BHARATHIAR UNIVERSITY - Study Abroad B-schools Colleges

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BHARATHIAR UNIVERSITYAccredited with 'A' Grade by NAACCOIMBATORE - 641046MBA Programme 2008-09Prospectus and Application FormBharathiar School of Management &Entrepreneur Development

ADMISSION TO MBA PROGRAMMELIGIBILITY CONDITIONCandidates aspiring for BSMED- M.B.A. programme shouldpossess a degree of this University or any other qualificationrecognised as equivalent thereto by the Syndicate of thisUniversity. All candidates should have completed 10 2 3 yearsof study. Candidates who are completing their U.G. degreeprogramme during April / May 2008 Examinations are alsoeligible to apply .PART-TIME MBA : In addition to the above conditions, thestudent applying to Part-time should have served for a minimumperiod of two years in any of the reputed industrial firm atexecutive level.HOW TO APPLYApplication form can be obtained by writing to the Registrar, Bharathiar University, Coimbatore - 641 046 onpayment of Rs. 500/-, to be remitted by Bank of India Challan (into the General Fee Fund Account of BharathiarUniversity) or by a demand draft of a Nationalised Bank, drawn in favour of the Registrar, Bharathiar Universitypayable at Coimbatore. SC/ST candidates have to pay only Rs. 250/-, provided they submit an attested photo copy ofCommunity Certificate along with the request for application.Application can also be downloaded from the website:www.b-u.ac.in. Applicants who apply through downloadedapplication form should pay Rs.500/- (Rs.250/- for SC/ST Candidates) towards the application registration fee bymeans of a DD drawn in favour of the Registrar, Bharathiar University payable at Coimbatore.TheApplication Form, shall be completed in all respects and submitted to the Director, BSMED, Bharathiar University,Coimbatore - 641 046 on or before the last date specified. The envelope containing the completed application andenclosures should be superscribed as " APPLICATION FOR M.B.A. PROGRAMME ". The application should beaccompanied by attested photo copies of the following certificates: :!!!!SSLC CertificateHSC CertificateCommunity CertificateMark Statements (All semesters)! Provisional Degree Certificate (if already qualified for degree)! Certificates of extra-curricular activities, if any.! Mark Certificate of Tamil Nadu Common Entrance Test (TANCET 2008) orany other Entrance Test as shown in Page 10.Note :Candidates seeking admission to MBA (FT) are required to appear for Tamil Nadu Common Entrance Test(TANCET) for 2008-09 to be conducted by the Anna University, Chennai. Please note that candidates should submit theirM.B.A Application to ‘The Director’, BSMED, Bharathiar University after obtaining the Entrance scores in the TANCETExam or any other Entrance Test as shown in Page 9, either in person or by post within 10 days from the date publication ofthe results of TANCET '08.The admission for Part-time MBA Programme will be based on the Entrance Test followed by Group Discussion andPersonal Interview. The date would be inform later.Incomplete or Late applications will not be considered for admission.

VICE-CHANCELLOR'S MESSAGEVICE-CHANCELLOR'S MESSAGEIntellectual capital, Physical Infrastructure, Industry-Institutecollaboration, Placement and Career Oriented education are some of the mostsignificant dimensions of the vibrant quality oriented world class managementinstitutions. In the long years of service to the higher education in Management,Bharathiar School of Management and Entrepreneur Development(BSMED) hasfulfilled almost all the parameters to a significant extent. It further created anatmosphere to develop inherent managerial abilities and producing effective andvibrant executives for the knowledge era.BSMED focuses on quality education through training, research,consulting and extension activities. A constant interaction with corporate at theNational and International levels facilitate this as a possibility. The students gainhands on experience through the project based course work and project work bygetting training in the industry.BSMED has attracted students all over the country as well as from abroadrepresenting various background and work experiences.I suggest BSMED to be pro corporate with discipline, dedication anddevotion. I wish and cherish BSMED to have these ingredients in the course workand non course work endeavors to produce corporate citizens who should cherishthe values of ethical citizens.Prof. Dr.G.Thiruvasagam

VICE-CHANCELLOR'S MESSAGEWe @ bsmed do things differently. Our alumni and employers have vouchsafed it.When you join BSMED we do care not only sectoral development but 'Gestalt'DIRECTOR’S MESSAGEdevelopment. Yes it is not the part but to bother the whole. Everywhere in the globepeople talk about either to innovate or perish. We do not give you the fish likeseveral others. However, we make you learn how to catch a fish. The alumni comeback after a couple of years to share that what we had given them to learn is usefuland relevant even at a later years in the corporate profile. This is a satisfyingexperience. We do encourage every one to Dream. But goad them not to stop there.However nurture them toevolve strategies to convert the dreams at realachievements.You are Welcome to join the BSMED team.Best wishes,Prof. Dr.R.Venkatapathy

