Business Plans Handbook - Untag-smd.ac.id
BusinessPlansHandbook
BusinessPlansA COMPILATIONOF ACTUALBUSINESS PLANSDEVELOPED Lynn M. Pearce,Project Editor
Business Plans Handbook, 13th VolumeLynn M. PearceProject EditorLynn M. PearceComposition and Electronic CaptureEvi SeoudManufacturingRita Wimberleycompetition, and other applicable laws. Theauthors and editors of this work have addedvalue to the underlying factual material hereinthrough one or more of the following: uniqueand original selection, coordination,expression, arrangement, and classificationof the information.Since this page cannot legibly accommodateall copyright notices, the acknowledgmentsconstitute an extension of the copyrightnotice.Product DesignJennifer Wahiª 2008 The Gale Group.Gale is a registered trademark used hereinunder license.For more information, contactThe Gale Group, Inc.27500 Drake Rd.Farmington Hills, MI 48331-3535Or you can visit our Internet site athttp://www.gale.comALL RIGHTS RESERVEDNo part of this work covered by the copyrighthereon may be reproduced or used in any formor by any means—graphic, electronic, or mechanical, including photocopying, recording,taping, Web distribution, or information storage retrieval systems—without the writtenpermission of the publisher.This publication is a creative work fully protected by all applicable copyright laws, as wellas by misappropriation, trade secret, unfairFor permission to use material from this product, submit your request via Web at http://www.gale-edit.com/permissions, or you maydownload our Permission Request form andsubmit your request by fax or mail to:Permissions DepartmentThe Gale Group, Inc.27500 Drake Rd.Farmington Hills,MI 48331-3535Permissions Hotline:248-699-8006 or 800-877-4253,ext. 8006Fax: 248-699-8074 or 800-762-4058While every effort has been made to ensurethe reliability of the information presentedin this publication, The Gale Group, Inc. doesnot guarantee the accuracy of the datacontained herein. The Gale Group, Inc. acceptsno payment for listing; and inclusion in thepublication of any organization, agency,institution, publication, service, or individualdoes not imply endorsement of the editorsor publisher. Errors brought to the attentionof the publisher and verified to the satisfactionof the publisher will be corrected in futureeditions.LIBRARY OF CONGRESS CATALOGING-IN-PUBLICATION DATAISBN-13: 978-0-7876-6683-5ISBN-10: 0-7876-6683-1ISSN: 1084-4473Printed in the United States of America10 9 8 7 6 5 4 3 2 1
ContentsHighlights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . viiIntroduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . viiiBUSINESS PLANSAdvertising Brokerage FirmCover Art Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1Barbecue Sauce ManufacturerFlamethrower Barbecue Sauce . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9Campus Apartment ComplexFourwinds Apartments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19Childrens’ Indoor Recreation CenterInteractive Garden . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31Corner StoreMartin General Store . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37Environmentally—Minded Residential Construction CompanyGreen Earth Construction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45Ethnic Food SupplierWorld Cuisine. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59Fitness CenterWoodland Gym Ltd. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73Gift StoreLittle Treasures Gift Shop . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79Home Renovation ContractorStephens Contracting. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89Landscaping ServiceHelping Hand, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97Leather Accessory ManufacturerSafari Leatherworks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107Meal Facilitation and Preparation CompanyKitchen Helper, LLC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 123Producer and Supplier of Plants and FlowersBountfull Farms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 143RestaurantCafe Fresco . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 147Tokyo Sun . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 161Technology Solutions ProviderExceed Expectations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 173Trademarked Resort Wear DistributorMuskrat Bluffs Apparel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 197V
CONTENTSVeterinary PracticeFour Legged Friends Clinic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 219Wine Merchant and Storage FacilityWine Seller Cellar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 229APPENDIXESAppendix ABusiness Plan Template . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 237Fictional Plan 1 - Food Distributor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 241Fictional Plan 2 - Hardware Store . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 245Appendix BAssociations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 249Consultants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 251SBA Regional Offices. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 266Small Business Development Centers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 267Service Corps of Retired Executives Offices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 271Venture Capital & Financing Companies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 296Appendix CGlossary of Small Business Terms. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 327Appendix DCumulative Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 353VIB U S I N E S S P L A N S H A N D B O O K , VOLUME 13
