Overview March 2010 - EIDR

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March 2010OverviewJanuary 2016

What is EIDR – one page summaryWhat EIDR isGlobal registry for unique identification of movieand TV content Designed for automated machine-to-machinecommunication Flexible data hierarchy down to the product &SKU level, incl. edits, clips, composites,encodings, and relationships What EIDR is NotProfit-making Rich commercial metadata Ownership or rights information US-only EIDR PurposeMake digital distribution competitive Help reduce costs Improve collaboration and automation acrossmultiple application domains & platforms Enable new businesses and create newefficiencies EIDR Technology SummaryInteroperable, standards-based infrastructure Built on ISO Digital Object Identifier (DOI)standard Application integration through public APIs andschemas, freely available SDK for members Efficient infrastructure for new and existingapplications

Who is EIDR?

Rapid growth in 2013, 2014 & 2015900,000800,000700,000600,000Edits & ManifestationsShorts500,000One-Time-Only TVTV Episodes400,000TV SeasonsTV 12Dec-13Dec-14Dec-15

Database overview: record typesCategoryDec-10 Dec-11 Dec-12Dec-13Dec-14Dec-15Title-level 926,11229,70932,32336,290105,891 130,284 158,371313,328346,458387,467One-Time-Only TVTV EpisodesTV Series7,5418,7199,61313,40914,88116,855TV 701128,379170,965202,705183,915 221,146 279,900581,746723,487826,914Edits & ManifestationsTotal records

The Need for a Global UniqueIdentifier Registry

Millions of film and TV products created each yearCumulative uniqueassets for distributionDigitalencodings ofmovies, TVshows, clipsPackagesRetailer SKUsNetwork , Pay TVDistributionsFormats, Regions,Languages, SubtitlesVersionsEditsEpisodesMovies

What EIDR helps the industry do More profitable online distributionAutomated VOD delivery, ingestion & dynamic adinsertionDirect audience measurement across platformsAccurate metadata matching & acquisitionFaster data roll-up across platforms, workflows, andchannelsEfficient catalog matching & ingestStandardized content discovery across operators,vendors, platforms & geographiesAutomated rights reporting & recovery

Developing applications across media windowsTheatrical Ratings Archives Digital cinemapackages Box officesales trackingEST/Online UltraViolet All online retail Avails Metadata Mezz filedelivery Standardizedcontentdiscovery Reviews Home videosales reportingTVBroadcast Direct audiencemeasurement Cross-platformtracking Int’l TVdistribution Music cuesheets Rightscollections BXF, ATSC,EBU, ENmetadatamappingsVideo OnDemand MVPD VODingestion & delivery VOD ad insertion CableLabs specs Guide data Search &recommendations Parental ratings VOD sales tracking

Real-World Benefits

Saves money Match once, then never again–– Reuse one ID across all work flows– ––– No need to reinvent the wheel for every work flow & channelStreamline consolidation of supply chain andperformance data– Integrate with new vendors & partners faster and cheaperPurchase metadata from any source with one IDImprove reporting/invoicing capabilitiesReduce fuzzy text matching of orders, deliveries, invoices, & reportsSpeed internal roll-ups & reportsText string processing is expensiveReduce customer queries on deliveries, versions, assetsReduce manual QC efforts on deliveries

Case study - Warner Bros & Xbox LiveIntegration Points WB’s MSB metadatamanagement system to the1 EIDR directory. Requests andapplies new EIDR #’s to WBtitles. WB’s MSB system to the Avails2 system (RRTS) to provide theEIDR # on avails titles Facilitating Microsoftreporting back to WBwith EIDR detailBenefits Identified Reduction in QC efforts Reduction in customer queries Improved reporting / invoicingcapabilities12

Savings with one partner EIDR added to ordering, delivery, sales androyalty reporting Results for one studio and one retailer– Direct savings 650 hours/year (partialimplementation)– Future savings 1,100 add’l hours/year (fullimplementation) Assume 5 partners 8,750 hours/year

Enables automation WB/Xbox case study identified savings w/o automationEMA, DEG, ML, DECE cooperating on specs to enable automation–– Deployed now - Google Play & studios automating availsComcast automating VOD ingestion– Rely on a common ID to link data across work flowsAvails, metadata delivery, file delivery, reportingSystem matches programmer deliveries with metadata using EIDR IDsCable industry automating DAI for VODStudios, metadata providers, archives using EIDR API forregistrations

