Uneasy Money: The Instituto Carlos Slim De La Salud .

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Downloaded from tobaccocontrol.bmj.com on December 9, 2012 - Published by group.bmj.comResearch paperUneasy money: the Instituto Carlos Slim de la Salud,tobacco philanthropy and conflict of interest inglobal healthTiffany Burch, Nathaniel Wander, Jeff CollinGlobal Public Health Unit, SocialPolicy, School of Social andPolitical Science, University ofEdinburgh, Edinburgh, UKCorrespondence toNathaniel Wander, SeniorResearch Fellow, Global PublicHealth Unit, Social Policy,School of Social and PoliticalScience, University ofEdinburgh, Chrystal MacmillanBuilding, 15a George Square,Edinburgh EH8 9LD, UK;nathaniel.wander@ed.ac.ukReceived 7 June 2010Accepted 3 October 2010ABSTRACTIn May 2007, the Instituto Carso de la SaluddnowInstituto Carlos Slim de la Salud (ICSS)dwas endowedwith US 500 million to focus on priority health issues inLatin America, notably issues of ‘globalisation and noncommunicable diseases’. ICSS was soon criticised,however, on the grounds that its funding was derived fromtobacco industry profits and that its founder Carlos SlimHélu remained an active industry principal. Collaborationwith ICSS was said to run counter to the WHO FrameworkConvention on Tobacco Control. The Institute’s thenExecutive President Julio Frenk disputed these charges.This research employs an archive of tobacco industrydocuments triangulated with materials from commercial,media, regulatory and NGO sources to examine thefinancial relations between Slim and the tobacco industry.The paper analyses Slim’s continuing service to theindustry and role in ICSS. It demonstrates a prima facieconflict of interest between ICSS’s health mission and itsfounder’s involvement in cigarette manufacturing andmarketing, reflected on ICSS’s website as a resoundingsilence on issues of tobacco and health. It is concludedthat the reliance of international health agencies upon thecommercial sector requires more robust institutionalpolicies to effectively regulate conflicts of interest.The Instituto Carlos Slim de la Salud (ICSS) orCarlos Slim Health Institute (originally InstitutoCarso de la Salud), was founded as a health charityby Mexican businessman Carlos Slim Helú andinaugurated on 18 September 2007 by MexicanPresident Felipe Calderón and Sra. Vivian Fernández,wife of the president of Panama.1 Backed by healthand political elites, ICSS looks set to play animportant role in Latin American public health. Ithelped sponsor the 2008 XVII International AIDSConference in Mexico City2; it is partnering withthe Clinton Global Initiative and the MexicanNational Institute of Public Health in a US 2 millionbreast cancer awareness initiative for Latin Americaand the Caribbean3; and alongside the Gates Foundation and the Spanish Agency for InternationalDevelopment Cooperation it is intended to be a keysupporter of a Mesoamerican Institute of PublicHealth, part of Mexico’s national and regionalstrategy to improve maternal and child health.4 InJune 2010, the Inter-American Development Banktogether with ICSS, Gates and Spain announcedIniciativa Salud Mesoamérica 2015, a 5-year collaboration ‘to reduce health inequities . inCentral America and Southern Mexico . [and] tosupport . governments of this region to achieve thehealth Millennium Development Goals’.5 6Tobacco Control 2010;19:e1ee9. doi:10.1136/tc.2010.038307The August 2007 WHO Bulletin applauded theupcoming launch of ICSS, endowed by its founderwith US 500 million to address priority healthissues, notably ‘globalization and non-communicable diseases’.7 (See the Institute’s website for thebreadth of missions included under this rubric.8)Former Mexican Health Minister and then InstituteExecutive President Dr Julio Frenk,9 twice candidatefor Director-General of the WHO10 11 and nowDean of the Harvard School of Public Health,12described ICSS’s ‘new model’ as one ‘that has itsown internal people carry out prospective analyses,define an agenda on the basis of that analysis andactively pick partners to . carry out that agenda’.7A total of 10 prominent health and developmentexperts announced themselves in the Lancet as ‘theCarso International Advisory Committee’,13explaining ICSS’s priorities as encompassing workon infection, malnutrition, reproductive health,emerging