Business - Pearson Africa

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Welcome to the PearsonHigher EducationCatalogue for BusinessWe believe that Business students bring about a positive change in theircommunities and at Pearson we want to give them access to the types ofresources that will help them acquire the skills necessary to be the mostrelevant and skilled candidates in the workplace.To this end, we have structured our list of Business titles to help studentsgain the knowledge they will need in the workplace. This catalogue featuresour latest titles; our new interactive eBooks, that will allow you to engagestudents through enhanced digital content; as well as Learning Catalytics,designed to track students’ understanding of concepts in real time.At Pearson, we are proud of our history of and experience in helping learnersof all ages and stages find their path to a fruitful and fulfilling career.Because wherever learning flourishes, so do people.CreditsImages by Christof van der Walt1 I Higher Education Catalogue: BusinessCONTENTDIGITAL SOLUTIONSSERVICES SUPPORTPREVHOMENEXT

ContentsWelcome to our world3Business content and titles6Digital solutions60Services and support72Our Learning Solutions guide5Guide to sampling andprescribing textbooks8Moving towards aconnected future61Lecturer support74Pearson support75Our Business titles9MyLab and Mastering62Implementation support75Professional development75MyLab Foundational Skills63MyEnglishLab64Multilingual ConceptGlossary series55Financial Times56MyLab IT64Custom Solutions59MyLab for Business65Learning Catalytics66eBooks67Interactive eBooksOnline coursesClick any item on thecontents page to goto that section.6970CourseConnect70Digital Literacy CitizenshipCourse71Click the section icon on the navigation bar atthe bottom of any page to go to the openingsection of that subsection.Click on the left and right arrowsto navigate through the catalogue.Clicking the home button will takeyou to the contents page.2 I Higher Education Catalogue: BusinessCONTENTDIGITAL SOLUTIONSSERVICES SUPPORTPREVHOMENEXT

Welcome toour worldThe world of education is changing morerapidly than ever before, and these areexciting times for students and lecturers.As a learning company, we want to helppeople adapt to this changing world,navigating its challenges and opportunities,and ultimately making progress in life.Your partner on the learning journeyLearning isn’t a destination starting and stopping at the classroomdoor. It is a never-ending road of discovery, challenges, inspirationand wonder. For many people, learning is the route to a jobto support their family or the skills to help them progress intheir career. For others, it is simply a passion for discovery.Learning opens up opportunities and enriches every stage of life.Supporting people along this path of discovery and inspiration,Pearson cultivates a love of learning that enables a lifetimeof progress.3 I Higher Education Catalogue: BusinessCONTENTDIGITAL SOLUTIONSSERVICES SUPPORTPREVHOMENEXT

Stepping up to thechallenge at handEquipping people with the skills they need foremployment is a global challenge. It is vital foreconomic success, and it transforms the lives offamilies. At Pearson, our mission is to help peoplemake progress in their lives through learning. Weserve students, lecturers and employers worldwide;we work at every point of the learning journey, frompre-school to the workplace. And because we knowthat for most of our students, education and trainingare a means to an end – a job that supports them andtheir families – employability is the ultimatepurpose of what we do.We work with educators and students to continuallyquestion and improve our content, digital solutionsand learning services to ensure that our productshave the most positive impact on learning.Our commitmentThe students in your class are part of a newgeneration that values the access that digitaltools provide. They expect their learning tools tobe as engaging and efficient as those they use tocommunicate. It is an approach they will carry intotheir careers.We understand the unique needs of lecturers andstudents in higher education and have designedadaptable learning solutions to meet those needs.We have over 40 years' experience in the SouthAfrican Higher Education sector and more than acentury of experience in the global higher educationsector, making us your trusted partner.Our authors are respected experts in their fields,providing trusted content for all our titles and digitalsolutions. The expansion of eLearning platformscomplements and reinforces the physical presenceof your campuses, providing a dynamic and nurturinglearning environment in which your students can thrive.We would like to partner with you, not only to deliver21st century education in the best way possible,but also to help your students become successfullyemployed citizens.We understand your needsWe understand that people have diverse backgroundsand unique ways of learning. That is why we provideyou with specially-designed tools to help equip youand your students in the best possible way. Ourresults-driven approach ensures that lecturers andstudents alike can thrive. With a broad range ofcontent, digital solutions and services, we providea supportive and enriching learning ecosystem tofacilitate lecturing and help prepare your studentsfor the workplace, giving them the greatest chance ofsuccess as they embark toward the future.We support you andyour students all the wayDesigning effective learning tools is only part of thesolution. We ensure that you are able to implement oursolutions with ease. To this end, we offer a range ofservices, such as assistance during project roll-out andtechnical support to help you when the need arises.4 I Higher Education Catalogue: BusinessCONTENTDIGITAL SOLUTIONSSERVICES SUPPORTPREVHOMENEXT

