AUSTRALIAN SPORTS FOUNDATION FUNDRAISING TOOLKIT - Amazon S3
AUSTRALIAN SPORTS FOUNDATIONFUNDRAISINGTOOLKIT
TABLE OFCONTENTSWHAT IS FUNDRAISING?04WHAT CAN YOU FUNDRAISE FOR?07DO PEOPLE REALLY DONATE TO SPORT?07WAYS TO FUNDRAISE FOR SPORT08»» Club and Organisation Fundraising08»» Individual Athlete Fundraising09»» Community Fundraising10MODULE 1PLANNING YOURFUNDRAISINGCAMPAIGN11WHAT NEEDS TO BE INCLUDED IN AFUNDRAISING PLAN?11CREATING A STORY13SELECTING AND DEFINING YOURTARGET AUDIENCE1FUNDRAISING ULE 2MARKETING YOURFUNDRAISINGCAMPAIGN19SHARING YOUR FUNDRAISING STORY19MARKETING CHANNELS AND PLATFORMSTO SHARE YOUR STORY21DEVELOPING COLLATERAL25CREATING A ‘DONATE’ BUTTON FORYOUR WEBSITE26TRACKING YOUR MARKETING ANDPROMOTIONS CHANNELS26MODULE 3FUNDRAISINGCAMPAIGNSTRATEGY27SEASONAL APPEALS27ADD-ON DONATIONS28EVENTS29HOW MANY PEOPLE DO I NEEDTO ASK TO HIT MY TARGET?15DONATION OF GOODS & PROPERTY30A VIP APPROACH TO VIP DONORS16WORKPLACE GIVING AND MATCHED GIVING31COTERIE OR INNER SANCTUM GROUPS16CORPORATE/BUSINESS DONATIONS33CREATING A TIMELINE17PLANNING STAGE: KEY SUMMARY18SUPPORT FOR GRANTS FROM THIRD-PARTIESAND GOVERNMENT (AUSPICING)34MODULE 4THANKING ANDRECOGNISINGDONORS35THE GENERAL RULES AROUND THETIMING OF THANK YOU’S35SOME THANK YOU IDEAS37FUNDRAISING TOOLKIT2
INTRODUCTIONWe’re so excited that you areinterested in fundraising for asporting club or organisation close toyour heart – it seems like you shareour belief that sport is a critical partof the Australian community!Each module contains all theinformation and guidance you’llneed to help you to develop asuccessful campaign.Reading all four modules will give you a goodunderstanding of how to: Decide what your fundraising target should be. Set a date and timeline of activities. Develop a story about your campaign to use inmarketing activities.It will also explain how to get the most out of working withus to run your campaign – in particular, the advantage oftax-deductible fundraising. Decide who is the best audience to share the story with. Decide which platform (online or offline) you’ll use toshare your story.You can read this step-by-step, or simply jump ahead tothe area of particular interest to you – simply click on themodule and off you go! Ask for donations. Thank your donors for their generous support.Before we get into too much detail though, let’s take a fewmoments to look at the broader topic of fundraising and thetypes of fundraising we are here to help you with.To try and make things as easy as possible for you, we’vedeveloped this Fundraising Toolkit. We hope that it providessome handy hints and ideas to inspire your efforts, as wellas explaining how best to work with us to make sure yourfundraising is a complete success.THE TOOLKIT IS ORGANISED INTO THE FOUR KEY MODULESWHAT IS FUNDRAISING?It sounds like a pretty basicquestion, but it’s always goodto make sure everyone is on thesame page!Fundraising is the act of generating funds via voluntarycontributions. There are lots of places these contributionscan come from; check out the diagram below to see themain ATEGYFUNDRAISING TOOLKIT4DONORRECOGNITIONCSRINDIVIDUALSMajor GiftsDirectResponseDirect MailEVENTSBequestsGala typelunches dinnersIntimatelunches dinnersGRANTSCOMMERCIALRafflesSocialEnterprise RetailAdvertisingCommunityFace to FaceFUNDRAISING TOOLKIT4
If we look back over the last fewdecades, most of the fundraising forsport came from things tail (chocolate drives/cake stalls etc.)Corporate sponsorshipBut times arechanging andnowadays it’sbecoming harderand harder tofundraise inthis way.YOU CANDO THIS!We know only too well that launching afundraising campaign can feel like a dauntingtask - so much to do! So much to think about!Where do I start?But we promise you that it doesn’t have to be overwhelming.If you take a bit of time at the beginning to develop an overall plan and thenbreak it down into several phases, you’ll be underway in no time.One really important thing to bear in mind is that the most successfulfundraising campaigns we have seen are those that match you and yourorganisation’s capabilities.Instead, we are finding that gettingtax-deductible donations fromindividuals and businesses isbecoming much more effective –and this is where we want to focusour efforts to help you.Take another look at the previous diagram. It showsyou that there are lots of ways to approach fundraisingfrom individuals.5FUNDRAISING TOOLKITAnd whilst businesses have always been part of