diseases and ‘challenges due to the globalisation of health risks’.13However, ICSS’s emergence and prominenceraises fundamental questions for internationalhealth. Slim, one of the world’s richest men,14e17whose holdings include telecommunications,finance and retailing,18 also owns a 20% stake in theMexican cigarette manufacturer Cigarrera LaTabacalera Mexicana (Cigatam), with the majorityinterest currently held by Philip Morris International (PMI).19 Having previously served on theboard of Philip Morris Companies, Inc. (renamedAltria in 2003), Slim joined the board of PMI whenit was spun off from the Altria parent in April2008.19 His annual compensation from PMIincludes a retainer of at least US 100 000, reimbursement of travel and business expenses andshares worth US 140 000.19While the tensions in Slim’s simultaneous rolesas health philanthropist and tobacco industryexecutive went unremarked in initial Bulletin7 andLancet13 articles, the then editor of Tobacco ControlSimon Chapman described Slim as ‘a direct beneficiary of massive sales of tobacco’, and questionedhow ICSS advisory committee members reconciledthis with ‘the spirit and obligations of WHO’sFramework Convention on Tobacco Control’.20(See also Chapman21) Article 5.3 of the FrameworkConvention on Tobacco Control (FCTC) outlinesa commitment ‘to protect [tobacco control] policiesfrom commercial and other vested interests of thetobacco industry’.22 Subsequent guidelines for itsimplementation clarify that this encompasses‘protecting against interference not only by thetobacco industry but also . by organisations ande1

Downloaded from tobaccocontrol.bmj.com on December 9, 2012 - Published by group.bmj.comResearch paperindividuals that work to further the interests of thetobacco industry’ (emphasis added).23In responding to this critique, Executive President Frenkminimised Slim’s tobacco holdings and insisted that ICSS’sendowment was based entirely on shares from the telecommunications company América Móvil and the infrastructuredevelopment corporation Ideal: ‘No funds whatsoever derivefrom any financial or industrial interests in the tobaccoindustry’ (emphasis added).18 Chapman’s response to Frenkwas rejected,24 and subsequently, the issues have not beenexplored within the scientific literature, while ICSS’s expandinggovernmental and NGO collaborations have heightened theneed for such analysis.This paper documents Slim’s past and, more importantly,current involvement in tobacco corporations, detailing tobacco’ssignificance in the development of his Grupo Carso (GC) and hishistoric and ongoing strategic value to the global tobaccoindustry. It examines apparent conflicts of interest issues raisedby these relationships and concludes that such conflicts presentwide ranging concerns for international health policy thatextend beyond Slim’s role in ICSS or tobacco industry involvement in health charities most generally.METHODSLitigation against tobacco companies in the USA has resulted inthe public release of more than 11 million internal tobaccoindustry documents since 1998,25e27 with new lawsuit discoveries required to be made available through 2008.28 In 2006, a USfederal court extended this period for another decade, andadditional documents continue to be added pending the finalresolution of that suit.29 We searched this material via http://legacy.library.ucsf.edu/ between April 2008 and November 2009.From initial keywords including ‘Carlos Slim’, ‘Cigatam’ and‘Mexico’, searches were expanded via snowball sampling,producing new search terms including dates, names and filestorage locations.30 Approximately 300 relevant documents wereretrieved, of which 42 were critical to this study. We alsosearched websites and media reports related to Slim, his businesses and philanthropy, to Altria and PMI, and to Mexico/LatinAmerica and public health, and critically re-evaluated findings inlight of expanding understandings as documents were triangulated across multiple media, regulatory, academic and publichealth sources.31The analysis is subject to the usual limitations of archivalresearch: the documents are not a systematic sample nor do theypermit reconstructing the universe from which they arose.32Many industry documents were withheld with court assent asbeing legally privileged and the magnitude of potentially