Hyundai Launches In-Dealership Sales Training Initiative

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COVER STORYHyundai LaunchesIn-DealershipSales Training InitiativeFollowing the success of last fall’s Head2Headin-dealership product training program,Hyundai Sales Training is launching the HyundaiIn-Dealership Training Program (IDT)—a permanent, nationwide training initiativedesigned to bring information directly to you face to face.At launch, approximately 600 Hyundaidealerships will be visited as part of theprogram. Each will receive:The team of Hyundai In-Dealership Training facilitators in front of HyundaiMotor America’s national headquarters in Fountain Valley, California. A dedicated sales trainer based in your market Multiple training sessions throughout the year (aboutevery six weeks) Engaging 90-minute training sessions, each focusedon a single vehicle in the Hyundai lineup, andeach including a guided walkaround, competitiveinformation, and plenty of high-energy interactivity Sessions that will maximize training impact withminimal time away from customers—and no timeaway from the dealershipWhat can you expect—from the training and your trainer?Read on for the details.THE TRAININGThe Hyundai In-Dealership Training Program debuts thismonth with a session designed to help you sell the allnew 2017 Ioniq Hybrid. The session will include: Hybrid 101: The Basics Hands-On Activity Guided Walkaround Helping Your Customers Choose the Right HyundaiHybrid: Ioniq Hybrid or Sonata Hybrid Competitive Comparison: Ioniq vs. Prius and C-MaxTELL US WHAT YOU THINK! We’d love to hear what youthink about this and every issue of The Sales Edge.Click this link to shoot us an email with your feedback,suggestions or questions about the latest edition.1 HyundaiLearningPortal.comParticipants will receive a 44-page workbook that alsoincludes feature and specification charts, a sample guestsheet, needs assessment questions and more.Future visits from your IDT trainer will focusfirst on Sonata and then the rest of theHyundai lineup. You can also expect sessionsdedicated to Blue Link , Hyundai technology,and Apple CarPlay and Android AutoTM.THE TRAINERSThe individuals pictured on this page are among the20 facilitators who will comprise the Hyundai In-DealershipTraining Program team. They were selected based on theirproduct knowledge, sales training skills, and automotiveexperience. Many of them come to the team directly fromretail automotive sales, so they have a keen understandingof the kind of training that will work best for you.Over time, because you will have a dedicated IDT facilitator,your trainer will be able to use his or her knowledge of yourdealership to provide training that is virtually customized towhat you need to know, when you need to know it.The Hyundai In-Dealership Training program is a costeffective, value-rich approach to sales training that willhelp you expand and sustain your product knowledgeand selling skills, so you can continue to meet yourcustomers’ needs.Your trainer will contact your sales manager directly toschedule Ioniq and future Hyundai IDT training sessions,so you should contact your sales manager for moreinformation about Hyundai In-Dealership Training.HyundaiSalesTraining.comu

NEWS FROM HYUNDAI SALES TRAININGAPRIL 2017Big Blue Link Newsfor 2018: Three Yearsfor Free—and More!Blue Link, the industry’s most sophisticated connectedcar system, has been a telematics innovator ever since itwas introduced nearly six years ago. Now, it’s poised tobe more innovative, more functional and more accessiblethan ever before.2018 MODELS: THREE-YEAR SUBSCRIPTION STANDARDBeginning with the 2018 model year, Blue Link-equippedHyundai vehicles will come with three years of theConnected Care and Remote packages as standardequipment.In addition, Blue Link-equipped Hyundai models withfactory-installed navigation will also receive three yearsof the Guidance package, also standard.Another big change—no credit card capture will berequired. Simply register your customers at the time ofdelivery