AMERICAN PACKAGING SUMMIT 2018
AMERICANPACKAGINGSUMMIT 2018JUNE 6–7, 2018HYATT REGENCY O'HARE CHICAGO, ILuspacksummit.comTOMORROW’S CONNECTION TODAYDriving business performance through process and techological innovation 1-416-298-7005info@generisgp.comPROGRAM
American Packaging Summit 2018 Program Page 1PROGRAMDAY ONE6:00 am – 7:00 amDELEGATE REGISTRATION AND LIGHT BREAKFAST7:00 am – 7:05 amCHAIR’S WELCOME AND OPENING REMARKSDESIGN AND INNOVATION CHAIRMATERIALS AND MACHINERY CHAIRCRAIG SLAVTCHEFFANNE MARIE MOHANGlobal VP, R&D, Global Biscuits and Snacks DivisionSenior Editor7:05 am – 7:40 amKEYNOTEPACKAGING INNOVATION THAT FULFILLS BOTH PRODUCT PERFORMANCE AND CUSTOMER NEEDS Seeing packaging structure as an important tool to drive innovation Exploring the role packaging plays in packaging performance and sustainability Assessing the latest structures and materials that are eye-catching and appealing Case studies on the holistic development of new packaging at PepsiCoYOLANDA MALONEVP, Global R&D Snacks and Foods Packaging7:40 am – 8:15 amPLENARYDRIVING PACKAGING PRODUCTIVITY THROUGH ADVANCED MANUFACTURING TECHNOLOGIES AND METHODS Responding to packaging material and innovation trends with solutions for production Transforming machines and processes to increase productivity and flexibility Achieving a reduction in line losses, which can impact sustainability and profitability Utilizing materials and machinery with low environmental impactsSTEVE TREMBLAYHead, Packaging Competence Unit
American Packaging Summit 2018 Program Page 28:15 am – 8:50 amPLENARYDISCUSSING THE IMPORTANCE OF A MAJOR REBRAND TO ACCOMMODATE NEW PRODUCT-LINE EXPANSIONS What considerations went into one of the biggest redesigns this year? Further positioning Chobani for yogurt-market-dominance Refreshing logo, identity and packaging Selecting design and material elements that match the sensory profile of products Bringing together the realities of design in packaging procurement, supply chain and manufacture Examining customer and retail response to new package roll-outLELAND MASCHMEYERChief Creative Officer8:55 am – 10:15 amPRE-ARRANGED 1-2-1 BUSINESS MEETINGS AND REFRESHMENTS (80 MIN.)10:20 am – 10:55 amDESIGN AND INNOVATIONMATERIALS AND MACHINERYBREAKING OLD PARADIGMS TO TAKE PACKAGING TO NEW HEIGHTSFINDING OPPORTUNITIES FOR PRODUCT, PACKAGING AND PRODUCTION LINE Fulfilling “out of box experience” for children and their families around theIMPROVEMENTSworld Where is innovation coming from and at what level can employees innovate?Overcoming the challenge of creative packaging for a dual audience - child Using a truly holistic approach to packaging design: Marketing, supply chain,and the parentcustomer and sustainability Taking calculated, creative risks for winning concepts Emotionally connecting with consumers through storytelling and packaginginnovation product use Case study: Lessons learned from new product launchesGRETCHEN DE CASTELLANECase study: Bepanthen Scar Treatment - How packaging directly affectsCase study: ASPIRIN “Shamrock” blister package - Examining pre- and postlaunch feedback Making suppliers part of the team to propel innovation at a faster rate Looking forward: What is the future of smart and digital packaging?Director, Hot Wheels Packaging DesignGUIDO SCHMITZHead, Packaging and Technology Innovation11:00 am – 11:35 amWORKSHOPWORKSHOPOPTIMIZING PACKAGING FOR E-COMMERCEEXPLORING SPECIALIZED EQUIPMENT AND FILMS FOR PROPELLING PACKAGING Understanding the role of packaging in the e-commerce shopping experience Examining the difference in shopping patterns across devices: Desktop vs.mobile What form of packaging presentation is most effective for e-commerce? Principles of effective packaging to optimize product presentation in e-INNOVATION Creating product differentiation and increased visual impact on-the-shelf andonline commerce environmentsExamining applications of ultra high gloss, matte and holographic finishesWhat does the Cast & Cure decorative coating process look like? Utilizing cost-effective and environmentally-friendly decorative printingprocessesTIMOTHY CAINPresident