Case study – Google Play avails Google Play deploys EMA Avails specw/ EIDR IDs today– Primarily 1st and 2nd-level EIDR IDs Already deployed with 2 major partners– In progress with two more studios Asking all content partners to adopt– In discussions w/ partners across North America& Europe

Quantified savingsProcessing Time for Batch of 1000 Avail UpdatesBefore use of EMA Availsw/ EIDRAfter use of EMAAvails w/ EIDRTitle matching, de-dupe,parsing, including research &partner communications 25 hours0.1 hourApply final updates & audit 25 hours0.1 hourTotal50 hours0.2 hourReduces 50-hour reconciliation to 1/2 hour of processing time.Benefits multiply across tens of thousands of avails.

Increases revenues New Comcast X1 platform has delivered double-digitincreases in VOD sales– Streamlines dynamic ad insertion for VODLowers risk of missed window starts– Uses EIDR to automate VOD ingestion & matchingFaster ingestion and setup for online retailEnables cross-platform delivery like UltraVioletLinks screens, platforms, metadata sources, saleschannelsEnables new models for sell-up, direct audiencemeasurement, micro-transactions

Example – Comcast X1 platformDATA SOURCESROVI: SCHEDULESTWITTERROVI: PROGRAMADI (VOD)ROVI & AMG: PERSONCONTENT PROVIDERSROVI: MUSICROTTEN TOMATOESROVI: IMAGES/LOGOSCOMMON SENSEMEDIAROVI & AMG AWARDSEIDRROVI: BOX OFFICECHANNEL MAPSROVI: SPORTS DATASTATS INC:REAL TIME SPORTSCODE BIG APISMERLINCANONICAL IDMODELDISTRIBUTETO CLIENTSOPERATEFEED GEN(BULK CLIENT)MICE (TOOL)INGESTTAGS/SIMILARSNIELSENCURATEREPORTINGX1 PLATFORMNBC.COMEDITORSXBOXMOBILE APPSTOOLSCLOUD DVR/TVBULK UNIVERSITYEIDRXFINITYTV.COMEINSTEIN (CARE)

Metadata enrichmentReviewsCommentsfrom FriendsStudioMetadataCast Bios &FilmographyEIDRVendorMetadataRelated ProductOffers

Social media discovery across MVPDsComcastTWCEIDR?ContentContent EIDRCheckout thisshow.Facebook,Twitter, E808-GComcastSubscriberTWCSubscriber

Ad industry benefits Panel ratings not sufficient for new TV platformsAd industry needs to measure viewership across platforms– Smart phones, tablets, PCs, connected TVs, etc.Direct measurement offers greater reach and accuracyRequires standardized IDs for programs and adsCIMM-TAXI industry group endorses EIDR as program ID 500M annual savings from automated work flows 2B annual upside in new and better ad opportunities Supported by research chiefs of ESPN, Viacom, NBC,CBS, and others

Delivers a data analysis advantage Link performance data from multiple sources–––– Multiple vendors– Rentrak, Nielsen, DEG data tracking, MediaMorphRelated titles–– TheatricalHome video - EST, iVOD, SVOD, UltraVioletMVPDs – VOD, ESTAdvertising – C3, C7, direct measurement, DAISeries/season/episodeFranchisesInternational & domestic

EIDR glues it all together Goal end-to-end automation of thedigital supply chain–– Order, ingest, market, upsell, track,report, reconcile, payCommon, resolvable ID from start tofinishStandards drive automationSpecs bound with one common ID

Technical Structure

Basic technical approach Centralized registry to guarantee uniquenessOpaque ID’sStrong focus on metadata required for unique identificationMetadata fields granular enough to distinguish products downto clips, composites, & encodingsRobust hierarchies and relationships flexible enough to coverknown and unknown variationsExtensible to meet new industry requirementsScalable, automated operations for efficient supply chainSDK & other tools availableInteroperable with standards & specs from EBU, CEN, Ad-ID,ISRC, ISAN, DDEX, Ultraviolet, EMA, CL, ML, etc.

