RESPONSIBLE BUSINESS PRACTICES - Starbucks Coffee Company
ABOUT THIS REPORTThe information in this Reportis for fiscal year 2001 (October 2,2000, through September 30, 2001)and covers Starbucks companyoperated retail and distributionoperations in North America andsourcing activities in coffee-origincountries. Other than somecompany-wide financialinformation, Starbucks specialtyoperations and international retailmarkets are not included in thisReport. Starbucks North Americanoperations include Canada and theU.S., excluding Hawaii.Howard SchultzAt Starbucks, the choices we make and actions we take area reflection of our core values. To become what Starbucks istoday—the leading retailer, roaster and brand of specialty coffee—took the vision to create a values-driven coffee company inspiredby passion, dedicated to quality and guided by exceptionallystrong principles.Starbucks aspires to be recognized as much for our commitmentto social responsibility as we are for the quality of our coffee.We’ve focused our efforts on improving social and economicconditions for coffee farmers; minimizing our environmentalimpact; making a positive contribution in the communities wherewe do business; and providing a great work environment for ourpartners (employees).Throughout our 30-year history, we have been committed to socialresponsibility. Today, with the strength of our brand in themarketplace, Starbucks has an opportunity to lead by example.Our responsibility starts with being accountable to Starbucksstakeholders—our partners, customers, shareholders, suppliers,community members and others—and communicating openlyabout our business practices and performance. We are, therefore,publishing our first annual Corporate Social Responsibility Reportto communicate the way we do business.Our goal throughout this Report is to provide information to ourstakeholders about our policies and practices, and to provide,when possible, measures of our performance. By publishing thisReport, Starbucks joins a small but growing number of companiesthat are assessing their corporate citizenship, taking measuresto provide transparency on performance and being accountableto stakeholders. We realize that every day we must conduct ourbusiness in ways that earn your admiration and trust. We hopethis Report helps us to do just that.Alan Abramowitz PhotographyWarm regards,Orin SmithHoward Schultzchairman andchief global strategistOrin C. Smithpresident andchief executive officer
Table of ContentsRESPONSIBLE BUSINESS PRACTICESStarbucks Mission Statement3The Business Case for Social Responsibility3Sustainability is Essential to Our Success4Sourcing in Origin CountriesTo establish Starbucks as the premierpurveyor of the finest coffee in the worldwhile maintaining our uncompromisingprinciples as we grow.5Social Investments in Origin Countries6Commitment to Origins8Minimizing Our Environmental Impact11Working with Our Suppliers13Listening to Our StakeholdersINVESTING IN OUR COMMUNITIES17Part of the Neighborhood18Community Investments21The Starbucks FoundationINVESTING IN OUR PARTNERS23Creating a Strong Workplace EnvironmentThe following six guiding principles willhelp us measure the appropriateness ofour decisions: Provide a great work environmentand treat each other with respectand dignity. Embrace diversity as an essentialcomponent in the way we do business. Apply the highest standards ofexcellence to the purchasing, roastingand fresh delivery of our coffee. Develop enthusiastically satisfiedcustomers all of the time. Contribute positively to ourcommunities and our environment. Recognize that profitability isessential to our future success.
