Behavioural Science In Practice - Behavioural Insights Team

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BehaviouralSciencein PracticeFor the Change Makers

Behaviouralscience examineshuman behaviourand choices,drawing on insightsand methodsfrom psychology,economics andneuroscienceFind out more about usVisit our website for the latest informationon our courses and fees, as well as our latestnews, events, and to hear from formerand current students what life is reallylike here at WBS.We’re always happy to talk throughany queries you might have.T 44 (0)24 7652 4395Eexeced@wbs.ac.ukW wbs.ac.uk/go/behsciJoin our book.com/warwickbschoolEC HA R T ERREFirst UK business school to be triple accreditedGENDwarwickbschoolEFMDCU@warwickbschool

An introduction toBehavioural Sciencein PracticeNick ChaterProfessor ofBehavioural Science“Behavioural Scienceis the scientific approachto individual behaviourapplied to understand socialand economic phenomena.Its methods are, to someextent, experimental,drawing significantlyon psychology, economicsand neuroscience.Our aim is to understandthe mechanisms insideindividual people and howthose mechanisms applyout in aggregate behaviour– so how they affect socialbehaviour, how they affectmarkets and the economyat large.”An immersive three-dayexecutive programme runby Warwick Business Schooland the Behavioural InsightsTeam, introducing keyprinciples from behaviouralscience and how to applythem to real world problems.BenefitsAddressing most issues in society, from dailychallenges to complex problems, requiresan understanding of how and why peoplebehave the way they do in relationto themselves and others.Learning outcomes:Behavioural science has revolutionisedhow we approach these problemsby challenging traditional modelsof behaviour and providing a more realisticunderstanding of what drives our decisions. Understand how, when and why humanbehaviour deviates from traditionaleconomic modelsGovernments, businesses and charitiesacross the world are now using insightsand methods from behavioural scienceto transform the way they work.You will learn about the key principlesand current thinking in behaviouralscience, and how to apply themto research, design and test ideas.The course emphasises practical application,so that what you learn is directly transferableback into your workplace. Uncover the drivers of human behaviourand decision-making by exploring keyfindings from behavioural science andcognitive and social psychology Learn how to use insights and methodsfrom behavioural science literatureto develop solutions to live issues Learn how and when to run large scalerandomised controlled trials to testbehavioural science solutions in realworld settings Get feedback and guidance fromworld-leading experts on the problemsand solutions you are working on.“ Behavioural Sciencein Practice takes thelatest evidence fromthe academic literature,and shows how theseinsights can be appliedin the real world.”Owain ServiceExpert AdvisorThe Behavioural Insights Team2Behavioural Science in PracticeExecutive Education3