EIDR – enabling scalable content evenueand licensemetadatarights(cast, crew, etc.) reportingMetrics& AnalyticsValueaddedmetadataandservices

Example EIDR movie hierarchy with multiple versions

Example EIDR episodic tions)IsSeasonOfIsSeasonOfSeason 1Episodes(Abstractions)Episode ditManifestations(Digital)Retail EST(EN, FR)Season 2 IsPromotionForEpisode NIsPromotionForSimilar anifestationOfRetail EST(EN, FR)Retail EST(EN, FR)Season 2TrailerIsClipOfPromotionalClipSocialUploadUGC Upload

Opaque unique identifierStandard prefixfor EIDR registryUnique suffixfor each assetCheckdigit10.5240/ XXXX-XXXX-XXXX-XXXX-XXXX-C Format–– Prefix identifies the EIDR registry w/i the DOI and handle systemsSuffix is 20 hexadecimal digits and a Base 36 check digitOpaque numbers assigned by the registry Purely functional without any implication of ownershipRemain the same regardless of asset or registrant ownershipCentral database contains all required dataMetadata dial tone

Uniqueness & de-duplication Goal: Ensure that eachwork has exactly one ID Match records: Confidencelevel generated based onavailable metadata Low confidence matchesrequire manual deduplication Registrants can requestimmediate pass/fail EIDR matching toolavailable for pre-processing

SLA & mirroring The EIDR Registry designed for 99.9% uptime forregistrations– Better uptime for resolutions through the DOI and Handle SysteminfrastructureMore robust SLA would increase costs and feesMembers free to maintain full copies as needed Higher uptime for business-critical needs Regular EIDR updates Mirroring using registry codebase tbdOnly EIDR will register new records Unified database One trusted source of DOI’s No duplicates

Governance & Business Model

Basic business approach Built on open DOI standard and developed by CNRI fromexisting open-source components to keep costs downRun as an industry non-profit to provide a permanent andpersistent B2B serviceCost-effective for large-scale use with clips and other microproductsDesigned for ubiquitous adoption with no restrictions on use ordatabase mirroringNot competitive with existing metadata servicesIP-neutral with minimal descriptive metadataContinuous seeding with title-level movie/TV records fromRovi, Baseline Research, studios, and other members

IP and data ownership Functional, opaque ID has no implication of ownershipIP rights remain with data and asset owners Low IP risk due to narrow EIDR focus Registry has non-exclusive license to dataCommodity namespace data with low IP valueMinimal descriptive metadataNo intent to compete with metadata owners or suppliersBuilt on open-source IP from mid-1990sEIDR specification is published freelyMembers provide reciprocal patent non-assert Protects use and operation of the EIDR RegistryApplies to the actual as-built Registry run by EIDRStandard defensive suspension clause

Independent non-profit registration agency Built and run by the industrySupported by annual member dues Board of directors chosen from among promoter members Tiered dues based on sizeMembership open to large and small ecosystem players9-member board with ability to expand as neededCableLabs, Comcast, ITV, Disney, MovieLabs, Rovi, Sony Pictures,Warner Bros, GoogleCommitments in by-laws to cost-recovery model, open terms ofuse, and IP non-assertParticipants control new features and technical developmentthrough Technical Working Group

Straightforward annual fee structureBoard feePromoter Fee(includesBasic UserAnnual Revenue(includes BasicFeePromoterUser Fee)Fee) 100M 5,000 100M - 500M 10,000 500M - 1B 20,000 1B 25,000 35,000 40,000

Registry participation opportunitiesFounders & elected promotersgoverning the registry.Voting decision-makers with substantial interest in EIDR’ssuccess; eligibility to serve on and elect Board; significantinfluence on technical and policy direction of EIDR.General users who participate in working groups andagree to IPR policy, etc.; open to all membershiplevels, regardless of level of fee; no voting rights.All ecosystem participants; full use rights; ability totake snapshots of the registry, mirror locally; API’s forapplication development; tiered membership levels.