relevant documents that were withheld, despite discovery requirements, is unknown.33Further, while the ‘ageing’ of these documents may raise somemethodological questions, they have been used here in corroboration with other sources in what has been termed ‘tobaccodocuments-anchored research’ (Edith Balbach, personalcommunication, 14 June 2010). The documents presented heresubstantiate a longstanding pattern of financial and politicalrelations between Carlos Slim/GC and Philip Morris/Altria/PMI.We have further documented such relations up to the presentthrough a wide range of institutional web sites, news reports,‘grey literature’, financial filings, etc.A clear further limitation to this analysis, however, arises fromthe difficulties in disentangling the relationships of profit, powerand prestige involving Slim personally, GC and subsidiary andparallel businesses, Fundacion Carlos Slim and subsidiary charities including ICSS, the Slim family as a collective entity andindividual Slim family members and/or dependents. Thiscomplexity is exemplified in the instance of the 1.5 million Altriashares reported as being owned by Slim, ‘mostly indirectlythrough Inmobiliaria Carso’, in 2005.34 In a 2009 US Securityand Exchange Commission filing, Bronco Drillingdowned byInmobiliaria Carso and the GC financial company BancoInbursa35dwas required to report that, due to their majoritycontrol of Inmobiliaria and Inbursa, Slim, his three sons andthree daughters effectively constituted a legal entity that‘beneficially own[ed]’ all of Bronco’s shares.36 Similarly, as ofFigure 1 Carlos Slim/Grupo Carsotobacco timeline.e2Tobacco Control 2010;19:e1ee9. doi:10.1136/tc.2010.038307

Downloaded from tobaccocontrol.bmj.com on December 9, 2012 - Published by group.bmj.comResearch paper2009, GC reports that 12 Slim relatives, including 3 sons and 2sons-in-law, sit on the GC Board and occupy top executivepositions in GC subsidiaries.37 While such relationships may beunexceptional among Mexican elites, they increase the latitudefor patronismo, that is, control through relationships of family,dependency and social obligation. Consequently, what Slimeffectively controls may be substantially greater than what hepersonally owns. Similarly, as we observe below, Slim’s influenceon the operations of ICSS do not appear circumscribed by hiswant of a formal institutional title.Finally, because we have organised our findings somewhatthematically, we have provided a timeline to clarify the chronology of events in figure 1.RESULTSSlim, tobacco, ICSS and health: finance, function, influence andinterestsThe relationships between ICSS, Carlos Slim and the tobaccoindustry remain rooted in the finances of the Slim/GCcommercial enterprise and in the services to the tobaccoindustry that Slim continues to provide. They have been andremain arguably antithetical to national, regional and globalinterests in public health.Origins of ICSS fundingEvidence from internal tobacco industry documents and webpages published at carlosslim.com (http://carlosslim.com) challenges Frenk’s assertion that ICSS funds do not derive from thetobacco industry.18 The website notes that GC (originally GrupoGalas) was incorporated in 1980 ‘to obtain the majority stake inCigatam, in which Philip Morris was a 29% partner’.38 WhileGC expanded dramatically via successive purchases in the 1980sand 1990s, the investment in Cigatam was ‘the first and mostimportant because of its cash flow, providing the Group withsufficient liquidity to capitalise on available opportunities andthereby increase its acquisitions of big companies’ (emphasisadded).39By 1995 Cigatam was Mexico’s most profitable domesticcigarette company, generating 24% of GC’s revenue and 32% ofits net income.40 In 1997, immediately before Slim was electedto its board of directors,41 the Philip Morris parent companyincreased its stake in Cigatam to 50%, paying GC US 400million.42 Shortly after the inauguration of ICSS in 2007, Slim/GC further profited by selling an additional 30% of Cigatam toPM/Altria43 at a price of US 1.1 billion.44 By 2008, Cigatamcommanded 55% of the Mexican cigarette market and continuedto increase its profits.45 46 The Slim/GC enterprise continues tobenefit from its remaining 20% share of Cigatam,44 as well asfrom holdings in PMI.47During the early 1980s, Slim/GC