ABOUT THE UNIVERSITYThe Bharathiar University was established atCoimbatore by the Government (a state university) ofTamilnadu in February, 1982 under the provision of theBharathiar University Act, 1981 (Act 1 of 1982). ThePostgraduate Centre of the University of Madras, whichwas functioning in Coimbatore before 1982 formed thecore of the Bharathiar University. In May, 1985 theUniversity received the recognition from UniversityGrants Commission (UGC) New Delhi for the purpose ofgrants.The University named after the great nationalpoet Subramania Bharathi is enshrined with the motto“Educate to Elevate”. In the University, every effort isharnessed to realize his dream of making educationalinstitutions as temple of learning. It is the aim of theUniversity to participate in the task of inculcatingnecessary Knowledge, Creative skills, Right Attitudesand values among the youth of the country to contributemore effectively towards establishing an equitable social,economic and secular ideal of our nation. BharathiarUniversity is an affiliating type of university withjurisdiction over the revenue districts of Coimbatore,Nilgiris, and Erode. It has at present 143 affiliatedColleges of which 85 an Arts and Science College 8 arestand alone institutions in MBA and MCA, 1 AirforceAdministrative StaffCollege and 49College ofeducation.The University is situated at the foot of the“Marudhamalai Hills” about 12 kms from the city ofCoimbatore in a sprawling campus of 1000 acres. Theatmosphere is quite serene and ideal for intellectualpursuits. The campus has a well developedinfrastructure comprising of Teaching and ResearchDepartments,Library,Computer Center,Administrative Offices, Hostels and Canteen.The University is having 13 Schoolsincluding Bharathiar School of Management andEntrepreneur Development (BSMED) and 36departments. All the Departments / Schools havehighly qualified and experienced faculty dedicatedto teaching learning process and research activities.Bharathiar University has been recognized byGovernment of India as one of the Ten universities toadmit foreign students. Many students have joinedthrough the Indian Council for Cultural Relations,New Delhi.The university has been accredited with “A ”ranking by NAAC of UGCMILE STONES.Identifying by NAAC asGreatest Institution of Higher learningBU-ELCOT R&D Techno ParkBU-DRDO Centre of Life SciencesRole Model e-GovernanceNearly 2 Lakhs students and143 affiliated collegesMOU & MOA with several American,Australian and Chinese Universities.Collaboration with ASEAN & AmericanEducation Institutions.We don't have as many managers as we should, but we would rather have too few than too many. - Larry Page

Bharathiar School of Management andEntrepreneur Development (BSMED)BSMED was established in 1984. The University Grants Commissionrecognized it as a “School of Excellence” in 1987. It has created aniche in the corporate market by positioning the value added humancapital with a disciplined mission. The 24 batches of studentsreturned as distinguished alumni from the corporate to reinforce thevision and mission. The 9 batches of Part time participants still hoodthe BSMED flag and make it flying high.FACILITIES AT BSMEDThe School is having sophisticated in-house infrastructural facilities toimpart quality management education. The in-house library has a richcollection of Management Books, Journals and Magazines to enable thestudents to keep abreast of current management trends and practices.The School has a state-of-the-art Computer Lab under Local Area Networkwith 60 Computers, along with round the Clock INTERNET Connectivity. Toenhance the education and training process the multimedia presentationfacilities are also available.The Smart Class rooms consist of LCD Projector with 84” Motorized Screenwith Remote, and include Visualizer, 78” diagonal interactive white boardwith OS, hardware, advanced Amplifier, Wall Speakers, Wirelessmicrophone and also include HDD based DVD Players are available.The Video conferencing facilities and equipments with brand of PolycomVSX 700s model with Multipoint license key and 42” Plasma Display Devicewith wall mounted also available in Seminar Hall. This is used by the studentsto haveinteraction with experts from other universities or colleges orIndustries.The School has an Air Conditioned seminar hall. Further a separate placementwing provides assistance for summer and final placements.Practice Golden-Rule 1 of Management in everything you do. Manage others the way you would like to be managed.- Brian Tracy

