THE GOVERNMENT’S GUIDE TO USING FACEBOOK

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THE GOVERNMENT’SGUIDE TOUSING FACEBOOKFacebook Thumbs Up CMYK / .eps

t2 ExecutiveSummaryAn Opening Letterfrom Facebook 1Facebook BestPractices 4#1: Good Content Creation14 FacebookSuccess StoriesDepartment of Veterans Affairs:Communicating authenticallywith your fans#2: Ace Your Promotional Methods#3: Measure Success#4: Make Sure Your Page is SecureFlorida Department of Health:Leveraging Facebook ads fora tobacco-free FloridaHenrico County, Virginia:Using Facebook for informationdistribution during inclement weatherBurnsville, Minnesota:How to host a virtual fire department‘ride-along’ on FacebookEvanston, Illinois:How to run a successful FacebookQ&A with your mayorMenlo Park, California:Let a Facebook video turna negative into a positive32 About Facebook& GovLoop2A GovLoop GuideA Public-SectorFacebook FAQ 28Resources &Checklist 30

INTRODUCTIONAn OpeningLetter fromFacebookProviding a platform that enables directinteractions between governments andtheir citizens is an important part ofour mission to make the world moreopen and connected. With more than188 million people on Facebook in theUnited States, Facebook is an efficientand effective place for governments toengage with their constituents. That’s whywe’ve created a variety of tools that makecommunicating easy for local, state, andfederal government.In partnership with GovLoop, we hopethis guide helps you develop a winningstrategy for communicating on Facebook.Whether you are providing information,answering questions, or asking for feedback, we’ll help you find what works bestfor you.Success on Facebook means postingcontent that is interesting, useful, andengaging — and doing it on a regularbasis. We see the best response to poststhat include videos, behind-the-scenesphotos, and posts in which a governmentagency initiates a two-way conversationwith citizens.For governments, Facebook can also bean effective channel to share preparedness tips and keep citizens informed withreal-time, location-specific information incase of an emergency.Facebook’s self-serve advertising tool alsoallows governments to promote contentto people beyond their existing followerbase and to those in specific geographicareas. This can be a cost-effective wayto reach more constituents with contentthat is relevant to them. This guideincludes tips on advertising.How people consume information isconstantly evolving, and for governments to be successful, they will need tocontinuously engage with their followersto understand what types of contentresonate the most.We hope this guide serves as a helpfulresource for you and your Page administrator as you build and expand yourFacebook presence. We look forwardto seeing some innovative ideas fromgovernments. Good luck!The Government’s Guide to Using Facebook1

EXECUTIVE SUMMARYThe Government’sGuide toFacebookThink back to the state of social media before 2010. In those days, simplyhaving a Facebook Page and postingto it occasionally was enough for manyorganizations and the public sector. Infact, in many cases it meant that you wereat the cutting edge of public-sector socialmedia.But today, just having a social media presence is no longer enough. You must besmart, strategic and ever more creativein order to gain the attention of youraudience and reach the right people inyour community.And that’s what we’re here to help you do.GovLoop and Facebook have partneredto create this resource, The Government’sGuide to Facebook, to help you use Facebook to better reach your constituents inexciting, innovative and effective ways.In the following pages, we’ll explain anddetail myriad Facebook services that alignwith public-sector users’ needs and goals.We’ll also give you several best practiceson how to create great content, use paidadvertising and ensure your Page stayssecure.We’ll then hear from those on the groundin the public sector who are usingFacebook with interesting and successfulapplications. We’ve interviewed severalcitizen engagement experts — includingfolks at the Department of VeteransAffairs and Henrico County in Virginia— and we’ll offer up six case studies ofexcellent and creative Facebook uses thatwill inspire you.2A GovLoop GuideFinally, we surveyed the GovLoopaudience to find out the most commonquestions and concerns they had aboutusing Facebook. We’ve turned thesequestions — and answers from the teamat Facebook — into a handy FAQ for youto reference.Today, to reach your citizens, you need tobe tactical and strategic. Applying the advice in this guide to your use of Facebookwill help guarantee you’re reaching youraudience there and encouraging them totake action on community issues.To get a sense of the current Facebook government landscape, GovLoopsurveyed 451 members of our audience— comprised of government employees,industry leaders and public-sector workers. Here are a few of our findings: 87 percent of respondents saidtheir organizations already have aFacebook Page. 91 percent said the No. 1 objectiveof using Facebook was to keepcitizens informed. 80 percent said photos are the mostpopular content posted. 57 percent of respondents are NOTcurrently using advertising tools,while 23 percent are and 20 percentare unsure. Text updates, photos/images andlinks are the types of content mostfrequently posted.