and they will receive all the convenience and peaceof mind that Blue Link offers for the next three years.Note that 2017 and previous model year Blue Linkequipped vehicles still receive one year of Connected Careand three months of Remote and, if applicable, Guidance.A credit card will still be required to ensure uninterruptedservice for these models.NEW REMOTE FEATURESBlue Link’s Remote package already allows owners tolock and unlock their vehicles’ doors, operate the hornand lights and, on properly equipped vehicles, even startthe vehicle and set the climate control.For 2018 model year vehicles and beyond, these climatecontrol features are joined by two new remote functions:the ability to turn on the vehicle’s rear window defrosterand heated side mirrors.As with Blue Link’s other remote features, the reardefroster and heated side mirrors can be activated viaMyHyundai.com or by mobile app, Apple WatchTM orAndroid WearTM, or Amazon Alexa with Blue Link skill.The Remote package continues to include many otherfeatures, including Car Finder, Alarm Notification, PanicNotification, Stolen Vehicle Recovery and Slowdown,Vehicle Immobilization and Vehicle Safeguard Alerts.2 HyundaiLearningPortal.comBLUE LINK AGENT FOR GOOGLE ASSISTANTNOW AVAILABLEBlue Link Agent for the Google Assistant allows Hyundaiowners to control various functions of their Hyundai withsimple voice commands, which include “Okay, Google, tellBlue Link to start my Santa Fe and set the temperatureto 82 degrees”; “Okay, Google, tell Blue Link to send theaddress of the Empire State Building to my Sonata”; and“Okay, Google, ask Blue Link to unlock my car.”Google Home is a voice-activated speaker powered bythe Google Assistant that can activate streaming musicservices, smart home devices and, now, cars.Here are some examples of exchanges between GoogleHome and Blue Link:User Statement to Google AssistantGoogle Assistant’s Response“Okay, Google, tell Blue Link to sendthe address of the nearest Starbucksto my Santa Fe.”“The nearest Starbucks is 350 FifthAvenue, New York, New York. Wouldyou like that address to be sent to yourSanta Fe?”“Yes.”“Okay. The address has been sent.”“Okay, Google, what is the weatherlike today?”“Today’s forecast for Ann Arbor is 38degrees with rain and snow.”“Okay, Google, ask Blue Link to startmy Tucson and set the temperature to75 degrees.”“To remote start and set climatecontrol of your Tucson, please say yourBlue Link PIN.”“9115.”“Your request to remote start and setclimate control of your Tucson hasbeen sent.”“Okay, Google, tell Blue Link to startcharging my Ioniq.”“Please say your Blue Link PIN.”“1978.”“Your request has been sent. YourIoniq is now charging.”Blue Link action on Google Home demo features include: Sending a destination to the car’s navigation system Remote horn/lights Start and stop charging of Hyundai electric and plug-in vehicles Remote start with climate control Remote lock Remote unlockTake a few minutes to become familiar with these newBlue Link features so you can demonstrate them toyour customers. In addition, be sure to inform yourBlue Link-equipped 2018 model year customers aboutthe three years of the Connected Care and Remotepackages coming as standard equipment. Most other carcompanies charge for those features—but your customerswill find them priceless.HyundaiSalesTraining.comtHomeu

NEWS FROM HYUNDAI SALES TRAININGAPRIL 2017IN THE NEWSSALES SATISFACTION SECRETS TO SUCCESSMake a Lasting Impressionwith Your DeliveryCustomers have lofty expectations when they buy a newvehicle. To start their ownership experience off on theright foot, plan your delivery so it’s thorough; that way,customers can operate the key features of their newvehicle for a safe drive home. Remember, your customermay feel they’ve been through a long, taxing processto purchase their vehicle. The more you can do to helpthem get behind the wheel with complete peace of mind,the happier your customer will be.To maximize satisfaction with delivery, follow theseHyundai Priority Practices: Ensure the vehicle is clean and flawless: Prior tothe delivery, if possible, inspect your customer’svehicle for any scratches or imperfections, andmake sure it’s clean inside and out. The condition ofthe vehicle is an important question on the HyundaiCustomer Experience Index survey, so make sureyou do everything in your power to resolve any issuesbefore your customer ever sees them. Make sure the vehicle has a full tank of gas: This isa basic step that’s easy to overlook. Always deliverthe vehicle with a full tank of gas, and highlight it forthe customer. Tailor the delivery to your customer: Ask how muchtime your customer has for the delivery process,then determine how much detail you can address. Ifthe customer’s time is limited, invite them back for amore thorough delivery. This way, they will have hadtime to experience their new vehicle and may havesome questions you can answer. Give them a “wow” moment to remember: Takinga new car home is a special moment for everycustomer, so get creative and make it personal,fun and special for them. Think balloons, a uniquedelivery area, a “me and my new car” selfie. And,rather than merely showing the features on the newvehicle, help customers explore and become familiarwith the features firsthand.When you go the extra mile, you’re making a positive“last impression”—which could make you thecustomer’s first choice when they need another vehicle!There’s an App for That: Or there will be soon. Hyundaiis currently testing a delivery app that will makeconducting an efficient, effective delivery easier thanever. Watch this space for more information!3 HyundaiLearningPortal.comHyundai Reveals Next-GenerationFuel Cell ConceptThe 2017 Geneva Motor Show was the site of the unveilingof Hyundai Motor’s futuristic FE Fuel Cell Concept, givingmotorists a glimpse of the next generation of hydrogenpowered vehicles.The FE Fuel Cell Concept’s flowing form is inspired by natureand water—the car’s only emission—with a clean, calmdesign emphasizing its non-polluting nature. Elements of theFE Fuel Cell Concept will influence the SUV Fuel Cell modelthat is tentatively set for launch in 2018.Sonata Earns Performance Awardsfrom ASGThe Automotive Science Group (ASG) awarded the 2017Sonata with the “Best Economic Performance” honor in thefull-size sedan category for its class-leading value, besting106 other models, while the Sonata Hybrid was awardedthe “Best All-Around Performance” honor. Four otherHyundai models were recognized for “Best 5 All-AroundPerformance” in their respective classes—the Accent,Tucson, Santa Fe Sport and Sonata Plug-in Hybrid.March Sales ResultsLast March, Hyundai Motor America logged its single bestsales month in history—so it’s no surprise that this yearwas a bit softer. Still, combined Hyundai and Genesis salesreached 69,265 units.Hyundai March sales highlights: Elantra was our #1 selling model with 25,063 units—up 43% over March 2016 Santa Fe and Santa Fe Sport sales totaled 11,446 units—up 74% Tucson sales totaled 8,985 units—up 15%Now that spring has sprung and baseball season hasstarted—go out there and hit a home run for April!March 2017 CPO Sales: For the month of March, 8,838Hyundai Certified Pre-Owned vehicles were sold. Year todate, 666 Hyundai dealers have sold 22,121 CPO units.HyundaiSalesTraining.comtHomeu

NEWS FROM HYUNDAI SALES TRAININGAPRIL 2017Years ofService AwardWinnersEvery month, we acknowledge the top STAR RecognitionYears of Service award winners. Congratulations to thefollowing Hyundai dealership sales team members whocelebrated major milestones in March:FIFTEENTH ANNIVERSARIES Steve Atchison, World Hyundai Matteson, Matteson, IL Breanna Brunswick, Ron Marhofer Hyundai,Cuyahoga Falls, OH Tomas Kroner, ABC Hyundai, Las Vegas, NVCONTESTSSCAVENGER HUNT #10March results: Congratulations to the winners of lastmonth’s “Scavenger Hunt.”CENTRAL REGION—Jacquelyn Mishler, Suburban Hyundai of Lansing, Lansing, MIEASTERN REGION—David Hegele, Hyundai of Turnersville, Turnersville, NJSOUTHERN REGION— Andy Karelas, Daytona Hyundai, Daytona Beach, FLSOUTH CENTRAL REGION—Paul