The Complete Info Business Empire Fill-in-the-blanks A To .

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Customer Support Affiliates Cash Like Clockwork Facebook Page Twitter Customer loginA Special Report To Help You Plan Out Your Info Products Empire,Or Mini Empire, Whatever You EnvisionThe complete info business empirefill-in-the-blanks a to zMarketing Machine blueprint

.What you’ll learn today: A to Z fill-in-the-blanks blueprint for building outyour Info Business Marketing Machine and Business EmpireWhat’s the big benefit: Just fill this out next time you need to create anInfo Business Marketing Machine or an entire Info Business.Hello,Marlon here.I drop KNOWLEDGE BOMBS daily in my Facebook group. It’s free.When you join use the code word MMM, so I know to approve you.I do live streams and other stuff. If you aren’t in my FB group, man, youare missing out.If you want some inspiration, join my Instagram.Today I lay out a whole fill-in-the-blanks A to Z plan for building your InfoBusiness Marketing Machine Empire!I’ll very likely take this outline and turn it into an info product I sell. Butjust the outline alone could be invaluable to you. By filling this out, you’llgain more clarity, have a plan for what will create income, what your trafficneeds to be and more.1. What is the outcome of my Info Business Empire?All roads lead to Rome, which is where the MONEY is made. Where willthe REAL money be made in your info product business?Will you be offering a big ticket info product (BTIP)? Will you be offering aservice or services? Will you be offering a Big Ticket Mastermind Group?Will you be offering a workshop or seminar, either in person or virtual?Will you be offering a recurring billing membership?Will you be promoting a series of big ticket webinars conducted andfulfilled by others?

At the end of the day, the real money has to come from somewhere. Andtypically this is a big ticket product or service or recurring billing.You need to define the OUTPUT of your Info Business Marketing Machinebefore you BUILD it. The OUTPUT is that your machine churns out buyersof some HIGH MARGIN product or service. We call this the BACK END.2. What is the ideal customer avatar for your Info BusinessMarketing Machine?Your ideal customer avatar is a fictional description of who the idealcustomer is spelled out in good detail including financial condition, buyingmotivations and demographics.This is fluid. It’s likely to change. But who are the INTENDED BUYERS ofthe OUTPUT of your Info Business Marketing Machine?In other words, who is going to buy the BTIP (Big Ticket Info Product) orservice?3. If you could create the IDEAL SOLUTION for your intendedcustomers, that would be a fantastic experience for them to haveor own, what would that be?This will give you big clues as to what you can build as your “back end.”

c.4. What simple, highly appealing thing could you offer yourintended customers that would almost guaranteed cause them toraise their hand and respond to get it?Every Info Business Marketing Machine has to FEED THE BEAST. Andthat beast is the need for constant fresh blood, almost like a vampire.Which is a weird metaphor. But it’s true.Stated differently, every Info Business Marketing Machine must have nonstep INPUTS that are then TRANSFORMED into the OUTPUT of bigtickets purchased or recurring billing bought.You live or die based on getting and keeping loyal patrons. Patrons arecustomers who buy again and again on a repeat basis, versus one-time onlycustomers.Every Info Business Marketing Machine must have one or more highlyattractive, almost irresistible, front-end offer that gets intended customersto raise their hands and identify themselves.4.5. What steps reverse engineer from your OUTPUT of big ticketspurchased all the way back to your INPUTS created by yourirresistible offer?Some businesses are very simple and go from ad to video sales letter toappointment scheduled. And the sale is made over the phone.

Others use webinars to get appointments scheduled.Some use webinars to sell a product or service.But more typically, you have a series of 3 info products used as upsells or“one time offers” after the intended customers subscribes to your list to getyour irresistible freebie offer.The reason for this is that ads aren’t cheap and affiliates want to get paid.By having a series of 3 offers, you can afford to pay for your ads or pay agood “EPC” or earnings per click to your affiliates in the form of acommission on each sale.If you’re an AFFILIATE, you can still have PLR products here. Or you canhave a series of affiliate offers. If the customer clicks “yes I want it” they goto the sales page of the vendor. If they click no, they go to the next affiliateoffer.List your price point WHAT the offer is. Why will your intended customersbuy it? What will it give them that moves them closer to their Ideal State?OTO #1 (normally 7 to 47):OTO #2 (normally 17 to 47):OTO #3 (normally 47 to 197):

6. What will the offer be on the download or product accesspage?After your intended customers make one or more purchases and end up inyour membership or product delivery area, you can have a video makinganother offer.What will this offer? If you don’t have your own products, this can be anaffiliate offer.7. What autoresponder service will you put buyers into?8. What’s your plan for your first 3 emails?