American Packaging Summit 2018 Program Page 311:40 am – 12:40 pmLUNCH AND LEARN ROUND-TABLE DISCUSSIONSBenefit from additional learning by joining a moderated round-table discussion on pressing issues in the industry. Choose from:BENEFITS OF DIGITAL PRINTING: DISCUSSINGHIGH-PERFORMANCE CUSTOM FILM SOLUTIONSHYPER-CUSTOMIZATION AND DESIGN FLEXIBILITYDAVID READINCREASING VISUAL IMPACT OF PACKAGING ON-THE-SHELF AND ONLINESPEAKER TBAVP, Marketing and TechnologyTIMOTHY CAINPresidentACHIEVING OPERATIONAL EFFICIENCY IN HIGHPRODUCTION PACKAGING LINESSPEAKER TBASeating is limited, so please sign up early. Sessions will start at 11:40 AM and run for one hour. Additional seating will be provided to discuss other topics.12:45 pm – 1:20 pmPLENARYWHERE IS THE PACKAGING WORLD HEADED IN THE NEXT 5 YEARS AND WHAT PEOPLE, PROCESS AND TECHNOLOGY SKILLS ARE REQUIRED TO GET THERE? Looking at where we came from and where we're headed in the packing landscape How what was important in the past is obsolete today Discussing examples of evolving packaging innovations throughout the years Examining the biggest trends affecting the industry right now: E-commerce Smart packaging Sustainability Addressing the skills gap to remain competitive and agile in today's market What can companies do to develop the next generation of talent? Establishing a packaging strategy that starts at talent and addresses customer needs, business performance, packaging innovation and technology infrastructureJANE CHASEExecutive Director1:25 pm – 2:25 pmPRE-ARRANGED 1-2-1 BUSINESS MEETINGS AND REFRESHMENTS (60 MIN.)
American Packaging Summit 2018 Program Page 42:30 pm – 3:05 pmWORKSHOPWORKSHOPRETAIL-MINDED PACKAGING: DEVELOPING WINNING PAPERBOARD PACKAGINGFUTURE OUTLOOK FOR DIGITAL PRINTING IN PACKAGING APPLICATIONSCONCEPTS TO GIVE YOUR BRAND THE ATTENTION IT DESERVES What opportunities and advantages does digital printing provide? Disrupting traditional execution of package design and engineering through Is your current packaging getting the attention your brand deserves? How to drive attention to packaging and take advantage of the primary digital printingsource of the consumers awareness Discussing relevancy, cost savings, print size and moreCompeting for consumer’s attention in the battlefield of clutter and visual Examining current industry requirements and capabilities of the technologycompetition Case studies and examples of award winning digital printing applicationsRefreshing your product’s packaging by utilizing specialty materials, coatings,print enhancements and structural designMICHAEL VON BRENDELSenior National Account Manager3:10 pm – 3:45 pmDESIGN AND INNOVATIONMATERIALS AND MACHINERYWHAT IT REALLY MEANS TO BE A DESIGN-CENTERED COMPANYADOPTING BEST-AVAILABLE TECHNOLOGY AND PROCESSES FOR PRODUCTION, What makes design-centered companies different in the mind of consumers?PACKAGING AND WAREHOUSE EFFICIENCY Exploring types of innovation: human experiences vs. consumer products Examining human scale and humanistic solutions are the credo of design Applying Design Thinking to remove silos and promote cross functionalAre your supply operations equipped to compete for a faster more flexiblefuture? collaborationWhere do the packaging and production-line fit within a World Class SupplyChain continuous improvement program? Developing a highly flexible and responsive team with a can-do spirit Case study: Discussing design evolutions of products in Colgate-Palmolive'soral, personal, home care and pet care portfolio Reviewing production-line costs, suppliers and performance for areas ofimprovement Unlocking potential savings and getting products closer to customers Upgrading bottling lines to new fully automated high-speed linesJARED RICHARDSON Reconfiguring operations