87%91%Percent of respondents who said theirorganizations already have a Facebook Page.Percent of respondents who said the No. 1objective of using Facebook was to keepcitizens informed.Percent of respondents who said photos arethe most popular content posted.Percent of respondents who are NOT currentlyusing advertising tools, while 23 percent areand 20 percent are unsure.80%57%Photos/images, text updates and linksare the types of content most frequently posted.The Government’s Guide to Using Facebook3

FACEBOOKBESTPRACTICESWant to make your Facebook Page the best it canbe — and get more engagement? Follow these tips.We break down everything from how News Feedworks to why you need to be using Facebook videofor more engagement.4A GovLoop Guide

GOOD CONTENT CREATIONACE YOUR PROMOTIONAL METHODSMEASURE SUCCESSMAKE SURE YOUR PAGE IS SECUREThe Government’s Guide to Using Facebook5

TIP # 1Good ContentCreationGood, authentic and interesting contentis the heartbeat of Facebook. You canpost as often as you like or boost postsconstantly, but nothing will gain you moresuccess on your Facebook Page than creating thoughtful, interesting and relevantcontent — whether it’s a simple, considerate text update or a beautiful image.Remember: Most people will see yourposts in the News Feed, not on yourpage. In your content, creativity andauthenticity will be rewarded. Succinctness, timeliness and great visuals are allhallmarks of successful posts.Here, we’ll detail best practices fromFacebook on how to make sure you’reposting the best content that will get youthe most engagement from your fans andconstituents.But first, we wanted to delve into information about something relevant to all ofyou: Facebook’s News Feed.How does Facebook’s News Feed work?Of all the questions we’ve received fromthe GovLoop audience about Facebooktips, we hear this one the most.Naturally, everyone who manages a Pageon Facebook wants every single thingthey post to reach each of their fans.But the fact is, every time the averageFacebook user visits their News Feedthere are 1,500 potential stories for themto see from their friends or Pages theyfollow. Most people don’t have enoughtime to see them all.6A GovLoop GuideThat’s why News Feed ranks the storiesand shows you what is important and relevant to you based on the things you’veengaged with most on Facebook. Forexample, if you tend to post, commenton, and watch lots of videos then videoswill show up higher in your News Feed.“The goal of News Feed is to deliver theright content to the right people at theright time so they don’t miss the storiesthat are important to them,” said KatieHarbath, Global Politics and GovernmentOutreach Manager at Facebook.With so many stories, there is a goodchance people would miss somethingthey wanted to see if Facebook displayeda continuous, unranked stream of information.In fact, testing has shown that when Facebook stops ranking and shows content inchronological order, there is a decreasein the number of stories people readand engage with – people actually missmore stories when everything is shownchronologically.There aren’t enough hours in the day forpeople to spend the time it would taketo read everything in their News Feed,and the volume will continue to grow aspeople add new friends and interests.As a result, Facebook’s algorithm ranksmillions of posts a day to determinewhich ones will be most relevant andinteresting to every single reader.

So how does that algorithm work?In short, these are the measures by whichFacebook ranks posts: How recently has each of your fansengaged with your past posts? How much engagement is the postgetting overall from people whohave already seen it? How engaged has the viewer previously been with the person who isposting the content? Does the type of post (status update, photo, video, link) match whattypes have been popular with theviewer in the past? How recently was the post published?So there you have it — that is how NewsFeed works. According to Facebook,though, nothing matters as much as creative, relevant and thoughtful content. Soin the following sections, we’ll tell you howto provide just that on your Page.PHOTOSPhotos are one of the best ways toincrease engagement and likes on yourPage. In fact, Facebook photos receive 50percent more likes than non-photo posts.Great images stop you as you scrollthrough your News Feed, especially whenthey’re authentic and accompanied bytext to deliver a clear message. Additionally, people simply love great visual content. Government social media managerscan increase post quality by creatingquality photos.Here are some tips on posting photos: Try posting photos of “sneak peeks”or behind-the-scenes content thatgive your audience on Facebook aviewpoint they don’t normally getto see. Avoid images covered in text or thataren’t visually interesting. Bright, colorful images depictinghuman interaction are particularlysuccessful. An example? Check out this imagefrom the city of Manor, Texas, whichshows policemen helping strandedmotorists. It’s a behind-the-scenesphoto that shows people gettingservices from the city — and itreceived nearly 50 likes. Here’s another example: Maryland’sDepartment of Natural Resources’AccessDNR posted a photo of somebeautiful scenery that received morethan 300 likes. Consider postingnatural scenes and landscapes fromyour state, city or county.News Feed rest of the userin the creatorThis postʼs performance amongstother usersPerformance of pastposts by the contentcreator amongstother usersType of post (status,photo, link) userprefersHow new is thepostThe Government’s Guide to Using Facebook* This is a simplified equation. Facebook also looks at roughly 100,000 other high-personalized factors when determining whatʼs shown.7