thefundraising equation, they were mainly viewed as potentialsponsors versus donors in their own right.So, from our experience, if you focus your fundraisingefforts on individuals and businesses you can drivedonations from the tens of dollars to the tens ofmillions of dollars.The sky really is the limit as to how much you canraise this way!It is great to come up with big ideas but if your resources are limited, then it isgoing to be hard to achieve.Make sure you are realistic in terms ofyour overall goal and don’t overstretchor overcommit.Remember to use your existing strengths and think about making the most of allof the opportunities and infrastructure that you already have in place. This mightbe an existing Facebook page, app, newsletter or regular meet-ups.FUNDRAISING TOOLKIT6
WAYS TO FUNDRAISEFOR SPORTWHAT CAN YOU FUNDRAISE FOR?Most sports fundraising activities focus on these key areas:Developing juniordevelopment pathways andhigh-performance programsfor senior playersFuturefundsProgramsusing sport asa vehicle forsocial tely! In the 2017 financialyear alone, generous donorsdonated 44.75 million through us,because they love their sport.We’ve published quite a few research studies to help youunderstand who, what, when, where and why people giveto sport.Try and take a few moments to check out the research asit can really help with planning your campaign– you canfind that research piece on our website at:asf.org.au/resources-listFUNDRAISING TOOLKITFundraising4Sport has been around for over 30 years sowe’ve changed a bit over the years.However, our key objective has remained the same –to support sports through:Developingand upgradingsporting facilitiesTeam travelDO PEOPLE REALLYDONATE TO SPORT?7Purchasing orupgrading sportsequipmentIndividualathletesCoachingand supportstaff costsUndertakingprojects thatrecord sportsheritageand historyThe Australian Sports Foundation’smain fundraising program ams to assistindividual athleteswith training andcompetition expensesCLUB AND ORGANISATIONFUNDRAISINGWe support local grassroots clubs,schools, councils, and communitygroups, right through to regional,state, and national sportingorganisations to help fundraisefor a number of projectsand initiatives.This includes things like general development of thesport, initiatives to increase participation, team travel,new facilities, supporting high performance teams –anything that helps improve their club or organisation.Once your club or organisation has signed up with us,you’ll get your very own fundraising page that is easilyaccessible and can be shared online or via social media.All the donations received through your fundraisingcampaign will be transferred to you monthly, plus you’llhave direct access to our fundraising resources, advicefrom a Sports Partnership Manager and access to ouronline portal, 24/7, where you can manage your pageand the donations received.Click here for our Fundraising4Sport applicationform and sign up now!FUNDRAISING TOOLKIT8
INDIVIDUAL ATHLETEFUNDRAISINGCOMMUNITY FUNDRAISINGWe help individual athletes achieve their sporting dreams.From representing your state, through to representing Australia at World Championships or theOlympic Games, our Athlete Fundraising program is designed to support athletes, competing or on apathway to compete, at any state, national or international level.Funds raised through our platform can go towards anything that assists in your training forcompetition, for example:TRAVEL ANDACCOMMODATIONEXPENSESFOOD ANDNUTRITIONTRAINING ANDCOACHING COSTSSPORTINGAPPARELMEDICALCOSTSAgain, once you sign up with us you’ll get your very ownfundraising page that is easily accessible and can beshared online or via social media.All donations received through your fundraisingcampaign will be transferred to you monthly, plus you’llhave direct access to our fundraising resources, advicefrom an Athlete Partnership Manager and access to ouronline portal where you can manage your page anddonations received at any time.Click here to access the Athlete Fundraising applicationform and sign up now!You’ve probably heard of online fundraising platformslike GoFundMe, GoFundraise or Everyday Hero – theseare all examples of crowdfunding, where you appealdirectly for financial support for an individual or cause.Your community can use the platform to support eithera team or individual in the same way that ‘regular’crowdfunding platforms work, but with the addedbonus of all donations being tax-deductible.The