to manage more SKUs and diversity of productsWorldwide Director, Global Brand Design Benchmarking operations to further drive out costs and invest in growthGAVIN MILLARSenior Director, Global, Packaging and Warehouse Design3:50 pm – 4:25 pmDESIGN AND INNOVATIONMATERIALS AND MACHINERYUTILIZING DESIGN THINKING TO IMPROVE YOUR OVERALL PACKAGINGSMART AND INTELLIGENT DIGITAL PACKAGING: WHAT'S HAPPENING NOW ANDSTRATEGYWHERE IS THE INDUSTRY HEADING? The art and science of deign thinking: What are the important components? Examining the impacts of e-commerce on package design and development Turning strategy into action through innovation and design thinking How to deliver an online and in-store packaging experience in today's market Translating consumer insights into new products and packaging Examining new technology features of packaging that connect consumers to Taking a personalized approach to package design Examining other examples of holistic design and consumer response Case study: Applying digital printing and mass customization tools to developSnickers' personalized "Hunger Bars" packagingproducts What smart features are being used in the industry and what does this sayabout its trajectory? Case study: Applying Near Field Communication (NFC) to create interactiveFlonase Allergy Relief shelves in storesSAMIR MOFTAHDirector, Global Design and InnovationGAUTAM DEBNATHManager, Packaging DevelopmentSRIMAN BANERJEEHead, Packaging - Respiratory Category
American Packaging Summit 2018 Program Page 54:30 pm – 5:05 pmPLENARYCREATING A UNIFIED PACKAGING STRATEGY THAT MEETS THE EVOLVING NEEDS OF CUSTOMERS AND RETAIL Understanding the critical needs of packaging for today's modern consumer, shopping experience and supply chain Discussing new eating and shopping habits of customers and how it impacts operations How packaging formats that can help transform the consumer experience Creating omni-channel design for e-commerce, retail and on-the-go needs Assessing primary and secondary packaging that is best for e-commerce Case study: What's new for Campbell Soup Company?DAVID PORTERDirector, Packaging Strategy, Innovation, e-Commerce5:05 pm – 5:40 pmINNOVATION SPOTLIGHTACHIEVING WASTE-FREE PACKAGING BY 2020 THROUGH INNOVATION AND SUSTAINABLE PACKAGING ALTERNATIVES Creating a framework driving revolutionary sustainable packaging innovations Exploring materials that aid in making packaging smaller, more sustainable and recyclable Reducing reliance on traditional oil-based plastic packaging while achieving cost savings Creating the eco-aware supply chains that have pointed to the new circular economy Introducing breakthrough materials into your packaging From Bamboo to mushroom to wheat straw based packaging: What's the next frontier of sustainable packaging materials? Case study: Ocean Plastic packaging Achieving the influence and support needed to change a business process for the betterOLIVER CAMPBELLDirector, Worldwide Procurement and Packaging Engineering5:40 pm – 5:45 pmCHAIR’S CLOSING REMARKSDESIGN AND INNOVATION CHAIRMATERIALS AND MACHINERY CHAIRCRAIG SLAVTCHEFFANNE MARIE MOHANGlobal VP, R&D, Global Biscuits and Snacks DivisionSenior Editor5:45 pm – 6:45 pmNETWORKING DRINKS RECEPTION
American Packaging Summit 2018 Program Page 6PROGRAMDAY TWO7:00 AM – 8:00 AMNETWORKING BREAKFASTWOMEN IN LEADERSHIP ROUNDTABLEEnjoy breakfast refreshments and informal networking in the Exhibition Hall. We also invite our female attendees to network with like-minded women looking tomake a positive impact on their company by joining a special Women in Leadership Roundtable with discussion from the Institute of Packaging Professionals andother inspirational leaders. Seating is limited, so please sign up early. Sessions will start at 7:00 AM and run for one hour.JANE CHASEExecutive Director8:00 AM – 8:05 AMCHAIR’S OPENING REMARKS & REVIEW OF DAY ONEDESIGN AND INNOVATION CHAIRMATERIALS AND TECHNOLOGY CHAIRCRAIG SLAVTCHEFFANNE