CSR Fiscal 2001 Report3ResponsibleBusiness PracticesTHE BUSINESS CASE FOR SOCIAL RESPONSIBILITYCOMPANY PROFILEStarbucks defines corporate social responsibility as conducting our business in waysthat produce social, environmental and economic benefits to the communities inwhich we operate. In the end, it means being responsible to our stakeholders.Fiscal 2001—October 2, 2000 toSeptember 30, 2001:Given that there are positive returns for being a socially responsible company,Starbucks believes it makes sense to view our actions in terms of investments. Byinvesting in sustainable business practices and the origin countries that provide ourcoffees, we encourage a continued high-quality supply. In the communities where wedo business, we invest in local organizations to improve the quality of life. And byinvesting in our partners, through competitive wage and benefit structures, andopportunity for stock ownership, we have an edge in attracting and retainingqualified, productive employees—and that helps reduce our hiring, training andother turnover costs.In the end, there is no conflict between doing good and doing well.At Starbucks, webelieve the two go together.(Information below represents totalcompany unless noted)Total net revenues: 2.6 billionNet earnings: 181 millionEarnings per share: 0.46Total income taxes: 108 millionStock price (high/low): 25/ 14Number of company-operatedlocations: 2,971 (North America)Number of partners (employees):54,000 (North America)Location of Starbucks corporateheadquarters: SeattleResponsible Business PracticesThere is growing recognition of the need for corporate accountability. Consumersare demanding more than “product” from their favorite brands. Employees arechoosing to work for companies with strong values. Shareholders are more inclinedto invest in businesses with outstanding corporate reputations. Quite simply, beingsocially responsible is not only the right thing to do; it can distinguish a companyfrom its industry peers.SUSTAINABILITY IS ESSENTIAL TO OUR SUCCESSCoffee is second only to water as the world’s most popular drink, with more than400 billion cups consumed every year. Coffee is a giant industry employing 20million people globally, and ranks as the second most traded commodity on theplanet after petroleum.Traditionally, Starbucks has purchased our coffees at premiums over the world’scommodity market prices (or the “New York C,” which is the worldwide referenceused by coffee traders for commodity-grade coffee).The premiums we pay vary bythe type of coffee, as well as the overall quality of that particular coffee, relative tothe quality of “New York C” commodity-grade.During the past year, a worldwide surplus of coffee has dramatically reducedwholesale prices. At the end of fiscal 2001, prices paid for coffee on the “New YorkC” had dipped to 0.48/lb—a level not seen in nearly 30 years.Opposite page (top)—Starbucks CoffeeCompany worldwide headquarters, knownwithin the company as the StarbucksSupport Center, located in Seattle.Opposite page (bottom)—El TriunfoBiosphere Reserve, Chiapas, Mexico,where Starbucks Shade Grown Mexicocoffee is produced.
This price drop affects all growers, particularly those with small family farms thatproduce nearly three-fourths of the world’s coffee supply. Starbucks purchases ourcoffee from many of these small, multigeneration farms, paying premium prices thatenable farmers to provide for their families and maintain their family farms. AsStarbucks business expands, so does our need for the coffee they grow.Mary Williams, Starbucks senior vicepresident of coffee, meets with HectorCortez in the Atitlan region ofGuatemala while on one of her manycoffee buying trips.SOURCINGPercentage of Total Coffee PurchasedOutright Long-term Directprices* contracts* purchases*80%70%60%50%40%30%20%10%0%Fiscal 2001Fiscal 2002* Not mutually exclusiveWhile Starbucks purchases about one percent of the global coffee supply, ourpurchases are for only the highest quality arabica coffee beans grown in the world.Because of Starbucks exceptionally high standards for quality coffee, one of our mostcritical needs is to secure a long-term supply of unroasted “green” coffee from thefarmers we know and trust.The sustainability of their farms is intrinsically linked toour success.Starbucks recognizes the importance of helping to ensure that coffee farmers have asustainable livelihood. To address this challenge, we have moved away from “NewYork C”-based formula pricing, focusing on several strategies including: Securing more contracts based on outright, negotiated prices.Negotiating more long-term contracts.Increasing the amount of coffee purchased directly from farms and cooperatives.Assisting coffee farmers in gaining access to affordable credit.Introducing new coffee sourcing guidelines that reward farmers for usingsustainable growing practices. Offering financial support for health and educational projects that directly benefitfarmers and their communities. Expanding our sustainable coffee category, “Commitment to Origins,” includingShade Grown Mexico and Fair Trade Certified coffees.SOURCING