also became the largestshareholder in Cigatam’s main competitor, Cigarerra LaModerna (CLM), which was partnered with British AmericanTobacco (BAT), though seemingly less openly than was Cigatamwith PM.38 48 In 1985, ostensibly ‘to avoid antitrust problems’,49Slim sold his 40% stake in CLM (which then held a 75% share ofthe Mexican market38) to competitor/colleague Alfonso RomoGarza for US 32.4 million.49 50The local power and profitability, as well as the attractivenessof these two Mexican companies to the international tobaccoindustry continued to increase. Though formally competitors,Cigatam and CLM were described as functionally cooperative,being said to constitute an effective merchandising duopoly49 51that controlled 98% of Mexico’s cigarette market in 1997.52 InTobacco Control 2010;19:e1ee9. doi:10.1136/tc.2010.0383071990, when the government of Mexico shut down the parastatalTabacos Mexicanos (Tabamex) leaf-buying agency for reasons ofcorruption and incompetence (Tabamex had been established in1972 to protect growers from cigarette manufacturers’ buyingpractices),53 the tobacco duopoly vigorously refilled the vacuum:Cigatam’s leaf-buying arm Tabacos Desvenados (Tadesa)54together with CLM’s leaf-buying division Agroindustrias LaModerna55 came to dominate the trade in Jalisco-Nayarit andVeracruz,53 56 57 where 92% of Mexico’s tobacco is grown.58Philip Morris’ interest in increasing its control of Cigatam andBAT’s in buying CLM have both been attributed in part to thisenviable control of both ends of a large and growing nationalmarket.51 When the Garza family sold its share of CLM (whichit owned through Empresas La Moderna (ELM)) on to BAT in1997, they received an astounding US 1.7 billion51 52 59: a 500%profit on their 1985 investment; thus, demonstrating the rapidlyrising value of the Mexican cigarette market. Meanwhile, in1996, the year before PM increased its stake in Cigatam to50%,42 the Mexican company contributed US 3.4 million inlicense fees to Philip Morris for manufacturing Marlboro andBenson & Hedges, and almost US 50 million in dividendpayments.40Slim’s direct involvement in PM/Altria intensified during hisservice on the company’s board of directors from 1997 to 2006,and he benefited additionally from annual retainers and shareaccumulations.60 Altria’s 2005 Annual Report, the last full yearin which Slim served, showed him owning over 4 millioncompany shares, almost 1.5 times that of then-Chairman LouisCamilleri.60 In 2000, Slim purchased 3.9 million shares at greatlydepressed prices,61 selling them for a profit of US 63 million1 year later.62 Slim retained 1.5 million Altria shares when heretired from its board in the spring of 2006.63Thus, while ICSS’s endowment might have come immediately from shares of the telecommunications and developmentcompanies América Móvil and Ideal,18 it was profits fromCigatam/CLM/Tadesa and Slim’s multiple relations with PM/Altria that financed GC’s expansion into those industries.Tobacco money enabled GC to purchase a share of the privatisedTelefonos de Mexico (Telmex) from the Mexican government in1990, which became the basis of GC telecommunicationsholdings,39 64 from which América Móvil was spun off in 2000.38Ideal was similarly spun off from Grupo Financiero Inbursa in2005,65 which had functioned for CG to ‘to invest and manageexcise tax ‘float’ funds’,40 that is, taxes Cigatam collectedcontinuously from cigarette sales, but only paid over to theMexican government periodically. PM documents and carlosslim.com web pages demonstrate that ICSS’s funds originated in thetobacco industry as illustrated in figure 2.Carlos Slim’s strategic value to PMDocuments indicate that PM viewed Slim’s presence on itsboard as useful to its relationships in Mexico and with theMexicaneAmerican community. When Venezuelan tobaccoexecutive José Antonio Cordido-Freytes retired in 1994,66 PMsought to fill his board position from among a list of ‘candidatesof Hispanic origin and . members of the outgoing cabinet ofPresident Carlos Salinas of Mexico’.67 In 1997, after increasingits share in Cigatam,42 the Philip Morris parent companyannounced the election of Carlos Slim,41 hailed by thenChairman and CEO Geoffrey Bible as ‘an absolutely brilliantbusinessman who brings to our company extensive expertise inthe international marketplace’.41 A total of 46 US Hispanicelected officials, publishers, corporate heads and communityactivists were identified as receiving a letter from Bible callinge3