good news is that the Australian Sports Foundationhas its own crowdfunding platform that you can useto raise funds within your local community. It is calledCommunity Fundraising and it’s a dedicated platformfor sports lovers.Schools, local businesses, workplaces, teams,individuals and anyone in your community can join inyour fundraising efforts and fundraise independentlyfor your cause.SPORTINGEQUIPMENTHOW DOESCOMMUNITYFUNDRAISING WORK?Community Fundraising hasthe look and feel of a ‘regular’crowdfunding platform, but ishosted on our website.Set up is easy. All you need to do is create the project inyour portal and chat with your Sports Partnership Managerabout what you’re hoping to achieve.Once you’re set up, your local community can get behindyou and donate to your cause. As mentioned above,people can donate as individuals, but also as a team. So, forexample, your local school, workplace, family or friends canfundraise for you as a team.Your project page on our website will show how many ofyour ‘sporting champions’ have raised money for you andwhich ones have raised the most. Donors are also able toleave a message of support for you and share both theirdonation and your donation page on social media.9FUNDRAISING TOOLKITFUNDRAISING TOOLKIT10
Module 1PLANNING YOURFUNDRAISINGCAMPAIGNYou might be familiar with theexpression, “if you fail to prepare,prepare to fail”.Well, this is absolutely true when itcomes to fundraising.When it comes to fundraising, you can never plan enough.We promise you that if you spend the time getting your planright, then you’ll have more success in the long run.The best way to make sure you have a strong goal in place isto ensure it is Specific, Measurable, Attainable, Relevant andTime Bound or S.M.A.R.T.SPECIFICWhat exactly are you raising funds for? Is it for new clubrooms, uniforms, travel to a carnival? What is the exactdollar amount you need? Be as specific as possible.MEASURABLEHow will you measure and keep tabs on whether you’removing towards your goal, if indeed, it has been achieved?11FUNDRAISING TOOLKIT“WE ARE AIMING TO RAISE 2000BY JUNE 30 TO PURCHASE NEWNETBALL BIBS AND BALLS”If it’s your first time planning a campaign, find a moreseasoned fundraiser to see what has worked well for themin the past.“This will enable us to expandour competition and includean additional 20 teams in oursummer social competition whichstarts on 1 November.”If you’re a more experienced fundraiser, think about whatworked well and what went wrong and make sure youfactor this into your planning.WHAT NEEDS TO BE INCLUDED IN AFUNDRAISING PLAN?First and foremost, you need tostart with a clear goal in mind.We’ve set out some good examples of a S.M.A.R.T fundraising goal.ATTAINABLEIt should be realistic. What is the size of your project? Doesyour club have the people, time and resources available toraise the funds? Don’t over-reach.“OUR SCHOOL ISFUNDRAISING TOPURCHASE FIVE NEWQUADS TO EXPAND OURROWING PROGRAM”“This will help us to getmore kids involved inthe program. Our targetis to raise 20,000 by theend of the year.”“WE ARE TRYING TORAISE 5,000 BY THEEND OF THE SEASON”“This means that wecan pay for traveland accommodationcosts for a group of10 underprivilegedkids from our footballclub to go thestate championships.”RELEVANTHow will your goal advance your club or organisation? Will itattract new and better players? Or provide better amenitiesfor spectators? Make sure its relevant.TIME BOUNDEven if you don’t have an absolute deadline for yourproject, set an end date for your goal. This allows for betterplanning and a sense of urgency increases the motivation ofeverybody involved.FUNDRAISING TOOLKIT12
CREATING A STORYSELECTING AND DEFININGYOUR TARGET AUDIENCEWhat’s the story?Make sure you can clearly explain the why behind thefundraising campaign – why do you need the money andwhat difference that money will make to the sporting teamor athlete?What you’re aiming for is a storythat gets across the followingkey points:You’ll need to target the rightaudience if you want yourfundraising efforts to be successful.You can find out more information on what motivatespeople to give to sports via the Sports Foundation’sresearch. It will give you useful insights into what makespeople donate, which in turn will help you target the bestpotential donors for your fundraising campaign.Your goal should answer the question “How much moneydo you need?” – and it’s the story that answers the question“Why