BHARATHIAR UNIVERSITY: COIMBATORE - 641 046 BBM/ BBA .

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BBM/BBA - Aviation Management 2010-11 & onwards- CPOPPage 1 of 39BHARATHIAR UNIVERSITY: COIMBATORE - 641 046BBM/ BBA - AVIATION MANAGEMENT(For the CPOP students admitted during the academic year 2010-2011 & onwards)SCHEME OF EXAMINATIONS – CBCS MESTER –ILanguage -IEnglish -ICore I – Management ProcessCore II – Financial AccountingAllied Paper I – Mathematics for Management - IEnvironmental Studies 05044444150IIIIIIIIIIIIIVSEMESTER –IILanguage -IIEnglish -IICore III – Organisational BehaviourCore IV – Economics for ExecutivesApplied Paper II – Mathematics for Management - IIValue Education – Human Rights 50443442SEMESTER – IIICore V – Business CommunicationCore VI – Production and Material ManagementCore VII – Marketing ManagementCore VIII – Management Information SystemAllied : III – Taxation Law and PracticeSkill based Subject – 1 : Retail EnvironmentAirline and Travel & Tourism Industry: 044333310202520403075555050100752243PartIns.hrs IIIIIVCourse TitleSEMESTER – IVCore IX – Human Resource ManagementCore X – Financial ManagementCore XI - Principles of Airlines and AirportManagementCore XII – PC Software (MS Office ) - TheoryCore XIII – PC Software (MS Office ) - PracticalAllied : IV – Business LawSkill based Subject – 2 :Consumer Behavior55523534

BBM/BBA - Aviation Management 2010-11 & onwards- tic and Air cargo ManagementSEMESTER – VCore XIV – Cost & Management AccountingCore XV – Marketing ResearchCore XVI – Airline Finance and InsuranceCore XVII – Aviation Law and Aircraft Rules andRegulationsCore XVIII – Air Traffic ControlElective – I : Air Transportation Safety & SecurityMini Project on Airline Operations : Industrial Visitto Domestic AirportSEMESTER - VICore XIX – Entrepreneurship and ProjectManagementCore XX – Airport Strategic PlanningCore XXI – Airline & Airport MarketingManagementElective – II: Services MarketingElective – III: Aircraft Maintenance ManagementSkill based Subject – 4 : Customer RelationshipManagementMajor Project on Airport Management : IndustrialVisit to International AirportTotalPage 2 of 40 Includes 25%/40% continuous internal assessment marks for theory and practical papersrespectively.@ No University Examinations. Only Continuous Internal Assessment (CIA)# No Continuous Internal Assessment (CIA). Only University Examinations.Project:Students will be given 10 Days during the close of the Fifth Semester to do the project andsubmit the project report based on the subjects taught during the semester. In the case of finalsemester, 20 Days will be given to do the project which will cover all the subjects taught in theentire programme and the student shall submit the report on the last day. The evaluation ofproject work will be done by a board consisting of HOD, concerned Faculty &NominatedExternal Examinations by the University.

BBM/BBA - Aviation Management 2010-11 & onwards- CPOPPage 3 of 39SEMESTER – IMANAGEMENT PROCESSGoal:To enable the students to learn principles, concepts and functions of management.Objective:On successful completion of this course, the students should have understood. The nature andtypes of business organizations Principles & functions of Management Process of decisionmaking Modern trends in management process.UNIT -IBusiness - meaning -business and profession, requirements of a successful business-Organisation- meaning - importance of business organisation. Forms of business Organisation-Sole traders,partnership, Joint Hindu family firm - Joint Stock Companies - Cooperative Organisations Public Utilities and Public Enterprises.UNIT –IINature and Scope of Management process – Definitions of Management – Management: ascience or an art? - Scientific Management - Managerial functions and roles – The evolution ofManagement Theory.UNIT –IIIPlanning: meaning and purpose of planning - steps in planning - types of planning. Objectivesand Policies - Decision making: Process of Decision making - types of Decisions.UNIT -IVOrganising: Types of organisation - Organisationalstructure - span of control - use of staff unitsand committees. Delegation: Delegation and centralisation - Line and Staff relationship. Staffing:Sources of recruitment - Selection process - training.UNIT - VDirecting: Nature and purpose of Directing. Controlling: Need for co-ordination - meaning andimportance of controls - control process - Budgetary and non-Budgetary controls - Moderntrends in Management Process - case studies.REFERENCE BOOKS1.Business Organisation - Bhushan Y.K.2.Principles of Management – L.M. Prasad3.Business Management – Dinkar Pagare4. Principles of Business organisation and Management – P.N. REDDY

