Gartner Business Intelligence & Information

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Gartner Business Intelligence& Information ManagementSummit 201424 – 25 February Hilton Hotel, Sydney, Australia gartner.com/ap/biThe Future of Your Business:Transparent, Decisive, PersonalizedTrip ReportThe Gartner Business Intelligence & Information Management Summit 2014 was heldon 24 – 25 February at the Hilton Hotel in Sydney, Australia. This report summarizesand provides highlights from the event.OverviewNow that we can crunch billions of rows of data, integrate diverse data sources at the push of abutton, extract entity relationships from documents, and assimilate millions of events into a rulesengine, what can we do differently? How will business change as a result?The trend toward transparency — the willingness and ability to share more and better informationwith customers, partners and employees — has opened up entirely new markets for information.In addition to improving relationships, today’s business information has the potential to generatenew revenue streams for organizations willing to share their analytics with the wider world, suchas trusted industry-data aggregators.At the same time, leading-edge analytics are empowering BI to influence decision-makingat both the business and operational levels. The latest analytics can be used to automate orsemi-automate the thousands of daily operational decisions made throughout an organization,improving performance at the level of the individual. Improved precision makes it possible to finetune performance management and business decisions, while advanced analytic capabilities candeliver dramatically more timely, precise and personalized interactions with customers, improvingservice and efficiency as well as customer satisfaction.This year’s agenda for Gartner Business Intelligence & Information Management Summit wasbuilt around the theme, “The Future of Your Business: Transparent, Decisive, Personalized” andexplored how to apply new BI, analytics and information management practices and technologiesto the business to improve performance management, generate new revenue and drive progresstoward business goals. Delegates learned how to tap the full business potential of thesenew approaches and what it takes to implement them successfully. From BI fundamentals toembracing new technologies—including organizational change, essential new skills and roles, thelatest best practices and what it takes to lead the way—the event covered everything delegatesneeded to know to seize the opportunities ahead. 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner and ITxpo are registered trademarksof Gartner, Inc. or its affiliates. For more information, email info@gartner.com or visit gartner.com.Save the dateThe Gartner Business Intelligence& Information ManagementSummit 2015 will take place23 – 24 February 2015, at theHilton Hotel in Sydney. Be sureto bookmark the website,gartner.com/ap/bi, and checkback for 2015 conferenceupdates.The audienceThe Summit attracted over480 attendees from Australia,New Zealand and Asia Pacific.There was a cross industryrepresentation with majorsegments from governmentand public sector, followed byfinancial services, telecoms, andmanufacturing.Table of contents2Keynote sessions4The audience5Track A sessions6Track B sessions7Track C sessions8Track D sessions9Practitioners’ Corner9Events on Demand10Sponsors1

Gartner Business Intelligence & Information Management Summit 201424 – 25 February Hilton Hotel, Sydney, Australia gartner.com/ap/biGartner Keynote: The Future of Your Business: Transparent, Decisive, PersonalizedCourtesy of ZDNetIan Bertram, Frank Buytendijk, Lisa KartTesco and Netflix were some companies listed off by Gartner that are taking advantage ofanalytics to help with their business operation decisions. Gartner managing vice president,Ian Bertram said the magic is happening within business models using analytics, noting thatorganizations that treat information as an asset are significantly rewarded from a budgetperspective through to becoming market leaders. Bertram also said that by 2015, data currentlyknown as “big data” will just be “data as usual”, and it will come from wearable devices.On the other hand, Gartner vice president of research Frank Buytendijk warned that businessesneed to understand the challenges involved with big data. The top three challenges thatorganizations face when it comes to big data, according to Gartner, are: a) knowing how to getvalue from it (56%), b) defining strategy (41%), and c) obtaining skills (34%). Buytendijk also saidthat it’s important for businesses to stay in control of the technology they use to analyze data,before crossing the “creepy line” of invading consumers’ privacy.Gartner research director Lisa Kart said that while the future of making business decisions usingdata is not black and white, there are benefits. It can lead to more flexibility, better results, andgreater conversations, especially when there is transparency and the data is shared across abusiness. “Just don’t go overboard, and make sure there’s an escalation process in the case ofthe analysis the computer makes; make sure there’s a manual override, and know when to pullthe plug on technology,” she warned.Gartner Predicts: By 2020, consumer data collected from wearabledevices will drive 5% of sales from global enterprises.Ian BertramManaging VP, GartnerFrank BuytendijkResearch VP, GartnerLisa KartResearch Director, GartnerGartner Predicts: By 2016, 25% of new business analytics (BA)deployments will be in the form of subscription to cloud BA services,including business analytics platform as a service (baPaaS) and baSaaS.Gartner Predicts: Through 2016, 25% of organizations using consumerdata will face reputational damage due to inadequate understanding ofinformation trust issues.How Coopers Brewery Uses Information to Compete with the World’s Brewing GiantsCourtesy of Lifechacker.comGlenn Cooper, Executive Chairman and Marketing Director, Coopers BreweryThese days, if you want to organize a get together in a brewery, you might have to walk a longway to find enough employees to join in. The newest production line at Australian breweryCoopers is highly computerized and can produce 23 bottles a second, but requires just four staffto run.Coopers chairman and marketing director Glenn Cooper explained that automation and datatracking were crucial to remain competitive, especially in an industry where the biggest localplayers are owned by international companies. While it is the largest Australian-owned breweryin operation, Coopers commands just 4.5 per cent of the Australian beer market. (A takeoverattempt by Lion Nathan in 2005 failed in part because of Coopers’ unusual share structure,where only descendants of the original founder can hold shares.)2Glenn CooperExecutive Chairman and MarketingDirector, Coopers Brewery