IN ORIGIN COUNTRIESStarbucks helps farmers improve their standard of living while ensuring a sustainablesupply of high-quality coffee by purchasing at outright prices, signing long-termcontracts and buying directly from farms and cooperatives (co-ops). For the coffeeStarbucks purchased in fiscal 2001 and the contracts that Starbucks has negotiatedfor coffee purchases in fiscal 2002, Starbucks pays an average price of 1.20 perpound, excluding freight, for green coffee purchased in these ways.Outright PricesCoffee prices can be negotiated either at outright prices or in relationship to theprevailing wholesale price. Starbucks preference today is to source coffee at outrightprices.This provides stability and predictability for both buyers and sellers. In fiscal2001, 12 percent of Starbucks coffee supply was purchased at outright prices. Forthe orders we placed in fiscal 2001 that will be delivered in fiscal 2002, 74 percentof our green coffee will be purchased at outright prices.Long-Term ContractsLong-term contracts with suppliers benefit both producers and Starbucks. Farmersare guaranteed attractive prices over multiple crop years, and Starbucks is able tosecure future coffee supplies at predictable costs. During fiscal 2001, nearly threepercent of Starbucks total supply of coffee was delivered through long-termcontracts. For fiscal 2002 delivery, Starbucks has been able to increase the amountof coffee purchased under long-term contracts, negotiated at outright prices, to31 percent.
CSR Fiscal 2001 Report5Direct PurchasingSmall to midsize farms and co-ops provide most of the coffee beans for Starbuckscoffees.We have visited many of these farms and built relationships with the growers.In fiscal 2001, nine percent of our total coffee supply was purchased directly fromfarms and co-ops, which ensured that more of the purchase price went to thefarmers. Of the orders we’ve placed for fiscal 2002 delivery, 59 percent will besupplied directly from farms and co-ops and negotiated at outright prices.Access to CreditCash flow is a critical issue for small farms. Farmers have little access to credit atcompetitive rates and are often forced to sell their crops prior to harvest. In fiscal2001, Starbucks made 150,000 available through Ecologic Enterprise Ventures andthe Conservation International (CI) Foundation to help sustain Mexican coffeefarmers with pre- and post-harvest loans. This was augmented with 250,000 inpost-harvest capital from CI’s Conservation Enterprise Fund.In fiscal 2001, Starbucks helped toprovide loans to 516 small familyfarmers in Chiapas, Mexico.Thisfinancing enabled these farmers to sellmore than 350,000 pounds of coffee atfavorable prices.In fiscal 2002, Starbucks will help make 500,000 available to farmers throughEcologic Enterprise Ventures and the CI Foundation. An additional 1 million willbe directed through Calvert Community Investments to provide credit at favorablerates to coffee farmers for their use in quality improvements and capital investments.Coffee Sourcing GuidelinesAt the end of fiscal 2001, Starbucks introduced new coffee sourcing guidelines developedin partnership with The Center for Environmental Leadership in Business, a newdivision of Conservation International.This represents a first for the coffee industry.The guidelines involve a flexible point system coupled with financial incentives,rewarding coffee suppliers who meet strict environmental, social, economic andquality standards. Ultimately, coffee suppliers can earn preferred status with ourcoffee buyers. Because significant changes in origin countries require flexibility andpatience, the guidelines are being introduced as a pilot program for the 2002 and2003 crop years.Responsible Business PracticesSOCIAL INVESTMENTS IN ORIGIN COUNTRIESOne of the guiding principles in Starbucks mission statement is that the companywill “contribute positively to our communities and our environment.” We’recommitted to addressing social and environmental issues that affect the people andplaces that produce our coffees.Through partnerships with organizations that share our concerns, we’re able to makea difference in coffee-origin countries. We make long-term investments, suchas building schools, health clinics, and coffee processing facilities to improve thewell-being of families in coffee farming communities.CAREOur alliance with CARE, a nonprofit international relief and developmentorganization, began in 1991. CARE connects us to parts of the world where our helpcan directly impact communities and provide needed relief in coffee- and tea-origincountries. In fiscal 2001, Starbucks contributed 120,000 to CARE. Over the years,Starbucks has contributed or helped raise more than 1.8 million for CAREprograms, and touched the lives of approximately 2.7 million people in Africa, LatinAmerica, and Southeast Asia. Starbucks continues to be one of CARE’s largest NorthAmerican corporate contributors.In fiscal 2001, Starbucks provided 43,500 toward building a health clinicand school in Guatemala and a healthclinic in East Timor. Here a localGuatemalan doctor examines her patient.
