The Driver Roadmap Where Uber Driver-Partners Have Been .

The Driver RoadmapWhere Uber Driver-Partners Have Been,And Where They’re Going

Research Highlights And Uber is an attractive option.Uber attracts driver-partners froma wide range of backgrounds 59% were working at least one full-time job beforethey came to Uber. Just 8% were unemployed. 36% of driver-partners weren’t even looking for a jobbefore signing up with Uber. Most of those lookingfor a job had been looking for less than 2 months. Among Uber driver-partners who previouslydrove taxis, 88% no longer drive with another taxicompany. Half drove for a living at some point in their lives. T here is great age and racial diversity. Driver-partners are mostly male, though thepercent of females is higher than typically seen inthe transportation industry.78% ARE SATISFIED WITH THEIR EXPERIENCE DRIVING ON THE UBER PLATFORMUber is significantly improving driver-partners’ financial situations 71% report their income is better since signing up with Uber. Perhaps even more importantly in this age of wage stagnation, 57% expect their income to increase now thatthey use Uber – compared to just 38% who saw incomes rise in their previous jobs. Among those who also still drive directly for a taxi, ride-sharing or black car company, 49% make more when onthe Uber platform and 29% make about the same. Ultimately, Uber iswhat driver-partnersneed it to be.We divided driver-partnersinto four distinct segments:12% 73% of driver-partners would ratherhave a job where you choose yourown schedule and are your ownboss, than a steady 9-to-5 job withsome benefits and a set salary. 76% of driver-partners say earningmore income is a major reason to useUber. 63% use Uber to have more flexibilityso they can balance work and family.18%NEW REGULARSNo previous prodriving experienceand now driving uberX 30 hrs/weekCROSSOVERSuberX driver-partnerswho previously drovetaxis or black cars52%18%PART-TIMERSNo previous prodriving experience,and now driving uberX 30 hrs/weekTHE PROSCurrently driveUberBLACKNew York, NYLos Angeles, CAWashington, DCDenver, COwww.bsgco.com

Driver Segments18 %THE PROSCurrently driveUberBLACK18 %CROSSOVERSuberX driver-partners whopreviously drove taxis or black carsBASICDEMOSDIFFERENTIATINGATTRIBUTES Nearly all male Middle of the packon age: 66% 30-49 66% less thancollege education;34% college orhigher 55% drive morethan 30 hrs/weekon platform Longest-servingcohort: 61% beenwith Uber 6 months F amily men: 6 in10 have kids, 1 in4 support parent/spouse’s parent Nearly all male Skew older: 38%over 50 60% less thancollege education;40% college orhigher 10% veterans New-ish arrivals:70% have been withUber 6 months. F amily men: 6 in10 have kids, 1 in5 support parent/spouse’s parent 1 in 5 worked in Arts& Entertainmentbefore Uber 9% veterans 1 in 5 worked as adelivery person More likely thanothers to say:1) they drive tomaintain steadyincome becauseother sourcesunstable, and 2) likemeeting/talking withnew people12%NEW REGULARSNo previous pro-driving experience& now driving uberX 30 hrs/week Skew older: 39%over 50 Just 26% have kids 42% less thancollege education;58% college orhigher52%PART-TIMERSNo previous pro-driving experience& now driving uberX 30 hrs/weekMOTIVATIONS44% 12 hrs/week 35% 12-19 hrs/week 21% 20-29 hrs/week Youngest cohort:60% under 40 Most female cohort,at 21% female 47% less than collegeeducation; 53%college or higherNew York, NYLos Angeles, CA Tend to be shortterm: 6 in 10 came onin past 3 months 75% have other jobsbesides Uber Most commonprevious industries:health care (10%),hospitality (12%),business services(12%)Washington, DCDenver, CO More likely to havebeen actively lookingfor a part-time job,and that’s whatthey found 8% were studentswhen starteddriving uberX 4 0% drive to payfor a specific thing(car, vacation,student loan)www.bsgco.com

Life Before UberUber attracts many full-timers and even many who weren’t looking for a job49% working 1 full-time job10% working multiple jobs,at least one full-timenot actively looking26% working 1 or more part-time jobs7% student2% stay-at-home parentwere actively looking3% retired8% unemployedAMONG THOSE LOOKING.Uber fills in the gaps:1 in 5 of those who werepreviously working wereemployed in a “temporary job,like an entertainment productionor a construction gig.”Were looking for a new job for:Less than 2 months. 50%3 to 6 months. 25%6 months or more. 24%Driver-partners come from a variety of backgroundsNearly halfdrove for a living at some pointin life, some in more than 1 way14%Taxi20%10%15%Black car, limo or otherfor-hire car serviceAnother ridesharing platformDelivery service(non-passenger)Industry before Uber:Job category before TH CAREWhite-collarprofessionalor or14%Blue collarworker7%New York, NY8%Los Angeles, CAWashington, DCDenver, COwww.bsgco.comWhite-collaradministrativeor clerical