HighlightsBusiness Plans Handbook, Volume 13 (BPH-13) is a collection of actual business plans compiled byentrepreneurs seeking funding for small businesses throughout North America. For those looking forexamples of how to approach, structure, and compose their own business plans, BPH-13 presents 20sample plans, including plans for the following businesses: Advertising Brokerage FirmBarbecue Sauce ManufacturerCampus Apartment ComplexChildrens’ Indoor Recreation CenterCorner StoreEnvironmentally—Minded Residential Construction CompanyEthnic Food SupplierFitness CenterGift StoreHome Renovation ContractorLandscaping ServiceLeather Accessory ManufacturerMeal Facilitation and Preparation CompanyProducer and Supplier of Plants and FlowersRestaurantTechnology Solutions ProviderTrademarked Resort Wear DistributorVeterinary PracticeWine Merchant and Storage FacilityFEATURES AND BENEFITSBPH-13 offers many features not provided by other business planning references including: Twenty business plans, each of which represent an owner’s successful attempt at clarifying (forthemselves and others) the reasons that the business should exist or expand and why a lendershould fund the enterprise.Two fictional plans that are used by business counselors at a prominent small business developmentorganization as examples for their clients. (You will find these in the Business Plan TemplateAppendix.)A directory section that includes: listings for venture capital and finance companies, whichspecialize in funding start-up and second-stage small business ventures, and a comprehensiveVII
HIGHLIGHTS VIIIlisting of Service Corps of Retired Executives (SCORE) offices. In addition, the Appendix alsocontains updated listings of all Small Business Development Centers (SBDCs); associations ofinterest to entrepreneurs; Small Business Administration (SBA) Regional Offices; and consultantsspecializing in small business planning and advice. It is strongly advised that you consult supporting organizations while planning your business, as they can provide a wealth of useful information.A Small Business Term Glossary to help you decipher the sometimes confusing terminology usedby lenders and others in the financial and small business communities.A cumulative index, outlining each plan profiled in the complete Business Plans Handbook series.A Business Plan Template which serves as a model to help you construct your own business plan.This generic outline lists all the essential elements of a complete business plan and their components, including the Summary, Business History and Industry Outlook, Market Examination,Competition, Marketing, Administration and Management, Financial Information, and other keysections. Use this guide as a starting point for compiling your plan.Extensive financial documentation required to solicit funding from small business lenders. You willfind examples of: Cash Flows, Balance Sheets, Income Projections, and other financial informationincluded with the textual portions of the plan.B U S I N E S S P L A N S H A N D B O O K , VOLUME 13
IntroductionPerhaps the most important aspect of business planning is simply doing it. More and more businessowners are beginning to compile business plans even if they don’t need a bank loan. Others discover thevalue of planning when they must provide a business plan for the bank. The sheer act of puttingthoughts on paper seems to clarify priorities and provide focus. Sometimes business owners completelychange strategies when compiling their plan, deciding on a different product mix or advertising schemeafter finding that their assumptions were incorrect. This kind of healthy thinking and re-thinking viabusiness planning is becoming the norm. The editors of Business Plans Handbook, Volume 13 (BPH13) sincerely hope that this latest addition to the series is a helpful tool in the successful completion ofyour business plan, no matter what the reason for creating it.This thirteenth volume, like each volume in the series, offers genuine business plans used by real people.BPH-13 provides 20 business plans used by actual entrepreneurs to gain funding support for their newbusinesses. The business and personal names and addresses and general locations have been changed toprotect the privacy of the plan authors.NEW BUSINESS OPPORTUNITIESAs in other volumes in the series, BPH-13 finds entrepreneurs engaged in a wide variety of creativeendeavors. Examples include a proposal for a fitness center, home builder, and two different restaurants. In addition, several other plans are provided, including an veterinary practice, a producer andsupplier of plants and flowers, and a campus apartment complex.Comprehensive financial documentation has become increasingly important as today’s entrepreneurscompete for the finite resources of business lenders. Our plans illustrate the financial data generallyrequired of loan applicants, including Income Statements, Financial Projections, Cash Flows, andBalance Sheets.ENHANCED APPENDIXESIn an effort to provide the most relevant and valuable information for our readers, we have updated thecoverage of small business resources. For instance, you will find: a directory section, which includeslistings of all of the Service Corps of Retired Executives (SCORE) offices; an informative glossary, whichincludes small business terms; and a cumulative index, outlining each plan profiled in the completeBusiness Plans Handbook series. In addition we have updated the list of Small Business DevelopmentCenters (SBDCs); Small Business Administration Regional Offices; venture capital and finance companies,which specialize in funding start-up and second-stage small business enterprises; associations of interest toentrepreneurs; and consultants, specializing in small business advice and planning. For your reference, wehave also reprinted the business plan template, which provides a comprehensive overview of the essentialcomponents of a business plan and two fictional plans used by small business counselors.IX
