THE HUMAN RESOURCES BALANCED SCORECARD AND THE SAS SOLUTIONS

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THE CHANGING ROLE OFHUMAN RESOURCES IN THE21ST CENTURY AND THE HRSCORECARD

THE CHANGING ROLE OF HUMAN RESOURCES IN THE 21ST CENTURYAND THE HR SCORECARD1. CHALLANGES OF THE HUMAN RESOURCES MANAGEMENT IN THE21ST CENTURY2. THE HR-BALANCED SCORECARD AS A CONTROLLING INSTRUMENT3. E - HR SOLUTIONS - B2E PORTALWolfgang Binder · Vienna · June 20032

THE CHANGING ROLE OF HUMAN RESOURCES IN THE 21ST CENTURYAND THE HR SCORECARD1. CHALLANGES OF THE HUMAN RESOURCES MANAGEMENT IN THE21ST CENTURY1.1 DEMANDS TO A MODERN HUMAN RESOURCES MANAGEMENT! THE LABOUR MARKET IN GERMANY" STILL VERY HIGH UNEMPLOYMENT RATE" LACK IN HIRING NEW PEOPLE" ENORMOUS NEED OF SPECIALISTS" INTERNATIONALIZING OF THE LABOUR MARKET! LAW PROVIDING GUIDELINES" SOCIAL BENEFITS" PROTECTION AGAINST WRONGFUL DISMISSAL! TECHNOLOGICAL DEVELOPMENT! THE NEW COMMUNICATION TECHNOLOGIESWolfgang Binder · Vienna · June 20033

THE CHANGING ROLE OF HUMAN RESOURCES IN THE 21ST CENTURYAND THE HR SCORECARD! RETAINING OF HIGH POTENTIALS! CHANGE OF EMPLOYEES EXPECTATIONS" WORK LIFE BALANCE" RESPONSIBILITY FOR RESULTS! QUICK INTEGRATION OF NEW EMPLOYEES TO GUARANTEE THE PLANNEDRETURN OF INVESTMENT! GLOBALISATION! INTERNAL CHANGE" NEW JOB REQUIREMENTS" NEW LEARNING STRUCTURESWolfgang Binder · Vienna · June 20034

THE CHANGING ROLE OF HUMAN RESOURCES IN THE 21ST CENTURYAND THE HR SCORECARD1.2 OBJECTIVES FOR THE HUMAN RESOURCES MANAGEMENT! HR IS THE STRATEGIC PARTNER! HR STRATEGIE IS PART OF THE COMPANIES STRATEGIEStrategyPlanningConsultingRules / ProceduresAdministrationWolfgang Binder · Vienna · June 2003StrategyPlanningConsultingRules /ProceduresAdmin5

THE CHANGING ROLE OF HUMAN RESOURCES IN THE 21ST CENTURYAND THE HR SCORECARD1.3 VALUE ADDED! HR WORK IS BEEN SEEN UNDER COST-BENEFIT-RATIO. WE HAVE TO REALIZETHE ROI OF OUR WORK.! CONCENTRATION ON CORE COMPETENCIES" OUTSOURCING (ADMIN)" SHARED SERVICES" CUSTOMER RELATIONSHIP MANAGEMENT AND EMPLOYEERELATIONSHIP MANAGEMENT" E - HR" SELF SERVICE SCENARIOSWolfgang Binder · Vienna · June 20036

THE CHANGING ROLE OF HUMAN RESOURCES IN THE 21ST CENTURYAND THE HR SCORECARD1.4 Challanges of the Human Resources ManagementWhat is the HRcontribution to reachthe companiessuccess?How can the HR contributionbe made transparent andmeasurable and how can wecommunicate this?What kind ofinformation dowe needtherefore?Orientating the HRM on the globalcompany strategyHR is the converter for reachingthe companies strategyWolfgang Binder · Vienna · June 2003To bring all necessaryinformation just in time to thepeople who need themTo retain motivatedand change-mindedemployees7