Downloaded from tobaccocontrol.bmj.com on December 9, 2012 - Published by group.bmj.comResearch paperFigure 2 Financial flows betweenCarlos Slim enterprises andtransnational tobacco companies.Grupo ionalBATPhilanthropyTobaccoTobaccoGarzaCigarerra La ModernaPMPMICIGATAMInstitutoCarlosSlim dela SaludTADESAInvestment/DevelopmentINBURSAattention to Slim’s appointment.68 69 Bible described Slim asbringing ‘valuable insights to our company concerning theinternational marketplace, USeMexican relations, and ourrelations with the Hispanic community’.70Even before his elevation to its board, however, Slim had beenserving as a PM conduit to the Mexican government. Withouta ‘real corporate affairs function’ in Mexico, PM had ‘traditionally relied on the chairman . of our corporate partner [that is,Slim] . to represent us in these matters’.71 If anything, thisreliance intensified: in 1999, PM’s Vice Chairman for ExternalAffairs and General Counsel Murray Bring thanked Slim forhaving him and his wife as personal guests and for arrangingmeetings with key Mexican ministers. Bring appreciated Slim’sarrangement of a ‘very productive and constructive’ meetingwith President Ernesto Zedillo and ‘the opportunity to meet theTreasury and the Health Ministers at your home . [and] toengage the Health Minister in a stimulating discussion. I can’ttell you what a breath of fresh air it is to discuss importanthealth issues with a government official who is both intelligentand open-minded’.72Slim’s value to PM was further demonstrated when thecompany made a substantial donation to a Slim family charityconsistent with its wider ‘influence’ strategies.73 Shortly afterthe death of Slim’s wife Soumaya in 1999, a Philip MorrisMexico executive recommended making a contribution in herhonour to the Telmex Foundation in support of programmes shehad championed.74 Bring seconded this proposal, observing itwas ‘consistent with [PM’s] own corporate contributions’ focuson food and hunger’, and recommended a gift of US 100 000 torecognise ‘an active Director . who is making, and continues tomake, a significant contribution to the Company’.75 Acknowledging Bible’s ‘concern that our contribution not appear toCarlos to be paltry’,75 Bring noted this would allow them to‘advise Carlos that this is equal to the largest contribution wehave ever made in these circumstances’.75In March 2008, less than a year after the launch of the ICSS,Slim became a director for the newly independent PMI, when itwas spun off from the PM/Altria parent company.76 His generaldirectorial duties are to ‘foster the long-term success of theCompany . [by] establishing broad corporate policies, settinge4IDEALstrategic direction, and overseeing management, which isresponsible for the day-to-day operations of the Company’.19Specifically, he serves on PMI’s Regulatory Affairs and ProductInnovations Committee, which could be understood asa continuation of his de facto regulatory affairs services for PM/Altria, and on the Finance Committee that makes such strategicdecisions as setting the limits for corporate debt and borrowing,and setting dividend payments.43 Moreover, under New YorkStock Exchange rules, among all PMI’s directors, only Slim andCEO Louis Camilleri could not be considered ‘independent’:Slim’s ownership of and executive position with Cigatam madehim effectively a member of PMI management under US regulatory rules.19Who controls ICSS?If Slim had no further role than the financing of a health charity,it would still present a problematic case of ‘white coating’dthetobacco industry clothing itself in the respectability and goodwill of medical research and healthcare provision.77 78 WhileSlim appears to have no official role in ICSS per se, he remainsthe Chairman Emeritus of GC,19 within which ICSS and itsparent the Carlos Slim Foundation, are described as ‘a fundamental part of Carlos Slim Helú’s business strategy andculture’.79 As Slim has stepped back from the day-to-daymanagement of GC’s commercial activities, he has focused moreon managing its charitable foundations.39 It was over hissignature that the Grupo Carso Plan 2009 reassured ‘employees,clients, investors, suppliers and