Advertising & IMC: Principles And Practice, 11e (Moriarty .

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Advertising and IMC Principles and Practice 11th Edition Moriarty Test BankFull Download: y-test-bank/Advertising & IMC: Principles and Practice, 11e (Moriarty et al.)Chapter 3 Public Relations1) Which IMC tool helps an organization and its publics relate to each other to the benefit ofboth?A) advertisingB) personal sellingC) publicityD) sales promotionE) public relationsAnswer: ELearning Objective: 3.1: Explain what public relations is.Difficulty: Easy2) All the groups of people with which a company or organization interacts—such as employees,media, community groups, stockholders, and so forth—are known as .A) targetsB) publicsC) audiencesD) shareholdersE) contact pointsAnswer: BLearning Objective: 3.1: Explain what public relations is.Difficulty: Easy3) Another term for publics is , which refers more specifically to people who have aninterest, financial or not, in a company or organization.A) targetsB) stakeholdersC) audienceD) shareholdersE) contact pointsAnswer: BLearning Objective: 3.1: Explain what public relations is.Difficulty: Easy4) Which of the following is NOT a media gatekeeper?A) newscasterB) newspaper editorC) newspaper writerD) talk-show coordinatorE) public relations writerAnswer: ELearning Objective: 3.1: Explain what public relations is.Difficulty: Moderate1Copyright 2019 Pearson Education, Inc.This sample only, Download all chapters at: AlibabaDownload.com

5) Which of the following is the term that describes what a group of people who share a commoninterest think about a particular issue?A) public opinionB) public relationsC) publicityD) brainstormE) reputationAnswer: ALearning Objective: 3.1: Explain what public relations is.Difficulty: Easy6) Important people who influence the opinions of others are known as .A) gatekeepersB) trend spottersC) opinion leadersD) third-party endorsersE) benchmarksAnswer: CLearning Objective: 3.1: Explain what public relations is.Difficulty: Easy7) According to the text, what is the greatest asset an organization can have?A) capitalB) public goodwillC) corporate historyD) technologyE) equityAnswer: BLearning Objective: 3.1: Explain what public relations is.Difficulty: Moderate8) The trust on which goodwill is based comes from .A) popular productsB) offering many productsC) what a company says about what it doesD) corporate integrityE) what the government says about what a company doesAnswer: DLearning Objective: 3.1: Explain what public relations is.Difficulty: Moderate2Copyright 2019 Pearson Education, Inc.

9) Which of the following is a core value of conduct spelled out in the Public Relations Societyof America's Code of Ethics?A) perceptionB) fairnessC) competitionD) imageE) media controlAnswer: BLearning Objective: 3.1: Explain what public relations is.Difficulty: ModerateAACSB: Ethical understanding and reasoning10) is a perception based on messages delivered by advertising and other marketingcommunication tools, whereas is based on an organization's actual behavior.A) Goodwill; integrityB) Integrity; imageC) Image; reputationD) Reputation; imageE) Equity; reputationAnswer: CLearning Objective: 3.1: Explain what public relations is.Difficulty: ModerateAACSB: Ethical understanding and reasoning11) Which of the following is an area in which public relations and advertising differ?A) Only advertising contributes significantly to brand perceptions.B) Only advertising aims at selected targets.C) Advertising has greater perceived credibility.D) Public relations has greater perceived credibility.E) Only public relations aims at selected targets.Answer: DLearning Objective: 3.1: Explain what public relations is.Difficulty: Moderate12) Which of the following statements about public relations is FALSE?A) Public relations is used to generate goodwill for an organization.B) Public relations is practiced by a wide range of organizations.C) On one level, public relations is a tactical function.D) Publicity and public relations are synonymous terms.E) A corporation's publics may be external and internal.Answer: DLearning Objective: 3.1: Explain what public relations is.Difficulty: Difficult3Copyright 2019 Pearson Education, Inc.