MARIE MOHANGlobal VP, R&D, Global Biscuits and Snacks DivisionSenior Editor8:05 am – 8:50 amKEYNOTESEEING PACKAGING AS AN IMPORTANT LEVER TO DRIVE INNOVATION AND GROWTH What is the future of CPG and how can packaging help drive your product success? Setting an overall global strategy and execution for packaging innovation and sustainability How the circular economy will shape the industry? Evoking the five senses to drive consumer appeal: Touch, taste, sight, sound and smell Developing an e-commerce strategy Case study: McCormick Herb Grinder - Winner Grocery Manufacturers Association 2016 Consumer Packaged Goods (CPG) Award Focusing on the future: Examining new items emerging from McCormick's Technical Innovation CenterMICHAEL OKOROAFOR, PH.D.VP, Global Sustainability and Packaging Innovation
American Packaging Summit 2018 Program Page 78:50 am – 9:25 amPLENARYWORKING WITH PACKAGING AND CREATIVE TEAMS TO ENABLE CREATIVITY AND INNOVATION Developing winning concepts through innovation, design and the creative process Building creativity as competence in a powerful house of brands Ensuring the learning and development of your creative teams Emphasizing training efforts on digital media and consumer insights Seeing product and packaging innovation as only one aspect of how brands innovate Developing smart packaging that allows customers to better interact with brandsMARK POLSONVP, Creativity and Business Innovation9:25 am – 10:00 amPLENARYWHAT’S NEW WITH SUSTAINABLE PACKAGING AT THE COCA-COLA COMPANY? Examining the key role sourcing and recyclability play in Coca-Cola’s Sustainable Packaging Strategy Discussing advancements in PlantBottle packaging Creating innovative packaging by leveraging technology partners Package lifecycle: Conducting lifecycle assessments on packaging to see where it goes Future outlook: New water management programs and sustainability initiativesBRUCE KARASVP, Environment, Sustainability, Safety and Technical Information10:00 am – 10:35 amPLENARYBEING A UNIQUE AND INNOVATIVE CHALLENGER BRAND: BEING BOLD AND TAKING ON THE BIG GUYS What goes into building a thriving brand? Challenging the norms of the business through his unique storytelling Using design to stand out among competitor brands Finding the right materials to create a sensory experience for shoppers Winning with design and marketing prowess Case study: My history creating some of the most innovative and fun consumer brandsCRAIG DUBITSKYCo-Founder, eos ProductsFounder and CEO10:40 am – 11:40 amPRE-ARRANGED 1-2-1 BUSINESS MEETINGS AND REFRESHMENTS (60 MIN.)
American Packaging Summit 2018 Program Page 811:45 am – 12:20 pmDESIGN AND INNOVATIONMATERIALS AND MACHINERYSUCCESSFULLY EVOLVING AND REINVIGORATING YOUR PACKAGINGIMPROVING PACKAGING PROCESSES AND ACHIEVING SUPERIOR BUSINESS Creating packaging that assists the brand message of premium product linesRESULTS THROUGH EFFECTIVE COPACKER RELATIONSHIPS Seeing design and material innovation as a vital asset to creating meaningful, memorable and shareable consumer experiencesUtilizing copackers and packaging partners to help improve supplyoperations Crafting packaging that is consistent with customer expectations Moving from traditional copacking model to an advanced one Looking at the evolution of packaging for Microsoft's "productive" and "play" Unlocking opportunities for new product and packaging innovationcategories: Case study: Launching Smirnoff X1 with Tetrapak in Brazil Productive: Surface laptops and tablets What is the key to successful brand/co-packer relations? Play: Xbox Selecting the right co-packer:Ensuring packaging harmony with various stakeholders: Manufacturing, Evaluating reputation and history,supply chain, procurement, etc. Ensuring safety and quality,Case study: Developing a creative strategy for new brands and launches bandwidth for new packaging materials and technology Realizing the benefits of flexibility, cost savings and improved