Publicity Report - Microsoft
Publicity ReportJuly-August 2018PR DepartmentIn strategic partnership with
JULY – AUGUST 2018Publicity CoveragePRESSMarketArticles CirculationBLOGTROTTERSUniqueUniqueBroadcast Blog PostsVisitors perVisitors per& 598.02616985.000* International Media Office (Marketing Greece direct PR)139.722.029 11.400.000
Athens
ATHENS IN DEPTH – CANADIAN BROADCAST TRIPTravel show dedicates four episodes on AthensCOVERAGE Broadcast Audience: 1,850,000/weekÉvasion, a Canadian specialty TV channel focusing on travel, holiday getaway and adventure worldwideand its 99 Envies d’ Evasion show aired four 45minutes episodes featuring Athens. The four episodeswhich will air for three years in a row are divided in Athenian neighbourhoods and highlight the city’sculture, gastronomy, habits and customs, as described by insiders.
ATHENS IN DEPTH – CANADIAN BROADCAST TRIPExploring the very best of an ancient and modern cityCOVERAGE Broadcast Audience: 1,850,000/week“Behind its classic highlightsAthens hides a metropolislooking to the future. Artsgalleries, tavernas, boutiqueshops, engaging street art,cafés along the seafront themix is truly surprising. “View episode 1
ATHENS IN DEPTH – CANADIAN BROADCAST TRIP99 experiences on Athenian culture, gastronomy & customsCOVERAGE Broadcast Audience: 1,850,000/weekView episode 2“And on to Pangrati . Little visited by tourists but it deserves to be. It’s at the centre of amovement rightnow, with the opening of boutiques, bars and boutiques. A wonderfully relaxedambience reigns Cool. And the beauty of it is that everything can be explored on foot.
ATHENS IN DEPTH – CANADIAN BROADCAST TRIPInsider tips on how to experience Athens like an AthenianCOVERAGE Broadcast Audience: 1,850,000/weekView episode 3“I feel as if I’m going to remember this moment for therest of my life. This is a spiritual moment for me”.
ATHENS IN DEPTH – CANADIAN BROADCAST TRIPWhetting the appetite of viewers to visit AthensCOVERAGE Broadcast Audience: 1,850,000/weekView episode 4“I don’t know much about Greek wine, but I’ve just fallen in love with what I have just tasted. It’struly good.”
ATHENS GASTRONOMY– UK MEDIA TRIPLeading UK magazine experiences a gourmet OdysseyCOVERAGEPrint Circulation: 32,000Online: UVM: 100,000Leading UK magazine Food &TraveldetailsAthensgastronomic and wine revival ina 12-page feature focusing onchefs and producers who areinspired by country's ancienttraditions to create a modernfood scene.“We have corrupted the meaning of Greek-food related words. For the ancients, ‘diet’ meant‘way of life’, not calorie counting, and ‘gastronomy’, the ‘art and science of good eating’”.
ATHENS GASTRONOMY–GASTRONOMY –UKUKMEDIAMEDIATRIPTRIPFood & Travel magazine pays tribute to the Athenian culinary heritageCOVERAGEPrint Circulation: 32,000Online: UVM: 100,000“Today’s Athenian Agora, the Central Market, lies a 15minute walk to the north. Even in the 1970’s this huge,block-long market, was the beating hearty of Athens, rightat the centre of its daily life.During her trip, Rosemary Barron had theopportunity to meet chefs and producers, exploreGreek culinary traditions and be introduced to themodern Athenian gastronomy scene.
