FreehanD Lightening - Francesco Group Hairdressing

1CutSection from ear to ear andcenter parting in the back.Take your comb to hold thehair into place and cut yourdesired end length.2Before3Once all hair of the back hasFinalise layering thebeen cut to one length, startback of the head inlayering in vertical sections.the same manner.Natural Color: 6/0Condition: coloredColor A (red foil):MAGMA /75 Welloxon Perfect 9 %Color B (yellow foil):MAGMA /73 Welloxon Perfect 9 %Color1Take a parting from ear to ear and atringular section at the back. Take atriangle at the front with the beam tothe crown. Seperate either sides.23Start in diagonal slicesbelow the center triangleApply Magma in a V shapein the back on either sidefor soft transition fromalternating color A and B.roots to ends.4Take vertical sections on5either side and directthem towards the faceAt last, cut the fringe in ataking the length fromslightly rounded shape usingthe back for reference.your comb as a guide.StyleColor in mid-length and ends: 6/71Use Perfect Settingto apply on wet hair.3Use Wella2Style-it toStart blow-drying thestraightenhair using your fingers.the hair.4Once finishing the back5apply on either side inthe front alternatingFinish off at thecolor A and B.front triangle.4Finish the look with6Rinse hair thoroughly and shampoo with WellaOcean Spritz for asoft/undone feel.Professionals Color Brilliance or SP Color Saveshampoo. For perfect finish, use MAGMA PostTreatment. Leave in for 5 minutes and rinse.2021

Freehand LighteningThe new era of sunkissed looks. From soft browns,golden or nude blondes to copper reds. A perfectadd on for dark hair with violett effects.2223

and LimoncelloBeforeNatural Color: 5/01Color in mid-length and ends: 6/7Color A: MAGMA LimoncelloParting around the hat-line. Freelights Developer 6 %Start below hat-line with color AColor B: MAGMA /74freehand highlightening. Freelights Developer 9 %Color C: MAGMA /39 Freelights Developer 12 %3On the top only alternate2color B and C starting toAdd color B and Capply very close to thefreehand painting.roots.Color4Rinse hair thoroughly and shampoowith Wella Professionals ColorBrilliance or SP Color Saveshampoo. For perfect finish, useMAGMA Post Treatment. Leavein for 5 minutes and rinse.Style1Apply createcharacter tothe hair.3CutFollow the same21Take a teardrop shaperoutine withTake a wide sectionabout 6 widestarting in the back,sections aroundtwist it and blow-dry.the head.around the crown. Take thewhole section and twist it.Then use your scissor toslice the hair for very softlayering.4Finish off the style2Take a middleparting. Usethe same slicingtechnique oneither side.24with your fingers.3Cut the end lengthwith point cuttingusing your combas a guidance.25

ArtisticBlendingnewSoft blended results for darkmid-length and ends with a lowdeveloper strength. Tonal softblending effects on dark andpreviously colored hair.2627

CutBeforeNatural Color: 3/0Color in mid-length and ends: 4/0Condition: untreated1Section off a triangle on topof the head. Center partingat the back to start cuttingthe baseline.Color A: MAGMA /65 Color Touch Emulsion 4 %Color B: MAGMA /573 Color Touch Emulsion 4 %2Take one section fromOnce baseline is completethe crown as a guidancedirect the hair towards theand layer the hair in thecrown for layering.Colorfront area.1Section off an oval shape ontop of the head. Start applyingMagma color A using yourfingers below that section.Style1Apply Natural Volumewith a skeleton brush tothe hair, section by section.3Once hair is23Alternate color A usingyour fingers and color BFollow the sameusing the brush for differentroutine for theintensity of color.whole oval section.4almost dry2Use a paddle brush toblow-dry the hairdirecting the sectionsfor more root-volume.use roundbrush to bringadditionalmovement tothe hair.Rinse hair thoroughly and shampoo with WellaProfessionals Color Brilliance or SP Color Saveshampoo. For perfect finish, use MAGMA PostTreatment. Leave in for 5 minutes and rinse.2829