VIDEOSFacebook now has an option to directlyadd videos to Facebook Pages instead oflinking to them from another hosting site.Uploading directly to Facebook is the bestway to post video content because of itsfaster load time, auto-play in the NewsFeed and more detailed statistics in Facebook’s Page Insights. By adding videosdirectly to Facebook, you make it easy forusers to find old videos from your page.Need help? Head here for instructions onhow to add video to Facebook. Consider interviewing a governmentemployee who has an interestingand relatable story to tell on camera. An example? Check out thisthree-minute one from Federal Student Aid. It explains what happensafter you submit the Free Application for Federal Student Aid. It hasreceived 16,730 views and 286 likes! Here are some ideas on posting videos: Make the video informative, original(uploading something you don’t owncould get it deleted) and compelling. Don’t create a video just for the sakeof creating a video. Is the information you want to share truly bestconveyed in a video format or is textbetter? 8Keep them short. Videos of less thanthree minutes generally performbest.You don’t need to be Ken Burns tocreate a good Facebook video. Ifthe video is short, interesting andeducational, it doesn’t have to beproduced professionally. That said,do make sure the image and audioare clear.A GovLoop Guide Schedule posts for when most ofyour audience is online. Highlight days for major events ornews. Create targeted messages that tellyour story. Don’t post too little or too much.How much you should post depends on every Page and the size ofits audience; it’s impossible to giveone-size-fits-all recommendation.You need to walk a line betweeninformative and annoying, and onlyyour own experience and tests willtell you where that lies. That said, werecommend that smaller governments post anywhere between oncea day and three times a week. Post timely content. For example,post about issues that are in thenews or if people are celebratinga holiday. Use conversational language. Leavethe formal press release behind.Facebook is about a more casual,friendly tone. Respond quickly to comments onyour posts to let fans know you’relistening to feedback. Break news. People like using Facebook to let their friends know aboutimportant events happening in theirAnother example is this moving video from the Washington, D.C., Fireand Emergency Medical ServicesDepartment’s page, in which workers recall the devastating effects ofa house fire. It’s gotten more than82,500 views and 390 likes.TEXT POSTSVideos and photos are wonderful ways toengage your constituents, but a simple textpost can still be powerful. Here are severalideas and tips for optimizing text posts onFacebook to get the most responses andengagement from your fans: Post consistently. Being consistentin the quality and types of postsyou create can help people knowwhat kinds of messages to expectfrom you and how they tie into yourorganization. A content calendar canhelp you plan ahead and make sureposts use a similar message eachtime. You can:

