Course Catalogue – Bachelor In International Management

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Course Catalogue –Bachelor in InternationalManagementApril 2017 – Academic Year 2018-2019 – E.Gray

Programme Structure 2018-2019YEAR 1FALLHECTS SPRINGSales TechniquesIntroduction to AccountingMicroeconomicsPrinciples of ManagementForeign Language (Study Skills FR) IMKT 330ACC 300ECO 300MGT 330LAN 311363636363655555HECTSIntercultural CommunicationFinancial AccountingMacroeconomicsPrinciples of Marketing IData Analysis for Decision MakingForeign Language (Study Skills FR) IICOM 320ACC 320ECO 320MKT 320MGT 340LAN 312363636363636555555Creativity & InnovationManagerial AccountingPrinciples of Marketing IIBusiness EthicsBusiness LawFrench as a Foreign Language IIIMGT 430ACC 440MKT 420ETH 400LAW 400LAN 411363636363636International Business FinanceInternational HR ManagementProject ManagementManagement of Information SystemsSupply Chain ManagementFrench as a Foreign Language IVFIN 440MGT 410MGT 455MIS 430SUP 410LAN 412363636363636555555Business PolicyBusiness Game4 Electives (see below)ElectivesMGT 590MGT 57036 536 5144 204 Electives (see below)FIN 590FIN 580363655Portfolio ManagementMergers & AcquisitionsFIN 550MGT 540363655MKT 580MGT 585363655Advanced entrepreneurshipStrategic AuditMGT 595MGT 500363655ECO 501BUS 570363655International NegotiationsComparative LawBUS 560LAW 500363655MKT 530365E-CommerceMKT 570365MKT 520365Marketing ServicesMKT 590365YEAR 2555555YEAR 3144 20Finance and EconomicsInternational FinanceFinancial MarketsEntrepreneurshipBusiness to Business MarketingIntroduction to EntrepreneurshipInternational BusinessManaging Cultural DifferencesInternational BusinessMarketing and SalesSales and sales managementConsumer behaviour, advertising &marketing communicationApril 2017 – Academic Year 2018-2019 – E.Gray

Table des matièresFALL SEMESTER. 4MKT 330 SALES TECHNIQUES. 5ACC 300 INTRODUCTION TO ACCOUNTING . 7ECO 300 MICROECONOMICS . 9MGT 330 PRINCIPLES OF MANAGEMENT . 11LAN 311 STUDY SKILLS FR I . 13MGT 430 CREATIVITY & INNOVATION . 14ACC 440 MANAGERIAL ACCOUNTING . 16MKT 420 PRINCIPLES OF MARKETING II . 18ETH 400 BUSINESS ETHICS . 20LAW 400 BUSINESS LAW . 22LAN 411 FR III . 24MGT 590 BUSINESS POLICY . 25MGT 570 BUSINESS GAME . 27FIN 590 INTERNATIONAL FINANCE . 29FIN 580 FINANCIAL MARKETS. 31MKT 580 BTOB MARKETING . 33MGT 585 INTRODUCTION TO ENTREPRENEURSHIP . 35ECO 501 MANAGING CULTURAL DIFFERENCES . 37BUS 570 INTERNATIONAL BUSINESS . 39MKT 530 SALES AND SALES MANAGEMENT . 41MKT 520 CONSUMER BEHAVIOUR, ADVERTISING & MARKETING COMMUNICATION . 43SPRING SEMESTER . 45COM 320 INTERCULTURAL COMMUNICATION. 45ACC 320 FINANCIAL ACCOUNTING . 47ECO 320 MACROECONOMICS. 49MKT 320 PRINCIPLES OF MARKETING I . 51MGT 340 DATA ANALYSIS FOR DECISION MAKING . 53LAN 312 STUDY SKILLS FR II . 55FIN 440 INTERNATIONAL BUSINESS FINANCE . 56MGT 410 INTERNATIONAL HR MANAGEMENT . 58MGT 455 PROJECT MANAGEMENT . 60MIS 430 MANAGEMENT OF INFORMATION SYSTEMS . 62SUP 410 SUPPLY CHAIN MANAGEMENT . 64LAN 412 FR IV . 66April 2017 – Academic Year 2018-2019 – E.Gray