market reachKEVIN MARSHALLMAXIMINO RAMIREZCreative Director, Global Packaging Design MicrosoftGlobal Director, Copacker Procurement Diageo12:25 am – 1:00 amWORKSHOPWORKSHOPPACKAGING INNOVATION IN A REGULATED ENVIRONMENTBREAKTHROUGH PACKAGING TECHNOLOGY TO BOOST PRODUCTIONApproaches to communicate your brand message with limited size space, taxEFFICIENCY AND LOWER ENVIRONMENTAL IMPACTstamps, barcodes, nutritional labels and business copy Examining the latest material advances in moving to a circular economySolutions to make your brand stand out: Windows, pullouts and Improving environmental performance and reducing packaging wasteexperimental technology Understanding the constraints and success for material recyclability Uncovering inspiration from international markets and new brand models Giving brands production flexibility through new materials Learning lessons from different brand categories 1:05 am – 1:40 amDESIGN AND INNOVATIONMATERIALS AND MACHINERYTHE INNOVATION KILLING SYNDROME: THE DO'S AND DON'TS FOR DRIVINGFOOD AND PACKAGING INTERACTIONS: PERFORMING A DELICATE BALANCINGEFFECTIVENESS IN YOUR PACKAGING ORGANIZATIONACT BETWEEN EFFICIENCY, DIFFERENTIATION AND CONSUMER SATISFACTION What affect the effectiveness of innovation and the innovation team? Creates a self-feeding environment that can catapult product and packagingdevelopment Understanding packaging demands: From protecting, preserving and safetyto end-of-lifecycle management What consumers want: Recyclable materials, zero harmful chemicals and The Procrustes Syndrome: Case studies of cutting innovation short Creation killers: micromanagement, over control, exaggerated limits, etc. Developing forward-thinking, innovative packaging for consumers Allowing intelligence and creativity to flow freely Complying with high environmental criteria Techniques for pushing forward your innovation program Increasing the recovery of used packaging for waste steamsJORGE MAQUITASenior Manager, Packaging Innovation - Latin AmericaconvenienceJOSEPH HOTCHKISS, PH.D.Professor Emeritus and Former Director,School of Packaging
American Packaging Summit 2018 Program Page 91:45 pm – 2:45 pmLUNCH AND LEARN ROUND-TABLE DISCUSSIONSBenefit from additional learning by joining a moderated round-table discussion on pressing issues in the industry. Choose from:STRIKING THE BALANCE BETWEEN PACKAGINGPACKAGING AND E-COMMERCE STRATEGIES FORCREATIVITY, INNOVATION AND SUSTAINABILITYFOOD AND BEVERAGEJACQUIE PATTERSONCHRIS CETNARSenior Manager, PackageR&D Manager, PackagingEngineeringBEN KUCHLERDirector, Product andPackaging SustainabilitySeating is limited, so please sign up early. Sessions will start at 1:45 PM and run for one hour. Additional seating will be provided to discuss other topics.2:50 pm – 3:25 pmDESIGN AND INNOVATIONMATERIALS AND MACHINERYBRINGING BIG DESIGN TO LIFE: CASE STUDIES FROM THE HERSHEY COMPANYJOURNEY TO A SUSTAINABLE PACKAGING ROADMAP Where does packaging fit within design and marketing initiatives? Examining the key role packaging and sourcing plays sustainability Examining the tie-ins of packaging in propelling your visual voice for in-store Exploring techniques to achieve more sustainable packagingmerchandising, social, digital, etc. What packaging change has had the biggest impact on Nestlé WatersBringing marketing objectives to life in larger-than-life experiences: Hershey's sustainability?Chocolate World Reducing the carbon footprint of our packagingWhat type of product would be so outrageous that it deserved the most, next Utilizing sustainability to create net value creation-level reveal in Reese’s history? Leveraging culture of change to influence our priorities: Why should design be a key part of your brand strategy?FERNANDA AMARANTE Manager, Global Design Water stewardship, Community development, Packaging through collective action, partnership and engagementWhat's next: Discussing next steps in a sustainable packaging strategyVALERIA