Tourism Survey For State Of Maharashtra

AC Nielsen ORG-MARGTourism Survey for State ofMaharashtraFinal ReportMinistry of Tourism(Market Research Division)Government of IndiaBy1.01.0BACKGROUNDExecutive Summary – Tourism Survey For Maharashtra

AC Nielsen ORG-MARGTABLE OF CONTENTSE.1E.2E.3E.4E.5E.6E.7E.8E.9Tourism in MaharashtraResearch AimResearch MethodologyTourist Destinations SurveyedTrends Observed in MaharashtraSample Distribution among Destinations for Short SurveySample Distribution among Districts for Exit SurveyMonth Wise Short Survey Sample Covered for the StudyMonth Wise and District Wise Domestic Visitor inMaharashtra (July '09 till June '10)Month Wise and District Wise Foreign Visitor in MaharashtraE.10 (July '09 till June '10)Month Wise and District Wise Total Visitor in MaharashtraE.11 (July '09 till June '10)District Wise Details of Total Number of accommodationE.12 Units in MaharashtraFinal Report For The State of MaharashtraAnnexure 1 : MethodologyAnnexure 2 : Estimation ProcedureAnnexure 3 : Questionnaires / Survey InstrumentsAnnexure 4 : Additional TablesAnnexure 5 : Supplementary TablesExecutive Summary – Tourism Survey For 62i

Ministry of TourismGovernment of IndiaAC Nielsen ORG-MARGExecutive SummaryE.1Tourism in MaharashtraIndia, a tourism hotspot in the world, has a large bouquet of tourist attractions toboast of. Its widespread diversity has always attracted both foreigners as well asits’ own citizens alike, to explore its mirth and gaiety that it has to offer the world.The name Maharashtra first appeared in a 7th century inscription and in aChinese traveler's account. Its name may have originated from rathi, whichmeans, "chariot driver". At that age Maharashtra was full of builders and driversof chariots who formed a maharathis, a "fighting force." The state known for itssheer size and diversity is located on the western part of the country. It has avaried landscape bounded by the Western Ghats that stretch out into the mistsas far as the eye can see. The innumerous forts, that adorn the State, standsproud and strong, depicting its historic past. Additionally scores of templessculpted into and out of basalt rock, throng the atmosphere. Its diverse andcolorful cultures are all woven into one gigantic quilt that represents the truenature of the State. The colorful festivals of the State galvanise the sleepythousands into fervent motion. And her miles of silver, white beaches, stretchedtaut and inviting over the entire coast.The exquisite Mashru and Himru crafts, Bidri Ware, Paithani Saris, SawantwadiCrafts, Warli Paintings, Kolhapuri Chappals draw immense tourists from variouscorners of the country.Keeping this in mind the Ministry of Ministry of Tourism, Government of India hasawarded ACNielsen ORG-MARG, one of the largest market research andconsultancy organizations in this part of the continent, to conduct this study. for aperiod of one year for collection of Tourism Statistics.E.2 Research AimAim of the proposed research would be to collect relevant tourist relatedstatistics, from the State of Maharashtra, which would enable analyzing subtletrends as well as preparation of month wise and annual estimates separately forforeign and domestic visitors –with a break –up of overnight tourists & same dayvisitors for the selected tourist places.Executive Summary – Tourism Survey For Maharashtraii

Ministry of TourismGovernment of IndiaAC Nielsen ORG-MARGE.3 Research MethodologyThe detailed methodology followed for estimating the total number of domesticand foreign visitors and tourists to the state of Maharashtra from July 2009 tillJune 2010 is given in the Annexure -1 of this report. The estimation procedureused is given in detail in Annexure – 2 of this report. The Methodology,Estimation Procedure and the survey instruments were developed by the MarketResearch Division of Ministry of tourism, Government of India.However, to briefly define the methodology, the various steps of the operationalmethodology are given below:-a. This study was conducted in 34 districts of Maharashtra and at 147destinations of tourist interestb. ntdestinations of tourist attraction and their location in the district wereselected in consultation with the State Tourism Departmentc. Survey Period: The field survey was conducted for a period of 12months (July 2009 till June 2010) at selected destinations. In a particularmonth at a particular destination the survey was done for 7 days coveringtwo specified weeks. The details are available at Annexure-1d. Survey Instruments: The survey instruments or questionnaires given atAnnexure - 3 covers three types of survey, namely, survey at destinations(Short Survey), survey at exit point(s) (Exit Point Survey) and survey ataccommodation units (AUs) specified briefly below.e. In total of 4 surveys were conducted for this study. They were: The Counting Survey: In this survey, head counts were taken ateach tourist destination in the state. This survey was conductedevery month from July 2009 till June 2010 The Short Survey: In this survey, 800 tourists per district wereinterviewed at each tourist location and information regardingtourists’ duration of visit, place of stay, frequency of visit,nationality/residence state, etc. was collected. This survey wasconducted every month from July 2009 till June 2010Executive Summary – Tourism Survey For Maharashtraiii