ATHENS UP CLOSE – BRAZILIAN BROADCAST TRIPBrazilian travel show on Athens airs on second networkCOVERAGE Broadcast Audience: 4 millionView Facebook video 1View Facebook video 2An episode of popular Brazilian travelshow Viagens Ao Redor Do Mundodedicated to Athens’ classic attractions,new cultural venues, gastronomy andsouthern coast was aired on Braziliannational broadcast network Band TV.Hosted by Rodrigo Ruas, the programme,then known as Viagem Cultural, was firstaired in 2016, following a press trip.“Greece is certainly one of the most beautiful, interesting and diverse countries in theworld in terms of travel. Athens, its capital, is considered the cradle of Westerncivilization, and houses some of the most important historical monuments on theplanet”
LUXURY ATHENS – MEDIA RELATIONSCanadian magazine hosts blogger’s feature on hip AthensCOVERAGE Print Circulation: 25,000Canadian luxury, design and lifestylemagazine Movato Home published aneight-page luxury travel destinationfeature on Athens written by Canadianfashion and lifestyle blogger La Carminafocusingonlesser-knowncityneighbourhoods, street art, ancientattractions and dining out in the capital.“Athens also has a hipster side. The city has become a hotbed for artists who hang outin coffee shops, cocktail bars, and galleries with live DJs”
INDUSTRIAL ATHENS – GERMAN MEDIA RELATIONSGerman newspaper portraits Lavrio, city‘s first industrial cityCOVERAGEPrint Circulation: 239.946Online UVM:33,000,000Frankfurter Allgemeine Zeitung corresponded in Evia,Richard Fraunberger, produced a story for Athens’ firstindustrial city, Lavrio, focusing on the long lastinghistory and the importance of the area to economy andthe development a century ago. Marketing Greeceprovided information and assisted on the trip’sorganization and implementation.“Laureotike, this hilly, barren area in southern Attica, is a hugeopen-air museum dotted with ancient washing possibilities,cisterns, canals, oven, graves, residential complexes, ore mills,air shafts and tunnels.”Read the article
The islands
RHODES & SYMI – FRENCH PRESS TRIPFrench magazine features island gems of the DodecaneseCOVERAGE PrintCirculation: 404,000Leading French women’s magazine, Avantages,considers Kastelorizo, Karpathos, Rhodes andSymi as the small gems of the Dodecaneseislands, shedding light on their culture,history, gastronomy and local traditions.“Golden beaches, crystal clear waters, cute villages,but also castles and minarets: these islands of theDodecanese, on the borders of Greece, are likemany small paradises.”
PATMOS – UK PRESS TRIPLeading UK newspaper finds a slice of paradise on PatmosCOVERAGEPrint Circulation: 450,064Online UVM: 1,400,000Leading UK daily newspaper, TheTimes, published a double-page coverstory on Patmos, explaining whyPatmos is the ideal late-summergetaway to relax and reconnect.Read article“The moment you set foot on the island, a profound peace cloaks you. Time slows down. Amid an intense terrainthat’s simultaneously austere and abundant, wild and groomed, you feel stripped back to an elemental existence.There’s a spiritual energy that many who come to the island claim to tap in to – even the religiously ambiguous.”
SARONIC ISLANDS – FRENCH MEDIA RELATIONSLeading travel magazine illustrates the beauty of Hydra & SpetsesCOVERAGE Print Circulation: 70,000Leading French luxury travelmagazine, Desirs de Voyage,proposes Hydra & Spetses as theideal island getaways in a fewhours’ trip from Athens.“Hydra seems to live on a different tempo compared to the capital. Far from the dynamism of Athens, the perfectlypreserved small island does not welcome any motorized vehicle, or modern constructions.(In Spetses) The large terraces facing the port are the meeting place for all generations in the evening. The beachesline an emerald sea with rich seabed for diving enthusiasts.”
UKNOWN ΑNDROS & TINOS – GERMAN MEDIA VISITAustrian magazine presents the hidden jewels of the AegeanCOVERAGE Print Circulation: 80,000German journalist Anna Stock visited Andros &Tinos and shows through several publications inGerman & Austrian print and online media whythese underestimated beauties are worth a visit.First publication in Austrian consumer travelmagazine Reiselust with a six page feauture.“But in contrast to the popular trend island, the twoother Cyclades islands still seem to be an insider tip.They are in no way inferior to their neighboring islandMykonos and offer the perfect symbiosis of beach andculture, modernity and tradition. At the same time, theirclocks tick a little slower in a pleasant way - and even inthe high season you will find oases of peace”.
