Guide To Food Labelling And Advertising - Food - Canadian .

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Home Food Labelling Guide to Food Labelling and AdvertisingPrintText Size: - ShareGuide to Food Labelling and AdvertisingAcknowledgementContributions of Canadian Food Inspection Agency and Health Canada officers and other experts whoprovided input to this document are gratefully acknowledged.Information found in the Guide to Food Labelling and Advertising is provided free of charge to thepublic. It may be reused or reproduced provided that it is:accurately reproduced;accompanied by the date of issue, or in the case of an amended section, the date of the mostrecent amendment appearing at the bottom of the page; andthe source is credited.Persons using this information agree to save harmless Her Majesty in right of Canada and all herrepresentatives against any claim resulting from its use.Table of ContentsChapter 1Introduction1.1 Reason for the Guide1.2 Legislative Framework: Key Acts and Regulations1.3 Other Relevant Federal Legislation1.4 Purpose of Food Labelling1.5 Food Advertising Responsibilities1.6 Sources of Additional Information on Labelling and ClaimsChapter 2Basic Labelling Requirements2.1 Definitions2.2 General Labelling Requirements2.3 Foods Requiring a Label2.4 Bilingual Requirements2.5 Common Name2.6 Net Quantity2.7 Name and Address2.8 List of Ingredients2.9 Nutrition Facts Table2.10 Artificial Flavours2.11 Durable Life Date2.12 Previously Frozen2.13 Standard Container Sizes2.14 Other Mandatory Information2.15 Labels of Shipping Containers2.16 Test Market Foods2.17 Temporary Marketing Authorization Letter2.18 Interim Marketing AuthorizationAnnex 2-1 Mandatory Common Names of Ingredients and ComponentsAnnex 2-2 Class Names for Ingredients1

Annex 2-3 Ingredients Exempt from Component DeclarationAnnex 2-4 Component DeclarationsChapter 3Advertising Requirements3.1 General Principles3.2 Common Names3.3 Impressions3.4 Avoiding Misleading Description3.5 Supporting References3.6 Endorsements, Awards and Seals of Approval3.7 Using Comparisons Carefully3.8 Appropriated or Inferred Claims3.9 Language Requirements3.10 Net Contents3.11 Labels in Advertisements3.12 Advertisements for Bulk Beef, Veal, Pork and Lamb3.13 Educational Advertising3.14 Broadcast AdvertisingChapter 4Composition, Quality, Quantity and Origin Claims4.1 General Impressions4.2 Composition and Quality - Names of Foods4.3 Negative Claims Pertaining to the Absence or Non-Addition of a Substance4.4 Guarantees4.5 Fresh4.6 Homemade4.7 Nature, Natural4.8 Organic4.9 Novel Foods Produced Through Genetic Modification4.10 Pure, 100% Pure, 100%, All4.11 Entirely, Completely, Absolutely4.12 True, Real, Genuine4.13 Imitations, Substitutes4.14 Concentrated, Concentrate, Condensed, Strength, Reconstituted4.15 Claims Regarding Grades4.16 Kosher Foods4.17 Meals, Meal Replacements, Instant Breakfast4.18 Quantity: Net Contents4.19 Product of Canada, Made in Canada4.20 ImportedChapter 5Nutrition Labelling5.1 Purpose of the Nutrition Labelling Regulations5.2 Transitional Period5.3 Exemptions5.4 Information in the Nutrition Facts Table5.5 Displaying the Nutrition Facts Table5.6 Formats for the Nutrition Facts Table5.7 Compendium of Templates for Nutrition Facts Tables5.8 Step-by-Step Guide to Using the Formats5.9 Format Hierarchy Summary5.10 Small Packages5.11 Tags5.12 Ornamental Containers5.13 Foods Sold Only in the Retail Establishment Where Packaged5.14 Foods for Commercial or Industrial Enterprises or Institutions5.15 Foods for Use in Manufacturing Other Foods2

