About Baskin-Robbins CanadaThe World’s Favourite Neighbourhood Ice Cream ShopBaskin-Robbins was founded in 1945 in Glendale, California by Burton Baskinand Irvine Robbins, ice cream enthusiasts and brothers-in-law, whose passioninspired what is now the world's largest chain of ice cream specialty shops. Whatwas once a selection of 31 flavours — Baskin-Robbins “31 ” stands for adifferent ice cream flavour for each day of the month — has grown to more than1,200 in its flavour library.Today, Baskin-Robbins is the world’s largest chain of ice cream specialty stores,serving more than 300 million customers each year worldwide through a networkof more than 7,500 shops spread across nearly 50 countries. The brand is stillguided by the same credo and innovative thinking as its founders.Canadian since 1971The story of Baskin-Robbins in Canada began on July 2, 1971, with the openingof the brand’s first shop on Canadian soil. Today, Baskin-Robbins features anetwork of 96 locations spread across Ontario, Quebec, British Columbia andAlberta. Thanks to a growing Canadian presence and its locations around theworld, the brand has become a household name and go-to source for Canadianson the looking for the largest variety of selections in soft-serve and frozen treats.“We sell fun, not ice cream.” – Irv RobbinsIce Cream, Innovation and FunBaskin-Robbins has historically led the industry with innovations such as handpacked quarts of ice cream, a unique flavour ribbon technique and the use oftraditional ingredients such as apple pie and cheesecake. Baskin-Robbinscontinues to introduce new creations that surprise and delight customers – in2008 the brand launched Soft Serve, making it the largest national chain to offerboth Soft Serve and hand scooped ice cream. Additional products includelayered sundaes, signature ice cream cakes, and a growing line of beverages,including Fruit Smoothies, Cappuccino Blast and Milkshakes.The company’s spirit of fun and innovation has captured notable moments inhistory though its unique ice cream flavours. When Beatlemania swept throughNorth America, a new flavour called Beatle Nut hit Baskin-Robbins shops. Whenthe first astronauts set foot on the moon in 1969, Lunar Cheesecake also landedin Baskin-Robbins shops within minutes. This same spirit of fun and innovationalso lead to timely offerings such as Gorba-Chocolate (inspired by the Sovietleader, Mikhail Gorbachev) and, in 2002, Shrek Swirl.
What will be next? One can only wait and imagine.To stay informed on Baskin-Robbins Canada developments, consumers andmedia are invited to follow the company on Twitter (@BaskinRobbinsCA),Facebook (BaskinRobbinsCanada) or Instagram (BaskinRobbinsCanada)Media Information:Dunkin’ Brands Corporate Communications Media Line:781-737-5200
Company At-A-GlanceThe World’s Favourite Neighbourhood Ice Cream Shop Owned by Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) Headquartered in Canton, Massachusetts Total franchisee-reported sales for 2013 for Baskin-Robbins: 1.9 billion Total shops: More than 7,500 shops in nearly 50 countries; Established in Canada since 1971, with a first location in downtownToronto (still in operation; 1081 Eglinton Ave, W. (Bathurst & Eglinton)) 96 shops in Canada (84 in Ontario, 5 in Quebec, 5 in British Columbia and2 in Alberta) Baskin-Robbins "31” stands for a different ice cream flavor for each day ofthe month The Pralines 'n Cream ice cream flavour was created by Irv Robbins andhis wife Irma in their home kitchen in 1970 Baskin-Robbins has created more than 1,200 delicious and unique icecream flavours in its 70 year history, and continues to add new flavours toits lineup every year Top-selling ice cream flavours:o Vanilla, Chocolate, Mint Chocolate Chip, Pralines 'n Cream andChocolate Chip Baskin-Robbins Franchisee, Mitch Cohen, currently holds the GuinnessWorld Record for scooping the most ice cream cones in one minute (19cones) Baskin-Robbins currently holds the Guinness World Record for the largestcup of ice cream. The giant vanilla ice cream scoop, weighing 8,865 lbs.,was created on September 13, 2005 in celebration of the company’s 60thbirthday