COMMITMENT TO ORIGINSOne method to help ensure the social, economic and environmental sustainability ofthe farms that produce coffee is to purchase organic, Shade Grown Mexico and FairTrade Certified coffees. These special coffees, which are independently certified orverified as such, are included in Starbucks Commitment to Origins category.Starbucks Organic Costa Rica is certified and labeled as organic by Eco-Logica, anindependent organic certification organization. Organic certification ensuresconsumers that the coffee has been grown without the use of synthetic chemicals forthe prior three years. Due to the lengthy process and the cost of certification, manyfarmers from whom we purchase don’t pursue certification, although their coffee isgrown using traditional methods and without the use of herbicides and pesticides.Starbucks retail partner Mathias Eichlerstands behind our promotion of StarbucksShade Grown Mexico coffee.AMOUNT PURCHASEDOF SHADE GROWN MEXICO2000200120021.5 Million*Ordered and Delivered(lbs)723,000(lbs)304,000(lbs)* Estimated for 2002 deliveryIn fiscal 2001, Starbucks invested 327,500 in CI’s Conservation Coffeeprogram.These funds will help CI developfive new model projects in Latin America,Asia and Africa.This commitment of fundsbuilds on the success Starbucks and CIachieved in Chiapas, Mexico, in preservingareas of high biodiversity and providingeconomic opportunities for small-scalefarmers. In addition, Starbucks presidentand CEO Orin Smith provides hisleadership and expertise to CI as amember of CI’s Board of Directors.Starbucks offers Shade Grown Mexico coffee through a partnership withConservation International and offers Fair Trade Certified coffee as part of ouralliance with TransFair USA.Shade Grown Mexico CoffeeStarbucks and Conservation International (CI) formed a partnership in 1998 toencourage the production of shade-grown coffee using ecologically sound growingpractices that help protect biodiversity, and provide economic opportunities forsmall farmers.CI has been a tremendous resource in this effort, enabling Starbucks to purchaseShade Grown Mexico coffee through CI’s Conservation Coffee Program. In 2000,Starbucks and CI renewed this partnership for another three years at a commitmentof at least 200,000 annually.Although this is the only coffee that Starbucks identifies as “shade-grown,” our coffeebuyers estimate that roughly one-third of all Starbucks coffee is traditionally grownunder the canopy of shade trees in tropical forests.As a result of the Starbucks/CI partnership: Starbucks offered Shade Grown Mexico coffee through our U.S. companyoperated stores and on www.starbucks.com for the third year in a row. Farmers supplying Shade Grown Mexico received a 60 percent price premiumover local prices for their coffee. The amount of shade-grown coffee being exported in 2001 has increased by 50percent over the previous year. Since 1998, coffee-growing land preserved as tropical forests has increased by220 percent.Future Starbucks/CI goals include: Developing new CI Conservation Coffee projects in places where biodiversity isunder severe threat. These include locations in Guatemala and Colombia, andlater other coffee-growing regions around the world. Expanding the supply of shade-grown coffee to meet consumer demand andensure year-round availability. Engaging leaders from the coffee world to collaborate on industry-wideguidelines for environmental and social quality.