BBM/BBA - Aviation Management 2010-11 & onwards- CPOPPage 4 of 39FINANCIAL ACCOUNTINGGoal:To enable the students to acquire knowledge of Accounting principles and practiceObjective:On successful completion of this course, the students should have understoodThe basic accounting concepts Double entry book keeping system and various books of accountsPreparation of final accounts, etc.UNIT - IBasic Accounting concepts - Kinds of Accounts – Financial Accounting vs. Cost Accounting Financial Accounting vs. Management Accounting -Double Entry Book Keeping – Rules ofDouble Entry System – Preparation of Journal and Ledger Accounts- problems - Subsidiarybooks - cash book – types of cash book -problems - purchase book - sales book sales return and purchase return books.UNIT - IITrial balance - Errors – types of errors - Rectification of errors – problems - Bank reconciliationstatement – problems.UNIT - IIIManufacturing - Trading - Profit & Loss Account - Balance sheet. – Problems with simpleadjustments.UNIT - IVAccounting for non-trading institutions-Income &Expenditure Account- Receipts and PaymentAccounts and Balance sheet - Accounting for depreciation – methods of depreciation – problems(straight line method and written down value method only)UNIT - VPreparation of accounts from incomplete records.(Theory and problems may be in the ratio of 20% and 80%respectively)REFERENCE BOOKS1. Grewal, T.S. : Double Entry Book Keeping2. Jain and Narang : Advanced Accountancy3. Shukla and Grewal : Advanced Accountancy4. Gupta and Radhaswamy : Advanced Accountancy5. Gupta R.L. : Advanced Accountancy B.B.M -Services Management -2010-11 -Colleges

BBM/BBA - Aviation Management 2010-11 & onwards- CPOPPage 5 of 39MATHEMATICS FOR MANAGEMENT- IGoal:To enable the students to acquire knowledge of mathematics & statistics and their use in businessdecision making.Objective:On successful completion of this course, the students should have understood Set operations,matrix and Mathematics of Finance Statistical tools and their applicationsUNIT - ISets and set operation - Venn Diagrams - Elements of Co-ordinate system. Matrices,Fundamental ideas about matrices and their operational rules – Matrix multiplication - Inversionof square matrices of not more than 3rd order- solving system of simultaneous liner equations.UNIT-IIMathematics of Finance and series simple and compound interest - Arithmetic progression Geometric progression (Simple problems only).UNIT-IIIMeaning and Definitions of Statistics - Scope and Limitations. Statistical enquiries - Scope of theproblem - Methods to be employed types of enquiries - Presentation of data by Diagrammaticand Graphical Method - Formation of Frequency Distribution.UNIT-IVMeasures of Central tendency - Arithmetic Mean,Median, Mode, Geometric and Harmonicmean,Measures of variation and standard, mean and quartile deviations - Skew ness and KurtosesLorenx curve, Simple Correlation - Scatter diagram - Karl Pearson‘s Co-efficient of correlation –Rank correlation - Regression lines.UNIT-VAnalysis of Time Series: Methods of Measuring - Trend and Seasonal variations - Index number- Unweighted indices - Consumers price and cost of living indices.* Questions in theory and problems carry 30% and70% marks respectivelyREFERENCE BOOKS1. Sundaresan and Jayaseelan - An Introduction to Business Mathematics and Statistical Methods2. Gupta S.P. - Statistical Methods3. Navaneethan P. - Business Mathematics4. Statistics - R.S.N. Pillai, Mrs. Bhagavathi5. P.R. Vittal - Business Mathematics and Statistics

BBM/BBA - Aviation Management 2010-11 & onwards- CPOPPage 6 of 39SEMESTER – IIORGANISATIONAL BEHAVIOURGoal:To enable the students to acquire knowledge of organisational behaviourObjective:On successful completion of this course, the students should have understood Personality,Perception, Motivation, Job-satisfaction, morale, Group dynamics, Leadership traits, Counsellingand guidance, etc.UNIT - IImportance and scope of organisational psychology – Individual differences - Intelligence tests Measurement of intelligence - Personality tests - nature, types and uses.UNIT - IIPerception - Factors affecting perception - Motivation - theories - financial and non-financialmotivation - techniques of motivation - Transactional Analysis - Brain storming.UNIT - IIIJob satisfaction - meaning - factors – theories - Management of job satisfaction - Morale importance - Employee attitude and behaviour and their significance to employee productivity job enrichment - job enlargement.UNIT – IVHawthorne Experiment - importance - Group Dynamics - Cohesiveness – Co-operationcompetition - conflict - Types of Conflict – Resolution of conflict - Sociometry - Group norms Role - Status – supervision style - Training for supervisions.UNIT - VLeadership - types - theories – Trait, Managerial Grid, Fiedder‘s contingency - Organisationalculture, Organisational change - organisational effectiveness – organisational development counselling and guidance - Importance of counsellor- types of counselling - merits ofcounselling.REFERENCE BOOKS1.Keith Davis - Human Behaviour at Work2.Ghos - Industrial Psychology3.Fred Luthans - Organisational Behaviour4.L.M. Prasad - Organisational Behaviour5.Hippo - Organisational Behaviour

