Marketing Career Cluster Marketing Management Course Number 08

Georgia Department of EducationMarketing Career ClusterMarketing ManagementCourse Number 08.44200Course Description:Marketing Management is the third course in the Marketing and Management pathway.Students assume a managerial perspective by applying economic principles in marketing,analyzing operation’s needs, examining channel management and financial alternatives,managing marketing information, pricing products and services, developing product/serviceplanning strategies, promoting products and services, purchasing, and professional sales. Thiscourse also includes global marketing where students analyze marketing strategies employed inthe United States versus those employed in other countries.In order to increase the number of application experiences, students should participate in (1)Work-Based Learning (WBL) activities in the classroom and perhaps in a formal WBL Program;(2) DECA Career Technical Student Organization (CTSO) competitive events that are directlyaligned with course standards and (3) a School-Based Enterprise. The prerequisite for thiscourse is Marketing and Entrepreneurship.Course Standard 1MKT-MM-1The following standard is included in all CTAE courses adopted for the Career Cluster/Pathways.Teachers should incorporate the elements of this standard into lesson plans during the course. Thetopics listed for each element of the standard may be addressed in differentiated instructionmatching the content of each course. These elements may also be addressed with specific lessonsfrom a variety of resources. This content is not to be treated as a unit or separate body ofknowledge but rather integrated into class activities as applications of the concept.Standard: Demonstrate employability skills required by business and industry.The following elements should be integrated throughout the content of this course.1.1Communicate effectively through writing, speaking, listening, reading, and interpersonal abilities.Person-to-PersonTelephone andCell Phone andCommunicating AtListeningEtiquetteEmail EtiquetteInternet EtiquetteWorkInteracting withTelephoneUsing BlogsImprovingReasons, Benefits,Your BossConversationsCommunication Skillsand BarriersInteracting withBarriers to PhoneUsing Social MediaEffective OralListening teracting withMaking andEffective WrittenWays We FilterCo-workersReturning CallsCommunicationWhat We HearInteracting withMaking Cold CallsEffective NonverbalDeveloping aSuppliersSkillsListening AttitudeHandlingEffective Word UseShow You AreConference CallsListeningHandlingGiving and ReceivingAsking QuestionsUnsolicited CallsFeedbackObtaining FeedbackGetting Others toListenGeorgia Department of EducationOctober 11, 2013 Page 1 of 7All Rights Reserved

Georgia Department of ballyReading Body Languageand mixed MessagesMatching Verbal andNonverbal communicationImproving NonverbalIndicatorsNonverbal FeedbackShowing ConfidenceNonverballyShowing Assertiveness1.2WrittenCommunicationWriting DocumentsConstructiveCriticism in WritingSpeakingUsing LanguageCarefullyOne-on-OneConversationsSmall GroupCommunicationLarge GroupCommunicationMaking SpeechesInvolving theAudienceAnswering QuestionsVisual and Media AidsErrors in PresentationApplications and EffectiveRésumésCompleting a Job ApplicationWriting a Cover LetterThings to Include in a RésuméSelling Yourself in a RésuméTerms to Use in a RésuméDescribing Your Job StrengthsOrganizing Your RésuméWriting an Electronic RésuméDressing Up Your RésuméDemonstrate creativity by asking challenging questions and applying innovative procedures andmethods.Teamwork and Problem SolvingMeeting EtiquetteThinking CreativelyPreparation and Participation in MeetingsTaking RisksConducting Two-Person or Large Group MeetingsBuilding Team CommunicationInviting and Introducing SpeakersFacilitating Discussions and ClosingPreparing Visual AidsVirtual Meetings1.3Exhibit critical thinking and problem solving skills to locate, analyze and apply information incareer planning and employment situations.ProblemCustomer Service The Application ProcessInterviewingFinding the RightSolvingSkillsJobTransferableGaining Trust andProviding Information,Preparing for anLocating Jobs andJob SkillsInteracting withAccuracy and DoubleInterviewNetworkingCustomersCheckingBecoming aLearning andOnline ApplicationQuestions to Ask inJob ShoppingProblem SolverGiving CustomersProcessan InterviewOnlineWhat They WantIdentifying aKeeping CustomersFollowing Up AfterThings to IncludeJob SearchProblemComing BackSubmitting anin a CareerWebsitesApplicationPortfolioBecoming aSeeing theEffective Résumés:Traits EmployersParticipation in JobCritical ThinkerCustomer’s Pointare SeekingFairsManagingSelling Yourself and Matching Your Talents toConsiderationsSearching thethe Companya JobBefore Taking aClassified AdsJobHandling CustomerWhen a Résumé ShouldUsing EmploymentComplaintsbe UsedAgenciesStrategies forLanding anCustomer ServiceInternshipStaying Motivatedto SearchGeorgia Department of EducationOctober 11, 2013 Page 2 of 7All Rights Reserved