13) Which of the following statements regarding advertising and public relations is TRUE?A) Public relations and advertising differ in how they use the media.B) The public tends to trust advertising more than public relations.C) Public relations strategists have little trouble getting exposure through media.D) Consumers do not perceive public relations information and advertising information as thesame.E) The main goal of public relations is sales.Answer: ALearning Objective: 3.1: Explain what public relations is.Difficulty: Moderate14) Which aspect of public relations most likely carries no direct media costs?A) corporate advertisingB) crisis managementC) publicityD) brand journalismE) cause marketingAnswer: CLearning Objective: 3.1: Explain what public relations is.Difficulty: Moderate15) The tendency of consumers to trust the media more than they do advertisers is called the.A) implied third-party endorsement factorB) halo effectC) gatekeeping effectD) indirect endorsement effectE) carryover effectAnswer: ALearning Objective: 3.1: Explain what public relations is.Difficulty: ModerateAACSB: Written and oral communication16) The rising popularity of blogging has paved the way for new careers that combine .A) public relations and consumer relationsB) direct marketing and public relationsC) public relations and journalismD) direct marketing and advertisingE) direct marketing and journalismAnswer: CLearning Objective: 3.1: Explain what public relations is.Difficulty: ModerateAACSB: Information technology4Copyright 2019 Pearson Education, Inc.

17) Marty is an employee of Chevron/Texaco oil company. In terms of public relations, whatterm below best describes Marty?A) brand advocateB) influencerC) decision makerD) stakeholderE) opinion leaderAnswer: DLearning Objective: 3.1: Explain what public relations is.Difficulty: ModerateAACSB: Analytical thinking18) Ralph Nader has been an outspoken consumer activist for many years, and severalorganizations target him and his organizations to influence public opinion. In terms of publicrelations, Mr. Nader is considered a(n) .A) opinion leaderB) advocacy advertiserC) brand journalistD) third-party endorserE) philanthropistAnswer: ALearning Objective: 3.1: Explain what public relations is.Difficulty: ModerateAACSB: Analytical thinking19) Akou works behind the scenes at Chicago's most popular radio talk show, schedulingnewsworthy guests to appear on air. In this role, Akou is a(n) .A) opinion leaderB) advocacy advertiserC) gatekeeperD) third-party endorserE) philanthropistAnswer: CLearning Objective: 3.1: Explain what public relations is.Difficulty: ModerateAACSB: Analytical thinking5Copyright 2019 Pearson Education, Inc.

20) The Atlanta Journal-Constitution received a press release announcing a new Apple Storeopening in the area. Soon after, the newspaper ran an article on the store's grand opening, with aphoto of the long lines of eager customers waiting for the store to open on its first day. In thisscenario, the Atlanta Journal Constitution functioned as a(n) .A) opinion leaderB) advocacy advertiserC) publicistD) implied third-party endorserE) philanthropistAnswer: DLearning Objective: 3.1: Explain what public relations is.Difficulty: ModerateAACSB: Analytical thinking21) A manufacturer of toilet tissue sent its brand mascot to help refurbish restrooms atfairgrounds across the country. As part of this project, each restroom was to provide fairgoerswith a clean oasis featuring aromatherapy, soothing music, constant maintenance, and premiumtoilet tissue. Newspaper articles about the company's role in making restrooms inviting are anexample of .A) corporate advertisingB) cause marketingC) issue managementD) publicityE) sponsorshipAnswer: DLearning Objective: 3.1: Explain what public relations is.Difficulty: ModerateAACSB: Analytical thinking22) Which of the following best explains why public relations and advertising need to findcommon ground and integrate their efforts?A) Companies can no longer afford to support both departments.B) The time and costs associated with public relations can be prohibitive.C) Public relations specialists lack the skills necessary to create productive campaigns.D) Brand messages from public relations and advertising need to complement each other tocreate a consistent brand image.E) The FTC has established laws that make advertising more and more difficult.Answer: DLearning Objective: 3.1: Explain what public relations is.Difficulty: ModerateAACSB: Application of knowledge6Copyright 2019 Pearson Education, Inc.

23) The area of public relations that focuses on developing media contacts is called .A) internal marketingB) media relationsC) public affairsD) cause marketingE) lobbyingAnswer: BLearning Objective: 3.2: Describe how public relations works.Difficulty: Easy24) Programs that communicate information to employees are called .A) media relationsB) public affairsC) cause marketingD) employee marketingE) employee relationsAnswer: ELearning Objective: 3.2: Describe how public relations works.Difficulty: EasyAACSB: Written and oral communication25) Communication efforts aimed at informing employees about marketing programs andencouraging their support are known as .A) media relationsB) public affairsC) cause marketingD) employee marketingE) internal marketingAnswer: ELearning Objective: 3.2: Describe how public relations works.Difficulty: EasyAACSB: Written and oral communication26) All the communication efforts aimed at the financial community are referred to as .A) financial relationsB) media relationsC) external relationsD) financial marketingE) finance public relationsAnswer: ALearning Objective: 3.2: Describe how public relations works.Difficulty: EasyAACSB: Written and oral communication7Copyright 2019 Pearson Education, Inc.

