Heart Unions Week Brand Guidelines - Trades Union Congress

1Heart Unions Week Brand guidelinesLogosThere are two versions of the Heart Unions Week logo – standard and date-specific. Both areavailable as InDesign, Illustrator EPS and JPEG files. The logos are also available in a variety ofresolutions and colour formats. See the following pages for details.Standard logo8–14 FEBRUARY 2016Date-specific logo

2Heart Unions Week Brand guidelinesLogo usage when printing in colour, greyscale and black and whiteLogos for use on a white backgroundLogos for use with flat colour or image kWhite

3Heart Unions Week Brand guidelinesColour formatsCMYKSpotRed: C 0 M 100 Y 100 K 0Black: C 0 M 0 Y 0 K 100Red: Pantone 485Black: Pantone BlackRGBHexadecimalRed: R 227 G 6 B 19Black: R 0 G 0 B 0#E30513#000000

4Heart Unions Week Brand guidelinesTypographyCourier New Bold is the chosen font for the Heart Unions Week logo. Courier New Boldis ‘free’ and can be found on most computers with Mac and Windows operating systems.Should you want to add to or customise the logo, here are some suggestions: }ESPECIALLY GMBCourier New RegularESPECIALLY COMMUNITYCourier New BoldESPECIALLY UNISON

5Heart Unions Week Brand guidelinesComplementary typographyGotham and Museo Slab are the chosen fonts to complement the Heart Unions Week logo. Some professional designerswill already have, or will be in a position to buy, Gotham and Museo Slab (see typography.com/fonts/gotham andfonts.com/font/exljbris/museo-slab). Futura and Rockwell are acceptable substitute fonts for those with less budgetor without access to professional design services. These fonts are also available for free online.Chosen fontsSubstitute fontsLOVE YOURTRADE UNIONThis government is determined to shift thebalance of power in the workplace in favour ofemployers and get the Trade Union Bill throughParliament with as little scrutiny as possible.We must not let them get away with it.On 8–14 February 2016, the TUC will run a special weekof activities throughout England and Wales, to showcasethe amazing work of unions. This will provide a way toincrease the involvement of you as union members inthe campaign, build awareness of the Bill and tell positiveunion stories to the wider public.JOIN THE CAMPAIGNHEARTUNIONS.ORG# UNIONS}Museo Slab 300Museo Slab 700 }} }Headlines inGotham UltraStandfirsts inMuseo Slab 700Body text inMuseo Slab 300LOVE YOURTRADE UNIONThis government is determined to shift thebalance of power in the workplace in favour ofemployers and get the Trade Union Bill throughParliament with as little scrutiny as possible.We must not let them get away with it.On 8–14 February 2016, the TUC will run a special weekof activities throughout England and Wales, to showcasethe amazing work of unions. This will provide a way toincrease the involvement of you as union members in thecampaign, build awareness of the Bill and tell positiveunion stories to the wider public.JOIN THE CAMPAIGNHEARTUNIONS.ORG#HEARTUNIONS}Alternative Twitter hashtag(in full without heart symbol)Rockwell RegularRockwell Bold }} }Headlines inFutura Extra BoldStandfirsts inRockwell BoldBody text inRockwell Regular

6Heart Unions Week Brand guidelinesCustomisable flyers available in Adobe InDesign formatLOVEYT RA D O U RE UNIONLOVETRAD YOURE UNIONThisgobalan vernmentce ofipowe s determiemplned tr inoyo shifParlia ers and ge the workt theplacet thementTiwithn favWe mradeaour oUnioust nfn Billot let s little scrutththirneomy asIt is eughget awssay wi possible.Unio ential thatth it.n Billwe kee nt eepLoThisgobalan vernmentce ofipowe s determiemplned tr inoyo shifParlia ers and ge the workt thplacet thementTradein fav ewithWe maour oUnioust nfn Billot let s little scrutinythrouthemOn 8–asghget aw1ay wi possible.of act 4 Februaryth it.iv i t i es t h ro 2 0 1 6 , t h etheurd s c orm m it s it s c r it i c a p t h e p re snexts u re atee anlyestd rep House ofB ill . W a r ) a re t h eLoords s he Tradert stagbest ce neetagees (lhd to kjourneep th ance to se ikely to oc . Theal i s t s’ mincur eso imd s a n e B i l l at t h c u re c h a na r lyp or t adgeef ro n tt o re mnt .s to thoind pf poliee op l etiOn 8–why u cians’ and14 Fen ion sbruarof a c ty2a reivt h e a m i t i e s t h ro u 0 1 6 , t h e TUC wghouazingill r u nt Engi n c relanda s e t h wo rk o f ua n d W a s p e c i aln ion se invothe cawal e s , t.lv e mmo sho eeke nt o T h i s w ill pu n ion p a ig n , b uwf yo uril ds t or iea s u n ov i d e a w c a s es to th awarenesaioyn mes of t he widmber toer pueBs inill a n db l ic .t e ll p os i t iv eamazTug h oing wut E n UC w ill r ui n c reork ogasf u n io l a n d a n d n a s p e c i athe ca e the involWalesns.lv e mm, t o s h we e ke nt o T h i s w ill pu n ion p a ig n , b uowf yo uril ds t or iea s u n ov i d e a w c a s es to th awareness of th ion mem ay toe widbers ier pue Billnb l ic .and te ll p os i t iv eJOINTHEAR HE CAMPAIGT# UN UNIONS N.ORGIONSJOINTHEAR HE CAMPAIGT#HEA UNIONS N.ORGRTUNIONSESPECIALLYGMB

Heart Unions Week Brand guidelines Logos 8–14 FEBRUARY 2016 Standard logo Date-specific logo There are two versions of the Heart Unions Week logo – standard and date-specific. Both are available as InDesign, Illustrator EPS and JPEG files. The logos are also available in a variety of resolutions and colour formats. See the following pages .