5.16 Foods Intended Solely for Children Under Two Years of Age5.17 Nutrition Facts Information from Another Country5.18 Other Languages in the Nutrition Facts TableChapter 6The Elements Within the Nutrition Facts Table6.1 Presentation of Information Within the Table6.2 Reference Amounts and Serving Size6.3 Daily Intake6.4 Energy6.5 Fat and Fatty Acids: Saturates, Trans, Polyunsaturates, Omega-6 Polyunsaturates,Omega-3 Polyunsaturates, Monounsaturates6.6 Sodium6.7 Potassium6.8 Carbohydrates6.9 Protein6.10 Vitamins and Mineral Nutrients6.11 Compliance Test to Assess the Accuracy of Nutrient ValuesChapter 7Nutrient Content Claims7.1 Introduction7.2 Transition Period7.3 Permitted Nutrient Content References7.4 Quantitative Declarations Outside the Nutrition Facts Table7.5 Making Nutrient Content Claims: General Requirements7.6 Altering the Wording of Permitted Nutrient Content Claims7.7 Nutrient Content Claims for Vitamins and Minerals: General Requirements7.8 Nutrient Content Claims on Foods Exempted or Prohibited from Showing a NutritionFacts Table7.9 Comparative Claims7.10 "Light" Claims7.11 Advertising Requirements for Nutrient Content Claims7.12 Nutrient Content Claims Made in Restaurants7.13 How to Use the Claims Tables7.14 Energy and Calorie Claims7.15 Protein Claims7.16 Fat Claims7.17 Saturated Fatty Acid Claims7.18 Trans Fatty Acid Claims7.19 Omega-3 and Omega-6 Polyunsaturated Fatty Acid Claims7.20 Cholesterol Claims7.21 Sodium (Salt) Claims7.22 Potassium Claims7.23 Carbohydrate and Sugars Claims7.24 Dietary Fibre Claims7.25 Vitamin and Mineral Nutrient ClaimsAnnex 7-1 Foods to Which Vitamins, Mineral Nutrients and Amino Acids May or Must beAddedAnnex 7-2 Decision Tree for Advertising Requirements, Nutrient Content ClaimsChapter 8Health Claims8.1 Introduction8.2 General Principles for Health Claims8.3 Food, Drugs, Natural Health Products and Claims8.4 Disease Risk Reduction Claims8.5 Function Claims8.6 Nutrient Function Claims (Biological Role Claims)8.7 Probiotic Claims3

8.8 Testimonials and Guarantees Regarding Vitamin and Mineral Nutrients8.9 Other Information About Diet and Disease8.10 Some Examples of Non-Permitted Drug Claims for Foods8.11 Obesity, Weight Loss, Weight Reduction and Maintenance8.12 Educational Material Versus Advertising Material8.13 Third-Party Endorsements, Logos and Seals of Approval8.14 Heart Symbols and Heart Health Claims8.15 Eating Well with Canada's Food Guide and Eating Well with Canada's Food Guide: AResource for Educators and Communicators8.16 ReferencesAnnex 8-1 Schedules 1 and 2 of the Natural Health Products RegulationsAnnex 8-2 Schedule A Diseases from the Food and Drugs Act [Section 3]Annex 8-3 Reference List for Probiotic ClaimsAnnex 8-4 Policy Respecting the Use of Heart Symbols and Heart Health Claims on FoodLabels and in Food AdvertisementsAnnex 8-5 Eating Well with Canada's Food GuideAnnex 8-6 Reference List of Historical DocumentsChapter 9Supplementary Information on Specific Products9.1 Pre-packaged Meal Definition9.2 Sweeteners and Sweetening Agents9.3 Chocolate and Cocoa Products9.4 Dairy Products: Milk and Milk Products9.5 Fats and Oils9.6 Fresh Fruits and Vegetables9.7 Mineral Water, Spring Water and Bottled Water9.8 Grain and Bakery Products9.9 Foods for Special Dietary Use9.10 Infant Foods and Infant Formulas9.11 Beverages for Athletes, IsotonicChapter 10Alcoholic Beverages10.1 Alcoholic Beverages10.2 Common Name10.3 Net Quantity Declaration10.4 Standardized Container Sizes10.5 Alcohol by Volume Declaration10.6 Name and Address of Dealer10.7 Origin Claims10.8 List of Ingredients10.9 Durable Life Date10.10 Vignettes10.11 Age Claims10.12 Nutrition Labelling10.13 Dry10.14 Light10.15 Addresses of Provincial and Territorial Liquor BoardsChapter 11Processed Fruits and Vegetables11.1 Common Name11.2 Net Quantity Declaration11.3 Grade11.4 Size Grading of Vegetables11.5 Name and Address11.6 Country of Origin11.7 Registration Number11.8 Production Code4