UKNOWN ΑNDROS & TINOS – GERMAN MEDIA VISITGerman lifestyle magazine gives island hopping tipsCOVERAGEOnline UVM: 128,000The second publication on the online version of theGerman lifestyle magazine DONNA gives travel tips forAndros and Tinos highlighting the originality & the wildbeauty of Andros and the gastronomy treasure ofTinos.“Although the Andriotic landscape may seem a little barren atfirst glance, the island has rich water reserves and is morefertile than almost any other Cyclades island”.“Tinos goes through the stomach: Louza and Nissos beer. Inaddition to olive oil and cheese, sausages also play animportant role in Greek cuisine. A specialty of the island ofTinos is "Louza", a piquantly spiced and then 14 days air-driedpiece of pork fillet”.Read the article
UKNOWN ΑNDROS & TINOS – GERMAN MEDIA VISITGerman newspapers presenting the secret Cycladic islandsCOVERAGEPrint Circulation : 120,850The third publication for Andros & Tinos on two Germannewspaper focusing on the islands’ rich history,exquisite cuisine, beautiful beaches and landscapes andwarm-hearted locals.“Andros was able to maintain its untouristic originality. How isthat possible? The answer of the locals: Andros was a very richisland and therefore never dependent on tourism. The reasonfor this is the nautical past and the many rich seafaringfamilies”.
MAGICAL MILOS & SIFNOS- GERMAN MEDIA VISITGerman newspaper for the two best kept secrets of CycladesCOVERAGEPrint Circulation: 150,000German journalist visited Milos andSifnos and fell in love with thebeauty of both islands, the bluewater and the stunning landscape,presenting the secret destinationsfrom a two page story and an onlinefeature.“At some point I just have to jump headfirst into the blue sea to get a clear head. We are always the only boat: In thepirate bay Kleftiko lime sculptures protrude from the sea, in Sarakiniko frame white rocks - like cut from a sheet ofpaper - the bays, at the red and yellow beach of Paliochori hot volcanic springs gush in some places. Lying between thestones, they form natural jacuzzis. Wow, this is all in Europe? And above all: Wow, that's not overflowing?”Read the article
SECRET KALYMNOS – GERMAN MEDIA VISITGerman newspaper praises the treasure from the sea islandTOTAL COVERAGEPrint Circulation: 992.883Online UVM: 17.392.489German newspaper published an extensive article forthe Greek island Kalymnos that hardly anyone knows, asmall, sparse and off the beaten track, where the spongedivers of the Mediterranean come from here. The storywas also reproduced on 125 additional newspapers.“The treasure from the sea is yellow like gold and quitevaluable, but with the best will in no vault fits”.Read the article
ALTERNATIVE SANTORINI – GERMAN MEDIA VISITGerman newspaper digs into the Cycladic wine sceneTOTAL COVERAGEPrint Circulation: 758,225Online UVM:1,411,395Leading German newspaper published an extensivefeature detailing the culinary scene of Santorini. Thenewspaper offered a real feel of the island’s rich wineheritage and tradition, a place where the oldest vines in theworld produce tiny, aromatic grapes. The story has alreadybeen produced in 66 newspapers.“Experts praise Santorini's dry white wine Assyrtiko as a product ofworld class, even the sweet wine Vinsanto made from overripegrapes is praised. Unlike in Germany, the shoots do not grow alonga scaffold but thrive on the ground. “
ANDROS ROUTES– FRENCH MEDIA TRIPFrench outdoor magazines hikes all 100klm of Andros RoutesCOVERAGEPrint Circulation: 38,000The editor in chief of theFrench outdoor magazine,Sylvain Bazin ran all 100klm ofAndros Routes and describeshis experience of hikingthrough authentic villages andmagnificent landscapes in a4pages feature.“I will remember for a long time, in the evening of our second day of walking - the most difficult and wildest of thejourney - our arrival in the village of Sariza, where the most famous spring of the island flows.”
TINOS’ CULINARY DELIGHTS – FRENCH MEDIA TRIPFrench magazine digs deep into Tinos’ culinary cultureCOVERAGE UVM: 800,000Read articleProminent travel title published anextensive feature on the Tiniangastronomy and wines focusing on theauthentic tastes, culinary experiences andwarm-hearted locals that the island’svisitors must search out in every village“If the faithful disembark in numbers, especially around August 15, few ofthem venture however beyond the limits of its port. However, the OrthodoxLourdes is also a foster mother with lively gastronomic traditions, an excellentgateway to the culinary diversity of the Cyclades. To sink into one's land insearch of taste pleasures is to take the risk of discovering a raw beauty,authentic and moving, and to fall in love with it.”