Famous former Baskin-Robbins scoopers include United States PresidentBarack Obama, chef Bobby Flay, actresses Julia Roberts, RosieO’Donnell and Chandra Wilson, actors Eric Dane and Randy Quaid, TVhost Leeza Gibbons and New York Yankees pitcher Phil Hughes. Sean “Diddy” Combs got his first break by starring in a Baskin-Robbinscommercial at the age of two In 2014, Baskin-Robbins was named one of the top ice cream and frozendessert franchises in the United States by Entrepreneur magazine. According to the International Franchise Association, Baskin-Robbins isthe No. 1 ice cream franchise worldwide In 2006, the company launched a culinary dream team of acclaimed chefsto create new and innovative menu choices. Led by Executive Chef andVice President of Product Innovation Jeff Miller, the team has beenresponsible for major Baskin-Robbins’ product launches including: layeredsundaes, international premium gourmet cakes, the Fudge Crunch Cake,Fruit Smoothie, Soft Serve and 31 Below sundaes and pies, eye-catchingseasonal ice cream cake designs and fat free, reduced fat, dairy free, nosugar added, frozen yogurt and light ice cream options. There are Baskin-Robbins 96 locations in Canada (Ontario - 84 / Quebec 5 / Alberta - 2 / BC - 5)There are a total of 76 franchisee partners in Canada Total weight of ice cream sold in Canada in 2014 was 8,925,000 LBSTo stay informed on Baskin-Robbins Canada developments, consumers andmedia are invited to follow the company on Twitter (@BaskinRobbinsCA),Facebook (BaskinRobbinsCanada) or Instagram (BaskinRobbinsCanada)Media Information:Dunkin’ Brands Corporate Communications Media Line:781-737-5200
Baskin-Robbins’ Flavor Timeline1945Irv Robbins opens the Snowbird ice cream shop in Glendale,Calif. on December 1. The store’s concept will later becomethe first Baskin-Robbins.1946Burt Baskin opens the Burton’s ice cream shop in Pasadena,Calif.1953Burt and Irv consolidate stores under the name Baskin Robbins 31 Ice Cream, creating the unique “31 ” concept ofoffering a different flavor for every day of the month.1958Baseball Nut hits stores to commemorate the Dodgers moveto Los Angeles from Brooklyn.1959Baskin-Robbins offers 150 flavors in their “Flavor Library,”with the introduction of Hazelnut Toffee ice cream.The first Baskin-Robbins store outside of California opens inPhoenix, Ariz.1950’sThe signature Baskin-Robbins’ pink miniature spoon arrivesin stores.1964Beatle Nut hits the stores when Beatle Mania strikes theUnited States.1969Lunar Cheesecake launches as the first man lands on themoon in July.1970Pink Bubblegum pops in stores.1971The first Canadian Baskin-Robbins opens in Toronto.1973Baskin-Robbins Japan Co. Ltd. forms to begin openingshops in Tokyo and Osaka.1974Baskin-Robbins opens its first European store in Brussels,Belgium.
1976Valley Forge Fudge honors America’s Bicentennial.Wometco de Puerto Rico, Inc., opens the first BaskinRobbins in Puerto Rico.1979The first United Arab Emirate Baskin-Robbins opens inDubai.1982Baskin-Robbins Saudi Arabia opens.Baskin-Robbins introduces Preppy Mint.1985Baskin-Robbins enters Korea. Oreo Cookies ‘n Cream becomes a new hit flavor.1986Miami Ice hits stores along with TV hit Miami Vice.1988Baskin-Robbins introduces the “Pinky the Spoon” character,bringing the iconic pink spoon to life.1990Gorba Chocolate honors the Soviet Leader MikhailGorbachev and fall of communism.Baskin-Robbins opens in Mexico.1991Baskin-Robbins celebrates its first shop opening inIndonesia.1994Cappuccino Blast introduced into stores nationwide.1995Love Potion #31 starts a Valentine’s Day love affair.2002Shrek Swirl appears in dipping cabinets nationwide.2004Baskin-Robbins franchisee, Mitch Cohen, sets a newGuinness World Record for the "Most Ice Cream Prepared inOne Minute," scooping 19 cones.2005Baskin-Robbins celebrates 60 years of providing innovative,high quality ice cream treats with more than 1,000 flavors inits flavor library. In coordination with worldwide expansion plan, BaskinRobbins rolls out a bold new shop design.