community, so make sure yourorganization takes advantage ofopportunities to post breaking newsquickly. Don’t wait for the pressrelease. And keep people updatedas the story develops. When organizations posted multiple updates inquick succession during a breakingnews event, they saw a 10 percentincrease in engagement. Be concise. People scroll throughthe News Feed quickly, so the chances they’re going to stop and readanything longer than a few lines areslim. Stick to important informationand pay attention to your wordcount. Try to get to what’s relevantin your message before the text istruncated.Try crowdsourcing. Your citizens aresmart — use the power of Facebookto ask for help when you seek toaddress their concerns. Effectivecrowdsourcing raises awarenessabout government initiatives whilepromoting civic engagement.Ask a question. With text posts, yourmain goal and motivation should beto get people to comment and jointhe conversation. The best way to dothis is by asking short questions thatrequire a short answer.An example? See this one-line postfrom New Hampshire GovernorMaggie Hassan that got 234 likes.She wasn’t afraid to be conversational and cheer on her localsports team, and her engagementskyrocketed!menu at the top of your Timelineand then click “Start a Q&A” from thedropdown menu. Add a photo of theperson hosting it and respondingto the questions to personalize thepost and prove authenticity. You cancall for questions on a specific topicor leave the Q&A open for youraudience to ask anything.FACEBOOK Q&ASWhat is a Facebook Q&A? It’s basicallywhat it sounds like — a way for you to hosta live question-and-answer session withyour audience on your Facebook Page. It’sa simple way for you to engage with youraudience directly from your posts. Thinkof it as a virtual town hall and encourageyour mayor, the head of a department oranyone, really, to participate in a FacebookQ&A to show that you are interested intalking directly with your constituents.Here’s how it works: Your audience willask you questions in the comments belowyour Q&A post. Questions that you answerwill appear higher in the comments soyour audience knows you’re listening.Here’s how to host a Facebook Q&A: Pick a time. You can host a FacebookQ&A anytime on your Page. Werecommend announcing whenyou’ll be doing the Q&A a few daysbeforehand so your fans know whento tune in. Answer away. Audience questionswill appear in the comments belowyour Q&A post. To answer, simplyreply to the audience comments.Answer as many as you like — thepace is up to you. You do not haveto respond to every question. Moderate. Page admins are able tomoderate Q&As just like any otherpost on Facebook. You can removecomments or ban participants. An example? Whitehall, Ohio, hosteda Facebook Q&A with its mayor, KimMaggard. You can see the post andthe conversation here. Another example is this Q&A fromthe mayor of Evanston, Ill. Headto page 26 to read a detailed casestudy about it.Don’t see the Q&A option on your page?E-mail gov@fb.com to get access to it.Start the conversation. To get started, click the Q&A icon in the shareThe Government’s Guide to Using Facebook9

TIP # 2Ace YourPromotionalMethodsYour goal with Facebook is to reach theright people: your citizens and constituents. At times, you may want to use it toboost engagement with and awarenessof a particular campaign, such as a newpublic safety drive or the launch of awebsite, or you may want to encouragepeople to take a particular action, likesign-up for a new program.One of the best ways to achieve thosegoals is through Facebook advertising.You can do this with any budget size,large or small. Advertising on Facebookallows government agencies the ability toreach a specific audience with messagesthat are tailored to them.You can either drive people to your Facebook page to learn more information,or you can drive people off-Facebookto your website. What’s more, Facebookads allow you to reach people beyondyour fans – meaning that you can targetpeople with a message, even if they don’tlike your page.For example, government officials maydecide they want to run a Facebook adcampaign to drive people to a new website about flu prevention. Then, the pagemanager can select the relevant targetaudience – in this case, people in areaswith high instances of the flu—and ifyou’re in that audience, Facebook showsyou the ad.You can create an ad right from theadmin panel of your Page or you can usethe Ads Create Tool, which walks youthrough the steps.10A GovLoop GuideBe specific about the audiences fordifferent ads; people are more likely to respond to a message crafted just for them.To make sure your ads look great wherever they’re seen on Facebook, check outthis ads guide for detailed specifications,such as image dimensions.In the following pages, we’ll detail sometips and tricks to maximize your ads —and your return on investment. However,the process for running effective ads isdifferent for everybody, so we recommend that also you check out this Facebook page on advertising capabilities, andalso get in touch with the Facebook teamat gov@fb.com for personalized help onrunning campaigns.FACEBOOK ADSStep 1: Pick an objective.The first thing you’ll want to do whenlaunching a Facebook ad campaign is to pickyour objective. You can build an ad campaignaround any of the following goals: Send people to your website. Increase conversions on yourwebsite. Boost your posts. Promote your Page. Get installs of your app. Increase engagement in your app. Reach people near your business. Raise attendance at your event. Get people to claim your offer. Get video views.