FIN 550 PORTFOLIO MANAGEMENT . 67MGT 540 MERGERS & ACQUISITIONS . 69MGT 595 ADVANCED ENTREPRENEURSHIP. 71MGT 500 STRATEGIC AUDIT. 73BUS 560 INTERNATIONAL NEGOTIATIONS. 75LAW 500 COMPARATIVE LAW . 77MKT 570 E-COMMERCE . 79MKT 590 MARKETING SERVICES . 81April 2017 – Academic Year 2018-2019 – E.Gray

FALL SEMESTERBMI YEAR 1I.MKT 330 SALES TECHNIQUESLanguage of tuition : EnglishFALL SEMESTER5 ECTSClass contact hours: 36(12x3 hours)Module leader: DennisContrerasCourse descriptionThe objective of the course is to offer students different techniques of how to sell themselves, products andservices. Students will understand the importance of building relationships and applying managementdecisions.II.Learning OutcomesThe techniques used are applicable for the students to build their confidence in presenting and how to interactwith other people from different cultures. It is the best way to build teams and working together. The objectiveis to sell but also build trust with clients and partners.III.Course outlineN SubjectHours1What is selling ?32How to make a sales pitch33What are the ethical and legal issues of selling?34Buying Behavior and Buying Process35Using Communication Principles to build Relationships36How to build Partnerships37Adaptive Selling for Relationship Building38Responding to Objections39Obtaining commitment310Building Partnering Relationships311Managing Long Term Relationships312Managing your Career3IV.Required textbook and other course materialStudents are not required to purchase any textbooks.April 2017 – Academic Year 2018-2019 – E.Gray

Several articles from The Wall Street Journal, Forbes, Financial Times, Fast Company, The New York Times, andother selling articles which will be presented in ionMidterm – (Presentations)AssigmentFinal ExamTotalVI.Contribution to the programme learning goalsLG 1: Master key management competenciesLG 2: Apply a holistic approach to businessadministrationLG3: Work in an international contextApril 2017 – Academic Year 2018-2019 – E.Gray LG 4: Develop an entrepreneurial mindsetLG 5: Demonstrate critical thinking

BMI YEAR 1I.ACC 300 INTRODUCTION TOACCOUNTINGLanguage of tuition : EnglishFALL SEMESTER5 ECTSClass contact hours: 36(12x3 hours)Module leader: ChrisFitzsimonsCourse descriptionThe course introduces double-entry accounting in a very practical way. It is designed to help studentsunderstand the language and systems of the business world, and to demystify some of the complexitiescommonly associated with accounting.II.Learning OutcomesStudents completing this course will be able to know: The significance of “debit” and “credit” entries, along with the importance of balancing the two; How to prepare and maintain journal and general ledger entries; How to prepare and interpret a trial balance; How to understand accounting differences between service, merchandise and manufacturing businesses; Basic calculation of inventory including use of perpetual inventory; Basic concepts of internal control; The distinction between short- and long-term assets; How to define and prepare financial statements.III.N 1234567Course outlineSubjectGetting balanced: Luca Pacioli’s 15th century language breakthrough!The accounting equation. Assets. Liabilities. Equity. Income. Expense. The three financialstatements. Music Depot Case Study I. Reeve et al. chapter 1.The Recording Process IThe account, debits and credits, the journal and ledger, journalizing and posting. MusicDepot Case Study II. Reeve et al. chapter 2.The Recording Process IIThe T account, debits and credits; balances and the usefulness of a “trial” balance. MusicDepot Case Study III. Reeve et al. chapter 2.Making Adjustments I- Paying for things on creditMatching concept. The idea of profit; different definitions of profit. Types of adjustingentries: accrued revenues and accrued expenses. The income statement before and afteradjustment. The problem of customers who do not pay. Reeve et al. chapter 3 and pp363375.Making Adjustments II- Paying for things in advanceMatching concept. The idea of the balance sheet as containing the other side ofadjustments; types of adjusting entries, especially accruals, prepayments anddepreciation. Current assets and current liabilities. Music Depot Case Study IV. Reeve et al.chapter 3.Preparing financial statementsThe idea of the statement of retained earnings as the link between income statement andbalance sheet. Completing the accounting cycle; closing entries; temporary andpermanent T accounts; post-closing trial balance, preparation of income statement,classified balance sheet and statement of retained earnings. Music Depot Case Study V.Reeve et al. chapter 4.MID-TERM EXAMINATIONApril 2017 – Academic Year 2018-2019 – E.GrayHours3333333