Baskin-Robbins Korea launches the first ultimate dessertexperience shop, Café 31.2007Adding to its line-up of frozen take-home ice cream treats,Baskin-Robbins introduces Fudge Crunch Ice Cream Cakes.2008Baskin-Robbins launches Soft Serve, becoming the onlynational ice cream chain to offer both Soft Serve and handscooped ice cream.Premium gourmet cakes are introduced in the Middle East.2009Baskin-Robbins launches BRight Choices , a “better-foryou” line of fat free, reduced fat, dairy free, no sugar added,frozen yogurt and light ice cream options.2010Baskin-Robbins celebrates 65 Birthday by “retiring” fiveiconic flavors, including French Vanilla.2011Baskin-Robbins introduces ice cream Cake Bites, elegantfrozen treats that combine both ice cream and cake into asingle serving.2012Baskin-Robbins celebrates its entry into Vietnam.th
Corporate Social ResponsibilityBaskin-Robbins strives to be recognized as a company that responsibly servesits guests, franchisees, employees, communities, business partners and theinterests of the planet.The company’s commitment to Corporate Social Responsibility (CSR) is definedby four priorities:People.From employees to franchisees and crew members, BaskinRobbins believes in treating everyone with respect and fairness.Guests.The company is passionate about offering guests deliciousproducts they will enjoy, giving them plenty of menu options, andproviding accurate nutrition information so they can make thebest choices for themselves.Planet.Baskin-Robbins recognizes that everything it does has an impacton the environment. From the materials used, to the way itconstructs and operates shops, to the products its people source,Baskin-Robbins is committed to adopting better, moresustainable approaches whenever feasible.Neighbors.Baskin-Robbins is dedicated to serving the basic needs of itslocal communities – from providing food for the hungry andsupport for children’s health and wellness, to ensuringneighbourhoods are safe and secure.Cones/Cakes for the CommunityLaunched in 2013, Cakes/Cones for the Community is a seasonal campaign toraise funds for The Hospital for Sick Children (SickKids), one of the world’slargest and most respected pediatric academic health science centres. Througha combination of proceeds, in-kind cause promotion and donations fromfranchisees, the corporation and consumers, Baskin-Robbins has raised morethan 45,000 in just two years.To stay informed on Baskin-Robbins Canada developments, consumers andmedia are invited to follow the company on Twitter (@BaskinRobbinsCA),Facebook (BaskinRobbinsCanada) or Instagram (BaskinRobbinsCanada)Media Information:Dunkin’ Brands Corporate Communications Media Line:
781-737-5200Corporate HeadquartersDunkin’ Brands, Inc.130 Royall StreetCanton, MA 02021781-737-3000Dunkin’ Brands Corporate Communications Media Line:781-737-5200ContactNatalie JosephField Marketing ManagerBaskin-Robbins Canadanatalie.firstname.lastname@example.orgPress ContactsNicole Chinnicole@torchiacom.com416-341-9929 Ext. 230Daniel Torchiadaniel@torchiacom.com416-341-9929
Baskin-Robbins’ Flavor Timeline 1945 Irv Robbins opens the Snowbird ice cream shop in Glendale, Calif. on December 1. The store’s concept will later become the first Baskin-Robbins. 1946 Burt Baskin opens the Burton’s ice cream shop in Pasadena, Calif. 1953 Burt and Irv consolidate stores under the name Baskin- Robbins 31 Ice Cream, creating the unique “31
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Timeline 1945 Irv Robbins opens the Snowbird ice cream shop in Glendale, Calif. on December 1. The stores concept will later become the first Baskin-Robbins 1946 Burt Baskin opens the Burtons ice cream shop in Pasadena, Calif. 1953 Burt and Irv consolidate stores under the name Baskin-Robbins 31 Ice Cream, creating the unique 31 concept of offering a different flavour for every day
Baskin-Robbins “31 ” stands for a different ice cream flavor for each day of the month—has grown to more than 1,200 in its flavor library. “We sell fun, not ice cream.” – Irv Robbins Today, Baskin-Robbins is the world’s largest chain of ice cream specialty stores, serving over 300 million customers each year worldwide. The brand .