Why use EIDR? Cost, automation, revenue, data analysisYour partners want itYour competitors have itEasy to start–––– Sign upMatch your databaseIntegrate the APIAutomateSupport your customers & partners

SummaryEqual, open access Anyone can use itAny member can register newrecordsPublished APIReligion-free support formultiple development andintegration modelsPractical management Infrastructure Providing IDs for commercialaudio-visual worksSharp focus on the ID reducescomplexity, provides clarity,speeds eapTechnology Based on international standardsInteroperability a primary designpointImproves efficiency in existingprocessesSupports creation of newproducts and services

Appendices

Scope and basic approachIndustry enablingphilosophy Cost-effective for largescale useCost-recoveryparticipation feesNot competitive withexisting commercialservices–– Minimal descriptivemetadataStrong focus onmetadata foruniqueness onlyInteroperable withexisting standards andIDsA proven resource tothe industryA clear positioning Clear boundaries forwhat it does anddoesn’t doDesigned for ubiquitousadoption w/ norestrictions on use ormirroringIP-neutral with noimplication ofownership, no rightsdataOpaque IDs with allmetadata kept up todate in a database Permanent andpersistent B2B serviceContinuous registrationof new and backcatalog/archive content– Metadata providersand productioncompaniesIn operation sinceDecember 2010–––Currently 65 membercompanies 660,000 IDsregisteredHigh level of member41participation

Governance and operationsRun by the members,for the members 2 non-profit industryassociations & 7commercial companieson the boardMembership duesbased on company size(set annually, currently 5K - 35K)Some non-profits joinfor free and contributein kind in various waysVery small participantswill interact through aservice bureau modelLean and agiletechnologyinfrastructureAll-you-can-eat usemodel and access Registrations are freefor membersLookups are free toanyone through theEIDR registry UIMembers can integratewith the registry APIusing a variety oftechnologies (Java,.NET, XML and REST)Members can mirrorthe entire Registry. Operations and mostengineering arecontracted outSmall permanent staffSome staff loaned bymember companiesNew features aredefined by technicalworking group

An ideal ID registry for the supply chainCoverage: Ability to generateunique identifiers for all typesof digital AV contentFlexibility: Support widevariety of objects, hierarchies& relationships betweenobjectsCost-effectiveness: Mustmake economic sense forlarge volumesScalability: Ability to handle verylarge volumes of registrations andlookups at production level SLAsExtensibility: Can be readilyextended to accommodate new typesof assets in futureValue-added Services: Mustsupport the ability of vendors to offervalue-added services & applicationsInteroperability: Must be ableAccessibility: Open search andto interoperate with otherregistries & ID’squery access without restrictions. Allapplications have equal access.Network accessible.

Use cases span the digital value chainViews / usage reportingRoyalty reporting and calculationsChannel ROI analysisSearchRecommendationProgram Guides2nd screenLinear to file workflowCatch-Up TV distributionOn DemandLinearndMultiscreen / 2 screenOTT – IP distributionCatalog matchingVersion distributionVideo iscreenBroadcastdistributionDistribution infrastructureRights Insertion workflowInventory matchingRatingsUltraVioletDisc to digitalOTT – IP distributionEIDR IDsContentproductionMetadataproductionID CreationMetadata to video titlematchingMetadata matchingMetadata distribution

Online retail - UltraViolet ecosystemEIDRRegistrationsand EIDR #Metadataand EIDR #sMetadata& ent ProviderMetadata& talRightsRetailerMedia and EIDR #sMetadata,Video andEIDR #sContent er)DSPDSPMedia and EIDR #sLASP – Locker Access Streaming ProviderDSP – Download Service ProviderRequestFulfillment

Rights recoveryClaims &cue sheetsBroadcast dataScheduling data

Outsourced development and operations EIDR outsources all functions to keep costs downCorporation for National Research Initiatives (CNRI) creates registrysoftware Partners with IDF & ITU on the handle system that links all DOIregistries Experience building other registries such as CrossRef Off-the-shelf code available under open sourceOn-going server operations contracted to Rovi under service agreement Runs other high-availability metadata services Employs de-duplication tools to ensure uniqueness of registrations Handles ongoing support and network maintenanceRegistrants may mirror the registry as needed for operations

Simple membership categories Users - includes all members Contributors – users who want to joinworking groups and agree to the IPRpolicy, AT policy, etc. Promoters – users who want to bedecision-makers and pay a higher fee plusagree to the IPR policy, AT policy, etc.