Who is theprogramme for?Provisional timetableMorning scheduleBehavioural Sciencein Practice is for anyonewho wants to learn andapply behavioural scienceto their work. There will be aparticular emphasis on thosewho want to ‘nudge for good’.For example: Civil servants involved in the formulationof local and national policies Consultants who want to achievesocial impact and help their clientsimprove efficiency Managers responsible for addressingchallenges in their organisation Designers and developers creatingnew products and ventures.Course overview Theory – latest insights from leadingacademics on experimental psychology,judgement and decision-makingand behavioural science Problem-led – working on live briefsset by external partners Practice – learn from some of the bestresearchers and practitioners in the fieldThe programmeEach day, you will learn about boththeory and practice, while workingon live problem briefs.The programme will also include seminarsby guest speakers, who will share theirexperience of using behavioural sciencein their organisation.Evening activitiesThemes coveredduring the programeDay 1Introduction to key conceptsCase study sessionThe foundations ofbehavioural science The importance of behavioural science andthe TEST methodology. Understanding people through a nonstandard lens.Exploring the hidden forces that shape howwe think and decide, and the influence ofcontext and culture, including:BeliefsTARGET How people deviate from the standardmodel by having systematically incorrectbeliefs. Step 1 of the TEST methodology. How toset a clear objective, focused on changingbehaviours.Decision-makingGroup activity How people deviate from the standardmodel by using comparison and copying. Working in teams on a brief or personalproject to turn theory into practice usingTEST.PreferencesSOLUTION How people deviate from the standardmodel by constructing preferences on thespot when needed. Step 3 of the TEST methodology. The EASTframework for developing new behaviouralscience interventions.Bite size behavioural scienceCase study session The role of motivation, confidence and selfefficacy in decision-making. Making small changes to existingcommunications.EXPLOREGroup activity Step 2 of the TEST methodology. Howto understand a programme, system orintervention through the eyes of its users. Working in teams on a brief or personalproject to turn theory into practice usingTEST.Bite size behavioural scienceCase study session Risk, uncertainty and dealing with largenumbers. Scaling up from lab to simulation and fieldexperiments. Social norms, reciprocity and theimportance of feedback.Group activity Beliefs – The seriality of thought, howwe reason-by-example, the ubiquityof overconfidence, and reasoning asrationalisation. Decision-making – Why decision makingis so hard, our brain as a comparisonmachine, deciding one reason at a time,and choosing by comparing and bycopying.Day 2 Preferences – Self-control problems andhow they can be addressed, social norms,altruism, reciprocity, network nudges andsocial bridging. Day 1 – Networking with canapésand refreshments.The TEST methodology(Target, Explore, Solution, Test) Day 2 – Cohort dinner at a localrestaurant followed by a guest speaker.This is a project methodology developed bythe Behavioural Insights Team to tackle realworld problems. It will be used to structurethe practical sessions throughout theprogramme, including: The EAST framework – This is a frameworkdeveloped by the Behavioural InsightsTeam as part of the Solution phase of theTEST methodology to help practitionersdevelop behavioural science solutions. Test, Learn, Adapt – This is the frameworkdeveloped by the Behavioural InsightsTeam as part of the Test phase to helppractitioners test what works and improvewhat doesn’t.Day 3TRIAL Step 4 of the TEST methodology. TheTest, Learn, Adapt framework for runningevaluations to test what works (and whatdoesn’t).4Behavioural Science in PracticeAfternoon schedule Working in teams on a brief or personalproject to turn theory into practice usingTEST.Wrap and feedback Opportunity for the class to provideverbal feedback on the course.Executive Education5

Programmefaculty & facilitatorsAlong with being someof the most cited scholarsin the field, the WBSand Behavioural InsightsTeam utilise cutting-edgeresearch to help addressthe challenges of today’smarketing, innovation,and research organisations.Applications, fees& accommodationNick ChaterEdward GardinerProgramme dateProfessor ofBehaviouralScience at WarwickBusiness SchoolBehaviouralDesign Leadat WarwickBusiness SchoolBehavioural Science in Practice is athree-day programme which will takeplace at WBS London at The Shard,find upcoming programme dates here:W wbs.ac.uk/go/behsciNick joined WBS in 2010, after holding chairsin psychology at Warwick and UCL. He hasover 200 publications, has won four nationalawards for psychological research, and hasserved as Associate Editor for the journalsCognitive Science, Psychological Review,and Psychological Science. He was electeda Fellow of the Cognitive Science Societyin 2010 and a Fellow of the British Academyin 2012. Nick is co-founder of the researchconsultancy Decision Technology; andis on the advisory board of the BehaviouralInsights Team (BIT), popularly knownas the ‘Nudge Unit’.Owain ServiceMichael SandersExpert Advisor,The BehaviouralInsights TeamChief Executiveof What WorksCentre for Children’sSocial CareOwain is an Expert Advisor for theBehavioural Insights Team, formerly itsManaging Director. Owain was previouslya Deputy Director of the Prime Minister’sStrategyUnit, where he led programmes ofworkon public service reform, education,energy and developed the UK’s firstNational Security Risk Assessment as partof the Strategic Defence and SecurityReview. Prior to that, Owain chaired Europeannegotiations while at the Foreign Officeduring the UK Government’s 2005 Presidencyof the European Union. Owain holds degreesfrom Cambridge and the London Schoolof Economics.6Behavioural Science in PracticeEd is Behavioural Design Lead at WBS,applying insights and methods frombehavioural science to support the designof products and services with a socialpurpose. He previously led the BehaviouralDesign Lab, a partnership betweenWBS and Design Council, and now focuseson ways to support collective action,helping people work more effectivelytogether to achieve their own and commongoals. He holds an MA in Natural Sciences(Psychology) from the Universityof Cambridge and an MSc in Cognitiveand Decision Sciences from UCL.Fees and accommodationPlease see our website for the latestfee information for this course. Coursefees include all of the course materials,lunch and snacks each day, an eveningdinner, and a networking evening withcanapés and refreshments.Overnight accommodation is not included,but can be booked at venues nearby.W wbs.ac.uk/go/behsciHow to applyApplications can be made online,and we are always happy to talkthrough any queries you may have.Once we have received your application,the team will be in touch to confirmyour place on the programme.To apply please visitW wbs.ac.uk/go/behsciMichael is Chief Executive of an independentcharity dedicated to supporting vulnerableyoung people in the UK and their families.Prior to taking up his current role he servedas Chief Scientist at the Behavioural InsightsTeam for five years, and with BIT for 7 yearsin total, leading BIT’s research team andcontributing to many of the team’s mostimpactful trials. He is currently a SpecialAdvisor on Innovation and BI Ventures,supporting BIT’s startup incubation arm, andis a Reader in Public Policy at King’s CollegeLondon. He is the author, with SusannahHume, of Social Butterflies, a book on howbehavioural science can help us get the mostout of our social networks, released in 2019.Executive Education7