Our Learning Solutions guidefor Higher EducationSOLPROVEN RESULTSSONUTIEnglish Language TeachingomstCuOnlineCoursseOur trusted and effective learning solutions –a blend of content, digital solutions and services –have been created to enable lecturers, as well asstudents to flourish.tenntCoPContenteBooksDynamic deliveryof contentoksBointPrSDEEServices & SupportIndividualassessment viamobile devicesEffective,engaging learningexperiencesNEEDSSupport duringproject roll-outTechnical supportICT skillsfor lecturersLUSOSOSNOTIPearsonsupport/local supportMyLab andMasteringLocal andinternationalcontentNalyticsg CatrninLeaCustom solutionsfor your digitalneedsrmstfolaYour Pearson Key Account Manager can guide andsupport you in making the correct and most suitablechoices for your institution and your course.Personalisedonline coursewareDSThis visual guide is designed to help you find theright Pearson solution for you and your students.The inner circle of the visual guide summarises howour locally-relevant, customisable solutions optimiseand enrich your teaching.Choose yourown contentNEEFlexibleDigitalContentWorkplace readinessand employabilitynioatntmeelmpal ILoctorppSuLUTIONSProfessiontal DevelopmenP ROVEN RESULTS5 I Higher Education Catalogue: BusinessCONTENTDIGITAL SOLUTIONSSERVICES SUPPORTPREVHOMENEXT

Businesscontentand titles6 I Higher Education Catalogue: BusinessCONTENTDIGITAL SOLUTIONSSERVICES SUPPORTPREVHOMENEXT

Content and titlesfor a brightertomorrowBecause we believe in unlocking thepotential in every student, we onlywork with experienced educators andpractitioners to author our books andsupport material. Our authors know andunderstand the South African HigherEducation curricula, which helps them tocreate our industry-leading content thatguides university students on their learningpath towards success.To ensure that our content improves students’ skills and inspirescritical, creative and independent thinking, we believe in relevantand engaging learning. We thoroughly research students’learning needs and shape our learning and teaching resourcesaround their needs in order to maximise their learning potential.7 I Higher Education Catalogue: BusinessCONTENTDIGITAL SOLUTIONSSERVICES SUPPORTPREVHOMENEXT

Guide to sampling andprescribing textbooksWith more than 60 000 international titles and agrowing list of more than 200 local titles, we areconfident that we can provide suitable material foralmost any course.Prescribing a textbook1. Lecturer confirms textbook prescription.2. Lecturer advises Pearson and booksellerof the following:Simply follow the steps below to make sure youfind the most suitable book and that it is availablefor your students. Title ISBNSampling Course name Course code Expected number of students Semester Technology component.1. Continue browsing the current localBusiness catalogue. To see our internationalsolutions, browse the international PearsonCatalogue on ne/Law/91094442.page2. Request a sample from your Pearson KeyAccount Manager.3. Consider the textbook options:3. Key Account Manager grants lecturer accessto various support resources, such as classpresentations and test banks that complementtextbook content.Ordering prescribed books Is the publisher’s solution comprehensive andup to date? Does it offer support for me and my students?2. Publisher ships. Will it engage my students and promote learning?3. How long does it take? Does the price translate into value for money? By ship 6 weeks Will I receive after-sales support from the publisher? By air 3 weeks Local book takes 1–2 weeksClick here to order a sample1. Bookshop places order.4. Bookshop sells to students.Learn more at za.pearson.com8 I Higher Education Catalogue: BusinessCONTENTDIGITAL SOLUTIONSSERVICES SUPPORTPREVHOMENEXT

Our Business titlesOperations Management:Global and Southern African PerspectivesThird Edition11Organisational Behaviour:Global and Southern African PerspectivesThird Edition12Fresh Perspectives Business seriesFinancial Management:Fresh Perspectives13Introduction to Financial Accounting:Fresh PerspectivesSecond Edition14Fresh Perspectives:Cost and Management Accounting15Fresh Perspectives: Marketing16Introduction to Business Management:Fresh PerspectivesSecond Edition17Introduction to Human ResourceManagement: Fresh PerspectivesSecond Edition18Fresh Perspectives: Industrial Psychology19Fresh Perspectives:Professional Communication for Business20Fresh Perspectives: Public Relations21Fresh Perspectives: Economics22Strategic Management:Supplement for Southern Africa23Project Management: A BehaviouralPerspective – Principles, Practicesand Cases24Principles of Managerial Finance:Global and Southern African PerspectivesSecond Edition25Financial Management in Southern AfricaFifth Edition26Using Financial Calculators forTime Value of Money CalculationsSecond Edition27Managing Public MoneyThird Edition28Risk ManagementFourth Edition29Economics:Global and Southern African PerspectivesSecond Edition30Macroeconomics: Global and SouthernAfrican Perspectives31Economics An IntroductionSecond Edition32International EconomicsSecond Edition33Elementary Statistics forBusiness and Economics34Principles of Marketing:Global and Southern African PerspectivesSecond Edition35Applied Strategic MarketingFourth Edition36Sales ManagementThird Edition379 I Higher Education Catalogue: BusinessCONTENTDIGITAL SOLUTIONSSERVICES SUPPORTPREVHOMENEXT