Creative toningLasting creative color effects withunique tones on pre-lightened hair.Direct dye toning with MAGMA and lowdeveloper strength with lastingness.3031

Colorand Limoncello2BeforeOnce finishedColor on roots: 6/0the color take aColor in mid-length and ends: 10/03tringle sectionColor A: Blondor Multi Blondeon the fringe.Powder Welloxon Perfect 6 % 1:1,51Color B: MAGMA Limoncello andApply color AClear Powder 1:1 1,5 parts Colorto the roots.Start the first 3foils horizontalapplying color B.Touch Emulsion 1,9 %Color C: MAGMA Limoncello 20 g 1 g MAGMA /44 1,5 parts ColorTouch Emulsion 1,9 %3Towards the second4half of the triangleuse vertical sectionsFinish with 1 foil ofapplying color C.color B.5Rinse hair thoroughly and shampoo with WellaProfessionals Color Brilliance or SP Color Saveshampoo. For perfect finish, use MAGMA PostTreatment. Leave in for 5 minutes and rinse.over crown to temple ina horse-shoe shape.Start layering the hairin vertical sections.23Follow the sameContinuetechnique aroundthe back to thelayering theother side.crown area.4StyleCut1Take a parting from templeTo finish off thehair cut, take smallvertical sections and1Use a comb to blow-dry,to reduce volume.3Finish the look2Bring the hair in place.with StayEssential.layer the front usingthe line from thecrown as a guidance.3233

SPECTRALIFTTECHNOLOGYSpectraLift technology, to lift and tone hair in one single stepend resultINITIAL STATELift & toneMAGMA by Blondor works on virginTechnology will work inside and outside the hair.as well as on previously colored hair.· INSIDE – A special combination of different lightening molecules evenlydistributed into the hair to gradually and evenly lighten dyes and melanin.· OUTSIDE – A fine blend of direct dyes deposit on the first layer of the haircuticles to tone the hairTraditional direct dyesMagma direct dyesZOOM IN: TRADITIONAL DIRECT DYES VS. MAGMA DIRECT DYESMAGMA, THE PIGMENTED LIGHTENER BY WELLATraditional direct dyes cannot be intermixed with bleaches, as they becomePROFESSIONALS, TO LIFT AND TONE HAIR IN ONEunstable at the high pH levels of the bleach environment.SINGLE STEP, designed to save you and your clientsprecious time. Find out more about the SpectraLiftTechnology in MAGMA.34Magma by Blondor direct dyes are specifically designed to be stable at the high pHlevels of bleaches. The special distribution of electrons in the SpectraLift Technology“protects” the dye molecule from the high ph levels of the bleach environment.35