the general public’ (our translation) that, despite difficult economic times, GC remainedprofitable and committed to its charitable projects, amongwhich were detailed ICSS programmes for reducing maternaland infant mortality and increasing breast cancer awareness.80As the public face of ICSS, Slim involves himself directly inongoing activities at high levels. In June 2008 the First Lady ofPanama met with Slim ‘to sign an agreement that will allowCarso Health Institute and the government of Panama [to]implement joint actions in matter of [maternal and child]health’.81 A subsequent announcement by the First Ladies ofHonduras and Panama that ICSS was partnering with theirCoalition to combat stigmatisation and discrimination againstTobacco Control 2010;19:e1ee9. doi:10.1136/tc.2010.038307

Downloaded from tobaccocontrol.bmj.com on December 9, 2012 - Published by group.bmj.comResearch paperpeople with HIV/AIDS stated that ‘Slim will support the[Coalition of] First Ladies of Latin America in its campaignagainst AIDS’ (our translation).82As recently as February 2010, Slim presided over the inauguration of a new Slim Initiative in Genomic Medicine, a collaboration with the joint MIT/Harvard-based Broad Institute andMexico’s National Institute of Genomic Medicine, demonstrating his ‘visionary commitment to public health in LatinAmerica . and his interest in the improvement of health in theregion’ (our translation).83 While it is not possible to specifySlim’s contribution to the establishment of such high-levelalliances, his visible participation nonetheless remains importantto the public functioning of the health charity.Similarly, although Slim does not sit on the ICSS board of ninedirectors,84 only one, physician Dr Octavio Ruiz, appears not tohave crosscutting relationships with Slim/GC/ICSS. Of theremaining eight, three are family members (son Marco Antonio,also CEO of Inbursa and a GC director;37 son-in-law ArturoElias, a GC director and a key Telmex executive,37 described asSlim’s spokesman85; and daughter Vanessa), a fourth is a GCexecutive (Raul Zepeda, a Telmex attorney and Inbursadirector86), two are directors of GC and/or its subsidiaries (JoseKuri and Roberto Kriete86), the seventh, Dr Guillermo Palacios ySantos, received the 2009 ‘Carlos Slim Prize for a ResearchCareer’ (our translation) worth US 100 000,87 and the eighth,Dr Roberto Tapia-Conyer, is employed by ICSS as its directorgeneral.88 Moreover, as a senior figure in the Mexican HealthMinistry, Tapia-Conyer publicly defended the Ministry’s 2004concessions to Cigatam, PM and BAT made in exchange for theirpayments to the national social security programme.89 As partof the agreement made by then Health Minister Julio Frenk,Mexico waived its authority to regulate details of advertisingand cigarette package design, including agreeing no graphicwarnings, and effectively undertook that future tax increase ortobacco control regulation would not financially harm thecompanies.90 This agreement was reached on WHO World NoTobacco Day (31 May),91 and arguably breached Mexico’scommitments under the FCTC,90 which Mexico had become thefirst country in the Americas to ratify only 3 days earlier.92Criticised vociferously by public health advocates in Mexico andabroad, the agreement was not renewed by the new governmentin 2006.93Finally, it cannot be overemphasised that Slim, who is said toremain in close communication with his three sons and twosons-in-law,94 the active managers of his business interests,37 isnot simply any wealthy patron. His family holdings werereported to comprise more than 5% of Mexico’s 2006 grossdomestic product and to account for one-third the value onMexico’s US 422 billion stock exchange.14 Consistently rankedalongside Bill Gates and Warren Buffett as one of the threerichest men in the world,14e17 Slim’s significance withina national economy 1/14th the size of the US95 substantiallyexceeds that of Buffett and Gates.ICSS and the health consequences of tobaccoGlobal mortality attributable to tobacco is staggering in its scaleand increasingly inequitable in its distribution. Total deaths areexpected to rise from 5.4 million in 2005 to 8.3 million in 2030,by which point they are projected to decline in high incomecountries by 9% while doubling from 3.4 million to 6.8 millionacross low-income and