OROZCOSenior Manager, Sustainability3:30 pm – 4:05 pmPLENARYHOW PACKAGE DESIGN ENHANCES THE CONSUMER EXPERIENCE Examining 125 years of innovations at Crown Holdings Best ways to create package design that delights customers How does the most recognizable packaging connect with consumers? Examples of sensory stimulation: From deodorant to tea, from buns to champagne Discussing new technologies that enhance physical interaction with the package What's next?: Discussing trends in digital printing, mass customization and transparencyDANIEL ABRAMOWICZ, PH.D.Chief Technology Officer; EVP, Technology and Regulatory Affairs
American Packaging Summit 2018 Program Page 104:05 pm – 4:40 pmPLENARYCREATING THE STEPPING STONES FOR PACKAGING INNOVATION What are the latest consumer and packaging materials trends in the brewing industry? How to innovate products with current technology infrastructure and processes Looking to graphic design, labelling and product extensions as a driver of growth Examining primary packaging innovation for aluminum cans, glass and PET Creating new options in packaging-driven convenience, such as multi-packs Ensuring packaging innovation compatibility with production and packaging lines Assessing the differences between sustainability and packaging lifecycles in Europe and the U.S.: Reusable packaging, plastic shipping crates, etc. Case study: What's new for packaging and product innovation at Grolsch-Asahi?BASTIAAN SARISHead, Innovation4:40 pm – 5:25 pmPANEL DISCUSSIONWHAT ARE THE CURRENT AND FUTURE NEEDS OF PACKAGING? Understanding consumer, retailer and e-commerce needs to determine a path forward Setting an overall global strategy and execution for packaging innovation and sustainability Bringing together the realities of the supply chain and manufacture into design thinking Selecting and implementing the latest ideas and materials into your packaging operations Driving new product launches and through packagingRICHARD MCNABBVIEN-AN FRIEDELGlobal Director, PackagingSenior Manager, New Product and Packaging DevelopmentFÁBIO R. MORAWILLIAM EATONGlobal Packaging DirectorSenior Director, Packaging R&D5:25 pm – 5:30 pmCHAIR’S CLOSING REMARKS AND SURVEY PRIZE GIVEAWAYDESIGN AND INNOVATION CHAIRMATERIALS AND MACHINERY CHAIRCRAIG SLAVTCHEFFANNE MARIE MOHANGlobal VP, R&D, Global Biscuits and Snacks DivisionSenior Editor
Case study: Discussing design evolutions of products in Colgate-Palmolive's oral, personal, home care and pet care portfolio JARED RICHARDSON Worldwide Director, Global Brand Design MATERIALS AND MACHINERY ADOPTING BEST-AVAILABLE TECHNOLOGY AND PRO
A PERSPECTIVE ON GLOBAL PACKAGING BY DOW P12 P44 P24 P36 PACKAGING HISTORY P08. So much more than just a drink The development of coffee packaging design PACKAGING MATERIALS P24. The packaging genius of nature How have a banana's spots influenced design? PACKAGING AND BRANDS P32. The unpackaging ritual When packaging becomes part of .
Fundamentals of Packaging Technology Seminar Course Outline . Semester 4 Day Three 4-7 Packaging Machinery Package design and machine-ability . packaging 4-11 Packaging Software Standards Applications Use in Packaging Special Packaging Applications - Graphics Design - Structural Design
Test Name Score Report Date March 5, 2018 thru April 1, 2018 April 20, 2018 April 2, 2018 thru April 29, 2018 May 18, 2018 April 30, 2018 thru May 27, 2018 June 15, 2018 May 28, 2018 thru June 24, 2018 July 13, 2018 June 25, 2018 thru July 22, 2018 August 10, 2018 July 23, 2018 thru August 19, 2018 September 7, 2018 August 20, 2018 thru September 1
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Logo Included in attendee acquisition emails Logo & link on Summit website 250 word company description on Summit website and mobile app SUMMIT ACCESS EXPERIENCE Five (5) Full Summit Passes One 10 x10 exhibit space Dedicated meeting room for three (3) days of the Summit (room includes a screen and projector and