1. Location: When defining youraudience, you’ll start by selectingwhere you do business or wherethe people you want to reach are.Tip: Facebook will default to yourad account’s country, but besure to narrow your location tothe cities or regions that matchyour audience. Remember, if youtarget more than one location,your ads are optimized for yourcampaign objective and maynot necessarily be served evenlyacross locations.5. Custom Audiences and Lookalikes:With Custom Audiences, you can reachlists of people you already know bytargeting based on email addresses orphone numbers. When you use CustomAudiences, you can choose to create aLookalike Audience that targets peoplewho are similar to your Custom Audiences list. Lookalike Audiences help youreach people who are similar to yourcurrent audience for fan acquisition,site registration, off-Facebook clicks andbrand awareness. Lookalike audiencescan also be created off of the fan base ofyour page.2. Demographics: Next you’llneed to define the age and gender of your target audience.MOBILE ADVERTISING ONFACEBOOKTip: Head to page 20 for a case studyfrom the Florida Department of Health onhow it launched a successful ad campaignthat helped smoking cessation rates.Tip: Facebook will default theaudience to all ages. If your ad is relevantonly to people in a certain age range, youshould change it.Step 2: Choose your ad creative and writeyour ad content.3. Interests and behavioral targeting:These choices let you focus on the peoplewho will be most interested in your message. Select a few interests that describeyour audience.You’ll have the option of uploading up tosix images so you can easily see which adperforms best and gets the most out ofyour advertising budget. The best imagesize to use for your ad depends on whattype of ad you’re creating. Before youcreate your ad image, please visit theFacebook Ads Guide for specificationsaround the recommended ad image sizesfor each ad type.When creating ad content, follow theseguidelines from Facebook: Include a clear action you want youraudience to take in the body text ofyour ad. Use a simple, eye-catching imagethat is related to your ad text. If you’re advertising a website,include your organization’s nameor other key information in theheadline.Step 3: Pick your target audience.Before creating an ad, know who yourtarget audience is. Think about whom youwant to reach, where they are, what theirinterests are and what their commonbehavior patterns might be.Tip: Put yourself in their shoes. Are theyinterested in public safety? Do they likethe outdoors? You can also define youraudience based on their behaviors, suchas digital activity, what devices they use,past or intended actions, or travel.For example, if you’re advertising ahealthy living app that’s available only oniOS, you can choose people interested inhealth and people who use an iOS deviceto access Facebook. This way, you’refocusing your budget to show ads topeople who would be able to downloadthe app.4. Advanced connection targeting: Thinkabout whether you want people whoalready know about your organization onFacebook to see your ad. For example, ifyou’re running ads to generate awareness about an initiative, the fans of yourpage might already know about the initiative. You can exclude fans in advancedconnections targeting.As discussed earlier in this guide, Facebook is a mobile-first company — and assuch, its mobile advertising options haveincreased significantly. In fact, of the 1.32billion people who use Facebook eachmonth, 399 million, or roughly a third,log in only with their phones. Additionally, Facebook’s monthly user base hasgrown 14 percent year over year, while itsmobile user base has grown much more,at 31 percent. So if you’re conducting anadvertising campaign on Facebook, it’ssmart to deploy mobile ads as well.The best thing for you to do? Since mostpeople these days are viewing Facebookon their mobile devices, you shouldalways make sure to run ads in the NewsFeed as well as the sidebar so you canguarantee your audience is seeing them,no matter the platform.INTEGRATION OFMARKETING COLLATERALPaid advertising campaigns are just oneway to raise awareness of your organization’s Page. To make your investment gofurther, make sure your Facebook PageURL is on all of your external marketingcollateral: Link your Page to your website,place the URL on printed marketingmaterials and mention your FacebookURL in TV and radio ads. This seeminglybasic strategy can go a long way in gettingmore people to like your Page.The Government’s Guide to Using Facebook11