One key metric which Coopers tracks closely is perception of its brands. “We focus research onour brand equity,” Cooper said. “You cannot assume that every state is exactly the same. “Wedon’t over analyze ourselves but we do place a huge emphasis on image,” Cooper said. “Withoutimage, Coopers would be an also-ran.”Industrial automation has been vital in that process. “We can’t serve the customer and becompetitive unless we have the right technology and information,” Cooper said. When he beganworking at the company, its brewing plant had become outdated during a phase of diversification.“What we didn’t look after was the grass-roots technology. So we upgraded all of our plant.”The most recent second line expansion cost 20 million, and can produce 1100 bottles perminute, with just four staff to maintain it. “In manufacturing it’s a no brainer, you have to go thatway,” Cooper said. “The only way Australia can be competitive in manufacturing while overseashas low wages is to have the high technology. With internal systems already automated, moresophisticated tracking of sales data, consumer sentiment and social networks will be the key.External data is our biggest source, because it’s changing so quickly. “Dare to DreamPete GossIn the closing keynote on day one of the Summit, Pete Goss — ultimate competitor andadventurer — outlined what it takes to follow your dreams. ‘Dare to Dream’ is such an easy thingto say and relate to but to turn dreams into reality takes a team. It takes a clear vision, values,commitment and will stand the taller if its foundation is based on innovation and technology. Bydefinition this means that the team will probably be diverse, geographically spread and working todiffering time lines. This is where clear leadership is required, leadership that everyone feels theyhave a voice within. Leadership that has the confidence to build absolute trust between all partiessuch they transcend petty rivalries and focus on the goal that they all understand and own.Pete GossUltimate Competitor andAdventurerPete Goss strongly believes that leadership challenges the norm whilst management makes it moreefficient. To make the step up into a leading team that can ‘Dare to Dream’ focus on the people.Get the above building blocks in place and one can ‘Dare to Dream’ a measurable goal in mind.Beyond Hype — Gamification and the Future of WorkCourtesy of IDG CommunicationsDr Jason FoxMotivation design expert Dr Jason Fox highlighted the importance of challenge and progress inapplication gamification. “Gamification in enterprise applications should focus on being functional insteadof fun” according to Fox. “Gamification is where you take some elements of game design and applyit to the real world to influence behavior at work,” he said. “Instead of going with attitudes and beliefs,defaulting to incentives and rewards, the opportunity is to make the work inherently motivating.”Dr Jason FoxMotivation Design ExpertThe concept of gamification has been around in one form or another for years, though Fox saidit only appeared on the radar in 2011 due to a prediction by Gartner. “Challenge is importantand you can’t just remove it. A lot of people are taking old and defunct models of loyalty andjust rewarding.” Rules, and feedback correlate with our modern understanding of motivation,purpose, and autonomy. “Feedback allows you to make better choices, rules give you an idea ofwhat to focus on, and goals correlate with purpose,” he said.Harvard Business Review looked into what gets employees enthusiastic about doing work.Managers chose “recognition for good work” as the top choice, while employees chose “clearsense of progress”, which the managers had ranked last. “If there is ever a time where youlack the motivation to do something, often what will happen is the activity will default to anenvironment that provides a richer sense of progress,” Fox said.Save the date! Next year’s Summit will take place 23 – 24 February 2015, at the Hilton Hotel in Sydney3

