Embedding Behavioural Science In Good Thinking Behavioural .
Embedding Behavioural Science in Good ThinkingBehavioural change and theory of change modelDr Tim ChadbornHead of Behavioural Insights and Evaluation Lead5 Sept 2019
Logic model of Theory of Change2PHEBI– PublicHealthPublicHeath EnglandBehaviouralBehaviouralInsights Insights TeamPHE BIT– updateMayEngland2018Good Thinking London Event – 5 Sept 2019
Rationale and emergent need3PHEBI– PublicHealthPublicHeath EnglandBehaviouralBehaviouralInsights Insights TeamPHE BIT– updateMayEngland2018Good Thinking London Event – 5 Sept 2019
Underlying principles4PHEBI– PublicHealthPublicHeath EnglandBehaviouralBehaviouralInsights Insights TeamPHE BIT– updateMayEngland2018Good Thinking London Event – 5 Sept 2019
Inputs (programme components)5PHEBI– PublicHealthPublicHeath EnglandBehaviouralBehaviouralInsights Insights TeamPHE BIT– updateMayEngland2018Good Thinking London Event – 5 Sept 2019
Output (products and services)6PHEBI– PublicHealthPublicHeath EnglandBehaviouralBehaviouralInsights Insights TeamPHE BIT– updateMayEngland2018Good Thinking London Event – 5 Sept 2019
Outcomes7PHEBI– PublicHealthPublicHeath EnglandBehaviouralBehaviouralInsights Insights TeamPHE BIT– updateMayEngland2018Good Thinking London Event – 5 Sept 2019
Impact (long-term aims)8PHEBI– PublicHealthPublicHeath EnglandBehaviouralBehaviouralInsights Insights TeamPHE BIT– updateMayEngland2018Good Thinking London Event – 5 Sept 2019
Behavioural science approachStage 1: Understandingthe behaviour9Stage 2: IdentifyIntervention OptionsStage 3: Identify contentand implementation optionsPublic Heath England - Behavioural Insights (PHEBI)
Behavioural Science embedded1. A behaviour change strategy to underpin the whole programmebased on theory and evidence2. Advise on and help analyse qualitative and user needs research3. Identified drivers of behaviour and developed the behaviouralpathway to advise on design of the end-to-end user journey4. Recommendations on user targeting, platform design and digitalformat to maximise the flow of users to and through the system5. Enhancement of the national app endorsement process forincreased due diligence on evidence of effectiveness10PHEBI – Public Health England Behavioural InsightsGood Thinking London Event – 5 Sept 2019
BehaviouralPathway11PHEBI5 Sept 2019
Behaviour Change Options for Service designPotential examples of intervention options using the EAST FrameworkInterventionReduce stigma ofseeking help forsymptoms related tomental health byincreasing socialnorms.EASY (or NOT)(or NOT)Ordering effects:Health professionalsencouraged to mentionmental wellbeing at thebeginning or the end of thetherapy/visit.Reduce Friction costs goal-setting chunking:Users should be able to seetheir progress on GoodThinking and complete smallobjectivesSOCIAL(or NOT)TIMELY(or NOT)Messenger effect:Work places promoteGood ThinkingPersonalisation:Consider personalising theadvert/ link depending onthe search that triggeredits appearance, making itmore relevant and salientfor the searcherIncrease visibility ofthe service/ advert/linkIncrease adherence,users first experienceof the websiteATTRACTIVEPersonalise Salience:Homepage should be asrelevant as possible to theusers initial search andtheir profileMessenger effect:Health professionalrecommends GoodThinking.Consider importance ofbranding/ logo – from atrusted reliable source.Descriptive norm:consider the use ofdescriptive norms toencourage the user. i.e.other people like you arefinding this service helpfulPrompt, reminder or pushnotifications as part of appto encourage continueduse/ engagement.