do you need it and what impact will it have?”NEEDThink carefully about who are the most suitable (and mostlikely) people to donate to your campaign.See some of our research ort/It’s important to take a little bit of time to write your story onpaper (or screen!). You may need to do a few drafts beforeyou get it right but it will be more than worth the effort.We’ve found that in most cases the ability to tell an effectivestory is what gets people donating.What funds do you need? Tell people exactly what yourfundraising is about.CAUSEWhy do you need the funds? Be informative but don’tget bogged down in too much detail.All clubs and all sports have a community of people whomay be interested in donating if you ask them – and it isoften a much bigger group than you might at first think.Take a look at the diagram to see how big your communitymight be.IMPACTHow will it make a difference? Excite people with whatyou will be able to do with their generous donation.ASKNEEDASKSTORYMake sure you set out exactly how much money youneed, when you want people to donate and how theycan donate. This is incredibly important as people won’tdonate if you don’t ask them to!CAUSEIMPACT13FUNDRAISING TOOLKITFUNDRAISING TOOLKIT14
Follow these two simple steps when it comes to working out yourtarget audience.01 DEFINE YOUR AUDIENCE02 D ECIDE THE BEST WAYS TO REACH THEMThink about people with an existing interest in yourclub or cause. Look at your database, members,social media followers, community members, alumnietc. You can also use demographics such as wherethey live, how much they earn or their years ofmembership etc.If you have a broad target audience, using socialmedia is a good idea. If you have a small and specificaudience, handing out flyers at a BBQ or a game orputting up posters in the local community may bemore appropriate.An example of a broad target audiencemight be.‘people who live in thelocal area and are interestedin AFL’Whilst an example of a morespecific audience is.‘the parents andguardians ofplayers at the WestBelconnen Lions’.A VIP APPROACH TOVIP DONORSAny club or sporting community willhave what we call VIP donors.These are people who have contributed to fundraising effortsbefore, have a strong interest or connection to the sport andwho are known to have a high net-worth (or in other words, lotsof money!).For these special VIPs, it is worth reaching out with a special,personalised approach.EXCLUSIVEThere are many ways you can do this. For example, whenapproaching them for donations you might add in a handwritten note from the team or athlete; a signed teamphotograph; an invitation to games, training sessions, dinner orsimply for drinks in the club house.The personal touch can really go a long way – make sure youmake a VIP donor feel special and appreciated.Once you’ve decided on your overall targetaudience, you can think about some morespecific groups within your target audience.HOW MANY PEOPLEDO I NEED TO ASK TOHIT MY TARGET?The bad news is that there’s no exact science to howmany donors you will need.The good news is that we’ve found this fundraising calculator agreat tool to help set and manage your expectations.Check it out iftrange-calculator15FUNDRAISING TOOLKITCOTERIE OR INNERSANCTUM GROUPSWhen it comes to sport, coterie orinner sanctum groups are a greatway to unite like-minded supporters.Groups like these are often called upon to pay a membershipfee, which might cover the cost of any tickets, entertainmentor similar benefits. If this is the case, then it’s a good idea toalso ask them for an additional tax-deductible donation sothey become a donor group.VIPThis way, you’ll be able to build long-term relationships withthem (you can invite them to exclusive events, matches,social events) so (fingers crossed!) they will become valuablelong-term donors.Coterie or inner sanctum groups tend to be high net worthindividuals who already have a vested interest in your sport –a captive audience for your fundraising efforts!The personal touch can really go a long way – make sure youmake a VIP donor feel special and appreciated.FUNDRAISING TOOLKIT16