BBM/BBA - Aviation Management 2010-11 & onwards- CPOPPage 7 of 39ECONOMICS FOR EXECUTIVESGoal:To enable the students to learn principles and concepts of Business EconomicsObjective:On successful completion of this course, the students should have understood The objectives ofbusiness firms Factors of production and BEP Analysis Types of competitions and priceadministration Government measures to control monopolyUNIT - IObjectives of business firms - Profit Maximisation - Social responsibilities - Demand analysis Law of Demand - Elasticity of demand.UNIT - IIProduction function - Factors of production - Laws of diminishing returns and Law of variableproportions - Economics of Scale – Cost and Revenue Curves - Break - even- point analysis.UNIT - IIIMarket structure and prices - Pricing under perfect Competition - Pricing under Monopoly Price discrimination - Pricing under Monopolistic competition - Oligopoly.UNIT - IVPricing under factors of production; wages - Marginal productivity theory - Interest - Keyne'sLiquidity preference theory – Theories of Profit - Dynamic theory of Profit - Risk Theory Uncertainty theory.UNIT - VGovernment and Business - Performance of public enterprises in India - Price policy in publicutilities, Government measures to control Monopoly in India - MRTP Act.REFERENCE BOOKS1.Sankaran - Business Economics2.Markar Et al - Business Economics3.Sundaram K.P & Sundaram E - Business Economics

BBM/BBA - Aviation Management 2010-11 & onwards- CPOPPage 8 of 39MATHEMATICS FOR MANAGEMENT- IIGoal:To enable the students to learn the techniques of Operation Research and theirapplications in business management.Objective:On successful completion of this course, the students should have understood OperationsResearch models Game theory, Queuing theory, PERT, CPM, etc.UNIT - IIntroduction to Operations Research - Meaning - Scope – Models - Limitation. LinearProgramming - Formulation – Application in Management decision making(Graphical method only)UNIT - IITransportation (Non- degenerate only) - Assignment problems - Simple Problems onlyUNIT - IIIGame Theory:- Queuing theory - Graphical Solution – mx2 and 2xn type. Solving game byDominance property - fundamentals - Simple problems only. Replacement problem –Replacement of equipment that detoriates gradually (value of money does not change with time)UNIT - IVCPM - Principles - Construction of Network for projects – Types of Floats – Slack- crashprogramme.UNIT -VPERT - Time scale analysis - critical path - probability of completion of project Advantages and Limitations.Note: Theory and problem shall be distributed at20% and 80% respectively.REFERENCE BOOKS1. Kanti Swarup, Gupta R.K. - Operations Research2. P.R. Vittal - Operations Research3. Gupta S.P. - Statistical Methods.

BBM/BBA - Aviation Management 2010-11 & onwards- CPOPPage 9 of 39SEMESTER - IIIBUSINESS COMMUNICATIONGoal:To enable the students to learn the nuances of good communication.Objective:on successful completion of this course, the students should have understoodMethods of communication Types of communication and Barriers of communication.UNIT-IEssential and Importance of Business Communication. Methods of Communication –Types – Barriers.UNIT – IICommunication through letters – Layout of letters business enquiries – Offers and Quotations –Orders – Execution of Orders – Cancellation of Orders – Claims – Adjustments and settlement ofaccounts – Letters of complaints – Collection letters –Status enquiries – Bank correspondence –Tenders – Letter to the editor.UNIT – IIICorrespondence of company secretary with share holders and directors – Agenda – Minutes –Preparation.UNIT – IVCommunication through reports: Essentials – Importance – Contents - Reports by individuals –Committees – Annual report – Application for appointment – reference and appointment orders.UNIT - VInternal communication: Short speeches – Memo – Circulars – Notices – Explanations tosuperiors – Precise writing – Communication media –Merits of various devices – Intercom,Telex and Telephone – Fax – Internet.Books for Reference:1. Rajendra Pal Korahill, ―Essentials of Business Communication‖, Sultan Chand & Sons,New Delhi, 2006.2. Ramesh, MS, & C. C Pattanshetti, ―Business Communication‖, R.Chand&Co, New Delhi,2003.3. Rodriquez M V, ―Effective Business Communication Concept‖ Vikas Publishing Company,2003.