Ministry of TourismGovernment of IndiaAC Nielsen ORG-MARG The Accommodation Survey: In this survey, accommodationunits in the district were visited and information regarding numberof domestic and foreign guests staying, number of bed nightsspent, employee details and residency state/ country of guestswas collected. This survey was done every month from July 2009till June 2010 The Exit Survey: In this survey, information regarding,background of tourists, their expenditure, their place of stay,mode of traveling, etc. were collected. This survey was conductedon a quarterly basis and 200 tourists or visitors were interviewedper district each quarter in this survey.f.Data from all the above surveys were used to calculate the number oftourists or visitors to the districts and hence to the state of Maharashtra.Executive Summary – Tourism Survey For Maharashtraiv

Ministry of TourismGovernment of IndiaAC Nielsen ORG-MARGE.4 Tourist Destinations SurveyedThe destinations which were included in the study are given below. Thesedestinations were included, based on secondary research and after discussionswith officials from MR division of Ministry of Tourism, Government of India andofficials from Maharashtra Tourism AHINGOLITOWNShirdi (M Cl)Shirdi (M Cl)SrigondaAhmadnagar (M Cl)Ahmadnagar (M Cl)Ahmadnagar (M Cl)Ahmadnagar (M Cl)Ahmadnagar (M Cl)Akot (M Cl)Balapur (M CI)AkolaChikhaldara (M Cl)Chikhaldara (M Cl)Morshi (M Cl)Amravati (M Corp.)Aurangabad (CB)Aurangabad (CB)Aurangabad (CB)Aurangabad (CB)Aurangabad (CB)Aurangabad (CB)Paithan (M Cl)Bid (M Cl)Bid (M Cl)Tumsar (M Cl)SakoliBhandara (M Cl)Bhandara (M Cl)Shegaon (M Cl)Lonar (M Cl)Lonar (M Cl)Brahmapuri (M Cl)Chandrapur (M Cl)Chandrapur (M Cl)Shirpur-Warwade (M Cl)Gadchiroli (M Cl)Gondia (M Cl)Hingoli (M Cl)Hingoli (M Cl)Basmath (M Cl)Executive Summary – Tourism Survey For ayak - SiddhatekAhmednagar fortNewasKalasubai HarischandraBhandardaraRavekudiNarnala wildlife sanctuaryBalapur FortAkolaChikhaldhara,Gugamal National parkSalbardiAmravatiAJANTADAULATABADELLORABIBI KA MAKBARAGRISHNESHWARShri Bhadra Maruti TemplePaithan - JayakwadiKapildharaParali VaishnathAmbagar FortChichgadDighodBrahmiShegaonDaityaSudan TempleLonar CraterNagbhirTadoba, Tadoba national parkBhamragarh wildlife sancturyAnerdam Wildlife SancturyJinganurNayagaon SancturyAundha NagnathNarsi NamdevMallinath Digambar Jainv