89101112IV.Internal Control I- Merchandising ActivitiesThe five accounting concepts as independence and ethics have become more importantfor external users. Development of internal control. The idea of gross profit, cost of salesand inventory. Reeve et al. chapter 5.Internal Control II- Manufacturing ActivitiesAn introduction to periodic and perpetual inventory. Product and period costs. Rawmaterials, work in process and finished goods. Reeve et al. Chapter 6 and 16.Internal Control III- Corporate Social Responsibility: Keeping controlBank statements and bank reconciliations and how they contribute to internal control.Petty cash, reporting of cash. Reeve et al. chapter 7.Long term assetsAccounting for fixed assets and depreciation. Additions and disposals. Reeve et al. chapter9.33333Staying balanced! Exam preparationReview of the course.Required textbook and other course materialStudents must acquire the following textbook:Reeve, Warren, Duchac Principles of Financial and Managerial Accounting (South Western- Cengage Learning,International Edition, 2012).The electronic version is recommended.Teaching materials are based on powerpoint presentations and handouts of interactive quizzes to be performedin class. Students need to be arithmetic and need to acquire the following calculator: Casio fx-92 College 2D Mobile phones are not to be used in ionMidtermIn class case studiesFinal ExamTotalVI.Contribution to the programme learning goalsLG 1: Master key management competenciesLG 2: Apply a holistic approach to businessadministrationLG3: Work in an international contextApril 2017 – Academic Year 2018-2019 – E.Gray LG 4: Develop an entrepreneurial mindsetLG 5: Demonstrate critical thinking

BMI YEAR 1I.ECO 300 MICROECONOMICSLanguage of tuition : EnglishFALL SEMESTER5 ECTSClass contact hours: 36(12x3 hours)Module leader: ChrisFitzsimonsCourse descriptionA first course in economics covering the area of microeconomics, and divided into theory and applied topics.Introducing the key concepts of microeconomic theory and enabling students to use them to understandbusiness policy questions. Providing the students with information about the recent economic trends thatimpact on business strategic issues.II.Learning OutcomesThe course develops a conceptual framework that will enable the students to: Understand the key factors of microeconomic issues. Apply economic reasoning to business decision problems. Use economic analysis to explain and interpret observed economic trends. Question the reasons behind the growth in world trade and whether markets are truly efficient.III.Course outlineN SubjectHours1Market Efficiency I- Studying choice in the context of scarcity3233Market Efficiency II- Specialization and Comparative Advantage: basis of economicgrowthMarket Efficiency III- Explaining the supply curve.4Market Efficiency IV- Explaining the demand curve.35Market Efficiency V - Supply and demandIn class Assignment36Mid term exam37Market Efficiency VI- Elasticity38Market Efficiency VII- Labour and other factors of production39What happens when markets are not efficient I310What happens when markets are not efficient II311What happens when markets are not efficient III312Revision3April 2017 – Academic Year 2018-2019 – E.Gray3

IV.Required textbook and other course materialStudents must acquire the following textbook: Mankiw N. G. and Taylor M. P., Economics, ThomsonLearning, (Third Edition 2014). The electronic version is recommended.Teaching materials are based on Powerpoint presentations and handouts of interactives quizzes to beperformed in class. This course does not require knowledge of mathematics, but students need basic arithmetic.They will need to acquire the following calculator: Casio fx-92, Collège 2D . Mobile phones must not be usedin ionMidtermIn class case studyFinal ExamTotalVI.Contribution to the programme learning goalsLG 1: Master key management competenciesLG 2: Apply a holistic approach to businessadministrationLG3: Work in an international contextApril 2017 – Academic Year 2018-2019 – E.Gray LG 4: Develop an entrepreneurial mindsetLG 5: Demonstrate critical thinking