11.9 List of Ingredients11.10 Nutrition Labelling11.11 Nutrient Content Claims and Diet-Related Health Claims11.12 Special Label Wording11.13 Shipping Containers11.14 Registration or Approval of LabelsTable 11-1 Regulated Products Found in the Processed Products Regulations (PPR)Table 11-2 Mandatory Label Wording for Processed ProductsTable 11-3 Summary of Labelling Requirements for Shipping ContainersChapter 12Honey12.1 Common Name12.2 Net Quantity Declaration12.3 Honey: Grade12.4 Honey: Colour12.5 Other Required Markings12.6 Name and Address12.7 Country of Origin12.8 List of Ingredients12.9 Nutrition Labelling12.10 Nutrient Content Claims12.11 Exemptions for Products for Export12.12 Labelling Requirements for Packages and Bulk Containers of Honey (subject to theHoney Regulations)Chapter 13Maple Products -This page is currently under review. For more information on its availability, please contact: KevinSmith, National Manager - Processed ProductsChapter 14Meat and Poultry Products14.1 Simulated Meat and Simulated Poultry Products14.2 Meat and Poultry Product Extenders14.3 Extended Meat and Poultry Products14.4 Meat Products and Poultry Meat Products that Contain Phosphate Salts and/or Water14.5 Compliance Policy for Protein Standards of Meat and Poultry Products ContainingPhosphate Salts and / or WaterChapter 15Fish and Fish Products15.1 Fish Labelling Reference Documents15.2 Common Name15.3 Net Quantity15.4 Grade, Size, Class, Count, Moisture Content15.5 Quality Designations15.6 Country of Origin15.7 Use of the "Canada Inspected" logo15.8 Molluscan Shellfish15.9 Other Mandatory Information15.10 Code Markings15.11 Nutrition Labelling15.12 Nutrient Content Claims and Disease Risk Reduction Claims15.13 Labels on Shipping ContainersGlossaryNext page: Chapter 1Date Modified: 2011 03 145

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GUIDE TO FOOD LABELLING AND ADVERTISINGChapter 1Introduction

Chapter 1IntroductionTable of Contents1.1Reason for the Guide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 - 11.2Legislative Framework: Key Acts and Regulations . . . . . . . . . . . . . . . . . . . . . . . . . . .1.2.1 The Food and Drugs Act and the Food and Drug Regulations . . . . . . . . . . .1.2.2 The Consumer Packaging and Labelling Act . . . . . . . . . . . . . . . . . . . . . . . . .1.2.3 Definitions: The Food and Drugs Act and the Consumer Packaging andLabelling Act . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1.2.4Relevant Legislation Administered by the CFIA . . . . . . . . . . . . . . . . . . . . . .1-11-11-21-21-31.3Other Relevant Federal Legislation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 - 31.3.1 The Broadcasting Act . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 - 41.4Purpose of Food Labelling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1.4.1 Canadian Federal Food Labelling Responsibility . . . . . . . . . . . . . . . . . . . . . .1.4.2 CFIA’s Food Labelling Information Service . . . . . . . . . . . . . . . . . . . . . . . . . .1.4.3 CFIA’s Label Registration Unit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1-41-41-51-51.5Food Advertising Responsibilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1.5.1 Radio and Television Advertising for Food . . . . . . . . . . . . . . . . . . . . . . . . . . .1.5.2 Radio and Television Advertising for Alcoholic Beverages . . . . . . . . . . . . . .1.5.3 Print Advertising for Food and Alcoholic Beverages . . . . . . . . . . . . . . . . . . .1.5.4 Provincial Jurisdiction for Alcoholic Beverage Advertising . . . . . . . . . . . . . . .1.5.5 Internet Advertising and the World Wide Web . . . . . . . . . . . . . . . . . . . . . . . .1-61-61-61-61-71-71.6Sources of Additional Information on Labelling and Claims . . . . . . . . . . . . . . . . . . . . 1 - 7