Gartner Business Intelligence & Information Management Summit 201424 – 25 February Hilton Hotel, Sydney, Australia gartner.com/ap/biLast Call for Datatopia —Boarding NowFrank BuytendikIn the final keynote address of the event, Frank Bytendijk outlined a future where there is noprivacy anymore. In fact, you can imagine a future where everything has to be cloud-based. USBsticks and SD cards are even forbidden. Everything is monitored. Privacy problems will be solved.There will be unique identity card, that doesn’t even reveal your identity.Following months of research through crowdsourcing and social media, Frank presented optionsfor the future and answered questions such as: What will the information-centric society looklike in 2030, and what can we do as citizens, consumers, and people to reach that goal? Froma business professional perspective, how can we make sure we are ready for these potentialfutures?Frank BuytendijkResearch VP, GartnerHere are some thoughts to leave you with: “Thinking becomes more important than knowing.” “Looking back at a similar period of time, what is today’s penetration of the information factory,data federation, BI, EIM, SOA, and so on?” “There are tipping points: Events that change everything.” “Information is what you make of it, or what it makes of you.” “There is nothing that cannot be called data.”“ A great conference to meet like-minded people, understandtheir thinking and challenges and understand where the BI/analytics industry is heading.”Matthew Drayson, Practice Manager, Information Management, OaktonPractitioners’ Corner — Real Experiences SharedGuest speakers from ANZ Bank, Australian Sports Commission and Westpac sharedtheir approaches to overcoming challenges around business intelligence and informationmanagement. Presentations including their recommendations can be found at:gartner.com/ap/biEvents On Demand:Explore. Watch.Listen. LearnAs a full event attendee atthe Business Intelligence &Information ManagementSummit, you are entitled tocomplementary streamingaccess to the content from theBusiness Intelligence & AnalyticsSummit 2014 held recently in theUS. Access to these recordedsessions will enable you tosee and hear Gartner sessionsanytime, as many times as youlike, for one year.Please log in to access thecontent:1. Visit:gartnereventsondemand.com2. Log in with your Gartner IDand password3. Scroll down to select sessionsof interestKaren GanschowGeneral Manager, CustomerRelationship Marketing,Westpac4Papiya ChakravartiDirector, InformationManagement Services Section,Australian Sports CommissionStuart WardPlatform Manager, BusinessIntelligence and Reporting,Global Markets, ANZIf you’ve forgotten your usernameor password, you can select the“forgot username or password”link and the information will besent to you. Additional questionsor feedback can be sent toeventsondemand@gartner.com.

TRACK A: Organizational Trends and StrategyGoverning the Governance BoardAndrew White Monday Morning:– Validate your operational plans forday-to-day information stewardshipand governance against this material— and revise accordingly. Next 90 Days:– Seek to create a self-sustaining, selfregulating information governanceorganization — use MDM as theexclude (but you will go further, if itworks!). Next Year:– Formalize process improvementroutines based on marginal change inbusiness metrics (building block).The Top Five Wrong AssumptionsAbout Business AnalyticsSvetlana Sicular Address the four fundamental pillars. Assess the eight dimensions:– Determine which to include.“ We all make mistakes, butyou couldn’t come to workif you never did anythingright”Analytics Center of Excellence (ACE)Neil Chandler Define the business objectives that theACE will meet, and the appropriateexecutives to report to. Identify suitable high-level sponsors thatrecognize the need for consistent longterm investment and are prepared tohelp effect change. Leaders of the ACE must identify aportfolio of technologies and a rangeof service provision to support theincreasingly diverse use cases. The ACE must evaluate existinginformation infrastructures and prepareto incorporate additional federated datamodels to support the expansion of thevolumes, velocity, variety, and validity ofnew information.– Move out along the axes. Communicate the vision and plan. Review and revise your approach.Save the date! Next year’s Summit will take place 23 – 24 February 2015, at the Hilton Hotel in SydneyModernize Your Data IntegrationCapabilities for Diverse Use-CasesTed Friedman Beginners:– Establish a vision for dataintegration capabilities at the coreof your organization’s informationinfrastructure.– Determine data integrationrequirements in the light ofimplementation demands, thenature of data types, and applicablearchitectural styles. Intermediate Initiatives:– Extend thinking about data integrationto include cloud, inter enterprise andreal-time deployment — not just aboutETL against internal systems.– Inventory available data integrationtools and identify gaps relative torequired delivery styles (range oflatency, granularity, and physicality).– Create reference models for dataintegration processes. Advanced Initiatives:– Develop plans and take initial stepstoward deployment of standard, wellgoverned data integration capabilities.– Evolve toward a shared-servicemodel for data integration, supportingdeployment of data services, acrossthe enterprise.5