Hayes, Texoma Hyundai, Sherman, TXWESTERN REGION—Brad Henry, Bronco Motors Hyundai West, Nampa, ID Arthur Padula, Lester Glenn Hyundai, Toms River, NJ Elias Yousef, Haddad Hyundai, Pittsfield, MASCAVENGER HUNT #11TENTH ANNIVERSARIES Timothy Bergey, Fred Beans Hyundai, Doylestown, PA Alireza Biparva, Woodland Hills Hyundai,Woodland Hills, CA Rex Blackwell, Terry Lee Hyundai, Noblesville, IN Billy Johns, AutoNation Hyundai Tyler, Tyler, TX Jerry Lacy, Family Hyundai, Tinley Park, IL David Liggett, Wallace Hyundai, Stuart, FL Luis Lopez, Vandergriff Hyundai, Arlington, TX Marven Moses, Pinehurst Hyundai, Southern Pines, NC Roland Mueller, Freeman Hyundai, Irving, TX David Shortridge, Borman Hyundai, Las Cruces, NM Jordan Sorensen, Ken Garff Hyundai, Salt Lake City, UTMore Headlines onHyundaiSalesTraining.comThe object of the Sales Edge “Scavenger Hunt” is to familiarizeyou with the many online resources that can help you sell moreHyundai vehicles. To do well, you’ll have to do some cybersleuthing. The reward? The chance to win a prize—and theknowledge you need to increase your Hyundai sales.Once you’ve found the answers to the following five questions,click on the link at the bottom of the quiz to submit them. If youscore 100%, your name will be entered in our monthly drawing.The first name we draw from each region will win 50 loaded tothe winner’s STAR Rewards card.The deadline for submission is Friday, April 28, 2017. Good luck!1. A ccording to the Quality & Workmanship page of Hyundai.com,Hyundai crashes more than how many cars to ensure everymeasure of safety before production of a car even begins?2. According to the same site, Hyundai’s one-of-a-kind paintdipping process produces a finish that protects againstcorrosion and even helps heal.3. What is the name of the on-screen personality who hosts the“Behind the Wheel” AutoGuide.com video review of the 2017Elantra found on the HyundaiUSA YouTube channel?You can keep up with the latest Hyundai news on the allnew HyundaiSalesTraining.com website. Here are links tothe most recent additions to the site:4. The four choices at the bottom of the Hyundai Motor Financehome page are Financing 101, Lease-End, Local Offers, and. 2017 Ioniq Product Information Now Posted5. A ccording to the About Us page on the Hyundai Hope OnWheels website, a child is diagnosed with cancer everyminutes in the United States. Ioniq in the News: Rave Reviews fromAutomotive Press New Santa Fe Sport Value Package on the WayVisit HyundaiSalesTraining.com regularly and scrollthrough the banner headlines on the home page. Newstories are posted frequently.4HyundaiLearningPortal.comClick on this link to submit your answers. You must be employedas a sales consultant at an authorized Hyundai dealership in theU.S. at the time your entry is selected to be eligible for prizes. Alldecisions are final. Winners’ names will appear in next month’sissue of The Sales Edge.HyundaiSalesTraining.comtHomeu

NEWS FROM HYUNDAI SALES TRAININGAPRIL 2017CONTESTSWHAT WOULD YOU DO? #10FIVE, FOUR, THREE, TWO, ONE . . .Last month, we challenged you to come up with five features—no more, no less—that you’d point out while delivering a TucsonLimited AWD to Chris and Pat, whom we told you were in themusic industry, sometimes drove to the mountains, and weredevoted to both their iPhones and their twin six-year-olds.We received a number of entries that simply listed five features.Fair enough. But our favorites explained why the features wereappropriate for these customers. Check out our winners below. “The headlights function is part of the turn signal lever onthe left of the steering column. “We’ve filled up the fuel tank today, but if you should need itprior to your return visit, this is the location of the fuel doorrelease lever. “And because the weather is constantly changing, shouldyou need it, the wipers function in this fashion from the rightpod lever. “Allow me to show you the features of the navigation system. “Finally, one of the most valuable features, Blue Link. Thisfeature can be a life saver. Let me