IPO Zurich 14112014

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IPO Network - ZurichMarta Dziarnowska14th of November 2014

AGENDA ArcelorMittal new organization - Europe Market share study feedback ArcelorMittal 2015 Key Topics ArcelorMittal Key Points for 2015– roofing ArcelorMittal Key Points for 2015– cladding ArcelorMittal Key Points for 2015– structure Back up Sustainabilty per country Concrete investment in steel promotion and lobbying in Europe Residential per countryNovember 14ArcelorMittal Europe1

ArcelorMittal Europe – As of November 1st 2014GlobalEuropeArcelorMittal EuropeCEO Aditya MittalCEO Flat Products /European PurchasingPlatformGeert Van PoelvoordeCEO Long ProductsAugustine KochuparampilCEO Distribution Solutions(AMDS)Antoine Van SchootenBD SSC WEFlat ProductsBD NorthBD Distribution WEFabrice GuazzoniBD NorthBD South and SonasidBD East EuropeBD South WestBD East & StrategyBD EastSales and marketingAmit SenguptaGalati/SkopjeCommercial CoordinationGovernment Affairs, RealEstate, CommunicationAlain Le GrixGovernment Affairs, RealEstate, CommunicationFrank SchulzCFO Europe /HR, Shared ServicesCentres & ITBD ConstructionJean-Christophe KennelBD Wire SolutionsScrap strategyCommercial FlatJean-Martin Van DerHoevenBD DownstreamCFOStrategyCFOCTOCFOPerformance OptimizationIndusteelBD Projects / IndusteelBD Projects

Market share study - FeedbackKEY INDICATOR for AM Europe Top Management Results confirmed strong differences between countries In average, roofing is the building function where steel is most used Structural steel is globally stable in single storey, but decreasing in es) BelgiumNetherlandsGermanySwitzerlandUKRef. stendancy20115yearstendancyStructure72% 58% 83% 33% 18% 80% Roofing85% 74% 90% 70%n.a.25%-85%n.a.Cladding79% 31%-95% 59%n.a.n.a.n.a.80%n.a.Structure24%-20% 34%-3,5% 5%-69% Roofing44%-22% n.a.n.an.a.n.a.n.a.n.a.n.a.Cladding21%-11% n.a.10% 10% n.a.n.a.Italian study on track, results available March 2015November 14ArcelorMittal Europe3

ArcelorMittal Europe –2015 Key topics IPO management Reliability of main KPIs - Events, publications, web statistics Delivered on time% and growth of commercial resources Strategy & Market share study follow up Market metrixWhat action plans to regain market share when loses or to continue to grow?What new strategy for segments were SM steel are permanently low (despite efforts) ?2015 - 2016 round preparation Market drivers - Activities dedicated to : Competitiveness: Life cycle cost from Module A to D (What value proposition with steel ?)Sustainability : EPD & LCA strategy, Energy & Resource EfficiencyFire, Durability, « Beauty », Health & Comfort Competition November 14Benchmark competitors strategy & actions - KPIsCOMMUNICATE ON COMPETITOR’S SUCCES STORIESArcelorMittal Europe4

Construction is the 1st market for LONGProducts in Europe, and November 14ArcelorMittal Europe5

. construction is the 2nd market for FLATProducts in EuropePromotion of Flat products for the construction sector is essentialNovember 14ArcelorMittal Europe6

The residential sector represents in average45% of the construction output in EuropeNovember 14ArcelorMittal Europe7

For new residential buildings, roofing is one ofthe main application for flat steel but still with avery low market share in western Europe.Source BATIETUDE 2013November 14ArcelorMittal Europe8

For individual houses, 25% of energetic lossesoriginate in the ROOFRoof energetic renovation is an opportunity for aesthetic & material renewalNovember 14ArcelorMittal Europe9

Steel has many advantages, versus othermaterials, to be communicatedResistance toheavy loadsLighter thantraditionalEasy SolarintegrationResistance to hailVersus fragile materialsEasy to maintainFast & safeto installAestheticFrom modernity to traditionalThermal insulationBetter solarreflectanceGuarrantee upto 30 yearsPrice10

ArcelorMittal Key Points for 2015RoofingThe role of IPOs to promote usage of steel as a roofing materialfor the residential sector is CRUCIAL the stakes of the construction market for flat steel products is essential the residential market still represent an untapped market for steel roofing is the main application for steel in the residential sector with regards to other materials, steel roofs offer many differentiatingadvantages versus other materials that must be communicated the residential roofing market is almost a B to C market and thereforerequire much communication efforts & multiple channels.November 14ArcelorMittal Europe11