It’s vital to think through your first 3 emails because these get the highestopen rate. Email #1 typically gets a 50% open rate, so it’s the mostimportant.Email 1:Email 2:Email 3:If you’re promoting a webinar for buyers where your BTIP (Big Ticket InfoProduct) will be sold (either yours or one you promote as an affiliate), thenyou probably spend these 3 emails funneling buyers to the registrationpage.9. What are the numbers you need to hit?Based on your best benchmarks or estimates, plan out the numbers youneed to hit in order for your Info Business Marketing Machine to hum.How many “back ends” do you need to sell a month to hit your incomegoal?What percentage of “front ends” do you estimate will convert to “backends?” If you’re clueless, guess 3% to 5%.How many “front ends” do you need to sell a month to output the desirednumber of “back end” sales?10. Based on a conversion rate of 2%, how many clicks do youneed a month to get that number of “front end” sales? Or if youknow your actual conversion percent, plug that in.

11. Take 30% you’re your “back end” sale. Divide that amountby 2.00 ( 2.00 a click). Does that give you the number of clicksyou need? If not, what about 50% of your back end sale?12. If the dollars don’t add up, then you need to use your upsellsand OTO’s to fill in the rest of the revenue. In the ideal world,you break even or make a profit after the 3 OTO’s. But atminimum, you need to fill in the gap. Based on this, what is yourplan?13. What areas of this plan are you most uncertain about?14. How will you answer those uncertainties?

15. What obstacles could prevent you from implementing thisMarketing Machine successfully?16. What obstacles do you need help overcoming?17. What sources of money do you have to invest in advertisingfor your business and for getting help?List out your funding sources? On the one hand, never spend money youcan’t afford to lose. On the other hand, you sometimes have to invest inyour business to get ahead.Credit card 1:Credit card 2:Credit card 3:Savings:Things of value you could sell:Ways you could make money:

Other funding ideas:18. What is your next step?19. Would you like to schedule a Strategy Session to see if youmight qualify for coaching?If you’d like to discuss creating or improving your Info Business MarketingMachine, and whether you might qualify for coaching, I’m available for afree Strategy Session. But understand, if you’re broke or just want to pickmy brain for free, this isn’t for you. If your income is under 5,000 amonth this probably isn’t for you unless you definitely have funds to investyou feel comfortable with. And if you want advice on some kind of businessother than an info product business, I’m happy to do that in a paidconsultation but NOT a free strategy session.Now, obviously, coaching isn’t free. Having said that, the value is certainlythere vs. the cost of going it all on your own.But I can’t help everyone. You have to meet certain qualifications to beconsidered for coaching.Apply for a free Strategy Session here:http://marlonsandbiz.com/scheduleThe BENEFITS of doing the session are that we’ll both have a lot greaterclarity on your goals, your obstacles and the steps you need to take to moveforward in the next 12 months to reach those goals. You’ll leave the sessionwith greater clarity. And, if there’s a fit, I’ll make an offer to you forcoaching. That’s probably only 20% to 50% of the time. I only do it if

there’s a good fit, and I feel there’s potential to blow your business upbigger or start or create a substantial Info Business Marketing Machine.Best wishes,MarlonPS: To quote Hill: “In parting, I would remind you that “Life is acheckerboard, and the player opposite you is time. If you hesitate beforemoving, or neglect to move promptly, your men will be wiped off the boardby time. You are playing against a partner who will not tolerate indecision.”If you want to apply for potential acceptance into coaching, go here:http://marlonsandbiz.com/scheduleThe Road Not TakenTwo roads diverged in a yellow wood,And sorry I could not travel bothAnd be one traveler, long I stoodAnd looked down one as far as I couldTo where it bent in the undergrowth;Then took the other, as just as fair,And having perhaps the better claim

Because it was grassy and wanted wear,Though as for that the passing thereHad worn them really about the same,And both that morning equally layIn leaves no step had trodden black.Oh, I marked the first for another day!Yet knowing how way leads on to wayI doubted if I should ever come back.I shall be telling this with a sighSomewhere ages and ages hence:Two roads diverged in a wood, and I,I took the one less traveled by,And that has made all the difference.Robert Frost

If you’re an AFFILIATE, you can still have PLR products here. Or you can have a series of affiliate offers. If the customer clicks “yes I want it” they go to the sales page of the vendor. If they click no, they go to the next affiliate offer. List your price point WHAT the offer is. Why will your intended customers

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