INFLUENCER MARKETING FORECAST REPORT 2018

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INFLUENCER MARKETING FORECAST REPORT 2018

9recneuInflgnitekraMrofsdnTre8102INTROFrom new content strategies and social platformfeatures to advancements in data and targeting, theindustry took major leaps in 2017 to solidify theeffectiveness of influencers in the marketing space.What can marketers and influencers expect for theyear to come? Discover the trends that will dominate2018 in our annual Influencer Marketing ForecastReport.

2017 INFLUENCER MARKETING IN REVIEWWhat were some of the driving forces behind the success of influencer marketing in 2017?86%71%of marketersimplemented aninfluencer campaign.Consumers are more likely to purchasebased on social media reference.71%92%of influencer marketersbelieve it’s aneffective strategy.51%of marketers say thatvideo content producesthe best ROI. 6.50ROI for every 1 spent on ats-for-influencer-marketing-in-2017

WHAT WILL HAPPEN NEXT YEAR?Influencer marketing is growing at a rapidpace, and shows no signs of slowing downin 2018.Keeping our finger on the industry’s pulse,we have forecasted nine major trends forinfluencers, social media and marketersthat will rule 2018.

2018 TRENDS FOR INFLUENCERSDramatic Shift on

DRAMATIC SHIFT TOWARDS VIDEOVideo consumption is projected to hit 80% ofglobal online traffic by 2020.86% of marketers currently using videocontent in online campaigns because keymessaging is retained 95% more throughvideo.Influencers’ use of video is forecasted toreach an all time high in 2018. Influencers willbecome more skilled in video productionacross all social platforms, not just raphic/510796/

INFLUENCER E-COMMERCEInfluencers are going to start owning theirown brands - literally.With their reach and authority growing at anaccelerated rate, influencers will start toexplore new avenues of revenue generation,primarily e-commerce.In 2018, we will see influencers creating theirown branded products that compliment theironline personality and niche.

DISCLOSURE REGULATIONWith the FTC cracking down on paidendorsement disclosure regulations and90% of endorsed content still not beingproperly disclosed, the influencer space willbe under increased scrutiny.Influencers can expect more settlementsbeing passed, so brands and creatorsshould be mindful of the new rulesregarding marketing-trends-2018/#gs.HmikjhM

2018 TRENDS FOR SOCIAL PLATFORMSShoppable ContentFeaturesRise in EphemeralContentIncreased AI/VRIntegration

SHOPPABLE CONTENT FEATURESPinterest paved the way for shoppablecontent features on social media in 2017,and we don’t expect it to stop there.With social media being a lucrative salesplatform, we’re predicting immersivesocial media shopping experiences todominate 2018.Naturally complimenting the influencerspace, we anticipate consumers beingable to purchase products directly fromtheir favourite influencers’ content.

RISE IN EPHEMERAL CONTENTConsumers love ephemeral content. Why?Its fleeting nature of ephemeral contentcreates FOMO in audiences across socialmedia.With both Instagram and Facebook jumpingon the aphemeral bandwagon, 2018 will seea spike in new ephemeral features on socialmedia. This is a great opportunity forinfluencers and marketers to capitalize offthe high engagement rates ephemeralcontent sparks.

INCREASED AI/VR INTEGRATIONWith large advancements in the artificialintelligence and virtual reality industry,marketers and influencers can expect tosee more AI and VR features integratedinto their social channels.AI features we predict to see a rise ininclude image recognition software and arise in social chatbots. In terms of VR, wesee social channels expanding thetechnology from filters to more au/news-c/2018-social-media-marketing-trends/

2018 TRENDS FOR ement

HIGHER BUDGETSWho’s ready for larger influencer budgets?39% of marketers plan to increase theirinfluencer budgets in 2018. On average,2018’s influencer budgets will rangebetween 25K and 50K.52% of marketers aim to leverage severaldifferent types of influencers in 2018, with44% planning to enhance other digitalchannels’ performance with marketing-budgets-in-2018/512178/

ALWAYS-ON CAMPAIGNSNo longer are the days of one-off, shortterm influencer campaigns. 2018 will usherin a new era of “always-on” influencermarketing.Engaging influencers that brands havealready worked with, long-term campaignswill produce more authentic content andleave stronger impressions on socialaudiences.

ROIS MEASUREMENTMeasuring the return of an influencercampaign can be difficult. In fact, 76% ofmarketers listed it as their No.1 challenge in2017.Coining the term Return on Influencer Spendor ROIS, Influicity anticipates an increase effortfrom marketers to perfect influencer campaignmeasurement. In an effort to better measureROIS, Influicity predicts marketers will increasingly engage turn-key solutions, agencies, andinfluencer software g-budgets-in-2018/512178/

HAPPY NEW YEAR2018 is projected to be a ground-breakingyear for influencer marketing.From new content styles and socialmedia advancements, to increased marketing budgets and longer campaigns, there’sa lot for the industry to look forward to inthe upcoming year.

2017 INFLUENCER MARKETING IN REVIEW of marketers implemented an influencer campaign. 86% 71% of influencer marketers believe it’s an effective strategy. 92% of marketers say that video content produces the best ROI. 51% 71% Consumers are more likely to purchase based on social media reference. 6.50 ROI for every 1 spent on influencer marketing.

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