ArcelorMittal propose a range product for roofs(tiles, standing seams, profiles) for all expectations(1/2)Granite Deep MatRoofs with a warm and deep lookGranite StormExtended durability with matt finishGranite CloudyEffects for roman and newdesigned roofing tilesGranite FlexSolution for the most severe roofing profiles &shapes

ArcelorMittal propose a range product for roofs(tiles, standing seams, profiles) for all expectations(2/2)Granite RainFor resistant and coloured guttersDouble sided pre-paintedGranite CopperCopper look like for roofs and guttersGranite HFX CoolHigh Formability eXtended prepainted steelfor standing seam designAluzinc HFXHigh Formability combined with exceptionalcorrosion properties for seam roofsAdapted standing seam roofsCan replace pure zinc at amuch lower costUp to 25 years warranty

European Coil Coating Association(ECCA) is also actively promotingthe use of pre-painted metals forroofing www.creativeroofing.eu a roof simulator where visitors canchoose its roof type, colour andaspectExplains the benefits to end-users interms of environmental care, costeffectiveness, thermal insulation,performances.an architect testimonycase studiesECCA in Germany Swiss Austria) conducteda survey showing the positive interest for prepainted metals roofingsNovember 14ArcelorMittal Europe14

Arcelor Mittal Key Points 2015 for cladding :Promote steel solutions competitiveness for energyefficiency Building envelope is the key issue to build energyefficient buildings Steel envelope and structure market shares &volumes are closely linked in single storeybuildings Sandwich panels are needing more promotional actions :– They are the most efficient steel solutions toanswer thermal insulation air tightness Firerequirements (PIR instead of PUR) but not enoughknown by decision makers New facade components with long term durability asSunscreen made of steel to increase comfort in summer:New and renovation of tertiary and residential buildings(not only in South !) Active facade technology with steel solutions to capturesolar energy & decrease heating needs Light steel framing solutions for solar farms/carparksNovember 14ArcelorMittal Europe15

Arcelor Mittal Key Points 2015cladding/roofing/flooringNew Guide for renovation ofcladding, roofing and flooring Dedicated to the architects andengineers Panorama of modern solutions forrenovation of facades, roofing andflooringFor the IPOs : Possibility to translate and todisseminate (copyrights : AMC) English version under preparationWritten by : Pierre EngelEditorial : -9782212140019November 14ArcelorMittal Europe16

ArcelorMittal Key Points for 2015Structure Push S355 to replace S235/S75 as base grade for sections Push UPE to replace UPN Co-SFB deployment in the markets Small bridge design aid for tall sections Push Large heavy angles for truss pylonsNovember 14ArcelorMittal Europe17

ArcelorMittal Europe & IPODespite of economical situation ArcelorMittal Europe issupporting Steel Promotion activities and undelines theimportance of : Market Share Study Constant follow up of value creation (KPIs) Promotion of all construction products :roofing, cladding and structureThank you for your cooperation now and in the future!Thank you for your attention !November 14ArcelorMittal Europe18

Back upNovember 14ArcelorMittal Europe19

Sustainability per countryThermal RegulationGermanyCEN TC 350EPDAligned with 2020objectives. EnergyEPDs on beams, heavy plates,Savings Ordinance (EnEV)merchant bars published. Kingspan -requirements dependingIFBS EPDs on roofing and claddingon the cathegories ofproducts. Each EPD to be publishedbuildings.A limited numberon IBU databaseof new requirements applyto existing buildingsLCAModule DMethod ofcalculation DGNBNot Mandatory Needs for furtherlobbying andtechnicalbackground tosupportimplementationBased upon the Dutch NEN8006.The functional unit is 1t of steel for"Heavy construction products(beams, columns)" or 1t of steel forMedium construction products(lintels, road barriers) or etc.Calculation fornot mandatory /The functional unit is described atCarbon Footprint but taken inNew regulation to be readypage 1 of the MPRI sheet.new limits onNetherlands for 2020 (almost 0 energy 1.Heavy-duty applications: columns,account for2015building in craddleconsumption)beams and plates;(bepalingsmetho2.Medium-duty applications: lintels,to gravede)sheet piles and crash barriers;3.Light-duty applications: door andwindow frames, composite decksand cold formed steel profiles;4.Interior walls; 5.Roof and wallcladding.November 14ArcelorMittal EuropeBuilding scheme labellingDGNB for public buildings - a "must" .BEEAM and LEED applicatedBreeam / GPR Building (commercial) :This brings together all theenvironmental data for (construction)materials for use in software programssuch as Greencalc , Dubocalc and inthe web tool GPR Gebouw. Use in GPRGebouw means that assessments atthe building level will be based on thesame data. The EPD data for steel willsoon be incorporated in the database.Dutch system totaly different and moredetailled20