Georgia Department of Education1.4Model work readiness traits required for success in the workplace including integrity, honesty,accountability, punctuality, time management, and respect for diversity.WorkplacePersonalEmployerBusiness EtiquetteCommunicating ngDemonstrating aBehaviors EmployersLanguage andHandling AngerGood Work EthicGood AttitudeExpectBehaviorBehavingGaining andObjectionableKeeping InformationDealing withAppropriatelyShowing RespectBehaviorsConfidentialDifficult ing GossipDealing with aHonestyResponsibilityCredibilityDifficult BossPlaying FairShowingDemonstrating YourAppropriate WorkDealing withDependabilitySkillsEmailDifficult CustomersUsing EthicalBeing CourteousBuilding WorkCell Phone Etiquette Dealing with iate WorkResponsibilityCoworkers’ mentCopyrightRespectingHandlingSocial ess aProfessionalismHabitLeaving a JobEthically1.5Apply the appropriate skill sets to be productive in a changing, technological, diverse workplaceto be able to work independently and apply team work skills.Expected Work TraitsTeamworkTime ManagementDemonstrating ResponsibilityTeamwork SkillsManaging TimeDealing with Information OverloadReasons Companies Use TeamsPutting First Things FirstTransferable Job SkillsDecisions Teams MakeJuggling Many PrioritiesManaging ChangeTeam ResponsibilitiesOvercoming ProcrastinationAdopting a New TechnologyProblems That Affect TeamsOrganizing Workspace and TasksExpressing Yourself on a TeamStaying OrganizedGiving and Receiving ConstructiveFinding More TimeCriticismManaging ProjectsPrioritizing Personal and Work Life1.6Present a professional image through appearance, behavior and language.On-the-Job Etiquette Person-to-Person Etiquette Communication EtiquettePresenting YourselfUsing ProfessionalMeeting BusinessCreating a Good ImpressionLooking ProfessionalMannersAcquaintancesIntroducing PeopleMeeting People for the FirstKeeping Phone CallsDressing for SuccessTimeProfessionalAppropriate DressShowing PolitenessProper Use of Work EmailShowing a ProfessionalAttitudeBusiness MealProper Use of Cell PhoneUsing Good PostureFunctionsBehavior at WorkProper Use in TextingPresenting Yourself toPartiesAssociatesBehavior atAccepting CriticismConventionsGeorgia Department of EducationOctober 11, 2013 Page 3 of 7All Rights Reserved

Georgia Department of EducationInternational EtiquetteDemonstratingLeadershipCross-Cultural EtiquetteWorking in a CubicleSupport of CTAE Foundation Course Standards and Georgia Standards of ExcellenceL9-10RST 1-10 and L9-10WHST 1-10:Georgia Standards of Excellence ELA/Literacy standards have been written specifically fortechnical subjects and have been adopted as part of the official standards for all CTAE courses.Additional Common Core ELA/Literacy standards for Speaking and Listening are listed in thefoundational course standards below.Course Standard 2MKT-MM-2Utilize communication skills and technology tools to facilitate information flow inmarketing, sales, and service.2.1 Discuss the use of electronic presentation in demonstrations, sales meetings, staffmeetings, and sales reports.2.2 Prepare an electronic presentation for use in demonstrations, sales meetings, staffmeetings, sales report, or in the community as a team project.2.3 Define methods of telecommunications that may be used to conduct business withcustomers and vendors.Course Standard 3MKT-MM-3Examine marketing activities and related legal considerations to facilitatebusiness development and growth.3.1 Defend the importance of market identification and segmentation to the success of themarketing business.3.2 Define the organizational structure of marketing [i.e. Business-to-Business (B2B) andBusiness-to-Consumer (B2C)].3.3 Analyze the components of a marketing plan.3.4 Analyze current trends in marketing.3.5 Describe legal requirements for recording/reporting such information as employee taxes,sales taxes, personnel records, and credit information.3.6 Determine the impact of environmental protection laws on marketing.3.7 Determine unfair business practices.3.8 Analyze the impact of employee theft.3.9 Identify consumer protection provisions of appropriate agencies.3.10 Describe the nature of managerial control (control process, types of control, what iscontrolled).Course Standard 4MKT-MM-4Apply social-studies skills in marketing, sales, and service to obtain understandingof customers and the economic environment in which they function.4.1 Explain the nature of business ethics.4.2 Determine the impact of business cycles on business activities.4.3 Relate business risks to marketing functions.Georgia Department of EducationOctober 11, 2013 Page 4 of 7All Rights Reserved