TIP # 3Measure SuccessYou can achieve a lot on Facebookwith thoughtful content and strategicadvertising, but how do you know if you’resucceeding? How do you use data andinformation about your audience’s habitsto your benefit? Two words: FacebookInsights. Specifically, you should takeadvantage of Facebook Page Insights andFacebook Audience Insights.Use Page Insights to understand howpeople are engaging with your Page. Youcan: View metrics about your Page’sperformance. Learn which posts have the mostengagement. See data about when your audienceis on Facebook.With this information, you can look ateach of your posts and see which havethe most likes, comments and shares.You can use this information to createmore of the types of posts your audienceis interested in seeing. You can also publish your posts at the time of day whenyou’re likely to reach more people.Facebook Audience Insights, on theother hand, provides metrics that let youunderstand your fans and the kind ofposts that will interest and engage them.For example, you might be interested inlearning more about the age and genderbreakdown of your fans and the poststhat have received the most engagement.With these metrics, you can get to knowthe people who matter to your agency,so you can understand what matters tothem. You’ll be able to learn about theirspecific locations, interests and behaviors,so you can create messages that will helpyour Page reach them more effectively.12A GovLoop GuideUsing Audience Insights, you can get aggregate anonymous information such as: Demographics — Age and gender,lifestyle, education, relationship status, job role and household size. Page likes — The top Pages yourfans also like in different categories. Location and language — Wherepeople live and what languages theyspeak. Facebook usage — How frequentlypeople in your target audience logonto Facebook and what device(s)they are using when they log on.And you can view this information forthree groups of people: People on Facebook (the generalFacebook audience). People connected to your Page orevent. People in Custom Audiences you’vealready created (an audience madeup of your current fans).Audience Insights is different from PageInsights because it looks at trends aboutyour current or potential customersacross Facebook, whereas Page Insightslooks at the interactions with your Page(i.e., likes, comments and shares).Used in tandem, Page and AudienceInsights give you powerful metrics andinformation to discover what your mostpopular content is, and if it’s reaching theright people.In addition to measurement toolsmentioned above, Facebook also has apartnership with Nielsen, which allowsadvertisers to measure whether you’vereached your intended audience orwhether your messages resonated withyour target audience.

TIP # 4Make Sure YourPage is SecureAs you set up your Page, it’s important tomake sure the account is secure. Hereare seven things you can do to help keepyour account safe:1.Pick a strong password: Use acombination of at least six numbers,letters and punctuation marks.2.Make sure your e-mail account(s) issecure.3.Log out of Facebook when you use acomputer you share with others.4.Run antivirus software on yourcomputer.5.Add a security question to youraccount.6.Use extra security features for youraccount, such as login approvals.7.Think before you click or downloadanything.If your Page does get hacked despite taking these precautions, it may mean thatyour personal account or the account ofsomeone who works on your Page washacked.If it was your account that was hacked,head to this link to secure it. If you thinksomeone else who works on your Pagewas hacked, please tell that person to goto the Hacked Accounts section of theHelp Center to get immediate assistance.The Government’s Guide to Using Facebook13

FACEBOOKSUCCESSSTORIESTips from federal, state and local govies on howthey’ve achieved Facebook success14A GovLoop Guide

DEPARTMENT OF VETERANS AFFAIRSFLORIDA DEPARTMENT OF HEALTHHENRICO COUNTY, VIRGINIABURNSVILLE, MINNESOTAEVANSTON, ILLINOISMENLO PARK, CALIFORNIAThe Government’s Guide to Using Facebook15

SUCCESS STORYDepartment ofVeterans AffairsCommunicating authentically withThe Department of Veterans Affairs looksto engage Facebook fans with a mix ofcontent. Here are three tips from VA forgreat posts.1.your users2.3.16A GovLoop GuideEducate and entertain. “We like tocall our approach ‘sugar in medicine,’” said Reynaldo Leal, VA PublicAffairs Specialist. “A little bit of asugar, a little bit of medicine. Youhave to give them the information,because that’s what you’re therefor, but you can also give them dailycontent that your audience looksforward to.”Post at different times of day. “We’readdressing veterans on a nationallevel, so we have to find out whattime are our veterans on, what timeis our audience on,” Leal said. “Let’ssay our last post went up at 3 p.m.ET. Well, we’ve just ignored everyoneon the West Coast.”Keep experimenting with whatmakes a successful post and whatreaches your audience. “It’s an art,not a science,” said Megan Moloney, VA’s Director of Digital MediaEngagement. “We’ve taken a lot ofpieces of like metrics and insightsand we’ve sort of just put it into a bigequation and sort of tried to do thebest we can around it and experiment.”With nearly 800,000 fans and a mission ofconnecting with and honoring America’sveterans, The Department of VeteranAffairs Facebook Page must serve manymasters. First and foremost, it must educate veterans about important servicesand news without boring them or t

Facebook now has an option to directly add videos to Facebook Pages instead of linking to them from another hosting site. Uploading directly to Facebook is the best way to post video content because of its faster load time, auto-play in the News Feed and more detailed statistics in

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Le genou de Lucy. Odile Jacob. 1999. Coppens Y. Pré-textes. L’homme préhistorique en morceaux. Eds Odile Jacob. 2011. Costentin J., Delaveau P. Café, thé, chocolat, les bons effets sur le cerveau et pour le corps. Editions Odile Jacob. 2010. Crawford M., Marsh D. The driving force : food in human evolution and the future.

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