The mainland
UNIQUE WESTERN GREECE – GROUP PRESS TRIPThe land of the heart of the British romantic Lord ByronCOVERAGEPrint Circulation: 280,742Following a group press trip to Western Greece in May2018, a travel feature was published in German top tiernewspaper DIE WELT, noting that Western Greece, anunderestimated destination, has white spots, althoughthere is the longest sandy beach in the country andsome picturesque lagoons.“Western Greece has to offer a place that everyone has heardbefore: the ancient Olympia, where the Olympic fire has beenlit since 1936, lies only two hours by car south of Nafpaktos onthe Peloponnese. Non-hellenes, however, often have to googleMesolongi, founded in the 13th century by pirates: Despite thecontinuing travel trend in Greece, which is attracting millionsof German tourists in particular to the islands, the originalregion around the lagoon city is still one of the well-keptsecrets of Greek visitors.”
UNKNOWN NORTHERN GREECE – GERMAN MEDIA VISITA destination for active travellersCOVERAGEPrint Circulation: 208,300Following a road trip to Kavala, Xanthi, Drama andAlexandroupoli, two additional stories were publishedfor the land where turtles sometimes fly, where there isa lot of history, wine tasting, kayaking and an excitingstalactite cave to experience.“Very slowly the kayak drives down the Nestos. The rivermeandering through a national park is framed by steep rocksin the crevices of which young willow trees are looking for afoothold. Only a few corrections are required to keep the boaton course in shallow water.”
Blogtrotters
PHOTOGENIC TINOS – GERMAN BLOGGER TRIPGerman blogger fascinated by the island of Virgin MaryCOVERAGE Blog UVM: 27,000 Instagram: 26,800 Facebook: 8,459German travel blogger visited Tinosand Andros and discovered thehidden gens of both destinations. Inher list for Tinos she praises thebeauty of the stone built villages andthe local gastronomy.Read the blog post“Although it is hardly possible to visit all 65 villages in Tinos, you should put as manyon your list as possible. Because each has its own charm and inspires with its veryindividual character”.
GREEN ANDROS – GERMAN BLOGGER TRIPNext stop the undiscovered by mass tourism islandSecond stop for the blogger,Andros, an island greenerthan any other Cycladicisland, an island ideal forexplorers.“An island that will conqueryour heart in no time with itsVenetianrelics, untouchedbeaches and countless hikingtrails along rippling springs andidyllic villages.”Read the blog post
IKARIAN TRANQUILITY – GERMAN BLOGGER TRIPLifestyle blogger presents the unique side of the islandCOVERAGE Blog UVM: 160,000 Facebook : 109,536 Instagram: 30,500High-end German lifestyle bloggervisited Ikaria, made numerous socialmedia posts on Instagram presentingthe beauty and the secrets of Blue Zoneisland, while published an extendedstory giving 7 tips of what to enjoy onthe island among which gastronomy,hiking trails and surfing lessons.Read blog post“It reminds me of a beautiful time in aunique landscape. Fig trees on the roadside,warm pine trees next to the beach, pinkoleander in the mountains and the smell offresh tarragon.”
IDYLLIC RHODES– GERMAN BLOGGER TRIPAn ideal destination for family vacationsCOVERAGE Blog UVM: 27,000Following the blogger’svisit to Rhodes in May, shepublished three differentstories presenting hiddentips for the destination,highlighting that is ideal forfamilies.Read blog postRead blog postRead blog post“The most beautiful is the old town in the early morning. The light is especially nice for photos, it is still cool and notvery busy. Or in the evening, when it gradually gets dark and creates a special atmosphere, open the taverns and barsand fill the seats with people.”
TINOS FOOD PATHS – GROUP BLOGTROTTERS TRIPUK blogger praises effort to promote Tinian gastronomyCOVERAGE Blog UVM: 120,000 Instagram: 55,000Read blog post 1Influential UK food blogger HelenBest-Shaw published her first blogfollowing the Tinos Food PathsBlogtrotters group trip. In it shereferred to the charcuterie andcheese producers she met, theisland’s dovecotes and the revival ofTinos’ wines.“What is remarkable about Tinos Food paths is the entire movement is voluntary, withpeople giving of their time, expertise, food, skills and equipment, because they lovetheir island, its food and culture. It is a movement that I’d love to see spread across thesea from Tinos to other communities.