General users Target– All ecosystem participants who need to look up or register records– No representatives to work groups Requirements––––Pay the Basic User Fee based on size of companyAgree to a click-to-accept Terms of Use agreement onlyFor registration credentials, meet criteria set by EIDR for trusted data sourcesNo additional fees unless registrations exceed limits for each fee tier: 5K membership 50K registrations/year 10K membership 250K registrations/year 20K membership 500K registrations/year 25K membership 1M registrations/yearBenefits– Unrestricted search, query, and traversals through UI or API’s– Ability to take snapshots of the registry, mirror locally, etc.– Access to API’s for application development

Contributors Target– General users who want to participate in working groups and have theirvoices heard– Open to all membership levels, regardless of level of fee Requirements– Sign a full Participation Agreement and agree to the IPR Policy, ATPolicy, etc. Additional benefits– Membership in Technical Working Group– Opportunity to participate in other EIDR working groups– Technical input into feature roadmap, use case priorities, technicaldevelopment, and registry– Policy input on data quality, registrant criteria, SLA’s, access control,confidentiality, terms and conditions, and other matters

Promoters Target– Leading companies with significant interest in EIDR’s successand the ability and resources to promote adoption Requirements– Pay the Promoter Fee (includes the Basic User Fee)– Sign a full Participation Agreement and agree to the IPR Policy,AT Policy, etc.– Approval by the Board Additional benefits––––Voting decision-maker on Technical Working GroupEligibility to serve on the EIDR Board of DirectorsAbility to vote in board elections for Industry Promoter DirectorsSignificant influence on technical and policy direction of EIDR

Technical Appendices

Developer support Web UI– Register, modify, resolve, browse, query Simple tools– Register, modify, query, resolve, etc– Bulk change, manage alternate IDs SDK– REST, Java, .NET– Published as source, with sample applications (see above) Other tools– Bulk registration provided by system operator– Catalog matching tool (external vendor)– Ultraviolet CFF registration Help with Proof of Concept implementations

Documentation Registrant documentation– Data fields guide– Best practices (Film, Episodic, and many corner cases) Technical documentation– Registry Users Guide, API documentation, a tutorial or two ID format guidelines– Standard, binary, URN, URI, compressed, etc Mapping guidelines for other metadata standards– ISAN, EN 15907, EBUCore– Base records only; taking input on versions and episodic

Required fields for EIDR registration –standalone item (movie, OTO TV)Fields based on type/class ofwork Abstraction, Performance, Digital,PhysicalVisual, Audiovisual, Audio, Other Valid, In developmentYYYY (/MM/DD)Approximate Length RFC 5646Audio, SubtitleRelease Date RFC 5646Original Languages andManifestations Publication Status Can usually be done algorithmicallyTitle and Title Language Mode Movie, TV, Short, Web (also Series,Season, Composite, Compilation,Interactive, Supplemental) Structural Type Can be done algorithmicallyReferent Type For a particular workHH [:MM(:SS)]Country of Origin ISO 3166-2, with extensions

Requirements and Best practicesParticipants AssociatedOrg and Role Company name or ID Producer, Distributor, etcUp to 4 allowedMust have 1 AssociatedOrgOR 1 DirectorOR 4 ActorsAlternate Title Text FieldAlternate ID Up to 2 allowedActors Directors Strongly EncouragedEx. IMDb, ISAN, DOI,Proprietary IDsParticipants beyond theminimum

Further resources Documentation– http://eidr.org/technology UI– http://ui.eidr.org Examples– Records through UI. Lots of relationships (seasons, clips, etc)– https://ui.eidr.org/view/content?id 10.5240/BE8E-B5BA-E323-D321-EFA7-9 List of many Alternate IDs.– https://ui.eidr.org/view/content?id 10.5240/E5C6-A6EA-403E-5D80-8BBF-G– Records through DOI proxy for XML �� Sample Registration XML in SDK http://eidr.org/members-resource

Database overview: record types Category Dec-10 Dec-11 Dec-12 Dec-13 Dec-14 Dec-15 Title-level records: Movies 43,573 45,774 51,501 75,800 130,137 143,556 Shorts

Related Documents:

Jan 01, 2018 · Demand Ratings Archives Digital cinema packages Box office sales tracking UltraViolet . immediate pass/fail EIDR matching tool available for pre-processing. . Continuous seeding with title-level movie/TV records from Rovi, Baseline Research, studios, and other members .

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