Their Bottom LineDriver-partners and IncomeDriver-partners report that Uber boosts their income, financial security.71% BETTER.And on average,driver-partners make 19 per hour.61% BETTER17% SAME28% SAME11% WORSE 1911% WORSEFINANCIALSECURITYINCOMEaverage hourly earningsMajor reasons theywork with UberThey finally feel some chance of getting aheadTHENsaid their income increased in thefew years before signing up with Uber18% say declined, 43% say same76%NOW38%57%say “earning moreincome to bettersupport myself or myfamily”expect their income to increasenow that they are driving with Uber14% say declined, 30% say same51%say “maintaining asteady income becauseyour other sources ofincome are unstable orunpredictable”Uber rarely the sole source of income25%36%25%41%21%30%50%12%63%39%33%Your only personal sourceof income49%A significant source ofpersonal incomesay “to have moreflexibility in myschedule and balancework with my life andfamily”38%A supplement but nota significant source ofpersonal incomeUber is what they need it to be62%of people who lease/finance their car use Uberto help with car payments45%of parents use Uberincome to pay for childrelated expenses28%of people under 30use Uber to paystudent loansDriver-partners spend Uber income on:Monthly bills. 71%Saving for emergencies. 23%Car payments. 49%Paying medical bills. 20%House payments. 31%Student loan. 19%Treats for yourself/family. 27%Saving for a big purchase. 9%Expenses for your children. 25%Saving for retirement. 9%New York, NYLos Angeles, CAWashington, DCDenver, COwww.bsgco.com

When Professional Drivers Go Uber Among people who drovetaxis before Uber,Many pasttransportationindustry workerschoose to switchcompletely overto Uber88%now drive with the Uberplatform instead of anothertaxi companyUber Partners WhoPreviously Drove TaxisAmong Uber driver-partners who camefrom the taxi world.(small sample size (N 93)so results are directional only)Among people who droveblack cars before Uber,74%59%now drive with the Uberplatform instead of anotherblack car companysay their income has increasedsince joining Uber (24% say ithas stayed the same)And51%63%Greater income,personal safetybig motivators formany pros to drivewith Uberbelieve their income willincrease each year –a reason to drive w/ Uberwhile only36%were seeing income risebefore Uber64%a reason to drive w/ Uber71%say “being their own boss” wasa major reason to join Uber73%Average /hour (on Uber)say they have more controlover their schedule now 23 27Drove taxis before UberDrove black cars before UberNew York, NYLos Angeles, CAWashington, DC15%Denver, COof all Uber driverpartners alsopreviously worked fora delivery service and theyare among the mostsatisfied with Uber.www.bsgco.com

How Uber Works For Driver-PartnersDriver-partners would rather have:73%27%A job where you choose your ownschedule and be your own bossA steady 9-to-5 job with somebenefits and a set salary42% of women who work with Uber say theneed for “part-time or flexible scheduling” isa major reason they drive with Uber32% say “to earn money while lookingfor a full-time job” is a major reason theydrive with UberIncome isn’t the only thing that’s gotten betterDriver-partners are remarkablysatisfied – especially New Regularsand Part-TimersControl over your schedule74%SATISFIED WITH EXPERIENCEDRIVING ON UBER PLATFORM?Income71%78%TOTALFlexibility in work-life balance70%72%Sense of financial security61%69%Quality of life58%88%Sense of confidence56%81%Total BetterAbout SameTotal WorseNew York, NYLos Angeles, CAWashington, DCDenver, COwww.bsgco.com

Driver Basics: The Demographics7%Ethnicity: A very diverse group18%7%of driverpartners areveteransBlack/African American15%of driver-partnersare currentlystudentsAsian or Pacific Islander16%Age: Spread across the spectrumHispanic/Latino37%30%White/Caucasian6%Some other ethnic background26%24%19%7%Prefer not to answerDriver-partners and their familes50%46%25%18-29aremarried40-4950 Educationhavechildrenfinancially supportingparents/others relativesGender86%30-3928%14%New York, NYLos Angeles, CAno collegedegreeWashington, DC24%AA degree ortrade schoolDenver, CO48%college oradvanced degreewww.bsgco.com

Amy Levin, Partneralevin@bsgco.comLos Angeles530 Wilshire BoulevardSuite 203Santa Monica, CA 90401310.775.2601New York777 3rd Avenue33rd FloorNew York, NY 10017212.702.8777MethodologyThis research was conducted by Benenson StrategyGroup. The interviews took place from December16th through 22nd, 2014 and included 601interviews with current Uber driver-partners from20 markets where Uber operates.All interviews were conducted over the internet.The markets polled included Atlanta, Austin,Baltimore, Boston, Chicago, Dallas, Denver,Houston, Los Angeles, Miami, Minneapolis, NewJersey, New York City, Orange County, Philadelphia,Phoenix, San Diego, San Francisco, Seattle, andWashington, D.C.Washington, DC1901 Pennsylvania Avenue NWSuite 1000Washington, DC 20006202.339.6060Denver720 South Colorado BoulevardSuite 500NQuotas and weights were used to ensure thesample is representative of the actual Uber driverpopulation based on the service they use (uberX,UberBLACK etc.), income earned through Uber,average hours worked each week and tenure withUber. Respondents were given a financial incentiveand guaranteed anonymity to further encouragerepresentative participation.Denver, CO 80246303.928.8400info@bsgco.comwww.bsgco.comThe margin of error for the entire data set is 4.0%at the 95% confidence level. Due to rounding,answer choices may not add up to 100%.

When Professional Drivers Go Uber New York, NY Los Angeles, CA Washington, DC Denver, CO www.bsgco.com of all Uber driver-partners also previously worked for a delivery service and they are among the most satisfied with Uber. Many past transportation industry workers choose to switch completely over to Uber Greater income,