Online Marketing Checklist
Online MarketingChecklistA creative and logical way to growyour business.
Online MarketingA checklist to help you dominate with Google, YouTube, Facebook,and Instagram so your business can grow.A good marketing campaign delivers the right creatives at the right time. We seetoo many companies that spend large amounts of money on the creative, yet failmiserably on the delivery.A great example is when a business spends 20,000 on an explainer video andhas zero money and ideas on how they are going to deliver that explainer video totheir target audience.We also see the exact opposite. Where companies are so focused on traffic, thatthey forget to look at their creatives. Nobody understands what their businessdoes, so nobody buys.Our simple checklist is going to change the way you look at marketing.We are going to first take a look at your message. After that, we will show you howto deliver that message to the right audience at the right time so your business cangrow.Let’s get started.Jace VernonPresidentMarketing Hy
Your MessageLike in all great stories, there is a character with a clear ambition.Great marketing campaigns have to focus on one thing, not a bunch of things.That's why the very first step to creating your message has to be focused on theone thing that your viewer/customers wants.When your message is focused on what the customer wants, they will listen.And by the way, the character in your story is the customer, not your product orservice. The majority of businesses get this all wrong. They assume the character isthem when in reality the character is your customer.Your marketing message needs to be simple and customer focused. You will needthe following creatives.Your Message Checklist:Unique Selling Proposition (USP)Website with your USPFacebook page with USPYouTube channel with USPA website that can pass the five second test.Explainer videoCustomer testimonial (video testimonial)6 to 12 email sequence providing value5 different Facebook ads7 business story videos (optional)
The FoundationTo be able to measure your ROI the foundation of online marketing needs to be putinto place. You will want to track everything.Website set up and design (keep it simple)Website optimization: Title, description, and on-page optimizationGoogle Analytics (simple pixel placement)Google Webmaster (submit your sitemap to Google)Google accounts (YouTube, Pages, etc)Google local pageIdentify target audienceFacebook page with pixel placementBing WebmasterGoogle AdwordsBing AdwordsVideo ad campaign set upEmail marketing system (AWeber, MailChimp, Infusionsoft, etc)Order citation packageBlog set upBlog Schedule (3 times a week)BacklinksCreate guides, blogs, and infographics according to resultsCreate 4 Facebook audiences (visitors, non-buyers, buyers)Google remarketing audience in Google Analytics
FacebookFacebook page set upCustom Facebook cover and icon (message and correct USP)Facebook ad set upFacebook Tracking Pixel on websiteCustom Facebook audience website visitorsCreate 3 different audiences on top of the website custom audienceUpload any lists (CRM, Patients, Email Lists, etc)Create 5 ads (1 has to be dark post)5 custom Facebook ad images (1200 x 628)InstagramTo run Instagram ads you have to have a Facebook ad account.Instagram account set upCustom Instagram cover and icon (message or great headline)Instagram ad set up (have to use Power Editor)Facebook Tracking Pixel on websiteCustom Facebook audience website visitorsCreate 3 different audiences on top of the website custom audienceUpload any lists (CRM, Patients, Email Lists, etc)Create 3 Instagram ads3 custom Instagram image ad Image (1080 x 1080)
YouTubeYouTube and PPC are created and managed in Adwords.YouTube page set upCustom YouTube cover and icon (Message or great headline. Don’t forgetbranding)Attach website to YouTube channelLink up Analytics and Adwords account to YouTube channelUpload videoOptimize video for keyword (title, description, tags, and Fiverr gig)Create YouTube cards, annotations and notes on videoCreate remarketing audiences in AdwordsPlace Google Analytics pixel on website and create remarketing audiencesCreate In-stream ads for placements, remarketing, topics and interestsKeyword researchPlacements: Search first 5 pages of YouTube for placementsKeywords (Display network only)Topics (be very careful on budget with topics and interests, it can go quick)InterestsRemarketing (run video ads to your remarketing lists)Place conversion pixel