Canadian Food Inspection AgencyGUIDE TO FOOD LABELLING AND ADVERTISINGIntroductionChapter 1Introduction1.1Reason for the GuideThe Guide provides information on food labelling and advertising requirements as well as policieswhich apply to statements and claims made for foods, including alcoholic beverages. As such, itis a tool to assist industry in compliance with legislation and consumer protection. Food claimswhich adhere to the guidelines set out in this document are considered to comply with theprovisions set out in the Food and Drugs Act (FDA) and the Food and Drug Regulations (FDR),the Consumer Packaging and Labelling Act (CPLA) and Regulations (CPLR) and other relevantlegislation.Where it has been established that inequity or economic fraud has arisen when a segment of thefood industry fails to adhere with these guidelines, the Canadian Food Inspection Agency will takesteps designed to bring about national compliance.Note: The framework set out in this Guide for Food Labelling and Advertising (Guide) of foodspecifically applies to foods imported into, manufactured in and/or sold in Canada. The policies donot apply to foods destined solely for export unless otherwise indicated.1.2Legislative Framework: Key Acts and RegulationsIn this Guide, references to the Food and Drug Regulations appear between square brackets, forexample, [B.01.001]. When references to other legislation are made, the abbreviated name of theAct or Regulations will follow the reference, for example, [2, CPLR]. For the abbreviations used torepresent various pieces of legislation, refer to the Glossary.1.2.1The Food and Drugs Act and the Food and Drug RegulationsSubsection 5.(1) of the Food and Drugs Act (FDA) prohibits the labelling, packaging, treating,processing, selling or advertising of any food (at all levels of trade) in a manner that is false,misleading or deceptive to consumers or is likely to create an erroneous message regarding thecharacter, value, quantity, composition, merit or safety of the product. Subsections 3(1) and (2)prohibit health claims that might suggest that a food is a treatment, preventative or cure forspecified diseases or health conditions, unless provided for in the regulations.A food that does not meet the requirements of the Regulations is in violation of the Act:An article of food that is not labelled or packaged as required by, or is labelled orpackaged contrary to, the regulations shall be deemed to be labelled or packagedcontrary to subsection (1) [5(2), FDA].The Food and Drug Regulations (FDR), as they apply to food, prescribe, among other things, thelabelling of all prepackaged foods, including requirements for ingredient labelling, nutritionlabelling, durable life dates, nutrient content claims, health claims and foods for special dietaryuse. It also sets out bilingual labelling requirements.1-1

Introduction1.2.2Canadian Food Inspection AgencyGUIDE TO FOOD LABELLING AND ADVERTISINGThe Consumer Packaging and Labelling ActThe Consumer Packaging and Labelling Act (CPLA) provides for a uniform method of labellingand packaging of prepackaged consumer goods (products sold at retail). It contains provisionsregarding prevention of fraud and provides for mandatory label information with which consumerscan make informed choices. It also requires the use of metric units of measurement and bilinguallabelling.No dealer shall apply to any prepackaged product or sell, import into Canada oradvertise any prepackaged product that has applied to it a label that contains anyfalse or misleading representation relating to or that may reasonably be regardedas relating to that product [7(1), CPLA].No dealer shall, in advertising any prepackaged product, make any representationas to net quantity except in accordance with this Act and the Regulations [5,CPLA].1.2.3Definitions: The Food and Drugs Act and the Consumer Packaging andLabelling ActThe following excerpts from the Food and Drugs Act (FDA) and Consumer Packaging andLabelling Act (CPLA) are important in regard to food advertising and labelling. It should be notedthat the definition of a term can vary from one piece of legislation to another. Therefore, care isneeded to ensure the applicable definition is used."Advertise means to make any representation to the public by any means whatever, other than alabel, for the purpose of promoting directly or indirectly the sale of a produc " (CPLA).“Advertisement includes any representation by any means whatever for the purpose of promotingdirectly or indirectly the sale or disposal of any food. . ." [ 2, FDA]."Distributor" – see “manufacturer”"Label includes any legend, word or mark attached to, included in, belonging to or accompanyingany food, . . ." [2, FDA]."Label" means any label, mark, sign, device, imprint, stamp, brand, ticket or tag [2, CPLA].“Manufacturer" or "distributor" means a person, including an association or partnership, whounder their own name, or under a trade-, design or word mark, trade name or other name, word ormark controlled by them, sells a food . . . ” [A.01.010].“Prepackaged product means any product that is packaged in a container in such a manner thatit is ordinarily sold to or used or purchased by a consumer without being re-packaged” [2, CPLA]."Prepackaged product means any food that is contained in a package in the manner in which itis ordinarily sold to or used or purchased by a person” [B.01.001]"Sell includes offer for sale, expose for sale, have in possession for sale and distribute, whether ornot the distribution is made for consideration" [2, FDA].1-2