27) Corporate communication programs targeted to the government and the public on issuesrelated to government and regulation are called .A) media relationsB) external public relationsC) cause marketingD) public affairsE) corporate relationsAnswer: DLearning Objective: 3.2: Describe how public relations works.Difficulty: EasyAACSB: Written and oral communication28) Companies that provide information to legislators in order to get their support and vote on aparticular bill are most likely using .A) briberyB) lobbyingC) corporate relationsD) gatekeepingE) cause marketingAnswer: BLearning Objective: 3.2: Describe how public relations works.Difficulty: Easy29) Which of the following is a way that a company can demonstrate its social responsibility byproviding financial support to a good cause?A) recruitmentB) lobbyingC) cause marketingD) marketing public relationsE) issue managementAnswer: CLearning Objective: 3.2: Describe how public relations works.Difficulty: EasyAACSB: Ethical understanding and reasoning30) The public relations function of proactively managing concerns to prevent escalation to acrisis is known as .A) media relationsB) corporate relationsC) issue managementD) cause marketingE) issue marketingAnswer: CLearning Objective: 3.2: Describe how public relations works.Difficulty: ModerateAACSB: Written and oral communication8Copyright 2019 Pearson Education, Inc.

31) Which of the following is another term for fund-raising?A) cause marketingB) public service marketingC) strategic philanthropyD) issue managementE) social responsibilityAnswer: CLearning Objective: 3.2: Describe how public relations works.Difficulty: Moderate32) Which public relations function focuses on an organization's image and reputation?A) corporate relationsB) employee relationsC) public affairsD) crisis managementE) media relationsAnswer: ALearning Objective: 3.2: Describe how public relations works.Difficulty: EasyAACSB: Written and oral communication33) Which corporate relations program has the overriding goal of strengthening the trust thatstakeholders have in an organization?A) image managementB) crisis managementC) media relationsD) reputation managementE) public affairsAnswer: DLearning Objective: 3.2: Describe how public relations works.Difficulty: EasyAACSB: Written and oral communication34) Which type of public relations program anticipates the possibility of a disaster and plans howto deal with bad news and all the affected publics?A) corporate reputation managementB) crisis managementC) public affairsD) cause marketingE) issue managementAnswer: BLearning Objective: 3.2: Describe how public relations works.Difficulty: EasyAACSB: Written and oral communication9Copyright 2019 Pearson Education, Inc.

35) Which of the following is NOT part of a crisis management plan?A) deciding who contacts the various stakeholders who might be affectedB) deciding who speaks to the news mediaC) deciding who sets up an onsite disaster management centerD) deciding who covers up events leading to the crisisE) analyzing the potential for an emerging crisisAnswer: DLearning Objective: 3.2: Describe how public relations works.Difficulty: ModerateAACSB: Ethical understanding and reasoning36) The overlapping field of advertising and public relations that focuses on buildingrelationships with people who buy products is called .A) marketing public relationsB) consumer relationsC) reputation managementD) public affairsE) issue managementAnswer: BLearning Objective: 3.2: Describe how public relations works.Difficulty: EasyAACSB: Written and oral communication37) Which of the following types of programs is used to discourage socially harmful behaviors?A) marketing public relationsB) crisis managementC) public communication campaignsD) public affairsE) issue managementAnswer: CLearning Objective: 3.2: Describe how public relations works.Difficulty: ModerateAACSB: Ethical understanding and reasoning38) Which of the following is most directly focused on companies working to create positiveperceptions through efforts to do good works?A) media relationsB) reputation managementC) crisis managementD) corporate social responsibilityE) issue managementAnswer: DLearning Objective: 3.2: Describe how public relations works.Difficulty: ModerateAACSB: Written and oral communication10Copyright 2019 Pearson Education, Inc.

