Digital Marketing Specialist - Simplilearn
DIGITAL MARKETINGSPECIALIST
Table of Contents03Aboutthe Course05Learning Path04Key Features of DigitalMarketing SpecialistMasters ProgramStep 1 : Mastering SEO, Content Marketing,PPC and Digital Analytics06Step 2 : Mastering Social Media, MobileMarketing and Digital Strategy07Step 3 : Advanced Web Analytics08Step 4 : Advanced Search EngineOptimization (SEO)09Step 5 : Advanced Pay Per Click (PPC)Certification Program11Step 6 : Advanced Social Media13Other Electives15Tools17Partnerships and Certifications18Free Course18Advisory Board Members19
About the CourseThe Digital Marketing Specialist Masters Program isdesigned to transform you into a digital powerhousewith in-depth expertise in every branch of onlinemarketing. The training is structured around a provenlearning path prescribed by senior industry leaders.Hands-on learning with live projects and simulationexams complements world-class course content inSEO, PPC, social media, and web analytics. Learnershave the flexibility to attend as many of the 35 liveonline instructor-led classes as necessary. Monthlymentoring sessions by international keynoteinfluencers and thought leaders round out thelearning, adding a global dimension to the training.03 www.simplilearn.com
The Digital MarketingSpecialist MastersProgram is designed totransform you into adigital powerhouseKey FeaturesIndustry-recommended learning pathAccess to 35 live, instructor-led batches for the key courseExclusive access to Digital Marketing ExpertsEarn a Masters Certification on completionPrepares learners for 9 certificationsCovers 40 digital marketing toolsMore than 250 hours of high-quality eLearning04 www.simplilearn.com
Learning PathSTEP1Mastering SEO, Content Marketing,PPC and Digital AnalyticsSTEPSTEP23Mastering Social Media,Mobile Marketing andDigital StrategyAdvanced WebAnalyticsSTEPSTEP54Advanced Pay Per Click(PPC) Certification ProgramAdvanced Search EngineOptimization (SEO)STEP6Advanced Social Media(With OMCP Voucher)Optional ElectivesAdvanced Mobile MarketingAdvanced Email MarketingAdvanced Content MarketingAdvanced Website ConversionRate OptimizationHubSpot Email MarketingCertification TrainingDIGITAL MARKETING SPECIALIST05 www.simplilearn.com
STEP 1 2 3 4 5 6 7Mastering SEO, Content Marketing,PPC and Digital AnalyticsFundamentals of MarketingThis course will help you master digitalchannels such as search engineoptimization (SEO), content marketingppc, programmatic and digital analytics.Key Learning ObjectivesGain an in-depth understanding of the search engineoptimization (SEO) and fundamentals of digital marketingMaster digital marketing analytical tools - Google AnalyticsGain the core concepts of Content Marketing and DigitalAnalyticsUnderstand the fundamentals of PPC and Google AdsCourse CurriculumDigital Marketing Program IntroductionGoogle AnalyticsSEO FoundationPPC FoundationContent Marketing FoundationGoogle Ads FundamentalsDigital Analytics FoundationProgrammatic Buying06 www.simplilearn.com
STEP 1 2 3 4 5 6 7Mastering Social Media, MobileMarketing and Digital StrategyDemystifying Digital ChannelsThis course will make you an expert ondigital channels and how to target theright audience. You will learn about socialmedia, facebook marketing, youtubemarketing, email and mobile marketing,and marketing automation.Key Learning ObjectivesGain in-depth knowledge on Social Media Marketing channels likeFacebook, Instagram, Youtube and TwitterUnderstand the foundation of Email and Mobile MarketingGarner skills to create an efficient Digital Marketing StrategyCourse CurriculumSocial Media FoundationEmail Marketing FoundationFacebook MarketingMarketing Automation FoundationYouTube and Video MarketingWebsite Conversion RateOptimization FoundationsTwitter MarketingMobile Marketing FoundationDigital Marketing Strategy07 www.simplilearn.com