Sustainability per countryThermal RegulationBelgiumCEN TC 350Building schemelabellingEPDLCAModule DAccepted by Brusselsfrom 2015 (target 0)Flemish part Only BreeamBrussels - 2015. FlemishNot Mandatory(especially for2015 - softwareregion - 2020 / thermalfor LCAregulationcommercial andUsed of EN 15804 - EPD available on steel and nonperformance for nonunderway withcalculationindustrial buildings )steel productsresidential buildingsincludingoption : mandatory Others : VALIDEO required, Walloon - willin 2017sustainability forSpecific Belgiumfollow Brussels or Flemishbuildingsscheme (also in Lux)legislationSwedenPerformance declarationbased on national criterias- Passive house, Zerohouse . Swedishregulations are not sodemanding - the industryis known to be able tofullfill the regulationseasily - the background isthe vision of a self drivenmarket. The sustainabletrend is obvious.SwitzerlandNational Code Futureregulation to be based onaverage power per people(2000W Society)November 14Used of EN 15804 .Increasing number of EPD.Reinforcement, structural steel are examples. SomeNot Mandatorysteel manufacturers choose to do EPD at IBU(cooperation withSwedishinstead of in Sweden at EPD InternationalSBI presented inLEED, BREEAM,Standardisation(Environdec). Specific product labelling : SVANEN,StandardisationMiljöbyggnad and EUBASTA and SundaHus- construction productCommittee). BigCommittee; GABIGreen Building - allestimation and approval (not regulations). Veryissue on Module Dand otherwithin the Swedishwith concrete andpopular, different contractors chose differentsoftwares areGreen Buildingtimber industry.schemes. Miljöbyggnad the most popular in 2014.used for LCACouncil.Need to be addressed. Nordic PCR with the aim ofNeed for support forformulating material specific rules for EPD for steel,futurereinforcement and insulation. Project is financed byimplementationthe "Nordic ministers council”EPD - Long products for steel and concrete /timberSandwich Panels - Epd from Germany(IFBS)ArcelorMittal Europesoftware forcalculationAlbatros and CRBAssessmentMinergie / Minergie Pmainly base on/ Minergie P-ECOrecycled content and others :DGNB ,(UBP -Ecoinvent) NNBS , Leed, Breeam21

Sustainability per countryThermal RegulationCEN TC 350EPDLCAModule DBuilding scheme labellingItalyUNI: EN 15804 regulationSpecific requirements onfor construction productsthermal bridges, roofing(EPD). New versioninsulation etc. 6 climatepublished by UNI ENregions (A, B, C, D, E, F)15804:2014 (January 23,EN 15978 environmentalwith different requirements.2014).performances for buildings.Energy consumptionEnvironmental marks, like LCA redaction guidelinesreduction is subsequent to Ecolabel or environmental are state by ISO 14040, inthe Energy Efficiencylabels established by theItaly UNI EN ISO 14040directive 2020 (notISO 14020 regulationstransferred at the present (Type I – ISO 14024, Type IItime).– ISO 14021, Type III ISO14025).Energetic certification document is aNot Mandatory. FPA activitymustis focused on lobbyingThe environmental certifications are(making the D Modulenot mandatory.mandatory in the future with LEED, Casaclima - mandatory inUNI in Italy ) and technicalthe Bolzano region, based on thepromotion - Awareness of annual energetic consumption of adesigners (to use the Dbuilding.module already).ITACA Protocol - has not beenaccepted by all Italian regions.PolandEcolabel or environmentallabels established by theISO 14020 regulationsEN 15978 environmental:PN-EN ISO 14020, PNDirective OZEperformances for buildings(development ofEN ISO 14024 , PN-EN( but not really used) PNISO 14021 , PN ISORenewable Energy) notEN ISO 14040,PN-ENvoted yet (First provisional 14025,Awareness aboutISO 14041, PN-EN ISOdate was 2012 !)EN 15804 limited until14043now.ITB participating toEcoplatformBreeam - 212 buildings - 69%offices, 14% industrial, 17%commercialLeed - 24 buildings (asked for 64 stats 04/2014) - 88% offices , 8%industrial, 4% commercial / EUGreen Buildings,Trying to enter the market : DGNBand HQENovember 14ArcelorMittal EuropeNot Mandatory22