BMI YEAR 1I.MGT 330 PRINCIPLES OFMANAGEMENTLanguage of tuition : EnglishFALL SEMESTER5 ECTSClass contact hours: 36(12x3 hours)Module leader: DennisContrerasCourse descriptionThis course aims at helping students to understand the basics of management and how and why corporationshave to take into account the economic, political, legal, cultural and financial view of a business.The course will connect marketing, finance and human resources issues.II.Learning OutcomesStudents completing this module will be able to:- Conduct a full analysis of a business and a company related to its stakeholders.- Understand and use basic concepts that are applied in the real world.III.Course outlineN SubjectHours1Introduction to Management32Managing in a Global Environment33Managing Social Responsibility and Ethics34Managing Change and Innovation35MIDTERM/ Introduction to Organizational Behavior36Managers as Decision Makers37Basic Organizational Design38Managing Teams39Understanding Individual behavior310Motivating employees3IV.Required textbook and other course materialStudents are not required to purchase any textbooks.MANAGEMENT, Stephen P. Robbins & Mary Coulter, Publisher: Pearson, 12th edition will be emailed to thestudents on the first day of class. E-Books of management will be used, as well as business cases and articlesfrom The New York Times, Harvard Business Review, and The Wall Street Journal.April 2017 – Academic Year 2018-2019 – E.Gray

termPresentationFinal ExamTotalVI.Contribution to the programme learning goalsLG 1: Master key management competenciesLG 2: Apply a holistic approach to businessadministrationLG3: Work in an international contextApril 2017 – Academic Year 2018-2019 – E.Gray LG 4: Develop an entrepreneurial mindsetLG 5: Demonstrate critical thinking

BMI YEAR 1I.FALL SEMESTERLAN 311 STUDY SKILLS FR ILanguage of tuition : English FR5 ECTSClass contact hours:36(12x3 hours)Course descriptionThe first part of the course will enable all students to acquire study skills in the English language. This is not anEnglish class, but takes place in order to give pointers on how to follow a Bachelor in English, and how toorganize their work, notes, etc. This course will take place over 12 hours.The second part of the course will be a language course in. This course will take place over 24 hours, and will befor students who have a level between A2 and B2. A test will take place at the start of the semester to determinethe level.II.Learning OutcomesStudents following this course will progress in the 4 following competences:- Reading comprehension- Writing- Listening comprehension- SpeakingIII.Contribution to the programme learning goalsLG 1: Master key management competenciesLG 2: Apply a holistic approach to businessadministrationLG3: Work in an international contextApril 2017 – Academic Year 2018-2019 – E.GrayLG 4: Develop an entrepreneurial mindsetLG 5: Demonstrate critical thinking

BMI YEAR 2I.MGT 430 CREATIVITY & INNOVATIONLanguage of tuition : EnglishFALL SEMESTER5 ECTSClass contact hours: 36(12x3 hours)Module leader:Course descriptionCreativity and innovation are the keystones in a changing global society. In this course, through a case studyapproach, students will explore the creative approaches of recent (and historic) innovations in business.The specific course objectives are as follows: Understand the nature of creativity and innovation Explore, develop and demonstrate their creativity Identify ways to turn creativity into insights, ideas, opportunities and action Understand how to bring and manage creativity and innovation into an organisationII.Learning OutcomesStudents completing this module will be able to: Discuss practice of entrepreneurial thinking in a larger social context. Present an understanding of creativity and innovation in global context with a focus on the changingeconomy and entrepreneurial thinking. Explicate historical and current innovative ideas and how these ideas have an impact on individuals andtheir roles in society. Invent or experiment with a project that shows the students understanding of creativity and innovationto become more visionary.III.N Course l 2017 – Academic Year 2018-2019 – E.Gray

IV.Required textbook and other course materialStudents are not required to purchase any on to the programme learning goalsLG 1: Master key management competenciesLG 2: Apply a holistic approach to businessadministrationLG3: Work in an international contextApril 2017 – Academic Year 2018-2019 – E.Gray LG 4: Develop an entrepreneurial mindsetLG 5: Demonstrate critical thinking