Instructionsfor useMixing guidelinesApplicationOnly apply off scalp on dry hair.· Recommended mixing ratio for freehand techniques:Shadeusage area / depth1:1,5 – 1:2 with Freelights developer 6 %, 9 %, 12 %/03 (2/0 – 5/0)/36(6/0 – 7/0)/39(6/0 – 7/0)/39 (2/0 – 5/0)/89(6/0 – 7/0)/89 (2/0 – 5/0)/73(2/0 – 6/0)/44(2/0 – 6/0)/07 (2/0 – 5/0)/17(2/0 – 6/0)/57(2/0 – 6/0)/65(2/0 – 6/0)Please do not use Magma on:without heat: min. 20 to max. 40 minutes/74(2/0 – 6/0)Hair that is normally treated with plant hair colors. Hairwith heat: min. 15 to max. 30 minutes/75(2/0 – 6/0)that is normally treated with a chemical straightener.· Recommended mixing ratio for foiling techniques:Usage1:1,5 with Welloxon Perfect 6 %, 9 %, 12 %· MAGMA by Blondor lifts hair up and tones at the sametime, even if it is previously colored· Recommended mixing ratio for very soft results suchas “Artistic Blending” service:· MAGMA can be used for freehand lightening and tone fordifferent hair types for soft, harmonious color results1:1,5 with CT Emulsion 4 %, 1,9 % as well as withWelloxon Perfect Pastel· More intense results especially on dark colored hair canbe achieved with foil techniqueDevelopment time· Red shadesExpert advicewithout heat: min. 30 to max. 60 minutesFor red shades: Longer development time intensifies thecolor result and durability.with heat: min. 20 to max. 40 minutes· Blonde shadesLastingnessLimoncelloUp to 15 washes.Application on already highlightened hairThe color results of MAGMA /89 Pearl Cendré Light,MAGMA /39 Gold Cendré Light, MAGMA /36 Gold Violetcan be too intensive on very light/previously coloredhair. In such cases always color the dark untreated partsof the hair first and then emulsify the color throughthe already lightened hair for the last 5 minutes of thedevelopment time. If the above recommendations are notfollowed the tone can become too intensive. To achieveoptimum color results the use of MAGMA is recommendedon hair colored evenly from roots to ends.(2/0 – 6/0)Lightening curveMixing RecommendationsMAGMA by Blondor can be used with all Wella Developers1,9 % up to 12 % depending on the level of lift and toneintensity needed:Exposure of underlying pigments during the coloringLevels of color evels of liftUp to 6 levelsFreelights Developer 12 %Up to 6 levelsDON’T FORGET TO USE MAGMA POST TREATMENT,Welloxon Perfect 9 %Up to 5 levelsAND ENSURE THE TONE AND THE LASTINGNESSFreelights Developer 9 %Up to 5 levelsOF THE COLOR RESULTWelloxon Perfect 6 %Up to 4 levelsAfter completion of the development time,Freelights Developer 6 %Up to 4 levelsrinse thoroughly and shampoo. ToColor Touch Intensive-Emulsion 4 %Up to 3 levelsColor Touch Intensive-Emulsion 1,9 % Up to 2 levels366/Welloxon Perfect 12 %5/4/3/neutralize oxidation residues and stabilizetone, apply MAGMA Post treatment.2/ Black · 3/ Brown · 4/ Redish/Brown5/ Redish/Orange · 6/ Orange2/7/ Orange/Yellow · 8/ Yellow9/ Pale yellow · 10/ Very pale yellow37

RefreshMagma shadeswith Color Touch RelightsColor Touch Relights is the perfect partner to refresh all MAGMA shadesusage instructionsto keep the tonality alive throughout time.The intelligent Selective Formula only acts on the highlighted hair and guarantees brilliant shadingor refreshing of blonde and other fashion highlights.The surrounding hair gets a luminous shine without changing its color: Color Touch Relights is theMAGMA shade namesRefreshing service with Color Touch RelightsColor Touch Emulsion 1,9 %Development time/7325 g /74 10 g /031 220 minutes/74/741 220 minutes/7510 g /56 20 g /571 220 minutesperfect partner for MAGMA by Blondor as it gives only tone and refresh where MAGMA was applied.BROWNUsage· Relights Blonde shades can be used on any color depth· Relights Red shades must not be used on color depth 6/ and lighterMixing recommendationRed/44/441 220 minutes/57/571 220 minutes/6520 g /56 1 g /441 220 minutes· Always mix Color Touch Relights with Color Touch Emulsion 1,9 %· Mix ratio 1:2, e.g. 30 g cream 60 g Emulsion· Mix in the bowl or in the applicator bottle· Color Touch Relights must not be mixed with products from another line(such as Color Touch or Koleston Perfect)Development time· For blonde shades· For red shadeswithout heat: 5–10 minutes without heat: 15–20 minutes3839

MAGMA color A using your fingers below that section. 2 Alternate color A using your fingers and color B using the brush for different intensity of color. 4 Rinse hair thoroughly and shampoo with Wella Professionals Color Brilliance or SP Color Save shampoo. For perfect finish, use MAGMA Post Treatment. L