STEP 1 2 3 4 5 6Advanced Web AnalyticsPerformance AnalysisThis Advanced Web Analytics certification trainingcourse helps you master the critical elements ofsocial media, web, mobile, and content analytics.Learn how to optimize your organization’s abilityto make highly informed business decisions basedon data analytics.Key Learning ObjectivesAttain in-depth knowledge of Digital Analytics along with businessunderstandingBecome an expert at collecting and working with multi-channel datasources, performing quantitative and qualitative analysis and moreCourse CurriculumIntroduction to Digital AnalyticsAudienceBuilding BlocksAcquisitionFundamentals of Digital AnalyticsBehaviorBusiness PerspectiveConversions OnboardingMethodology -Lean Six SigmaRetention and ExpansionData Analysis FundamentalsAdvocacyAnalysis Perspective: Providing InsightsPrivacy and EthicsEnabling CapabilitiesWrapping UpManaging Analytics08 www.simplilearn.com
STEP 1 2 3 4 5 6Advanced Search EngineOptimization (SEO)SEO Tools & TechniquesThe Advanced Search Engine Optimization (SEO)course is designed to transform you into anindustry-ready SEO professional from day one.You’ll master the many facets of SEO, including theprocess of organically driving traffic to yourwebsites with keyword management and research,on-page and off-page optimization, link building,URL building, SEO analytics and more and you’llacquire extensive project experience to prepareyou for managing inbound marketing initiatives.Key Learning ObjectivesAttain the essential knowledge in SEO techniquesGet the in-depth understanding on: On-page best practices SEO methods to generate relevant keywords Competitive analytics Design & architecture Site optimization & best practices SEO for local search SEO site audits09 www.simplilearn.com
Course CurriculumLesson 1 : Introduction to SEOLesson 2 : How Search Engines WorkLesson 3 : Keyword ResearchLesson 4 : On-Page OptimizationLesson 5 : Website Management and OptimizationLesson 6 : Off-Page SEOLesson 7 : Planning A New WebsiteLesson 8 : Market Your Optimized WebsiteLesson 9 : Analytics and MeasurementLesson 10 : What's Next-Learning Path
STEP 1 2 3 4 45 6Advanced PPC Certification ProgramPPC Tools & TechniquesThe Advanced PPC Course is designed to transformyou into an industry-ready paid marketingprofessional. Follow our clear, structured learningpath recommended by industry experts andfast-track your career. You will learn to master thenuances of pay per click, display advertising,conversion optimization, and web analytics, andyou’ll acquire extensive project experience toprepare you for managing paid marketing initiatives.Key Learning ObjectivesUnderstand the Keyword research and organization along withmanaging searchUnderstanding the advanced Ad features, testing and extensionsKnow the audience types and how to segment it to reach the customersCourse CurriculumCourse IntroductionLesson 01 - Psychology of SearchLesson 02 - Buying FunnelLesson 03 - Understanding Keyword OrganizationLesson 04 - Keyword Match TypesLesson 05 - Negative Keywords and Managing Search TermsLesson 06 - Keyword Research11 www.simplilearn.com
Lesson 07 - Creating Compelling AdsLesson 08 - Advanced Ad FeaturesLesson 09 - Ad TestingLesson 10 - Ad ExtensionsLesson 11 - Campaign Types Budget and ReachLesson 12 - Location and Language TargetingLesson 13 - Introduction to Audience TypesLesson 14 - How to Segment Data and Create ListsLesson 15 - Using the Audience Lists to Reach CustomersLesson 16 - Introduction to the Display NetworkLesson 17 - Display Targeting OptionsLesson 18 - Display Ad FormatsLesson 19 - Setting And Measuring GoalsLesson 20 - Bidding and AttributionLesson 21 - Reporting and TestingLesson 22 - Ad group organizationLesson 23 - Campaign OrganizationLesson 24 - Working with Multiple AccountsLesson 25 - Introduction to Quality ScoreLesson 26 - Working with Quality ScoreLesson 27 - Quality Score Diagnosis and Pivot TablesLesson 28 - Setting Up Your PPC StrategyLesson 29 - Creating Your AccountLesson 30 - Managing Your AccountLesson 31 - Shopping and Video CampaignsLesson 32 - Automation and Other Tools12 www.simplilearn.com