BBM/BBA - Aviation Management 2010-11 & onwards- CPOPPage 10 of 39PRODUCTION AND MATERIALS MANAGEMENTGoal:To enable the students to acquire knowledge of production processes and MaterialsManagementObjective:On successful completion of this course, the students should have understoodPrinciples, functions and process of Production Management Effective management of materialsUNIT-IProduction Management - Functions - Scope - Plant location - Factors - Site location - Plantlayout - Principles - Process - Product layout for Production Planning and control - Principles Information flow - Routing - Scheduling - Despatching - Control.UNIT-IIMaterials Handling - Importance - Principles - Criteria for selection of material handlingequipments. Maintenance - Types - Breakdown - Preventive - Routine - Methods study Time study - definition - Motion study - Principles– work measurement.UNIT-IIIOrganisation of Materials Management - Fundamental Principles - Structure – Integratedmaterials management - Purchasing – procedure - principles - import substitution andimport purchase procedure - Vendor rating - Vendor development.UNIT-IVFunction of Inventory - Importance - Tools - ABC, VED, FSN Analysis - EOQ - Reorderpoint - Safety Stock - Lead time Analysis Store keeping - Objectives - Functions - Store keeper Duties - Responsibilities - Location of store - Stores Ledger - Bin card.UNIT-VQuality control - Types of Inspection – Centralised and Decentralised. TQM: MeaningObjectives - elements - Benefits - Bench marking: Meaning - objectives - advantages - ISO:Features - Advantages - Procedure for obtaining ISO.TEXT BOOKS:1. Banga and Sharma : Production Management2. O.P. Khanna : Industrial Engineering and Management3. M.V. Varma : Materials Management

BBM/BBA - Aviation Management 2010-11 & onwards- CPOPPage 11 of 39MARKETING MANAGEMENTGoal:To enable the students to acquire knowledge of principles of marketing managementObjective:On successful completion of this course, the students should have understood Principles ofmarketing management, market segmentationProduct life cycle, pricing, branding,UNIT - IDefinition of Marketing - Marketing Management- Marketing concept - meaning Importance ofmarketing in developing countries - Functions of Marketing - Marketing environment: variousenvironmental factors affecting the marketing function.UNIT - IIBuyer Behaviour - Buying motives - explanation of motivation – Market Segmentation ofdifferent bases - Marketing strategy - Market Structure - Definition and types of channel Channel selection & problems.UNIT - IIIThe Product-Marketing characteristics -consumer goods-industrial goods- Production policy Product Life Cycle (PLC) - Product mix - modification & elimination - packing - Developingnew Products- strategies.UNIT - IVPricing: Meaning to Buyer & Seller - pricing policies – Objective factors influencing pricingdecisions - Competitors action to price changes - multiproduct pricing. Physical Distribution Management of physical distribution - marketing risks.UNIT - VBranding Decisions: Brand-Brand Image, Brand Identity-Brand Personality -Positioning andleveraging the brands-Brands Equity.REFERENCE BOOKS:1. Philip Kotler - Marketing Management2. Rajan Nair - Marketing Management3. Cundiff and Still - Fundamentals of modern marketing

BBM/BBA - Aviation Management 2010-11 & onwards- CPOPPage 12 of 39MANAGEMENT INFORMATION SYSTEMGoal:To enable the students to acquire knowledge of MISObjective:On successful completion of this course, the students should have understoodComputer based information system MIS support for the functions of managementUNIT IIntroduction to Information Systems - definition - features - steps in implementation of MIS need for information-information system for decision making- MIS as competitive advantages –MIS structures.UNIT IIMIS - Strategic information system - MIS support for planning - organising - controlling - MISfor specific functions - personnel, finance, marketing inventory production Data BaseManagement System Models - hierarchical -network - relational - modular.UNIT IIIComputer Hardware - Description of electronic computers – CPU operations - Classification ofcomputers - main - mini - workstations - micro computers - Super computers – personalcomputers. Computer Software -types of software - data representation in computers Introduction to client-server.UNIT IVInput devices - mouse - touch screens - MICR - OCR - keyboard - pen based Input - digitalscanners - voice input devices - sensors. Output devices - impact printers - non-impact printers video display terminals - plotters - voice output devices. Secondary storage devices - magneticdisk, floppy, magnetic tape, optical disk storage - CDROMUNIT VTelecommunication revolution - Introduction to Email, internet, intranet and teleconferencing,www architecture, Introduction to E-Commerce, models B B, B C, and EDI, EDI applicationsin business, electronic payment cash, smart cards, and credit cards.REFERENCESManagement Information System - Murdick and RossManagement Information System- A contemporary perspective - Kenneth Laudon &Jane LaudonManagement Information System - Gordon B DavisManagement Information Sys

BHARATHIAR UNIVERSITY: COIMBATORE - 641 046 BBM/ BBA - AVIATION MANAGEMENT (For the CPOP students admitted during the academic year 2010-2011 & onwards) SCHEME OF EXAMINATIONS – CBCS Pattern t Course Title its s / k k Examinations Dur.H rs CIA s al SEMESTER –I I Language -I 6 3 25 75 100 4 II English -I 6 3 25 75 100 4

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