Sustainability per countryThermalRegulationBuilding schemelabellingCEN TC 350EPDLCAINIES database for EPD. "OldFrench HQE labelFDES standard" to be replaced by(Public and residentialEN15804 Frenchbuildings). LEED complementary standard . EPDsNot Mandatory;BREEAM (more forconsidered as the only legal toolissue withcommercial- sometimesto announce "EnvironmentalCalculation method ELODIE developped byCSTB anddouble or tripleperformances". Specific French CSTB (strong issue: not considering module Dothercertification asked byregulation on "sanitary/healthuntil now)industriesdevelopers). HQE - performances" with labels on(concrete,HQE Performance toproducts/packaging 'Affichagetimber, )become new labelsenvironnemental et Sanitaire" .(2015-2018) to prepareSteel EPD/FDES available onnew regulationwww.save-construction.comFranceRT 2012implemented January2013 - RBR 2020under preparation Prototype phase2015 throughout new"HQE Labels" (FocusonEnergy/GHG,Water &Waste)TurkeyDomestic market not concerned until now Just started. Several EPDs forunder development. MTC-111 ( /- TC 350)concrete and insulationwas established by TSE (Turkish Standardproducts (ex. Ytong forInstitute) upon TUCSA’s request, and2020 regulationmarketing purposes). TUCSA is TUCSA is the leader of the MTC. TUCSA isconcerns onlymember of YAD (CE notyfiedinvolving into sustainability committee offacades and roofing body) and its subsidiary ITBAKIMSAD (CPE Turkish branch). TUCSAFirst stage - 2017which is authorised to provideSustainability Committee has joined theETA Documents, in order to(?) for insulationSustainability Platform established and ledrequirementsmake ITBAK eligible to provideby YAD Sustainability Committee. TheEPD certificate. EN 15804 EPD platform will contribute to the Regulation foralready accepted. TUCSASustainable Green Building which is beingneeding supportdeveloped by the Ministry of Environmentand Urbanisation.November 14Module DArcelorMittal EuropeNotapplicated.Lack ofawarenessLeed, Breeam used foroffice buildings andcommercial centers23

Sustainability per countryThermalRegulationUKNovember 14Building schemelabellingCEN TC 350EPDLCAAll new homes to bezero carbon from2016; extending thisEN 15804 implemented at UKto include all otherlevel by BRE ; BRE member ofbuildings from 2019.EU Ecoplatform. BREEAM"Green Deal" enablesolutions assessment and EPDs people to saveare co-existingenergy bills ifinvestment onenergy efficiencyNational standards : Code for Sustainablehomes -9 categories of sustainable ratings(Minimum standards for energy and wateruse). EPC- Energy performance certificatemandatoryArcelorMittal EuropeModule DOptionalNew BREEAM versionjust published May27th, including"responsible sourcingof material criteria"24

Concrete investment in promotionand NorwayPolandSwedenSwitzerlandTurkeyNovember 14Steel IPObudget (k )Concrete investment in promotion and lobbyingConcrete IPObudget (k )Organisation675Infobeton, Groupement Belge du beton2 0502 3806482 20043408601 048400BetonMarketing Deutschland GmbH. . 26Employees,Verein Deutscher Zementwerke e.V. 11Employees,24 000 DBV Deutscher Betonverein - 17 EmployeesAssobeton ,Aitec -concrete producers association,Atecap – www.atecap.com – prepackaged concrete1 000 only one associationassociation and Aicap – www.associazioneaicap.it – reinforcedonly for lobbying structural concrete associationStowarzyszenia Producentów Betonów (SPB),Stowarzyszenie Producentów Betonu Towarowego(SPBT)Number of peopleCement /ConcreteMarketing in Germany:minimum 66Employees12 people only in 2associationsmin. 10 peopleThe Swedish Cement and Concrete Research Institute(CBI) , The Swedish Precast Concrete Federation ,5 000 Sweden Concrete Association (RCNCF)ArcelorMittal Europe25

Situation per countryDifferent situationsbetweenEastern & WesternEurope26

November 14 ArcelorMittal Europe 11 ArcelorMittal Key Points for 2015 Roofing The role of IPOs to promote usage of steel as a roofing material for the residential sector is CRUCIAL the stakes of the construction market for flat steel products is essential the residential market still represent an untapped market for steel

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