CREATING ATIMELINEUnderneath each section you should list all the actions that need to happento ensure that you complete each stage successfully.Creating a timeline is a critical partof the planning stage.It’s important to develop a timeline that lists all the smalleractivities that must happen to achieve your ultimate goal.It’s important that for each goal or activity, you attach aspecific date or deadline and record who is responsible foreach activity. This will help everyone involved to keep track,share new ideas and open new discussions about thingsthat need to be worked through.For example, if you are planning an event, don’t justannounce that you’re hosting an event in April. Instead,you can include the deadline for decisions regarding thevenue, entertainment, booking caterers, sourcing corporatesupporters, sending invitations – and so on.EXAMPLE lityCompleteSend invites to printer Ensure double sidedprintingJane JonesYESAddress and mailinvites to memberdatabaseJohn Smith &Jane JonesNO – in progressDe-duplicate invitesto VIP’s which will getpersonalised notesYOUR PROMOTIONAL TIMELINE SHOULD INCLUDE THESE FOUR STAGESINITIAL STORY TELLINGTHANKING DONORSTelling your story, promotingyour fundraising activity andraising awareness of what youare trying to achieve.This is a small, but important step donors want to be acknowledged fortheir contribution. Even if it’s an emailor a letter to say thank you. Thankingdonors increases your chances ofreceiving another donation!123PLANNING STAGE:KEY SUMMARY4BE REALISTICBE VIP SAVVYMake sure your fundraising plan is achievable given theresources you have to work with.Consider working with a ’patron’ or ‘ambassador’ to assistwith your fundraising campaign - this could be a high-profileathlete or community identity.BE AN ATTENTION SEEKERMake sure you find a way to make your cause soundappealing to donors by creating a story that grabstheir attention.BE TAX AWAREMake sure you emphasise the tax-deductible opportunity– you’ll be surpri
DONORS 35 THE GENERAL RULES AROUND THE TIMING OF THANK YOU’S 35 SOME THANK YOU IDEAS 37 TICKET 052005 TICKET 052005 1 FUNDRAISING TOOLKIT FUNDRAISING TOOLKIT 2. . some handy hints and ideas to inspire your efforts, as well as explaining how best to work with us to make sure your fundraising is a complete success.
Fundraising Ideas Third Party Fundraising Events 1. FUNDRAISING GUIDELINES In Victoria, fundraising activities are governed by the Fundraising Act 1998 (Vic). Anyone wishing to raise money for charitable purposes must meet the requirements of the Fundraising Act and hold an author
Fundraising Ideas The sky is the limit when it comes to ways you can assist Hear and Say with fundraising events and . Talk to the Fundraising Team at Hear and Say on (07) 3850 2111 or at fundraising@hearandsay.com.au ecome a ell seller. Tips to boost your fundraising Sell tickets to
the fundraising minimum for the event. Our online fundraising tools are designed to make fundraising quick, easy and cost efficient. Please see Page 3 for information about online fundraising and how to set up your Personal Web Page. In thanks for your fundraising efforts, choose from a selection of
Most sports fundraising activities focus on these key areas: Developing junior development pathways and high-performance programs for senior players Developing and upgrading sporting facilities Purchasing or upgrading sports equipment Participation programs Coaching and support staff costs Community programs Team travel Future
Most sports fundraising activities focus on these key areas: Developing junior development pathways and high-performance programs for senior players Developing and upgrading sporting facilities Purchasing or upgrading sports equipment Participation programs Coaching and support staff costs Community programs Team travel Future
Australian Patent No. 692929 Australian Patent No. 708311 Australian Patent No. 709987 Australian Patent No. 710420 Australian Patent No. 711699 Australian Patent No. 712238 Australian Patent No. 728154 Australian Patent No. 731197 PATENTED NO. EP0752134 PATENTED NO.
ITN H C I L S U K DE I D T I N YOU ' LL FIND ƪ Step by step instructions for setting up your fundraising activity ƪ Fundraising ideas ƪ Information about how your fundraising will help kids in need ƪ Helpful fundraising tips and tricks ƪ The Song Room’s Fundraising Guidelines ƪ An Authority to Fundraise Application Form ƪ advice, all you
must consider whether they need to make an application under the Rules before accepting a new appointment or employment (business appointments). An individual must only make an application to their department in certain circumstances. 8 Key findings . Investigation into government’s management of the Business Appointment Rules 9 Investigation into government’s management of the .