CSR Fiscal 2001 Report7Fair Trade Certified CoffeeIn the Fair Trade system, farmers form and participate in democratically runcooperatives that, in turn, may sell their beans directly to importers, roasters andretailers at favorable guaranteed prices. The minimum fair trade price the buyercurrently pays for non-organic green coffee is 1.26/lb and 1.41/lb for organicgreen coffee. Consumers are assured when they purchase Fair Trade Certified coffeethat the farmers received a guaranteed minimum price for their coffee that helpssupport a better life for family farmers.In April 2000, Starbucks signed a historic agreement with TransFair USA, a nonprofitorganization that provides independent certification for all Fair Trade coffee in theU.S. Since that time, the number of companies offering Fair Trade coffee has morethan tripled. As a result of our partnership with TransFair USA: More colleges and universities brewing Fair Trade Certified coffee as their coreoffering. Starbucks U.S. company-operated stores brewing Fair Trade Certified coffee asthe “Coffee of the Day” once a month beginning in spring 2002. The introduction of Fair Trade Certified coffee in Canada and the internationalmarkets where we do business.Starbucks packaged Fair Trade Coffee,which can be purchased in our companyoperated U.S. stores and onwww.starbucks.com.Responsible Business Practices Starbucks agreed to purchase Fair Trade Certified coffee, which meets our qualitystandards, to fulfill consumer demand. Starbucks introduced Fair Trade Certified coffee to our product line onOctober 4, 2000, with a promotional campaign that included custom packaging,in-store signage, brochures, and information on www.starbucks.com. Shortly thereafter, Starbucks expanded the availability of Fair Trade Certifiedcoffee by making it available to our university, hotel and restaurant accounts.Demand tripled for Fair Trade Certified coffee in the university market segmentin fiscal 2001. In April 2001, Starbucks launched a second five-week promotional campaign tobuild awareness for Fair Trade Certified coffee and offered it as our “Coffee of theDay” on May 18, 2001, for the first time. In fiscal 2001, Starbucks purchased 653,000 pounds of Fair Trade Certifiedcoffee and sold 186,000 pounds of this coffee to our customers under the FairTrade label.In September 2001, Starbucks announced the expansion of Starbucks Fair TradeCertified coffee program, with plans to purchase one million pounds of Fair TradeCertified coffee during the next 12 to 18 months that will result in:
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Starbucks purchased in fiscal 2001 and the contracts that Starbucks has negotiated for coffee purchases in fiscal 2002, Starbucks pays an average price of 1.20 per pound, excluding freight, for green coffee purchased in these ways. Outright Prices Coffee prices can be negotiated either at outright prices or in relationship to the
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Starbucks has a well-developed supply chain for coffee beans. Starbucks has its Dark Roast Coffee. By roasting the coffee bean dark, Starbucks chooses quality rather than saving raw material cost. For People who serve coffee, Starbucks has its standard coffee making and customer serving principle. Each employee in Starbuck is a well-trained .
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Starbucks' UK unit pays roughly 2 million in interest that is tax deductible a year, lowering its tax bill. For McDonald's UK units, that bill is around 1 million. 942 2,657 Starbucks' tax reduction techniques Starbucks' tax reduction techniques Starbucks' tax reduction techniques In 2009, Starbucks UK told investors it was .
Doraisamy, former Starbucks vice president, investor relations1; Dinah Scherwin, Starbucks project manager associate, investor relations; and Lea Gariando, Starbucks investor relations advisor. Ms. Scherwin and Ms. Gariando do not work in the legal department of Starbucks and are non-lawyer members of the Starbucks team.
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Starbucks Corporation Fiscal 2007 Corporate Social Responsibility Annual Report 2 SOCIETY 44 Starbucks Community & Growth Impacts 49 Starbucks Community Investments 54 Our Contributions to Communities Around the World 57 The Starbucks Foundation 61 Starbucks Commitment to Health and Wellness 65 Being Responsive to Our Customers 66 Public Policy and Government Affairs
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