BARTLETT AREA CHAMBER OF COMMERCE Program Of Work

1BARTLETT AREA CHAMBER OF COMMERCE2020 Program of Work2020 EditionStrategic Alignment for the CommunityBUILDING UPON FOUR DECADES OF GROWTHIn 1970 Bartlett was a sleepy township of 1,700 people, best knownfor its rural setting and dairy farms. By 1980 the population had reached17,000 at which time its city leaders recognized the need for a chamber ofcommerce. Ever since the Bartlett Chamber was established in 1980, it hasplayed an active role in the community’s economic growth. Today, with apopulation of nearly 60,000, Bartlett is Tennessee’s 10th largest city, recognized as a leader in advanced manufacturing and the epicenter for theState’s medical device industry.There is much for Bartlett to be proud of, yet among all the achievements of our community, its entrepreneurial spirit must be recognized asone of our more enduring assets. This “can do” attitude has created abundant wealth and has been a respected component of the community.Inside this issue:Membership2Economic Development3Marketing4Community &5Public Policy2020 Events6Pinnacle Sponsors:As we enter the Chamber’s fifth decade, its important that Bartlett’sprincipal business association remain a partner with the public sector to ensure the community continues prosperous economic growth that benefitsall its citizens. We must pool our strengths and resources to effectively address Bartlett’s immediate challenges and recognize its opportunities andpotential.As 2020 comes into focus the BACC will be working with the City ofBartlett, Bartlett City Schools and others to charter a course for the next tenyears and beyond.Key Objectives for 2020: Develop a ten year economic development strategic plan for Bartlett Accentuate the Assets of Bartlett thru enhanced marketing tools Heighten the image of BACC members within the community Promote Bartlett statewide, regionally, nationally and internationally

2The Bartlett Area Chamber Members are the life-MEMBERSHIPblood of our organization. As we celebrate 40 years inBartlett, we want to maximize their partnerships in 2020.Partnerships with the Chamber, and partnerships withone another as Members of this Chamber. We’ll be working to create mutuallybeneficial engagements both digitally and in person to maximize networking,community involvement and marketing exposure to the Bartlett and Mid-Southcommunities for the growth of their businesses and enhancement of theirreach.Our members will continue to experience hyper responsive customer servicethey’ve grown to expect. We’ll also offer a side of proactive invitations to joinclassic and new partnership opportunities, events, and meetings. The heart ofany B2B or B2C company will always be the people that make up the organizations. Our goal is to facilitate the partnerships of each of those people withone another in our community.2020 Membership Goals:“Your company’smost valuable assetis how it is known toits customers.”-Bryan Tracy 750 Members (17% Increase) 1,200 Attendees at MonthlyMembership Luncheons(Avg. 120/meeting) 100 Business Calls (New and Existing) 210,000 Membership IncomeCurrently 145,000, this would increase membership revenue by 45% Revamp Travel with the Chamber 500 Business After Hours Attendees(Avg. 100/event) Six (6) Staying Ahead of the CurveEvents (Free and Premium) Execute Membership Survey, andDevelop Action Plan Increase Use of Member to MemberDeals and Chamber Exclusive DealsWhen consumersknow that a businessis a member of thelocal Chamber ofCommerce, they are45% more likely tothink favorablyabout the business,and 82% more likelyto buy from them.”-According to astudy by theShapiro Group