39) Ian works in the public relations function in his company. When he wants exposure for someaspect of his company, he contacts people he knows, such as Lisa, a reporter for the localnewspaper, or Anthony, Melissa, and Stephanie at the local television stations. Ian has workedhard to develop these media contacts. In public relations, this relationship management is knownas .A) external relationsB) media relationsC) public affairsD) corporate relationsE) reputation managementAnswer: BLearning Objective: 3.2: Describe how public relations works.Difficulty: ModerateAACSB: Analytical thinking40) Melanie works in the public relations department at a major university. She is the editor of aninternal newspaper, called Update, that is distributed to all faculty and staff working at theuniversity. The newspaper covers stories about what faculty are doing, grants and awards won byemployees, and important information regarding human resource issues. What type of publicrelations program does this illustrate?A) issue managementB) corporate relationsC) internal relationsD) employee relationsE) house communicationsAnswer: DLearning Objective: 3.2: Describe how public relations works.Difficulty: ModerateAACSB: Analytical thinking41) Sandra works for the local chapter of the Humane Society, a non-profit organizationdedicated to protecting animals. Sandra has worked to identify area residents who are likely todonate to the Humane Society. She will invite all of these potential donors to a fun family dayevent that she is organizing at the Humane Society. Sandra is involved in .A) issue managementB) recruitmentC) fund-raisingD) crisis managementE) internal marketingAnswer: CLearning Objective: 3.2: Describe how public relations works.Difficulty: ModerateAACSB: Analytical thinking11Copyright 2019 Pearson Education, Inc.

42) P&G is a major consumer packaged goods manufacturer that for years has supported theSpecial Olympics. P&G features the athletes in several of its advertisements and providesassistance and financial support for the event. P&G's employees assist in the Special Olympicsevery year. What type of relationship management program is this?A) public affairsB) corporate relationsC) media relationsD) employee relationsE) cause marketingAnswer: ELearning Objective: 3.2: Describe how public relations works.Difficulty: ModerateAACSB: Analytical thinkingRefer to the passage below to answer the questions that follow.Wendy's fast food restaurant had a situation in which a woman found a fingertip in her bowl ofchili. Of course, customers were disgusted and sales at that particular Wendy's and Wendy'soutlets nationwide went down. Fortunately for Wendy's, it was discovered weeks later that theaccuser had a history of filing lawsuits against businesses, and the owner of the lost digit was aco-worker of the woman's husband. The Wendy's location in which this incident occurredreceived very favorable exposure in the local media once it was learned that the restaurant wasvictimized by this false accusation.43) Immediately following this individual's claim of finding a fingertip in her chili, which publicrelations program was most valuable to Wendy's?A) corporate reputation managementB) crisis managementC) cause marketingD) public communication campaignsE) public service announcementsAnswer: BLearning Objective: 3.2: Describe how public relations works.Difficulty: ModerateAACSB: Application of knowledge44) After the culprit was discovered, which public relations program was most relevant toWendy's?A) public affairsB) cause marketingC) reputation managementD) internal marketingE) financial relationsAnswer: CLearning Objective: 3.2: Describe how public relations works.Difficulty: DifficultAACSB: Application of knowledge12Copyright 2019 Pearson Education, Inc.

45) The local Wendy's franchise is a good corporate citizen, and the owners of that particularfranchise had fostered relationships with local media contacts. What type of relationshipmanagement program focuses on developing media contacts?A) public affairsB) issue managementC) corporate relationsD) media relationsE) town hall forumsAnswer: DLearning Objective: 3.2: Describe how public relations works.Difficulty: ModerateAACSB: Analytical thinking46) To help rebuild Wendy's reputation, the corporate office encouraged franchisees to supportlocal organizations in their communities, such as charities and schools. This practice is mostlikely known as .A) public affairsB) marketing public relationsC) cause marketingD) fund-raisingE) developmentAnswer: CLearning Objective: 3.2: Describe how public relations works.Difficulty: ModerateAACSB: Analytical thinking47) The parts of a strategic plan for public relations are .A) research, promotion, integration, and evaluationB) research, promotion, implementation, and evaluationC) research, planning, implementation, and evaluationD) reporting, planning, integration, and evaluationE) reporting, promotion, implementation, and evaluationAnswer: CLearning Objective: 3.3: List common public relations tools and their functions.Difficulty: Moderate48) Which of the following is NOT a marketing communication tool used in public relations?A) sales promotionB) advertisingC) the internetD) direct marketingE) personal salesAnswer: ELearning Objective: 3.3: List common public relations tools and their functions.Difficulty: ModerateAACSB: Written and oral communication13Copyright 2019 Pearson Education, Inc.