Faculty @ BSMEDBSMED has an intellectual capital through experienced academicians with a blend of corporate exposureat the international level. The faculty team is most sought after one by many international universities toupgrade their programmes. The publication and the research work of the faculty team arehighlycommended by various experts in different fields of specializations. Adjunct faculty from the corporate alsoaugment the academic excellence of the fessorReaderDr.Rupa GunaseelanDr.S.MahalingamReaderReaderDr.K.Malar MathiReaderDr.R.ShunmugamDr.Ajoy MathewReaderReaderDr.S.SankaranaryananLecturer (SG)FACULTY IGHLIGHTSOne among the two B-schools selected by the Government ofTamil Nadu to be upgraded to the international nt OfficerOnly B-School from India to participate in 'the global startup@Singapore, 2003,' along with B-schools from Harvard,Columbia, Stanford, London, Rotterdom, Greece, Singapore,China & Germany.Members of faculty served @ International EducationalInstitutions with distinctionSuccessful enterprises are usually led by a proven chief executive who is a competent benevolent dictator. - Richard Pratt

ACADEMIC PROGRAMMES1. MBA Full-time (Regular)2. MBA Part-time (Evening)The full-time M. B. A. Programmes is offered throughSemester pattern under Choice Based Credit System (CBCS)spreading over to a period of two years. The programmecomprises of core, elective and supportive courses and a ProjectWork followed by a Viva-voce examination. The Part-timeM.B.A.Programme is offered through semester patternspreading over to a period of three years.The teaching methodology adopted is a judicious mix of case study, role play, computer aided learning,experimental exercises, group discussions, seminars and lectures. Relevant audio and video materials are also used.Regular Industrial visits are part of the learning programme. Working on a field-based project is one of the uniqueteaching methodologies followed. Students are under Continuous internal assessment system and they are assessedbased on their performance in tests, assignments, quiz, projects, seminars, case study and classroom participation.CURRICULUM STRUCTURE : Full Time ProgrammeI SEMESTER1.1 Management Principles and Practice1.2 Organizational Behaviour1.3 Managerial Economics1.4 Financial and Management Accounting1.5 Quantitative Methods for Management1.6 Executive Communication1.7 Computer Application in Management*1.8 Supportive Course ID.1 Entrepreneur DevelopmentIII SEMESTER3.1 Business Environment and Ethics3.2 Management Information System3.3 Elective I3.4 Elective II3.5 Elective III3.6 Elective IV3.7 Project Report & Viva voce3.8 Supportive Course IIID.3 Legal Aspects of BusinessII SEMESTER2.12.22.32.42.52.62.7Operations ManagementMarketing ManagementFinancial ManagementHuman Resource ManagementQuantitative TechniquesResearch Methods for ManagementComputer Applications in Management*(Only Practical examination)2.8 Supportive Course IID.2 Entrepreneurship and InnovationsIV SEMESTER4.1 Strategic Management : Indian andGlobal Context4.2 International Business4.3 Elective VGood management4.4 Elective VIconsists in showing average4.5 Elective VIIpeople how to do the work of4.6 Elective VIIIsuperior people.D.4 Business Plan- John D. RockefellerThe students have to choose and study supportive courses offered by other departments of the university.For Part-time MBA Programme : Detailed syllabus and curriculum structure wiill be issued later

(to be offered in III & IV Semesters)!Promotion Management!Services Marketing!Export Management!Brand Management!Consumer Behaviour!Distribution Management!Retail Management!International Financial Management!Financial Services!Principles of Insurance Management!Equity Research & Portfolio Management!Strategic Cost Management!Human Resource Development!Organisational Development!Management of Interpersonal Effectiveness!Labour Welfare and Industrial Relations (Legislation)!Event Management!Entrepreneurship Development!Advanced Production Management!Information Technology Applications!Electronic Commerce!Software Project Management!System Analysis and Design!Data Mining!Integrated Materials Management!Technology Management!Supply Chain Management!C-MarketingSTUDENTS ACTIVITIESEXTRA & CO-CURRICULAR ACTIVITIESManagement is a process to be practised. To gain practicalexposure, a variety of inputs, based on theoretical postulates areorganised for the benefit of the students throughBHARATHIAR MANAGEMENT ASSOCIATIONA Management Syndicate comprising of dedicated membersorganizes Guest Lectures, Debates, Business Quizzes,Management Games, Budget Analysis Sessions, Stock andExchange Simulation Games etc. This association is alsoresponsible to organize industrial visits for the benefit ofstudents.AXIS - A CORPORATE MEETAXIS’08 - A Corporate meetAxis is an annual networking event, integrating thestudents, alumni and the corporate houses. AXIS motivatesand promotes the students to get hands-on experience on thevarious dimensions of event management.AXIS2006 was held at Bangalore, in which, the CEOs of pioneerorganizations participated. Very recently, AXIS 2008 was heldat Coimbatore on 24th February 2008.AKSHAYA CLUBThe club invests in shares, securities and derivatives .This gives them a feel of the market trends and uses theiranalytical abilities in decision making and problem solving.This Club, run by student representatives also subscribesseveral magazines and management journals, enabling thestudents to keep abreast of current trends and practices.THE COLLOQUIUMIntellectual InteractionIt provides a platform for the students to participate in seminars, group discussions, case studies, market analyses and other similaractivities. Eminent practitioners of management profession lead these activities.

