5th UNWTO Global Conference On Wine Tourism

, Great Wine Capitals (GWC)11:10 – 11:20Signature of MOU for the Creation of the National StrategicCouncil - Portuguese Action Program for Wine Tourism11:20 – 11:50Coffee break11:50 – 12:30High Level Debate on Wine Tourism and Rural Development:Why and How?Moderator: Sandra Carvão, Chief of Tourism Market Intelligenceand Competitiveness, UNWTOSpeakers:12:30 – 13:15 Jean-Baptiste Lemoyne, State Secretary to the Minister ofEurope and Foreign Affairs, France (online) Sofia Zaharaki, Deputy Minister of Tourism, Greece Mariam Kvrivishvili, Deputy Minister of Economy andSustainable Development, Georgia Rita Marques, Secretary of State for Tourism, PortugalWine Pairs with InnovationModerator: Luis Araujo, President of European TravelCommission (ETC) and President of Turismo de PortugalSpeakers: Adrian Bridge, CEO of The Fladgate Partnership, Portugal Florence Maffrand, Marketing and Partnership Manager,Cite du Vin, Bordeaux, France3

13.15-13.3013:30 – 15:00Signature of MOU between UNWTO and NEST – TourismInnovation Center Portugal Zurab Pololikashvili, Secretary General, World TourismOrganization (UNWTO) Rita Marques, Secretary of State for Tourism, Portugal André de Aragão Azevedo, Secretary of State for DigitalTransfition, Portugal Luis Araújo, President of European Travel Commissionand President Turismo de Portugal, PortugalLunchSustainable buffet lunch15:00 – 15:15Keynote – The Future is todayPaul Mabray, Chief Executive Officer, Pix, USA15:15 – 16.00Session 1: Brave People face up to ChallengesModerator: Paul Mabray, Chief Executive Officer, Pix, USASpeakers:16:00 – 16:15 Frederico Falcão, Chairman of Viniportugal, Portugal Catherine Leparmentier Dayot, Managing Director,Great Wine Capitals Global Network, Bordeaux,FranceA Tour of Portugal’s Wine Tourism 16:15 – 17:00Sheree M. Mitchell, President & Founder of ImmersaGlobal, USAWine Pairs with NatureModerator: Maria João de Almeida, President of APENO Portuguese Wine Tourism Association, PortugalSpeakers:17:00 – 17:30 António Maçanita, Azores Wine Company, Portugal Rita Andrade Soares, CEO and Owner of Herdade daMalhadinha Nova, Portugal Luca Ferrua, Director of ILGUSTO.it – GEDI PublishingGroupCoffee break4

17:30 – 18:15Session 2: Destination Wine TourismModerator: Journalist Manuel Carvalho, Director of Portuguesenewspaper Público, PortugalSpeakers: Luis Araújo, President of European Travel Commissionand President Turismo de Portugal, Portugal Jesús Camacho Arias, Technical Director, SpanishAssociation of Wine Tourism Cities (ACEVIN) andSpanish Wine Routes, Spain Amaia Lopez de Heredia, Akimu, Proyectos Turísticos,Spain Laure de Lambert-Compeyrot, CEO, Château SigalasRabaud, France18:30Departure transfers from the Conference to Esporão19:00 – 22:00Wines at Sunset & Dinner at Esporão22:00Return to official hotelsFriday, 10 September 202108:00 – 10:00RegistrationMorning transfer from official hotels to the Conference10:00 – 10:45Wine pairs with FoodModerator: Nuno Botelho, President, Porto Trade Associationand Founder of ‘Essencia do Vinho’ Chef Diogo Rocha - Mesa de Lemos, Portugal Mauro Carbone, General Manager, Ente TurismoLanghe Monferrato Roero, Italy Amaia Lopez de Heredia, Akimu, Proyectos Turísticos,Spin5

10:45 – 11:30Session 3: Data, data, data. – how to better understandwine tourismModerator: Paula Sousa, Wine Tourism Director, Quinta daAveledaSetting the scene: Daniel González, Senior Project Manager,Vivential Value, SpainSpeakers:11:30 – 11:45 Giorgio Delgrosso, Chief of Statistics, InternationalOrganization of Vine and Wine (OIV) Calle Nilsson, WineTourism.com, Sweden Daniel González, Senior Project Manager, ViventialValue, SpainConclusionsSandra Carvao, Chief of Tourism Market Intelligence andCompetitiveness, UN

Signature of MOU between UNWTO and Great Wine Capitals Zurab Pololikashvili, Secretary General, World Tourism Organization (UNWTO) Jacques Faurens, President, Great Wine Capitals (GWC) Signature of MOU for the Creation of the National Strategic Council - Portuguese Action Program for Wine Tourism 11:20 – 11:50 Coffee break