Behavioural Science:the impactWith the growth inbehavioural science as adiscipline, the BehaviouralScience group at WBSand BIT are driving forcesbehind how it can beapplied in society, and ourunderstanding of how it caninfluence and impact ourevery day lives.The Behavioural Science group at WarwickBusiness School is the leading centreof its kind in Europe, at the forefrontof research in psychology, economicsand neuroscience, while heavily involvedin real world applications.The Behavioural Insights Team (BIT)is a social purpose company, jointly ownedby the UK Government; Nesta; and BIT’semployees. Their main objectives are to: Make public services more cost-effectiveand easier for citizens to use Improve outcomes by introducinga more realistic model of humanbehaviour to policy Enable people to make ‘better choicesfor themselves’.Read more about the work of the BehaviouralInsights Team by visitingW bi.team“ It’s a nice balance of somedeep science around howwe think and how wemake decisions, but alsolearning some practicalskills that you can useto really implement that,in both a work andpersonal environment.”“ The best thing that I’velearnt is the frameworks.It’s not just throwingpsychological knowledgeat something, but how it’sframed, how to approachthe problem, and how I candistribute my time amongstbehavioural challenges.”Christian HuntUBS,Course ParticipantJames SmithCourse ParticipantRead moreabout behaviouralscience researchat WBS.Watch our film‘Experiencesfrom BehaviouralScience in Practice’wbs.ac.uk/go/corewbs.ac.uk/go/behsci“ The better we know ournatural tendencies themore we will understandhow cooperation worksin different contexts.”Dr Alicia MelisExtract from ‘Smells liketeam spirit’, Core Edition Two.wbs.ac.uk/go/teamspirit8Behavioural Science in PracticeIn the area of fraud,error and debt, for example,telling late tax payers thatmost people in their townshad already paid their tax,increased payment ratesby 15 percentage points.Extract from ‘Big problems,small solutions’, Core Edition Onewbs.ac.uk/go/bigproblems“ I was interested in theprogramme because Iwork in healthcare, andhealthcare is a resourceconstrained industry, andso we’re trying to squeezeevery bit of healthcare wecan out of every pennywe’ve got and behaviouralinsights offers some fairlycheap ways to makepractical changes.Having the involvementof the Behavioural Insightsteam has been criticalto bringing the researchand principles into reality.It’s been example afterexample of tests they’vedone, including onesthat did not deliver theoutcomes they wereexpecting, which is just asimportant as the majoritywhich had given the levelof behavioural change thatthey were anticipating.So it’s left me feeling muchmore energised and muchmore likely to go back anddo things differently.”Suzanne LawrenceManaging Directorin Primary Care,Care UK,Course ParticipantExecutive Education9

Learning inLondon, oneof the world’sgreat capitals

WBS believes this document isaccurate, but accepts no liabilityfor errors or later changes. See ourwebsite for the latest information.Executive EducationWarwick Business SchoolThe University of WarwickCoventry CV4 7AL UKT 44 (0)24 7652 4395Eexeced@wbs.ac.ukW wbs.ac.uk/go/behsci

develop behavioural science solutions. Test, Learn, Adapt – This is the framework developed by the Behavioural Insights Team as part of the Test phase to help practitioners test what works and improve what doesn’t. 4 Behavioural Science in Practice Executive Education 5 Morning schedule Introduction to key concepts

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