BMI YEAR 2I.ACC 440 MANAGERIAL ACCOUNTINGLanguage of tuition : EnglishFALL SEMESTER5 ECTSClass contact hours: 36(12x3 hours)Module leader:Stéphane DeschaintreCourse descriptionThis fundamental course will provide the students with the key concepts and tools used in ManagementAccounting & Management Control (MA & MC), while always relating to their behavioral aspects: from costmanagement accounting to responsibility accounting and to decentralized performance management.Pre-requisites: ACC 300 & MGT 330II.Learning OutcomesUpon completion of this course, students must be able to:o Define and understand: what Management Control is; the Management Control process andits three phases; the main organizational control modes; Management Control role in strategyimplementationo Clearly understand the difference of purpose between financial accounting and managementaccounting.o Understand and be able to use the different distinctions used in resources consumptions(costs) analysis: full/partial, fixed/variable, direct/indirect, sunk, opportunity, real/standard.o Make a diagnosis using the previously mentioned techniques; make decisions and offervaluable recommendations based on the analysis of costs and margins.o Understand and define responsibility accounting, responsibility centres, and how they relateto organizational structure during performance evaluation.o Know and understand the functioning, stakes and limits of the budgetary process and be ableto build the different types of budgets (both operating and financial budgets), including theproduction of projected financial statementso Be able to compute and analyse budgetary profit margins and variances using the VMRPexplanatory model and produce relevant commentary and realistic action plans.o Be able to suggest improvements in an existing control systemIII.Course outlineN Subject1234567Course Introduction. Fundamental aspects of Management Control.Management Accounting principles: costs and management, cost typologies andbehaviours, total/unit cost.Partial costing: contribution and break-even point.The Cost-Volume-Profit (CVP) Model and its limits.Partial costing: direct costing and profitability. From partial to full costs: the issue ofhomogeneity.Full costing and the profitability of cost objects: simple allocation and organisational costcentres.Full costing and the profitability of cost objects: the organisational cost centres.Midterm exam (1.5h).Full costing and the profitability of cost objects: the ABC method.April 2017 – Academic Year 2018-2019 – E.GrayHours3333333

89101112IV.Full costing with 3 methods: dealing with heterogeneous cost pools.3Budget elaboration 1/2.3Budget elaboration 2/2.3Calculation, analysis and explanation of variances: the VMRP Model 1/2.3Calculation, analysis and explanation of variances: the VMRP Model 2/2.Synthesis of the course.3Required textbook and other course materialStudents are required to purchase the following textbooks: SEAL, GARRISON, NOREEN (2011), Management Accounting, McGraw-Hill, 4th ed. GIRAUD F. ET AL. (2005), Management control and performance processes, Gualino LÖNING H., (ED.), (2016), Performance Management and Control, DunodV.AssessmentWeightParticipationMidterm exam (1.5h)Final exam (4h)TotalVI.10 %30 %60 %100 %Contribution to the programme learning goalsLG 1: Master key management competenciesLG 2: Apply a holistic approach to businessadministrationLG3: Work in an international contextApril 2017 – Academic Year 2018-2019 – E.Gray LG 4: Develop an entrepreneurial mindsetLG 5: Demonstrate critical thinking

BMI YEAR 2I.MKT 420 PRINCIPLES OF MARKETINGIILanguage of tuition : EnglishFALL SEMESTER5 ECTSClass contact hours: 36(12x3 hours)Module leader:Kimberly MockCourse descriptionThis course has a particular focus on decisions the marketer faces regarding the 4Ps. Application of the conceptsand theory occurs via a series of case studies, pricing simulation, and practical assignments.Pre-requisites: MKT 320II.Learning OutcomesStudents successfully completing this course should know, and be able to explain using examples:oooooIII.Understand the role of marketing mix variables and how they are used to develop product andservice strategies that successfully create, package, promote, distribute and price products.Understand how products are developed and managed throughout the product lifecycle.Understand the mechanics of distribution and retailing strategies.Understand how and when to use different promotional tools.Practice pricing strategies and analyze results.Course outlineN SubjectHours1Introduction – Group work32Product & Service Strategies33Developing and Managing Brand & Product Categories34Marketing Channels & Supply Chain Management35Retailers, Wholesalers, Direct Marketers36Midterm Exam37IMC, Advertising & Public Relations38Personal Selling & Sales Promotion39Pricing Concepts310Pricing Concepts Simulation - Marketing Ex. 10, Simulation311Simulation - Marketing Ex. 10, Simulation312Course Review - Review Ch. 12-19 Case discussion & Mktg. Ex.3Prepare for Final ExamApril 2017 – Academic Year 2018-2019 – E.Gray