Example: Optimising engagementAmbiguity around ‘you’re not alone’Should be more explicitly about supportSome people will feel extremely isolated- being told they are not alone just maynot connect in with their experience13PHEBI– PublicHealthPHE BIT– updateMayEngland2018 Behavioural InsightsGood Thinking London Event – 5 Sept 2019
Example: Optimising app uptakeSome users struggled to find theright resource for themHigh number of resources shownDid not feel personalisedMajority of users complete the 3personalisation questions“So I have 26 resources, that’s a lot of resourcesfor someone suffering from anxiety. That’s waytoo much, it’s like which one is going to work?Should I use this or should I not?14PHEBI– PublicHealthPHE BIT– updateMayEngland2018 Behavioural InsightsImprovements to the filtering interfaceHide resources until options selectedShow a “loading” screen after userselects “get your results”Reduce number of resources shown“If I'm going on this to find the best one for my specificcondition and you give me 47 options it doesn't feellike it’s really narrowed it down that much.Good Thinking London Event – 5 Sept 2019
Enhanced app selection: three domainsUsability FeaturesEngagementFeaturesContent features15PHEBI – Public Health England Behavioural InsightsGood Thinking London Event – 5 Sept 2019
PHEBI: Making healthy behaviours easierDevelop and embed effective behavioural scienceevidence into public health practiceAnalyseDesignTrialAdviseTrain StrategicBehavioural Analysis Interventions RCTs Policy Masterclasses Systematic literaturereview Programmes Quasi-experimentalstudies Programmes Workshops DIGITAL Evaluation Communication Seminars Qualitative researchINTENTION – BEHAVIOUR GAP:We all have good intentions but often don’t follow through.“Changing behaviour by changing minds is unscaleable, increases inequalities, not very effective”Professor Theresa Marteau, /behavioural-insights-public-health16PHEBI – Public Health England Behavioural InsightsGood Thinking London Event – 5 Sept 2019
Behavioural Science embedded 1. A behaviour change strategy to underpin the whole programme based on theory and evidence 2. Advise on and help analyse qualitative and user needs research 3. Identified drivers of behaviour and developed the behavioural pathway to advise on design of the end-to-end user journey 4.
develop behavioural science solutions. Test, Learn, Adapt – This is the framework developed by the Behavioural Insights Team as part of the Test phase to help practitioners test what works and improve what doesn’t. 4 Behavioural Science in Practice Executive Education 5 Morning schedule Introduction to key concepts
Behavioural policy implications 13 The structure of Behavioural Economics and Finance 14 A note on mathematics 16 Further reading 16 Some introductions to behavioural economics 16 Behavioural game theory/classical game theory 16 Experimental economics 17 Experimental software 17 2
behavioural science researchers have helped reveal the often hidden forces that shape our decision making. Behavioural science offers . in practice to improve demand-side management, the broader approach to applying behavioural insights can be used for a host of different
behavioural insights to increase referrals report and recommendations (September 20171 Overview of the intervention The interventions were designed using behavioural insights techniques. Behavioural Science is the study of how people make decisions in real life, which recognises that people often behave in ways that are
Behavioural Finance Martin Sewell Department of Computer Science University College London February 2007 (revised August 2008) Abstract An introduction to behavioural finance, including a review of the major works and a summary of important heuristics. 1 Introduction Behavioural fina
I Lekui Zhou et al. Dynamic Network Embedding by Modeling Triadic Closure Process. AAAI2018. I Yuan Zuo et al. Embedding Temporal Network via Neighborhood Formation. KDD2018. I Petar Velickovic et al. Graph Attention Networks. ICLR2018. I Yuanfu Lu et al. Relation Structure-Aware Heterogeneous Information Network Embedding. AAAI2019.
Association of Behavioural and Cognitive Psychotherapies (BABCP) for training Cognitive Behavioural Psychotherapists The MSc in Cognitive Behavioural Psychotherapy (CBP) is an advanced professional training . The course team have a wide range of expertise and skills within Cognitive Behavioural Therapy. The team keep up to day with evidence .
I am My Brother’s Keeper (2004) As our New Year’s celebration draws near, I once again find myself pondering the enigmatic story that our tradition places before us at this time—the story of the Binding of Isaac. Once again, I walk for those three long days with father Abraham and ponder the meaning of his journey with his son to the mountain. And once again, I find fresh meaning in the .