THE CHANGING ROLE OF HUMAN RESOURCES IN THE 21ST CENTURYAND THE HR SCORECARD2. THE HR-BALANCED SCORECARD AS A CONTROLLING INSTRUMENT2.1 FUNDAMENTALSTHE BALANCED SCORECARD IS THE BASIS AND THE REQUIREMENT FORIMPLEMENTING THE MANAGEMENT PROCESS AND TO CONTROLE THETRANSLATION OF THE STRATEGIC GOALS INTO ACTION"THE BSC IS MORE THAN A SYSTEM OF NUMBERS" THE BSC IS THE NAVIGATION FOR THE STRATEGIC GOALSWolfgang Binder · Vienna · June 20038

THE CHANGING ROLE OF HUMAN RESOURCES IN THE 21ST CENTURYAND THE HR SCORECARD2.2 THE STRATEGIC OBJECTIVESMissionWhy we existValuesWhat s important to usVisionWhat we want to beStrategyOur game planTotal Quality ManagementWhat we must improveEmprovement / Personal ObjectivesWhat I need to doWolfgang Binder · Vienna · June 20039

THE CHANGING ROLE OF HUMAN RESOURCES IN THE 21ST CENTURYAND THE HR SCORECARDMissionWhy we existValuesWhat s important to usVisionWhat we want to beStrategyOur game planBalanced ScorecardTranslate, Focus and AlignStrategic InitiativesWhat are the prioritiesTotal Quality ManagementWhat we must improveEmprovement / Personal ObjectivesWhat I need to doS tr a te g ic O u tc o m e sS a tis fie dSHAREHOLDERSWolfgang Binder · Vienna · June 2003D e lig h te dCUSTOM ERSE ffic ie n t & E ffe c tiv eP ro c e s sCUSTOM ERSP re p a rdW ORKFORCE10

THE CHANGING ROLE OF HUMAN RESOURCES IN THE 21ST CENTURYAND THE HR SCORECARDTHE PERSPECTIVES OF THE BALANCED SCORECARDClarifying andTranslating theVision and Strategyg Clarifying the visiong Gaining consensusCommunicatingand Linkingg Communicating andeducatingg Setting goalsg Linking rewards toperformancemeasuresBalancedScorecardPlanning andTarget Settingg Setting targetsg Aligning strategicinitiativesg Allocating resourcesg EstablishingmilestonesWolfgang Binder · Vienna · June 2003Strategic Feedbackand Learningg Articulating the sharedvisiong Supplying strategicfeedbackg Facilitating strategyreview and learningRobert F. Kaplan, David P. Norton:The Balanced Scorecard, HBS Press 1996, S. 1111

THE CHANGING ROLE OF HUMAN RESOURCES IN THE 21ST CENTURYAND THE HR SCORECARDVision andStrategyvesInitiatiTargetsMeasures„If we succeedhow will welook to ourshareholders?“ObjectivesFinancial PerspectiveInitiativesTargets„To achieve myvision, howmust I look atmy customers ?“MeasuresObjectivesCustomer PerspectivevesInitiatiTargetsMeasures„To satisfy mycustomer,at wichprocesses mustI excel?“ObjectivesInternal PerspectiveWolfgang Binder · Vienna · June 2003vesInitiatiTargetsMeasures„To achieve myvision, howmust myorganisationlearn andimprove?“ObjectivesLearning and Growth Perspective12

THE CHANGING ROLE OF HUMAN RESOURCES IN THE 21ST CENTURYAND THE HR SCORECARDBALANCED SCORECARD METHODOLOGY – NINE STEPS TO SUCCESSWolfgang Binder · Vienna · June 200313

THE CHANGING ROLE OF HUMAN RESOURCES IN THE 21ST CENTURYAND THE HR SCORECARD2.3 MEASURES AND FEATURES1. Human Capital! IMPROVING THECORPORATE CULTURE1. Human Capital! DEVELOP AND RETAINA APPROPRIATEEMPLOYEE STRUCTURWolfgang Binder · Vienna · June 2003- NUMBER OF PERSONSSICK LEAVE- EMPLOYEE SATISFACTION· WITH THE COMPANY· WITH THE MANAGEMENT- NUMBERS OF PATENTS- PROFITABILITY PER CUSTOMER- SATISFIED CUSTOMERS INDEX- EMPLOYEE FLUCTUATION- DEVELOPMENT- NUMBER OF TRAININGCOURCES- LENGTH OF SERVICE- AGE STRUCTURE- BONUS SYSTEMS- „ROOKIE RATIO“ AND SENIORITY- NUMMBER OF YEARS IN PROFESSION- COMPETENCE LEVELS14