49) Public relations tools are divided into which three categories?A) internal, external, and paidB) marketing, corporate, and governmentC) controlled, uncontrolled, and independent mediaD) paid, owned, and earned mediaE) corporate, house, and collateralAnswer: DLearning Objective: 3.3: List common public relations tools and their functions.Difficulty: Moderate50) includes house ads, public service announcements, corporate advertising, in-housepublications, and visual presentations.A) Internal mediaB) External mediaC) Paid mediaD) Owned mediaE) Earned mediaAnswer: CLearning Objective: 3.3: List common public relations tools and their functions.Difficulty: EasyAACSB: Written and oral communication51) Sponsored events are an example of .A) internal mediaB) external mediaC) paid mediaD) owned mediaE) earned mediaAnswer: DLearning Objective: 3.3: List common public relations tools and their functions.Difficulty: EasyAACSB: Written and oral communication52) A brand's social media channels are categorized as media.A) internalB) externalC) paidD) ownedE) earnedAnswer: DLearning Objective: 3.3: List common public relations tools and their functions.Difficulty: ModerateAACSB: Information technology14Copyright 2019 Pearson Education, Inc.

53) Which of the following is the most credible media?A) corporateB) socialC) paidD) ownedE) earnedAnswer: ELearning Objective: 3.3: List common public relations tools and their functions.Difficulty: ModerateAACSB: Information technology54) A company would be likely to hire eWatch to .A) create online advertisementsB) evaluate the effectiveness of social media public relations effortsC) monitor the internet to collect information about what is being said about its brandsD) determine the optimum channels for online advertisementsE) predict the return on investment of public relations plansAnswer: CLearning Objective: 3.3: List common public relations tools and their functions.Difficulty: ModerateAACSB: Information technology55) An ad prepared for use in a company's own publication or programming is known as a(n)ad.A) houseB) corporateC) serviceD) companyE) advocacyAnswer: ALearning Objective: 3.3: List common public relations tools and their functions.Difficulty: EasyAACSB: Written and oral communication56) Ads for charitable and civic organizations that run free of charge on television or radio or inprint media are known as .A) house adsB) public service announcementsC) cause marketingD) advocacy adsE) feature adsAnswer: BLearning Objective: 3.3: List common public relations tools and their functions.Difficulty: EasyAACSB: Written and oral communication15Copyright 2019 Pearson Education, Inc.

57) In which type of advertising does a company focus on its organizational image or viewpointrather than on selling a particular product?A) house adsB) public service announcementsC) cause marketingD) nonprofit advertisingE) corporate advertisingAnswer: ELearning Objective: 3.3: List common public relations tools and their functions.Difficulty: ModerateAACSB: Written and oral communication58) A type of advertising that firms use to enhance or maintain their reputation among specificaudiences or to establish a level of awareness of the company's name and the nature of itsbusiness is called .A) corporate identity advertisingB) advocacy advertisingC) cause marketingD) house advertisingE) controlled advertisingAnswer: ALearning Objective: 3.3: List common public relations tools and their functions.Difficulty: EasyAACSB: Written and oral communication59) Point-of-view messages are called .A) corporate identity advertisingB) advocacy advertisingC) image advertisingD) house advertisingE) cause marketingAnswer: BLearning Objective: 3.3: List common public relations tools and their functions.Difficulty: Easy60) Which of the following is the LEAST likely way to generate publicity?A) news releasesB) press conferencesC) media toursD) personal contact with members of the mediaE) internal marketingAnswer: ELearning Objective: 3.3: List common public relations tools and their functions.Difficulty: ModerateAACSB: Written and oral communication16Copyright 2019 Pearson Education, Inc.

61) What is the primary medium used to deliver public relations messages to the various externalmedia?A) house adsB) advocacy adsC) corporate identity adsD) news releasesE) public service announcementsAnswer: DLearning Objective: 3.3: List common public relations tools and their functions.Difficulty: EasyAACSB: Written and oral communication62) Which category of public relations tools includes news releases?A) advocacyB) corporateC) paidD) earnedE) ownedAnswer: DLearning Objective: 3.3: List common public relations tools and their functions.Difficulty: Moderate63) The decision to use any part of a news release at all is based on an editor's judgment of itsnews value, which is based on the information's .A) timelinessB) proximityC) impactD) human interestE) all of the aboveAnswer: ELearning Objective: 3.3: List common public relations tools and their functions.Difficulty: ModerateAACSB: Written and oral communication64) contain video footage for a television newscast.A) Video news releasesB) Video public relationsC) Live news releasesD) Public service announcementsE) DocumercialsAnswer: ALearning Objective: 3.3: List common public relations tools and their functions.Difficulty: Easy17Copyright 2019 Pearson Education, Inc.