Gartner Business Intelligence & Information Management Summit 201424 – 25 February Hilton Hotel, Sydney, Australia gartner.com/ap/biTRACK B: Information InnovationData Quality, Master Data Management,Information Governance — What’s theDifference?Eric Thoo Establish a vision for enterpriseinformation management where MDM,information governance, and data qualityare synergistic capabilities. Recognize that MDM is a great startingpoint; a foundation to build on but it isnot the only one in enabling EIM. Develop a stewardship culture viaa meaningful conversation with thebusiness around the importance ofinformation to business outcomes. Drive a culture shift — Ensure that yourorganization views data quality as abusiness problem, not an IT issue!Innovating With Information —the Art ofthe PossibleDouglas Laney Monday Morning:– Catalog relevant internal and externaldata sources available.– Institute or enhance innovationworkgroup to focus on big data andanalytic opportunities. Next 90 Days:– Establish data science “tiger team” toconsult proactively with businesseson big data and advanced analyticsopportunities.– Identify at least one analytic idea fromoutside your industry to adopt andadapt. Next 12 Months:– Refocus investments and resourcesaway from hindsight reporting andtoward diagnostic, predictive, andprescriptive analytics.– Launch a new product, service, orbusiness using big data.6Measuring Information Value forImproved ROI Modeling and ResultsDouglas Laney Assert and communicate thatinformation is a corporate asset. Hire or appoint a “Chief Data Officer”. Select and adapt method(s) forquantifying the value of key informationassets. Consult and partner with CFO oneconomic valuations. Use info. valuations to select, plan,budget and validate info-related IT, EIMand business initiatives. Report on (e.g., supplemental balancesheet) and/incent information ownersand stewards on improvements orimpairments in information’s value.Proactive Data Management in theCloud — Get in Front of the Business!Eric Thoo Monday Morning:– Understand the benefits andchallenges that cloud-baseddeployments of applications will bringto data management. Next 90 Days:– Establish between business andIT a common understanding of thedimensions driving business interestson cloud delivery models.– Identify the state of cloud-basedapproaches for data management;what offers value now, versus those oflonger-term impact. Next 12 Months:– Ensuring required data managementcapabilities are addressed in yoursolution architectures when usingcloud services and safeguardingservice-level expectations.– Architect and extend internal datamanagement and integration strategyand infrastructure to embed as abaseline in business models andpractices for adopting cloud services.Where Are You on the Big DataAnalytics Maturity Road Map?Eric Thoo Develop or adjust your big data analyticsstrategy by using the big data analyticsroad map. It is extremely important to understandnot only the stages but how to movefrom one stage to the next. Build your big data analytics strategy byplanning improvement targets for fourdimensions at each stage: Data, people,process and technology. An initial goal of big data analyticsmust be learning and growing big dataexpertise. Avoid common big data fallacies.

TRACK C: Emerging Analytic StylesClever Ways to Grow Critical AnalyticsSkillsGavin Tay Data is not insight. Focus analytics talent on uncoveringbusiness opportunities, not justinterpreting the past. Nurture existing analytics “experts”:– Declutter their work life.– Encourage them to expand their skills. Create exciting new opportunities for theartists. Analytics tells the truth:– Make sure leaders are prepared tohear itIndustrial Analytics — The Next Wave ofBusiness TransformationKristian SteenstrupTrends in Big Data AnalyticsLisa KartAll Roads Lead to Prescriptive AnalyticsLisa Kart Don’t panic! Big data sliding into thetrough is a natural part of maturity. Theend of hype is a good thing. Identify decisions your organization canimprove: Get a jump on big data since many ofyour peers are still at the early stages ofadoption.– Need help getting from “orient” to“decide”. Build your strategy for big data tiedto use cases, business goals andoutcomes, prove the value and execute. Increase analytics maturity by:– Extending your analytical capabilitiesfrom descriptive and diagnostic topredictive and prescriptive.– Integrating and analyzing new relevantdata sources.– More closely tying insights to businessdecisions. Leverage interactive visualization toolsas an intermediate step.The Rise of Personal AnalyticsIan Bertram Identify a scenario that utilizes OT butinteracts with the “General Ledger” as apilot project — prove the dollar value. Leading-edge companies are alreadypiloting the use of these technologies,think about how these technologies canbenefit your workers and productivity(internal). Look for analytical skills in the lines ofbusiness in addition to IT — you mayhave to develop or outsource to fill gaps. Ensure you have business buy-in —actually; this stuff should be done inpartnership. Validate your models and assumptions— this is a continuous process. If you’re new to predictive modeling,leverage service offerings to build upcapabilities — one option, but there areothers, it is a function of how strategicyou view the activity.– Sufficiently complex, a lot of data. Use analytics with rules to tackledecisions that:– Are operational or repeatable. Use optimization for decisions that:– Involve many alternatives, constraintsor trade-offs.– Are strategic (deciding whichcompany to acquire), tactical(allocating budget, setting pricing/policy) or operational (truck routeplanning, loan approvals). How will your R&D of your products/services benefit from the addition ofpersonal/quantified self-data (external). Don’t rely solely on privacy legislation orother regulatory requirement.“ Some great insights about the current approaches toBI. I uncovered some gems about IM strategy that willhave immediate application to issues my team isgrappling with today.”Peter McManus, Director, Business Analytics and Data Quality,Governance and Assurance Branch, Australian Department of DefenceSave the date! Next year’s Summit will take place 23 – 24 February 2015, at the Hilton Hotel in Sydney7