TINOS FOOD PATHS – GROUP BLOGTROTTERS TRIPFood blogger recreates Tinos beet salad in her UK kitchenHelen published a second blogpost, namely a recreation of atraditional beetroot salad shesampled on Tinos, adapting it toingredients available in the UK.Read blog post 2“Of course this is never going to be truly authentic – I’ve used chard in place of thebeetroot greens, regular Greek olive oil, and the oregano for sale in a Britishsupermarket is a far cry from the highly intense and fragrant herb which grows onTinos”
TINOS FOOD PATHS – GROUP BLOGTROTTERS TRIPFrench food blogger pins Tinos among top culinary destinationsCOVERAGE Blog UVM: 450,000 Facebook: 100,373Further to its participation in the Tinos Food Paths group trip,leading French food blogger, Bernard Laurence published anextensive feature describing in details this unique culinaryfestival and how a whole island comes together under a commongoal, which is to showcase their rich gastronomy culture.Read blog postOf all the culinary trips I've made, and there are already a lot of them, the Tinos will remain engraved as one of themost incredible. For the food of course, but especially for all the people who took part and who did everything toprepare us the best dishes possible.
TINOS FOOD PATHS – GROUP BLOGTROTTERS TRIPGerman vegan food blogger brings Tinian food in her kitchenCOVERAGE UVM: 120,000German food bloggers couple published theirblogpost presenting their unique experience inTinos Food Paths group trip. They showcasedthat even a vegan can enjoy the stunninggastronomy of the island offering a big varietyof choices and local specialties.“What is Tinos Foodpaths for you? "One of thevolunteers asked me on the last evening of my trip."Actually, I thought it was just a food festival," wasmy honest answer. "But then it was so much morethan that!"Read the blog post
TINOS FOOD PATHS – GROUP BLOGTROTTERS TRIPGerman vegan food blogger brings Tinian food in her kitchenApart from the blogpost, thebloggers published a 2.5minutesvideo presenting to their followerstheir experience of being part ofTinosFoodPathsfestival,showcasing with the best wayTinos unique gastronomy andhospitality.View the video
Special projects
SPANISH GROUP TRIP – BLOGTROTTERS 2018Lifestyle bloggers cruise their way through the AegeanThree Spanish travel and lifestyle digital influencers participated in a seven-day Aegean island-hoppingadventure with Celestyal Cruises in early July. Throughout the group trip, the influencers published multiplereal-time posts on their social media channels, followed by several blog posts and vlogs highlighting theirfavourite beache
these underestimated beauties are worth a visit. First publication in Austrian consumer travel magazine Reiselust with a six page feauture. “Butin contrast to the popular trend island, the two other Cyclades islands still seem to be an insider tip. They are in no way inferior to their neighboring island
international publicity. 2.2 Overview of C-E translation in international publicity . Professor Zhang Jian, a well-known expert on C-E translation in international publicity, has a clear interpretation of it. In his opinion, C-E translation in international publicity is a special form of
cusing on consumer processing of negative publicity infor-mation about a company's products. Although negative publicity may also relate to other aspects of a company's operations (e.g., human resource issues), we focus on prod-uct-related publicity because of its preponderance (Dye 1997; Irvine 1992). Specifically, the objective of out re-203
(providing analysis of different state publicity laws). To get a rough perspective on the growth in decisions involving the right of publicity over the last forty years, there were ap-proximately 18 published right of publicity decisions in the 1970s, 53 in the 1980s, 63 in the 1990s, 105 in the2000s, and 112 inthe 2010s.
Other biasing effects of pre-trial publicity have been sugçested. For instance, pre-trial publicity can increase the believability of the victim's testimony (Ogloff & Vidmar, 1994). It has also been found that emotionally-arousing pre-trial publicity can increase the severity of sentencing that individuals are willing to impose upon the
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Elmira was to develop an updated program capable of achieving 90 percent belt use. The first 1985 Elmira sTEP was a three-week program of publicity, followed by warnings and publicity, followed by citations and publicity. Over the course of this program, approximately three warning