STEP 1 2 3 4 5 6Advanced Social MediaSocial Media Marketing Tools & TechniquesThe Advanced Social Media Course will transformyou into an industry-ready social media marketer. Itcombines the disciplines of advanced social media,advanced content marketing and advanced webanalytics course to help you elevate your brandand execute compelling social campaigns.Key Learning ObjectivesUnderstand the in-depth concepts of social media marketingGet to know more on social media toolsLearn from scratch about Youtube and video marketingLearn about advertising and Facebook Marketing PlatformCourse CurriculumSession 1: Advanced Social Media MarketingSession 2: Youtube and Video MarketingSession 3: Facebook Marketing and AdvertisingSession 4: Social Media Tools13 www.simplilearn.com
Course CurriculumIntroduction to Social MediaCreating a Social Media StrategyUnderstanding Paid Earned and Owned Social MediaSocial SharingBlogging for BusinessFinding and Communicating with InfluencersVideo and YouTubeYouTube AdvertisingSocial Networking and FacebookFacebook AdvertisingMicroblogging and TwitterTwitter AdvertisingOnline Reputation ManagementSocial Media MeasurementSocial Media AnalyticsPinterest MarketingMarketing through LinkedInInstagram
Other ElectivesAdvanced Content MarketingThe Advanced Content Marketing Program trainslearners in the principles and techniques of contentmarketing. Prepared by leading influencers andthought leaders, the course o ers avenues for deepexpertise building in planning, executing, andmonitoring content marketing strategy. The coursecovers all areas of content marketing, includingSMM, event marketing, content strategy, and more.Advanced Website ConversionRate OptimizationMaster the skills that enable you to consistentlyincrease landing page conversion rates onmicrosites and websites with Simplilearn’sConversion Rate Optimization course. You willlearn about the various aspects of conversionoptimization and how to analyze website traffic soyou can design campaigns that can capturevisitors’ attention.HubSpot Email Marketing Certification TrainingThe HubSpot Email Marketing Certification Trainingwill guide you on how to plan an email marketingstrategy and how to work on the HubSpot's emailmarketing tools. This will prepare you to build anemail marketing strategy and trust with yourcontacts.15 www.simplilearn.com
Advanced Mobile MarketingThe Advanced Mobile Marketing Program isdesigned to transform learners into industry-readymobile marketers with skills in mobile advertising,responsive design, mobile analytics, and more.Prepared by leading experts in the field, the courseis a great choice for teams of marketingprofessionals, business development professionals,and entrepreneurs.Advanced Email MarketingThe Advanced Email Marketing Program isdesigned to transform learners into emailmarketing strategists. Prepared by leading digitalmarketing experts, the course trains learners instrategizing and executing email campaigns for allpurposes, including sales, promotions, businesssolicitations, brand building, and credibilitybuilding.
ToolsAdsenseGoogleSalesforceTinyURLBitlyGoogle WebmasterSitemap XMLTweriodBlogspotKeyword IOSprout SocialTwitterClick FunnelsOwlyThemeforestZoho17 www.simplilearn.com
PARTNERSHIPS ANDCERTIFICATIONSFREE COURSEHootsuiteWe have added the Hootsuite Platform Trainingcourse as complimentary. Once you’ve completedthe Hootsuite Platform Training, you’ll be ready totake the exam on the Hootsuite Academy websiteto become a Hootsuite Certified Professional. As aSimplilearn student, you’ll get 50% off on thisindustry-recognized credential!18 www.simplilearn.com
Advisory Board MembersBrad Geddes is the author of Advanced GoogleAdWords, and the founder of CertifiedKnowledge. He frequently writes columns forSearch Engine Land and co-moderates theAdWords forum on Webmaster World. He has ledmore than 60 AdWords seminars.Brad GeddesExpert PPC Marketer, Founder of CertifiedKnowledge, AuthorStéphane Hamel is a Google ProductStrategy/Expert and has been named the MostInfluential Industry Contributor by the DigitalAnalytics Association. He has made significantcontributions to the industry, including creatingthe Digital Analytics Maturity Model.Stéphane HamelGoogle Product Strategy Expert, Expert DataAnalystMatt Bailey is the founder and president ofSiteLogic, and the author of Internet Marketing:An Hour A Day. Matt also serves on the AdvisoryBoard for Incisive Media’s Search EngineStrategies Conferences, and is the conference’sone of the highest-rated speakers.Matt BaileyExpert Internet Marketer, President of SiteLogic,Author19 www.simplilearn.com