IV.Required textbook and other course materialStudents are encouraged to go beyond the assigned readings as they will then be more likely to obtain a broadknowledge of marketing principles. Students are encouraged to read online the business and marketing pagesin publications such as The Global New York Times, WSJ, Business Week, etc. This will be beneficial for examsand homework.Contemporary Marketing, 17th Edition, Louis E. Boone, David L. Kurtz, ISBN- 13: 9781305075368a. eBook - Available online from the Cengage Online Bookstore.b. MindTap learning tools are an optional purchase with eBookHarvard Coursepack – case studies and articles are in the Harvard Coursepack. Students are expected to havedigital copies of these materials by the end of the first week of classes.Access to Box – note Instructor does not use Dropbox for cloud storage, but Box.com. The instructor mayassign and provide additional required readings that will either be posted on Box or emailed to icipation and quizzesMidtermMarketing Exercises homeworkCase Studies and simulationFinal ExamTotalVI.Contribution to the programme learning goalsLG 1: Master key management competenciesLG 2: Apply a holistic approach to businessadministrationLG3: Work in an international contextApril 2017 – Academic Year 2018-2019 – E.Gray LG 4: Develop an entrepreneurial mindsetLG 5: Demonstrate critical thinking

BMI YEAR 2I.ETH 400 BUSINESS ETHICSLanguage of tuition : EnglishFALL SEMESTER5 ECTSClass contact hours: 36(12x3 hours)Module leader:B.WalshCourse descriptionThis course will provide a fundamental pragmatic approach to business ethics. It will emphasize basic guidelinesleading up to making decisions on ethical issues in the corporate environment.The course will offer opportunities to apply these skills and knowledge and prepare the foundations for futuredecision making in ethically challenging situations.II.Learning OutcomesAt the end of the course, students will be able to:- Identify, describe and discuss a variety of ethical dilemmas and challenges in a range of differentsituations and business activities, involving a variety of stakeholders.III.-Understand and apply a range of moral/ethical philosophies to specific ethical dilemmas, with anawareness of the strengths and weaknesses of each ethical premise in perceiving problems andrecommending solutions.-Place the general principles of ethics and ethical reasoning within the context of a businessorganization. Understand the conflicting interests of individuals within the organization.-Describe and explain the opinion, solutions and recommendations the student will make from variouscase studies and more general social issues. Emphasis will be on decision-making and therefore theprocess of constructing a clear, logical argument for one course of action or another.-Understand and apply the connection between the theories and practice of applying actionable,enforceable codes of ethics in business, including the tools and contexts for ensuring compliance anddiscipline.Course outlineN SubjectHours1The Importance of Business Ethics32Stakeholder Relationships and Social Responsibility33Emerging Business Ethics Issues34The Institutionalization of Business Ethics35Ethical Decision Making36Individual Factors : Moral Philosophies and Values37Organizational Factors38Developing an Effective Ethics Program3April 2017 – Academic Year 2018-2019 – E.Gray

9Implementing and Auditing Ethics Programs310Business Ethics in a Global Economy311Ethical Leadership312Sustainability and Ethics3IV.Required textbook and other course materialStudents are required to purchase the following textbook:Business Ethics (Ethical Decision Making and Cases) by Ferrell, Fraedrich, Ferrell 10 th or 11th EditionPublished by Cengage LearningOther materials used in class include:Articles taken from various sources on current affairs and ethical issues.Business Ethics and Corporate Social R

Principles of Management MGT 330 36 5 Principles of Marketing I MKT 320 36 5 Foreign Language (Study Skills FR) I LAN 311 36 5 Data Analysis for Decision Making MGT 340 36 5 Foreign Language (Study Skills FR) II LAN 312 36 5 YEAR 2 Creativity & Innovation MGT

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