middle-income countries.96 It is clearthat globalisation is contributing to this shift, with the WorldBank having concluded that trade liberalisation ‘has a large andsignificant impact on smoking in low-income countries, andTobacco Control 2010;19:e1ee9. doi:10.1136/tc.2010.038307a smaller, but still important effect on smoking in middleincome countries, while having no effect on higher incomecountries’.97Following 2008 population estimates, Mexico ranked 15th inthe world in terms of number of male smokers (11.3 million)98and 19th in terms of female smokers (3.8 million):98 15% to 20%of male deaths and 5% to 10% of female deaths in 2000 werethought attributable to smoking.98 As ICSS was launched to‘prioritise work on . emerging diseases, such as heart disease,cancer, and other chronic and degenerative diseases, as well as .challenges due to the globalisation of health risks’,13 all characteristic consequences of tobacco smoking, it is reasonable to askwhat ICSS says and does about the subject.Neither tabaco (tobacco) nor cigarrillo (cigarette) are indexedon the ICSS website. Fumar (smoking) and dejar de fumar(smoking cessation) are each indexed once and lead to the sameweb page described below. Tabaquismo (tobacco addiction) isindexed twice: the first reference is that which also indexes dejarde fumar.The principle reference to smoking is presented undera programme titled Vive Sano (‘Live Healthy’), described as ‘aninnovative strategy intended to promote behavioural changesthrough the adoption of healthier lifestyles’. Tabaquismo issandwiched between ‘sedentarism’ and ‘excessive consumptionof fats and carbohydrates’, referred to as ‘risks of suffering noncommunicable diseases’, and the focus of the programme givenas an ‘emphasis on diabetes, hypertension and obesity’ (ourtranslations).99Vive Sano comprises five ‘objectives’: (1) ‘raising publicawareness . [through] healthful messages’; (2) ‘motivatingpeople to adopt and maintain healthy lifestyles . throughstrategies . which endorse healthy eating, physical activity andsmoking cessation’; (3) ‘offering quality outpatient medicalattention’; (4) ‘using new communication technologies tosupport health education and promotion’; (5) ‘educating,assisting and supporting self-care and monitoring by people withrisk factors . and their families’ (our translations).100 AlreadyVive Sano seems weak, but its inadequacy from a tobacco controlperspective emerges starkly when it is compared to the bestpractice recommendations of, for example, the US Center forDisease Control and Prevention; to wit: ‘preventing initiationamong youth and young adults; promoting quitting amongadults and youth; eliminating exposure to secondhand smoke;identifying and eliminating tobacco-related disparities amongpopulation groups’.101 Vive Sano makes no mention of youths,initiation prevention, elimination of secondhand smoke, orissues of population disparities, and its acknowledgement ofcessation is vague at best. Compounding silence with misdirection, Vive Sano’s ‘objectives’ are illustrated with a frankly eroticphotograph of a young woman in lycra shorts measuring thecircumference of her well-toned thigh.100The one additional index of tabaquismo on ICSS’s web siteda2008 press release announcing ICSS’s cosponsorship ofa Healthful Longevity programme in Pacheco, state of Hidalgodmentions youth and health resource-deprived populations butonly in the context of ‘treating chronic illnesses in the population of limited resources and identifying risk factors amongyouth’. Located in a diabetes centre, Healthful Longevity ‘isfocused on evaluation of the state of health of healthy peopleand people with risk factors for four diseases: diabetes, obesity,hypertension and elevated cholesterol and triglycerides’. Again,tabaquismo is simply sandwiched between ‘overweight’ and‘sedentarism’ as a ‘risk factor’ (our translations)102 with noelaboration of causes, consequences or remedies. The 2 webe5

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parallel businesses, Fundacion Carlos Slim and subsidiary chari-ties including ICSS, the Slim family as a collective entity and individual Slim family members and/or dependents. This complexity is exemplified in the instance of the 1.5 million Altria shares reported as

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