Nidec Automotive Motors Strategies And Prospects

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日本电产有限公司Nidec Automotive MotorsStrategies and Prospects

Automotive Business VisionAiming to achieve overwhelming growth by taking advantage ofrapidly advancing electrificationAutomotive Business VisionContributing torealization of safe,comfortable andenvironmentallyconscious societythroughelectrification inwhich motors play akey calinnovationCreating additionalvalue incollaboration byadapting to changesin market andcustomer requestspromptly andflexiblyTaking the technological innovations in automotivefield as a growth opportunity, and pursuing futuretechnologies by unifying the group’s capabilities1/13

Business Environment : Global Mega SupplierNumerous players exceeding one trillion yen sales(Sales per annum in Trillions of Yen)Targeting 1 trillion yen sales in 2020(Target)(Organic growth and M&A growth)5432104)2 01orlt fesual R 20 )ctu20r(Aect f o alrgenNid(Ta natioecerNidIntlern te oweronBeo ciai Pichto mAuWempstaGecollinn ear eTeti M seign enMa ic Kanls oCaivest olstriAund uaIyy otp anToomKTsCJTEt emSyshleo ku strialMao shuaBIn d stem s&y otyToiv e iv e Stott ommoAu Au toay uHurfleaefpru psSchrieen Ku sty ssIn aro ntLenCn soJo hiareckiFauSei isinobAisai Mu nd laHyentntinCofenns o ch sh aiDealed r at ionFriernZFIntgn a chosrt BMabeRo2/13(Nidec estimates based on various sources)This slide includes forward-looking statements. See disclaimer on page 2 of this presentation.

Business Environment: Changing Competitive LandscapeInvestments are accelerating in powertrain/safety technologieswhich lead to future autonomous driving(ZF’s acquisition of TRW followed by Magna’s acquisition of Getrag) Tier 1 Top 10 Sales in 2009 Tier 1 Top 10 Sales in 2014 DensoRobert BoschRobert BoschMagna InternationalAisin SeikiZFChanges insales rankingdue to largeacquisitionsContinentalJohnson ControlsFaureciaAisin SeikiDelphi AutomotiveFaureciaTRWJohnson Controls025,00050,000** Acquired TRWContinentalHyundai Mobis(Millions of US Dollars)**DensoMagna InternationalZF* * Acquired GetragLear(Millions of US Dollars)025,00050,000(Nidec estimates based on various sources)3/13

Automotive Business Trend (1)Auto parts clearly being polarizedon the back of the electrification trendon this sideCommoditizedproducts(hard to survive)1) Hydraulic parts2) Mechanical parts, etc.Accelerated marketconsolidationElectrification ofautomotive partsExpected tointegrate withelectriccomponents valueaddedproducts1) Motors, Actuators2) ECUs3) Sensors incl. cameras4) Batteries5) MaterialsSystem reforms boosted through enhancedenvironmental regulations across the worldImprovement of safety functions withelectronic controlElectrification of general equipment, improvementof information and communication equipment4/13

Automotive Business Trend (2)Customers accelerating to switch over to supplierswith global supply titorDCompetitorECompetitorFCompetitorGBrushless motorcomprehensivestrength Global supplycapability Scale Quality Costcompetitiveness Power-packdevelopmentcapabilities ー ー ー 5/13

Mid-Term Business PlanTargeting 1 trillion yen sales anddouble-digit operating inco

pump Conventional water pump Switchable water pump Variable water pump Module Engine cooling fan motors Geared motors for engine mount Idle speed control stepping motors Base bracket for oil cooler Heat-Resistant Products Powertrain ABS/EPS motors Suspension oil valve control ABS ECU stepping motors Chassis Electric power steering motors & ECU

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