Gartner Business Intelligence & Information Management Summit 201424 – 25 February Hilton Hotel, Sydney, Australia gartner.com/ap/biTRACK D: Enabling Technology InfrastructureData Discovery — Enhancement orReplacement of Corporate BI PlatformsNeil ChandlerTo the Point: How to Deliver SelfService BIJamie PopkinBig Content — Unlocking theUnstructured Side of Big DataGavin Tay Look for users in the organization askingfor broader information explorationcapabilities and start working with them. Be realistic about what self-service BI isand what it is not. Create a list of burning questions youwould like to answer but currently can’t. Evaluate environment:– Consider the complete analyticcapabilities continuum. Investigate what big data activities andaspirations are already in place, in theworks or on the road map.– Consider the complete BI process. Conduct a content assessment. Educate regarding approaches, styles,and technologies. Fortify (or establish) your contentgovernance practice. Develop and plan self-service approach. Undertake a small scale proof ofconcept. Evaluate solutions from the incumbent BIvendor but also take into considerationspecialized vendors. Deploy it as anintegrated solution. Prepare the organization for newresponsibilities in information analysis.Create or evolve information governancerules, train and support business users. Get ready to expand usage and to moveinto more complex analytics as a resultof data discovery.Business Context and TechnologyEnablers of Business AnalyticsJamie PopkinLearn the Corporate Objectives and Applicability to business unit goals. Review available process classificationframeworks. Mapping business issues to decisiontypes and analytical requirements. Engage with BPM and EIM teamsto ensure process and technologyalignment. Identify required data sources andunderstand their applicability foranalysis. Use a structured approach for creating abusiness analytics initiative.The Business of InformationManagement — Tools of the TradeAndrew White Monday Morning:– Discover your CEO’s highest businesspriorities and ask yourself the question“What information, if better managed,will contribute to a better outcome forthis business priority?” Next 90 Days:– Develop an information managementstrategy that incorporates prioritizedenterprise information assets.– Identify the key business outcomesthat will improve through betterinformation management.– Build your EIM strategy and programusing the 7 building blocks.Introduction to HadoopNick Heudecker Audit your data — find “dark data” andmap it to business opportunities toidentify pilot projects. Identify emerging functionality on theHadoop stack for application to yourbusiness. Use new Hadoop capabilities for clusterconsolidation opportunities. Consider cloud pilots to minimize capitalexpenditure. Security, information governance, andbroad data warehouse integrationfeatures still lag. Next 12 Months:– Continuously evaluate the 7 buildingblocks — look for gaps andopportunities.“ The Gartner analysts at this Summit brought their experience withthem in their presentations. It’s good to know what wins, challenges,and learnings other companies like ours are facing.” Khim Chow, Manager, Business Information Services, Australia Post8

With thanks to our sponsorsPremier sponsorsPlatinum sponsorsSilver sponsorsCool innovatorsSave the date! next year’s summit will take place 23 – 24 february 2015, at the hilton hotel in sydney9

of Gartner, Inc. or its affiliates. For more information, email info@gartner.com or visit gartner.com. The Gartner Business Intelligence & Information Management Summit 2014 was held on 24 – 25 February at the Hilton Hotel in Sydney, Australia. This report summarizes

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