are co-employed by Propel HR and client company. Although considered Propel HR employees , such employees are subject to the direct supervision of the client company. Employment with Propel HR is based on the following: 1.
THE NEWS LEADER IN LUXURY MARKETING. PAGE 3 CONTENTS EDITOR’S NOTE: Focused marketing continues to . Luxury Daily is the world’s leading luxury marketing and retail publication. The Napean-owned franchise comprises Luxury Daily, LuxuryDaily.com, the Luxury Daily newsletter, Luxury FirstLook, Luxury . A big thank-you to industry experts .
«BRANDS & LUXURY»PORTFOLIO 4 «Brands & Luxury» represent not only stability and high expected return, but also it is an indication of wealth, reputation and prestige converted in securities. «Brands & Luxury» portfolio's investment idea is built in the light of major characteristics of the modern global luxury goods market.
The Evolution of Luxury: Brand Management of Luxury Brands, Old and New RayeCarol Cavender ABSTRACT This qualitative study contributed to the growing body of research in luxury brand
The marketing costs for luxury brands surpass those of other fashion categories (Moore & Birtwistle, 2004; Kapferer & Bastien, 2009), which from a marketing perspective suggest the consumption of luxury fashion brands' prominence for research. Given such growth figures contributing to the global industry of luxury, as well as being the
including sellers of counterfeits and refund methods targeting French luxury brands. In addition, KELA researched the sector's threat landscape by focusing on the top 10 companies. Mentions of France's top luxury brands were collected to evaluate the sector's exposure to cyber threats concerning leaked . 1 Global Powers of Luxury Goods 2021
As discussed earlier, luxury brands are defined by being exclusive and well known, having high brand awareness, and maintaining consistent loyalty among their customers and high sales levels (Reyneke, 2011). Luxury brands are also characterized by a need for omnipresence on a global scale. The demand for luxury brand goods is growing steadily as.
Am I My Brother’s Keeper? The Analytic Group as a Space for Re-enacting and Treating Sibling Trauma Smadar Ashuach The thesis of this article, is that the analytic group is a place for a reliving and re-enactment of sibling relations. Psychoanalytic and group analytic writings about the issue of siblings will be surveyed. Juliet Mitchell’s theory of ‘sibling trauma’ and how it is .