Canadian Food Inspection AgencyGUIDE TO FOOD LABELLING AND ADVERTISINGIntroduction"Sell includes:(a) offer for sale, expose for sale and have in possession for sale, and(b) display in such manner as to lead to a reasonable belief that the substance or productso displayed is intended for sale" [2, CPLA].1.2.4Relevant Legislation Administered by the CFIAOther legislation may impose requirements on the advertising and labelling of food in addition tothose imposed by the Food and Drugs Act (FDA) and Food and Drug Regulations (FDR) and theConsumer Packaging and Labelling Act (CPLA) and Regulations (CPLR). There are many federaland provincial acts and regulations that pertain to agricultural practices and to the production,manufacture, composition, packaging, labelling, grading, marketing, storage, advertising,importation and exportation of food products. See 1.6 of this Guide.At the federal level, these include: the Canada Agricultural Products Act (CAPA) and Regulations (CAPR)the Meat Inspection Act (MIA) and Regulations, 1990 (MIR, 1990)the Fish Inspection Act (FIA) and Regulations (FIR)The above legislation applies to federally registered or licensed plants. The Canada AgriculturalProducts Act (CAPA) is a trade and commerce act with regulations pertaining to dairy products,eggs, processed eggs, fresh fruit and vegetables, honey, livestock and poultry carcass grading,maple products, and processed products (processed fruits and vegetables). The Fish InspectionAct and the Meat Inspection Act apply to fish and fish products and meat and meat productsrespectively, which are marketed through import, export and interprovincial trade. Moreinformation may be obtained through the CFIA website at:http://www.inspection.gc.ca1.3Other Relevant Federal LegislationOther federal legislation may also have to be considered, such as: the Competition Act the Trade-marks Act the Radio and Television Broadcasting Regulations under the Broadcasting ActThe Competition Act and the Trade-marks Act are both administered by Industry Canada. AGuide to Trade-marks is available through the Canadian Intellectual Property Office’s (CIPO)website internetopic.nsf/eng/h wr02360.htmlThe Radio and Television Broadcasting Regulations under the Broadcasting Act are administeredby the Canadian Radio-television and Telecommunications Commission (CRTC). (For moreinformation, see Chapter 3 of this Guide.)1-3

IntroductionCanadian Food Inspection AgencyGUIDE TO FOOD LABELLING AND ADVERTISINGOther legislation, such as the Weights and Measures Act and Regulations, can be relevant insome instances. (For a reference to the Weights and Measures Act and Regulations, see 2.6 and2.15 of this Guide, Net Quantity, and Labels of Shipping Containers.)1.3.1 The Broadcasting ActBroadcast advertising of alcoholic beverages is subject to the Radio and Television Broadcasti

8.10 Some Examples of Non-Permitted Drug Claims for Foods 8.11 Obesity, Weight Loss, Weight Reduction and Maintenance 8.12 Educational Material Versus Advertising Material 8.13 Third-Party Endorsements, Logos and Seals of Approval 8.14 Heart Symbols and Heart Health Claims 8.15 Eating Well with Canada's Food Guide and Eating Well with Canada's Food Guide: A Resource for Educators and .

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