Email CampaignEmail marketing campaigns should go with every single campaign. Email is the waywe nurture leads.Set up or use the clients CRM system (AWeber, Infusionsoft, MailChimp,Constant Contact, etc)Place forms on siteCreate listsCreate emails1. Introduction email2. Soap Opera Sequence3. Seinfeld Email SequenceAutomate deliverySEO CampaignMake sure blog is set up and is SEO friendlyInstall the right plugins (Contact Form 7, Yoast, etc)Google Webmaster, Analytics, Bing Webmaster are in placeDo keyword researchCreate 1 2500 word article once per monthCreate 1 blog per week (more if possible)Purchase the press release packagePurchase the guest post packagePurchase the Blitz packageOn page and off page linkingSocial media is linked upPost all articles on social media
Google Adwords CampaignPay Per Click ads are managed in Adwords. Start small (Keyword search campaignonly. Do not mess with display ads.)Setup Adwords accountKeyword research (spend a lot of time here)Google Webmaster, Analytics, Bing Webmaster are in placeSet up Remarketing listsCreate ad (use best ad practices)Put conversion pixel in placeRun adsAdd negative keywordsStart with a few keywords and a high bid*You can lose a lot of money with Adwords. Make sure you know what you aredoing.*
The ConclusionThe list above may seem overwhelming, but it is necessary. Test and make thenecessary changes according to your results. You may find that Facebook worksand YouTube does not.You may discover that your message is all messed up and nobody understand whatyou do. This happens a lot.When you nail down the right message with the right delivery. MAGIC HAPPENS!Want us to do all the work for you?Are you looking for a business that can take yourvideos and deliver them to the right audience at theright time?That’s our job!We're a video marketing company. We create anddeliver the right message to the right people so yourbusiness can grow.Want A Video Campaign?GET STARTED
Setup Adwords account Keyword research (spend a lot of time here) Google Webmaster, Analytics, Bing Webmaster are in place Set up Remarketing lists Create ad (use best ad practices) Put conversion pixel in place Run ads Add negative keywords Start with a few keywords and a high bid *You can lose a lot of money with Adwords.
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What is internet marketing? Internet marketing, or online marketing, refers to the promotion of goods and services on the internet. The online world acts as a medium to communicate messages that a business drafts for its audience. Online marketing is also synonymous with online advertising.
UNIT: - I BASIC CONCEPTS IN MARKETING MANAGEMENT STRUCTURE 1.0 Introduction to Marketing 1.1 Definition of Marketing 1.2 Evolution of Marketing 1.3 Marketing Concept 1.4 Role of Marketing 1.5 Strategic Marketing Planning 1.6 Scope of Marketing 1.7 Approaches of Marketing 1.8
May 05, 2011 · 3022 Broadway . Uris Hall, Room 604 . New York, NY 10027 . dn75@columbia.edu . May 5, 2011 . Abstract . We review accounting principles related to the reporting of marketing activities and evaluate their implications for marketing research and practice. Based on our review, we argue thatFile Size: 393KBPage Count: 50Explore further(PDF) Strategic Marketing and Marketing Strategy: Domain .www.researchgate.net(PDF) Marketing Management - ResearchGatewww.researchgate.net5 Marketing Management Orientationscommercemates.com5 Marketing Concepts: Marketing Management Philosophieswww.iedunote.comBasic Marketing Principles - Mercer Universityfaculty.mercer.eduRecommended to you b
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1. Understand what a marketing manager does. 2. Know what marketing strategy planning is—and why it is the focus of this book. 3. Understand target marketing. 4. Be familiar with the four Ps in a marketing mix. 5. Know the difference between a marketing strategy, a marketing plan, and a marketing program. 2–2
International Marketing (3) Sales Management (3) Marketing of Financial B2B Marketing (3) Marketing Strategy (1.5) Media Planning ( 1.5) (3)Brand Management (3) Retail Marketing ((3) Marketing Engineering (1.5) Rural Marketing (3) Innovations in Marketing (3) Customer Relationship Management (3) Sales Promotion (3) Marketing for Entrepreneurs
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