INTRODUCTIONSERIES INFORMATIONIf you already have the first twelve volumes of BPH, with this thirteenth volume, you will now have acollection of over 280 real business plans (not including the one updated plan in the second volume,whose original appeared in the first, or the two fictional plans in the Business Plan Template Appendixsection of the second, third, fourth, fifth, sixth, and seventh volumes); contact information forhundreds of organizations and agencies offering business expertise; a helpful business plan template;a foreword providing advice and instruction to entrepreneurs on how to begin their research; morethan 1,500 citations to valuable small business development material; and a comprehensive glossary ofterms to help the business planner navigate the sometimes confusing language of entrepreneurship.ACKNOWLEDGEMENTSThe Editors wish to sincerely thank the contributors to BPH-13, including: Gerald Rekve, Corporate Management ConsultantsBo-Hung Ke, Robert Oesch and Jeriah WilliamsPaul Schieter, Eduardo Flores, and Alicia BeranekTracey C. McCurrah and Elizabeth TimmDanielle FerrisJay Fox, Brittani Lee, and Brian WidemanGreg Darnell, Kyle Jobe, Joe LaMonica, Audroy Speak and Dan WellerThe editors would also like to express their gratitude to Jerome Katz of the Cook School of Business atSaint Louis University. He has been instrumental in finding and securing high–quality, successfulbusiness plans for inclusion in this publication.COMMENTS WELCOMEYour comments on Business Plans Handbook are appreciated. Please direct all correspondence,suggestions for future volumes of BPH, and other recommendations to the following:Managing Editor, Business ProductBusiness Plans HandbookThe Gale Group27500 Drake Rd.Farmington Hills, MI 48331-3535Phone: (248)699-4253Fax: (248)699-8052Toll-Free: 800-347-GALEE-mail: BusinessProducts@gale.comXB U S I N E S S P L A N S H A N D B O O K , VOLUME 13
Advertising Brokerage FirmCover Art Advertising12314 Stumpe St.Regina, Saskatchewan S4X 1K7Gerald RekveCover Art Advertising will create a vinyl cover to fold over the Yellow Pages phone book’s paper cover. Thiscover will provide advertisement opportunities for companies in the area. Cover Art Advertising will sell thisadvertisement space to companies on an annual basis.BUSINESS OVERVIEWWe will be in the advertising business in the city of Regina, Saskatchewan. Our main focus will be to selladvertising space on phone book covers to local merchants. We will go out to the merchant’s place ofbusiness and sell advertising space on the phone book covers. The phone book cover will be made outof vinyl and have twelve spots on the front and back and two spots on the spine. These spots will beposted for a period of twelve months.MissionOur mission will be to offer our advertisers a place to advertise on the phone book cover that gives theadvertiser good value for the money spent. This cover also offers home owners a method to protect thebook from becoming ripped and tattered. The phone book cover will be designed to look nice and allthe ads on the phone book cover will be of a family nature.ObjectivesOur goal is to become a company that offers advertisers methods to increase their company’s exposureby advertising on our phone book cover. Our main goal for the first year will be to have a sold outphone book cover in our local market, then based on these successes we will offer the phone book coverto other markets in the other cities in our province. These cities include Saskatoon, Prince Albert,Yorkton, Moosejaw and Swiftcurrent.Market sizes:ReginaSaskatoonPrince AlbertSwift CurrentYorktonMoose Jaw195,000220,00095,00022,00017,00025,000In our first year we want to sell out the Regina phone book cover. In the long term we want grow ourbusiness to one profit market at a time.1
ADVERTISING BROKERAGE FIRMBUSINESS STRATEGYWe will always focus on what’s best for our business, our advertising clients and our home owners whowill be using the phone book cover on a daily basis.Our market will be the business advertisers in the phone book itself. This is a crazy concept because‘‘Why would you spend money advertising on the cover of the book if you have an ad inside the phonebook?’’ The answer is simple. The cover of the book is key because the advertisement will be at the topof the consumer’s mind.The business owners can be from all sectors except for the adult entertainment industries.The phone book industry is considered mature with possible beginning market penetration lost to theinternet phone books. As we look forward we project that the internet phone books will take a greater shareof the phone number searches that take place. Having said this, we feel the phone book companies will takestrategic positions to protect the mature phone book industry. We feel this will be one of our majoradvertising benefits, since the ad on the phone book’s cover gives the advertiser ‘‘top of mind exposure’’.MARKET ANALYSISCurrently there are approximately 15,000 Regina–based businesses listed with the business licensingbranch of the government. Of these 15,000 there is no way to know how many are in business until westart to call on them to sell advertising space.There are a few major segments of these businesses that are broken down into categories such as: Home services Business services Auto services Food & restaurant servicesWe will take from these sectors the largest business advertisers in the yellow pages and make a short listof target customers to call on and make presentations too.CustomersBiggest AdvertisersWe broke down the phone book and separated the biggest advertisers. We did this because theadvertising rates we will be charging the clients will be expensive. Knowing the biggest advertisers willallow us to sell only to clients who have the ability to pay our rates, and achieve our goal of being able topay all our expenses with 55 percent of the book’ cover sold. We want to be in a strong profit positionto be able to expand into other markets.Home ServicesThese services will include everything from home improvements and renovations to building. We willgo through the phone book and select all the advertisers with advertisements larger than a half–page tostart. Then we will make sales calls to each one of these businesses. We will make the sales call in personto limit the amount of gatekeeper turn away. A gatekeeper is someone in the business that limits accessto decision makers, therefore limiting our ability to talk with the person that can say yes to ourproposal. As well by making sales calls in person we can talk with staff and try to cre
suggestions for future volumes of BPH, and other recommendations to the following: Managing Editor, Business Product Business Plans Handbook The Gale Group 27500 Drake Rd. Farmington Hills, MI 48331-3535 Phone: (248)699-4253 Fax: (248)699-8052 Toll-Free: 800-347-GALE E-mail: BusinessProducts@gale.com X BUSINESS PLANS HANDBOOK, VOLUME 13 .
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