demonstrate the BlueLink call buttons and explain the benefits of each.”First Place ( 100): “Okay, guys—here’s what I think will be mostimportant for you to enjoy your new Tucson this week:—Rex Blackwell, Terry Lee Hyundai, Noblesville, IN “Apple CarPlay gives you the ability to connect your phone to theinfotainment system, with full voice-control access to the music inyour library, hands-free text messaging, and, of course, phone calls. “Those heated seats—three-way up front and high/low in back—are going to come in handy for the cold nights driving through themountains. “When you encounter snowy or rough terrain, activate the AWDLock to give you more traction. “If you need more cargo space, fold down your rear passengerside seat and increase your cargo capacity by almost 30 percent.The twins will still have room to sit safely using the center andoutboard seat belts. “And when you’re coming home, activate another great featurecalled Downhill Brake Control. This will help keep you in controlwhen you are heading down the mountain. Think of it as an antigravity button!”—Ryan Fox, Sansone’s Route 1 Hyundai, Avenel, NJSecond Place ( 75): “Chris and Pat, I’d like to touch on thefeatures that I think will matter most to you.“You said you travel to the mountains, so you’ll find the AWD Lockand Downhill Brake Control very helpful. They’re operated with thepush of a button—here and here—and you can have peace of mindknowing your vehicle is working to keep you steady on the road.“This vehicle also has user-friendly navigation with DestinationSearch, so you can always find new places to explore with yourchildren.“You can even plug your phone into the USB port and safely enlisthands-free help from Siri by using Apple CarPlay to make phonecalls, send text messages, or search the internet.“All of this can be done easily from the cockpit while your childrenare safe and warm in the heated back seats.”—Samantha McMahon, Duncan Hyundai, Christiansburg, VAThird Place ( 50): “Thank you, Chris and Pat. I’ll gladly give youthe top five features you’ll most likely need to know.5 HyundaiLearningPortal.comWHAT WOULD YOU DO? #11FOLLOW THE LEADERAt a Monday morning sales meeting, your sales manager, Brutus,gruffly asks the team, “Okay—which one of you has the bestfollow-up system?” Suddenly, as if possessed, you find yourselfshouting, “I do! I do!,” as your right arm waves madly. “Fine,”grumbles Brutus. “Next Monday, I want you to present your topthree follow-up tips to everybody. You think you can handle that?”What would you do?Click on this link to submit your answer. Responses will be judgedby the Sales Edge editorial team on concern for the customer’sneeds, practicality, uniqueness, professionalism and creativity.The sales consultant submitting the winning response will receive 100 loaded to his or her STAR Rewards card; second prize is 75;third place earns 50 and fourth place will win 25.You must be employed as a sales consultant at an authorizedHyundai dealership in the U.S. at the time your entry is selected tobe eligible for prizes. Submission of a response implies consentfor publication. Winning entries may be edited for length or clarity.All decisions are final.Responses must be received on or before Friday, April 28, 2017.Winners of Challenge #11 will appear in the May issue.TIPS FROM THE PROSA Bonding ExperienceThis month’s top tip is from Carlos Garza ofVisalia Hyundai in Visalia, California. He advises:“Treat every customer like they are at home,build a bond with them that will last a lifetime,and you will reap the benefits.”Remember, every month’s top tip earns 50 onthe winner’s STAR Rewards card. So if you have a tip you want toshare, please sen

Following the success of last fall’s Head2Head in-dealership product training program, Hyundai Sales Training is launching the Hyundai In-Dealership Training Program (IDT)— a permanent, nationwide training initiative designed to bring information directly to you face to face. At launch, approximately 600 Hyundai

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