PLACEMENTThe school has an excellent placement record.An exclusive placement wing in the school ofManagement supports the employability of the studentswith attractive compensations & benefits packages.OUR RECRUITERS AREABN AmroAirtelAmerican Express BankAmerican Presidency LinesAsian PaintsGVAKCiti bank Global servicesFord IndiaMetlifeNEG - MiconPepsiRamco SystemsReliance InfocommSaint GobainCoca-colaHindustanHyundaiICICI BankICICI LombardICICI PrudentialIDBI BankJohnson & JohnsonKarvy ConsultantsKotak SecuritiesMicrosoftMico BoschStandard CharteredTata Housing'Tata McGraw HillTata TeaWiproWockhardtTata ConsultancyTTK ServicesMatex Net Pvt. Ltd.Land Marval GroupsCambridge IT SolutionsReliance Life InsuranceAXIS BankState Bank of IniaJRG Securities Ltd.The HinduDreamajaxReliance CommunicationSBI Life InsuranceCONFEDERATION OF INDIAN INDUSTRY'S (CII) MANAGEMANTRAMANAGEMANTRA An Yearly Event is a unique initiative of Confederation of Indian Industry (CII) aiming to spotand showcase the young managerial talent in the Management colleges of the Southern Region. The students gothrough rigorous evaluation process on various managerial skill like aptitude and business proposalpresentation, Group winners walk away with job offers and fabulous awards. After Participating inMANANAGEMANTRA . Our students have made the institution proud by receiving many letters of interest fromcompanies like 'Honeywell', 'PepsiCo', 'Hexaware Technologies', 'Vestas', 'Hindustan Lever Limited'.etc.,

Selection ProcedureThe selection process at BSMED will adhere to the rules of communal reservation of the Government of TamilNadu. However SC / ST Candidates of other states will be considered under SC / ST quota after exhausting SC / STapplicants of Tamilnadu. Selection to the Full-time & Part-time M.B.A programme will be based on the applicant'sscore in Tamil Nadu Common Entrance Test (TANCET 2008) or MAT or CAT or JMET or ATMA or XAT followedby their performance in Group Discussion & Personal interview to be conducted at the BSMED.The candidates selected for counseling will be intimated individually and the list of such candidates will be put up on theUniversity Notice Board and in the University website www.b-u.ac.in.One seat is reserved for physically permanently handicapped candidates and one seat is reserved for sports person foradmission into M.B.A. programme.Candidates seeking admission under Physically Handicapped quota shall produce a Medical Certificate about his/herpermanent physical disability, issued on or after 1-1-2008 by an orthopaedic surgeon serving in Government Hospitalsnot below the rank of an Assistant Surgeon. The candidate under this category will be selected on the basis of his/herscoring in Tamil Nadu Common Entrance Test and such candidate should be physically able to undergo the course.Candidates producing certificates dated earlier to 1-1-2008 will not be considered under this quota.Candidates seeking admission under Sports quota will be selected on the basis of their performance /representations at the following levels :SEAT ALLOCATION MATRIX!!!Participation at the International level - the candidateAs per the reservation norms of Govt. of Tamil Nadushall have been sponsored by a national organization.PT1Participation at the National level - the candidate shallSTFT1have been sponsored by a State Participation at the Inter-University level - the candidateshall have been sponsored by an University.!Participation at the State level - the candidate shall havebeen sponsored by a Zonal or District Association.I have learned the novice can often see things that the expert overlooks. All that is necessary is not to be afraid of making mistakes,or of appearing naive. - Abraham Maslow

The performance of the candidates in sports that are included in the All India Inter-University Competitions alonewill be considered. Sports like Rifle Shoots, Karate, Judo etc., will not be considered. Students seeking admission undersports quota should be below 25 years of age. The achievement of the candidates in sports in their UG course of study alonewill be considered for selection.The c

The Bharathiar University was established at Coimbatore by the Government (a state university) of Tamilnadu in February, 1982 under the provision of the Bharathiar University Act, 1981 (Act 1 of 1982). The Postgraduate Centre of the University of Madras, which was functioning in Coimbatore before 1982 formed the core of the Bharathiar University.

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