THE CHANGING ROLE OF HUMAN RESOURCES IN THE 21ST CENTURYAND THE HR SCORECARD! ATTRACTING,QUALI FYINGDEVELOPING ANDRETAININGHIGH POTENTIALS- TRAINING DAYS PEREMPLOYEE- NUMBER OF INTERNALFILLINGS OF MANAGEMENTPOSITIONS- CUSTOMERS SATISFACTION INDEX2. FINANCIAL! RETURN ON INVESTMENT - COST PER HIRE- COST OF HR- WEBBASED TRAINING- VALUE ADDED PER EMPLOYEE- EMPLOYEE SELF SERVICEWolfgang Binder · Vienna · June 200315

THE CHANGING ROLE OF HUMAN RESOURCES IN THE 21ST CENTURYAND THE HR SCORECARD3. CUSTOMER / MARKET! INCREASING THECOMPANIESATTRACTIVITY- EMPLOYEES SATISFACTION SURVEY- NUMBER OF INTERNET APPLICATIONS- PERCENTAGE OF APPLICATIONREJECTION- QUALITY OF THE RECRUITING PROCESS4. DISCOVERY AND LEARNING- WORKFORCE TRAINING AND DEVELOPMENT- INCREASING PROCESSES- TECHNOLOGY PURCHASE- PATENTS, TRADEMARKS, COPYRIGHTSWolfgang Binder · Vienna · June 200316

THE CHANGING ROLE OF HUMAN RESOURCES IN THE 21ST CENTURYAND THE HR SCORECARDWolfgang Binder · Vienna · June 200317

THE CHANGING ROLE OF HUMAN RESOURCES IN THE 21ST CENTURYAND THE HR SCORECARDWolfgang Binder · Vienna · June 200318

THE CHANGING ROLE OF HUMAN RESOURCES IN THE 21ST CENTURYAND THE HR SCORECARDWolfgang Binder · Vienna · June 200319

THE CHANGING ROLE OF HUMAN RESOURCES IN THE 21ST CENTURYAND THE HR SCORECARDWolfgang Binder · Vienna · June 200320

THE CHANGING ROLE OF HUMAN RESOURCES IN THE 21ST CENTURYAND THE HR SCORECARDWolfgang Binder · Vienna · June 200321

THE CHANGING ROLE OF HUMAN RESOURCES IN THE 21ST CENTURYAND THE HR SCORECARD3. E - HR SOLUTIONS - B2E PORTALOUR OBJECTIVE IS TO LEAD AND MOTIVATE OUR EMPLOYEES ONLINE ANDTO INCREASE THE BUSINESS PROCESSES! INTRANET SOLUTIONS! SEARCH ENGINE! INTERACTIVE SOLUTIONS! LINK TO DATA BASIS AND SYSTEMS OF EXTERNAL PARTNERWolfgang Binder · Vienna · June 200322

THE CHANGING ROLE OF HUMAN RESOURCES IN THE 21ST CENTURYAND THE HR SCORECARDTHE B2E PORTAL IMPROVES ALL INFORMATION- AND BUSINESS-PROCESSESWITHIN THE COMPANY" INCREASING THE ROIADVANTAGES" REDUCING THE PROCESSING COSTS" INCREASING THE EFFICIENCEWolfgang Binder · Vienna · June 200323

THE CHANGING ROLE OF HUMAN RESOURCES IN THE 21ST CENTURYAND THE HR SCORECARDTHANK YOU FORYOUR INTEREST!WOLFGANG BINDERDIRECTOR HUMAN RESOURCESAG & CO. KGZEUGHOFSTR. 1, 10997 BERLINWolfgang Binder · Vienna · June 200324

the changing role of human resources in the 21st century and the hr scorecard 8 2. the hr-balanced scorecard as a controlling instrument 2.1 fundamentals the balanced scorecard is the basis and the requirement for implementing the management process and to controle the translation of the strategic goals into action

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