3ECONOMIC DEVELOPMENTAs the BACC’s Vision 20/20 ten-year strategic plan comes to an end,we are initiating a more comprehensive long term strategic planning process to identify Bartlett’s corestrengths, challenges and opportunities. It will also align our effortswith those of the City, Bartlett City Schools and other ECD partners.In addition, we look to fully utilize the pooled resources ofEDGE and the Shelby County Chamber Alliance by making use ofthe joint website, investment recruitment trips and sharing information and marketing.With the fall opening of TCAT’s new Bartlett Career Centerand the continued development of our career readiness trainingprograms, the BACC will work to address workforce needs of existing and potential companies in the Bartlett area. In partnershipwith Bartlett City Schools, early education will be a major part ofour workforce development strategy, and will continue to be aselling point for residents and companies looking to locate in Bartlett.2020 PROJECTIONS & GOALS 120 Million in new capitalinvestments – 20% increase630 New jobs – 5% increase100 new housing starts – 50%increase210 New business licenses –10% increase200 existing business calls –30% increase 115K in private strategicinvestors – 15% increase300 workers undergoingcareer readiness trainingThe BACC will remain diligent in its pursuit to identify andmake available prime commercial property. As new housing options come to the market, we will work to attract retail and housing opportunities that coincide with the changing demographicsand their demands.The BACC continues to market the area’s advantages andstrengths to better position Bartlett as a great place to life, work,play and raise a family. Promote Bartlett as a major medical device center. Enhance the image and mission of the Shelby CountyChambers of Commerce Alliance for economicdevelopment. Work with commercial landowners and developers toattract industrial & commercial users. Evaluate funding opportunities from the State of TN and TVA Engage with Retail Strategies Group to gain insight onfor the development of commercial and industrialmonthly progress and strategic goals.properties. Develop a relationship with Bartlett Station multi-tenant Encourage companies to make use of career readinessproperty owners to encourage a sustainable long-termtraining programs, and other workforce developmentstrategy.initiatives to address their workforce needs, and heighten Enhance the retail corridor from the Wolfchase areathe skill level of area employees.westward towards historic Bartlett Station. Assist the GMMDC and local education centers withcreating a sustainable pipeline of skilled workers.

4COMMUNICATION & MARKETINGMarketing and Public Relations within the BartlettArea Chamber of Commerce has multiple goals:Serving the businesscommunity of Bartlett andNortheast Shelby County To grow our membership as a whole and increase brand recognition in the community; To advertise our members, and their products and services, toother members; To advertise our members, and their products and services to thegeneral public.By using paid and trade advertising we intend to increasebrand recognition throughout Northeast Shelby County. Through social media and search engine optimization we will find maximum exposure for Exclusive Chamber Deals (formerly Hot Deals), as well asStaying Ahead of the Curve and Travel with Chamber. As our Member Dashboard draw new users to our website we find increasedcommunity engagement as well as brand exposure.Our website also continues to be a primary source of information for our members and the community. Updating our websiteto be more visually stimulating and organized not only find logisticalbenefits, but is the face of our organization as we enter the 20’s.Modernizing our website, logos and communication methods affirmsour brand values and mission.2020 Marketing GoalsThe BACC is excited to announce its 9th season ofTravel with the Chamber. Thispopular program attractstravelers throughout the region and many are repeatparticipants. The BACChopes to partner its 2020marketing efforts with majormedia outlets in order toreach and even larger audience. Produce a yearly mailer of allimportant events at BACC in2020 Increase Advertising sales inInsights Magazine by 15% Increase website referrals fromsocial media outlets by 25% Increase overall website usageby 10% Publish bi monthly e-newsletter

5COMMUNITY & PUBLIC POLICYBARTLETT AREACHAMBER OF COMMERCEThe BACC serves as a bridge between local, state and federalgov-ernment in order to inform, advise and critique how area businesses may beimpacted by certain issues. Although the BACC remains neutral regardingpolitical affiliations, it adheres to the belief that society must strive for thegreater good for all.The BACC actively helps to form or seek alliances with organizationsthat can provide resources and/or funding for the benefit of both the community and its membership.Pinnacle Sponsors:

62020 EVENTS & PRODUCTSBARTLETT AREACHAMBER OFCOMMERCEThe Bartlett Area Chamber of Commerceloves to throw a party! Chamber eventsare an effective way to help membersincrease their visibility throughout the area.Whether it be through sponsorships, volunteering, or just attending these events weencourage all members to see the benefit ofgetting out in the community.Networking and Lead Generationare great motivators to attend our events,but in the end everyone needs to have alittle bit of fun!2020 will see 6 Staying Ahead of theCurve Workshops (paid and complimentary)as well as an additional Business After Hours.2019 began the rebrand of the Women’sConnection to the Bartlett Women’s Expo,and it will continue to see changes this year.2020 BACC Events & Goals Bartlett Business Expo—Presented by Saint FrancisHospital Bartlett, at the BartlettRecreation Center 2020 Stakeholders Cup! Bartlett Women’s Expo—Increaseattendees by 25% BACC Winter Social— a finaltribute to our 40th BirthdayIncrease sponsorships 100% from2019 Monthly Lunches will move toCedar Hall—120 attendees permeeting, up from 80 attendeesper meeting.

EDGE and the Shelby County Chamber Alliance by making use of the joint website, investment recruitment trips and sharing infor-mation and marketing. With the fall opening of TCAT’s new Bartlett Career Center and the continued development of our career readiness training programs, the BACC will work to address workforce needs of exist-