65) What is used to sell editors on ideas for feature stories, which are human-interest storiesrather than hard news?A) personal sellingB) release statementC) pitch letterD) feature summaryE) media kitAnswer: CLearning Objective: 3.3: List common public relations tools and their functions.Difficulty: ModerateAACSB: Written and oral communication66) Which of the following is a component of an effective news release?A) It includes at least one attachment for reference.B) It is written in the 5W format of traditional journalism.C) It is at least 1,000 words.D) It is sent to multiple recipients, all listed in the "To" line.E) It has a subject line that asks a question.Answer: BLearning Objective: 3.3: List common public relations tools and their functions.Difficulty: ModerateAACSB: Written and oral communication67) A(n) is a single event at which a company spokesperson makes a statement tomedia representatives.A) media tourB) press conferenceC) sponsored eventD) annual reportE) speaker's bureauAnswer: BLearning Objective: 3.3: List common public relations tools and their functions.Difficulty: EasyAACSB: Written and oral communication68) What do companies provide to the media, either before or after a press conference, thatcontains important background information?A) media kitB) collateral materialC) video news releaseD) pitch letterE) feature storyAnswer: ALearning Objective: 3.3: List common public relations tools and their functions.Difficulty: EasyAACSB: Written and oral communication18Copyright 2019 Pearson Education, Inc.

69) Which of the following involves a traveling spokesperson making announcements andspeeches, holding press conferences to explain a promotional effort, and offering interviews?A) town hall forumB) speakers' bureauC) displays and exhibitsD) controlled media eventE) media tourAnswer: ELearning Objective: 3.3: List common public relations tools and their functions.Difficulty: EasyAACSB: Written and oral communication70) What type of publication is required by the Securities and Exchange Commission (SEC)from each publicly held company?A) collateral materialB) annual reportC) media kitD) pitch letterE) controlled messageAnswer: BLearning Objective: 3.3: List common public relations tools and their functions.Difficulty: Moderate71) How are most press releases distributed?A) by emailB) by faxC) through the postal serviceD) through social networksE) in personAnswer: ALearning Objective: 3.3: List common public relations tools and their functions.Difficulty: ModerateAACSB: Information technology72) Material that is published to support a company's marketing public relations efforts is knownas .A) a feature storyB) a media kitC) collateral materialD) supplemental materialE) an annual reportAnswer: CLearning Objective: 3.3: List common public relations tools and their functions.Difficulty: Easy19Copyright 2019 Pearson Education, Inc.

73) A group of informed, well-spoken people in a company who will discuss topics at thepublic's request is known as a .A) town hall forumB) public service groupC) pitch groupD) speakers' bureauE) collateral groupAnswer: DLearning Objective: 3.3: List common public relations tools and their functions.Difficulty: EasyAACSB: Written and oral communication74) Which of the following is used to facilitate internal marketing and provide an opportunity formanagement to make a presentation on some major project, initiative, or issue and inviteemployees to discuss it?A) town hall forumB) press conferenceC) trade showD) media tourE) pitch groupAnswer: ALearning Objective: 3.3: List common public relations tools and their functions.Difficulty: ModerateAACSB: Written and oral communication75) Which type of network connects people within an organization?A) internetB) intranetC) extranetD) social networkE) internal WebAnswer: BLearning Objective: 3.3: List common public relations tools and their functions.Difficulty: EasyAACSB: Information technology76) Which type of network connects people in one business with its business partners?A) internetB) intranetC) extranetD) social networkE) internal WebAnswer: CLearning Objective: 3.3: List common public relations tools and their functions.Difficulty: EasyAACSB: Information technology20Copyright 2019 Pearson Education, Inc.

77) A company's annual report is targeted to

Advertising & IMC: Principles and Practice, 11e (Moriarty et al.) Chapter 3 Public Relations . 1) Which IMC tool helps an organization and its publics relate to each other to the benefit of both? A) advertising . B) personal selling . C) publici

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