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OMost PowerfulWomen of 2020

PrologueDespite the global instability and slumpin the Indian economy, the Indianluxury industry is fighting hard to surviveand make profits. Over the past fewmonths, Indian luxury leaders haveobserved that a consumer’s idea of luxury hasevolved. He/she is opting for holistic experiencesand just a brand name is not lure-worthy anylonger. Take, for example, the F&B industry—peoplewant to know if the ingredients are indigenous,if the food items are organic or gluten-free andwhat are the safety measures implemented bythe restaurant.They want to indulge, but are looking for guilt-freeindulgence. Companies are coming up with newerand unique services and products to offer. Take, forexample, Deepika Gehani, who collaborated withSatya Paul to give the good old sari a new avatar orKhushi Singh, who has redefined luxury weddings.R ajshree Pathy has noted that people are lookingfor authentic experiences – whether it’s vacations,travel or products. Millennials, the new luxuryconsumers, are looking for elegance in productsand services; which comes from the highest level ofcraftsmanship and extensively researched materials,says designer Ritu Kumar.( Please note: T is is an u dated e e sion of uxe oo Toaut asn t dist i uted due to t e lo do n“People arelooking forauthenticexperiences– whether it’svacations, travelor products”The meaning of luxury has changed and thenew-age customers are looking for something thatis truly unique and personalised, be it a traditionalPichwai painting or a piece of handcrafted jewellery oran organic Ayurvedic skincare product.To celebrate the growth of this niche industry,we at LuxeBook, have curated a list of 50 feisty andconfident women thought leaders, who have stoodout in the ever-changing luxe market.Let’s raise a toast to these fabulous ladies!Team Lux eBooksli tly di e ent f om t e a d o y e sioniasinted inLetters to the editor: Write in with your comments, suggestions and ideas to riddhi.doshi mediascope.co.in & pooja.patel mediascope.co.inF ounders — Marzban Patel & Anita Patel CFO — Sunando Roy D irector — Indu Joshi Editor — Riddhi Doshi A ssistant Editor — Pooja PatelCreative Director — Muhammad Jaan Faruqui A sst. A rt D irector — Vikas Hari Kinjawadekar G rap hic D esig ner — Vivek N DeshmukhA dmin. D ep artment: Manager Mktg. Services — Salim B Advertising Sales: Regional Managers — Katty Gia, Lamont Dias Mumbai (022 - 68468500)Sr. General Manager (North) — Asha Augustine Delhi (011 - 61319300), Rishabh MalhotraBengaluru (09886041356) — Nagesh Rao Kerala (09414069321) — Sanjai Krishnan Hyderabad (08978866599) — Sheetal PetkarSOCIAL MEDIAw w w .f a c e b o o k .c o m / lu x e b o o k .inhttps www instagram com luxebookindiahttps twitter com luxebookindiaThis magazine is printed by and produced by Mediascope Representation India LLP. Opinions herein are the writers’ and do not necessarily reflectthe opinions of Mediascope. Editorial enquiries concerning the reproduction of articles, advertising and circulation should be addressed to:Lux eBook , Mediascope Representation India LLP., 51, Doli Chamber, Arthur Bunder Road, Colaba, Mumbai 400005, India.Email: riddhi.doshi mediascope.co.in. Material in this publication may not be reproduced, whether in part or in whole, without the consent ofthe publisher. LuxeBook is printed at Silverpoint Press Pvt. Ltd., A-403, TTC Industrial Area, Mahape, Navi Mumbai - 400709.2 —T O P 5 0

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Aditi DugarOwner & Founder Masque and Sage & Saffron restaurants“Organic is thenew buzzword andmenus across allprice points offermore vegan optionsthan ever before”Aditi Dugar quit a promising career in finance tolaunch a small-scale catering business with hermother. An avid baker, she managed to score anapprenticeship with two Michelin-starred Michel RouxJr. at his popular restaurant Le Gavroche in London.She spent many summers at the British capital,

says designer Ritu Kumar. . Her eponymous fashion house trains and hires rural women in garment making. She has been at the forefront of Indian fashion for over 20 years, and her fashion house employs over 2,700 people

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