Highly regarded on the world speaker circuit,Lilach Bullock has graced Forbes and Number 10Downing Street with her presence! She was listedin Forbes as one of the top 20 women socialmedia power influencers and was crowned theSocial Influencer of Europe by Oracle.Lilach BullockForbes Top Women Social Media InfluencerDanny Dover is the author of the bestselling bookSearch Engine Optimization Secrets andco-founded ‘Making it Click’. Danny’s expertisehas been cited in Time Magazine, PC World,Smashing Magazine, and more. Before starting hisown company, Danny was Lead SEO at Moz.com.Danny DoverExpert SEO, Former Lead SEO of MOZ, Author19 www.simplilearn.com
USASimplilearn Americas LLC201 Spear Street, Suite 1100, San Francisco, CA 94105United StatesPhone No: 1-844-532-7688INDIASimplilearn Solutions Pvt Ltd.# 53/1 C, Manoj Arcade, 24th Main,Harlkunte2nd Sector, HSR LayoutBangalore - 560102Call us at: 1800-102-9602www.simplilearn.com
AdWords, and the founder of Certified Knowledge. He frequently writes columns for Search Engine Land and co-moderates the AdWords forum on Webmaster World. He has led more than 60 AdWords seminars. Brad Geddes Expert PPC Marketer, Founder of Certified Knowledge, Author Stéphane Hamel is a Google Product Strategy/Expert and has been named the .
ITIL 4 Foundation Simplilearn’s ITIL 4 Foundation is the most accepted foundation-level ITIL certification . Founded in 2009, Simplilearn is one of the world’s leading providers of online training for Digital Marketing, Cloud Computing, Project Management, Data Science, IT Service Management, Software Development and .
media, facebook marketing, youtube marketing, email and mobile marketing, and marketing automation. Key Learning Objectives Gain in-depth knowledge on Social Media Marketing channels like Facebook, Instagram, Youtube and Twitter Understand the foundation of Email and Mobile Marketing STEP Mastering Social Media, Mobile Marketing and Digital .
development-training simplilearn.com Simplilearn is the world's #1 online bootcamp provider that enables learners through rigorous and highly specialized training. We focus on emerging technologies and processes that are transforming the digital world, at a fraction of the cost and time as traditional approaches.
research, managing digital initiatives, creation of digital strategy, managing digital marketing clients for a learner to become an advanced professional in digital marketing at the end of the course. Module 1 Module 2 Module 3 Overview of Marketing Introduction to Digital Marketing Email Marketing Social Media Marketing
Introduction to Digital Media Marketing Digital Media Marketing vs Traditional Marketing Future Trends of Digital marketing Di erent types of Digital media marketing Blogging Platform setup Google's free blogging platform important digital tools required to do marketing
UNIT: - I BASIC CONCEPTS IN MARKETING MANAGEMENT STRUCTURE 1.0 Introduction to Marketing 1.1 Definition of Marketing 1.2 Evolution of Marketing 1.3 Marketing Concept 1.4 Role of Marketing 1.5 Strategic Marketing Planning 1.6 Scope of Marketing 1.7 Approaches of Marketing 1.8
May 05, 2011 · 3022 Broadway . Uris Hall, Room 604 . New York, NY 10027 . dn75@columbia.edu . May 5, 2011 . Abstract . We review accounting principles related to the reporting of marketing activities and evaluate their implications for marketing research and practice. Based on our review, we argue thatFile Size: 393KBPage Count: 50Explore further(PDF) Strategic Marketing and Marketing Strategy: Domain .www.researchgate.net(PDF) Marketing Management - ResearchGatewww.researchgate.net5 Marketing Management Orientationscommercemates.com5 Marketing Concepts: Marketing Management Philosophieswww.iedunote.comBasic Marketing Principles - Mercer Universityfaculty.mercer.eduRecommended to you b
5 In simple terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing is often referred to as online marketing, internet marketing or web marketing. Digital marketing has been around for quite some time but it hasn't been very well defined.