Ministry of TourismGovernment of NANDURBARNASIKNANDEDTOWNChopda (M Cl)Bhusawal (M Cl)Amalner (M Cl)Chalisgaon(M Cl)Bhokardan (M Cl)Jalna (M Cl)Jalna (M Cl)Jalna (M Cl)Malkapur (M Cl)Panhala (M Cl)Kolhapur (M Corp.)Kolhapur (M Corp.)Kolhapur (M Corp.)Kolhapur (M Corp.)Kolhapur (M Corp.)Latur (M iMumbaiMumbaiMumbaiMumbaiMumbaiTotaladoh (CT)Ramtek (M Cl)Nagpur (M Corp.)Nagpur (M Corp.)Nagpur (M Corp.)Taloda (M Cl)Taloda (M Cl)Taloda (M Cl)Nandurbar (M Cl)Nashik (M Corp.)Nashik (M Corp.)Nashik (M Corp.)Igatpuri (M Cl)Kinwat (M Cl)Kinwat (M Cl)Kinwat (M Cl)Nanded-Waghala (M Corp.)Executive Summary – Tourism Survey For MaharashtraAC Nielsen ORG-MARGDESTINATIONAdavadChangdev, BhusawalAmalnerPatanadeviShree Ganesh of Rajur,The Matsyodari Devi Temple &Moti bagh,Jani SamartaVishalgad FortPanhala fortRankala lake,Mahalaxmi Temple,Maharaja palace,Radhanagri Wildlife SanctuaryShalini Palace, Mandre MuseumGateway of IndiaPrince of wales museum,Jahangir art galleryMarine DriveHanging GardenMahalaxmi templeHaji AliJuhu Chowpatty BeachSidhivinayakMalabar hillElephanta cavesNehru PlanetariumSanjay Gandhi National parkPench National parkRAMTEKAmbazari LakeGanesh Mandir TekdiMaharaj Baug, zooToranmal, Toranmal shiv temple, Hidimba'sforest,Sardar Sarovar Project - kevadia dam,Fort of Akka RaniSideshwar TempleTrimbakeshwarPandav caves,Sinhastha Kumbh Mela/Godavari GhatIgatpuriSahastra kundPainganga wildlifeMahurgadNanded Fort Sachkant Gurudwaravi

Ministry of TourismGovernment of SANGLISATARATOWNOsmanabad (M Cl)Osmanabad (M Cl)Osmanabad (M Cl)Parbhani (M Cl)Pathri (M Cl)Junnar (M Cl)Rajgurunagar (Khed)Alandi (M Cl)Lonavala (M Cl)Lonavala (M Cl)Lonavala (M Cl)Lonavala (M Cl)Dehu (CT)Pune (CB)/ m.corp)Pune (CB)/ m.corp)Pune (CB)/ m.corp)Pune (CB)/ m.corp)Pune (CB)/ m.corp)Pune (CB)/ m.corp)Pune (CB)/ m.corp)Pune (CB)/ m.corp)Pune (CB)/ m.corp)Pune (CB)/ m.corp)Pune (CB)/ m.corp)Pune (CB)/ m.corp)Pune (CB)/ m.corp)Pune (CB)/ m.corp)Pune (CB)/ m.corp)Pune (CB)/ m.corp)Jejuri (M Cl)Matheran (M Cl)Alibag (M Cl)Murud (M Cl)Murud (M Cl)Shrivardhan (M Cl)Mahad (M Cl)Dapoli Camp (CT)Ratnagiri (M Cl)Rajapur (M Cl)Manadur (CT)Vita (M Cl)Mahabaleshwar (M Cl)Panchgani (M Cl)Satara (M Cl)Satara (M Cl)Satara (M Cl)Satara (M Cl)Executive Summary – Tourism Survey For MaharashtraAC Nielsen ORG-MARGDESTINATIONDharashivRamlingam ghatTulja DeviHajarat Turabul HuqPathri, Shirdi Saibaba Janmshtan Mandir.Shivneri FortBhimashankerAland TempleLONAVALE,KHANDALALOHAGARHKARLA CAVESDEHUKelkar Museum,Sinhgad,Ashtavinayak (Ranjangaon)Shaniwar wada,Khadakwasala,Panchet DamAgha Khan PlaceChattriKatraj GardenParwatiPataleshwar CavesMoregaon (Ganesh temple)Rajgarh FortTorna FortTheur(ashtvinayak)Khurundar FortJEJURIMATHERANALIBAG, RAIGAD FORT, MANDVAMURUD -JANJIRA,Phansad wildlife japurChandoli Wildlife SanctuarySagareshwar Wildlife SanctuaryMahabaleshwarPanchganiShri Bhavani Museum,Thosegarh water fall,Kas lakeAjinkyatra fort,Sajangarhvii

Ministry of TourismGovernment of HIMYAVATMALTOWNPatan (CT)Malwan (M Cl)Malwan (M Cl)Malwan (M Cl)Malwan (M Cl)Sawantwadi (M Cl)Solapur (M Corp.)Pandharpur (M Cl)Mangalvedhe (M Cl)Palghar (M Cl)Vasai (M Cl)Ambarnath(M Cl)Wardha (M Cl)Washim (M Cl)Washim (M Cl)Yavatmal (M Cl)Ghatanji (M Cl)Executive Summary – Tourism Survey For MaharashtraAC Nielsen ORG-MARGDESTINATIONKoyna lakeMalvan beachTarkarli,Sindhudurg fortVijaydurg fortAmboli alamb, Tipeshwar SancturyGhatanji & Kaleshwarviii