Hawker Britton For Clubs NSW NSW Clubs In Their Local .

Clubs NSWNSW Clubs in their Local CommunitiesHawker BrittonJuly 2007Case Study No. 1: Maroubra Seals Sports and Community Club Ltd.1. IntroductionAs outlined in KPMG’s August 2000 the Maroubra Seals Sports and Community Club (the MaroubraSeals) commenced operations in 1964 and operate from its premises on Marine Parade in Maroubra.The club was established as a supporters club for the surf life saving movements, namely the MaroubraSurf Life Saving Club (SLSC) and the South Maroubra SLSC, as well as the Winter SwimmingAssociation of Australia.The Maroubra Seals, over its 43 year history, has supported both Maroubra Surf Clubs throughfinancial assistance and providing a venue for social interaction for surf club members and fundraisingevents.Importantly, the Maroubra Seals Board and Management has also seen its role as providing a leisure,support and quasi “welfare” facility for those on pensions, low incomes and facing social challenges.Over the past six to eight years, the Club has directed its attention and funds to assisting the growingnumber of physically and intellectually impaired living in the club’s catchment area.1.1 Demographic OverviewThe Maroubra Seals Board and CEO outlined to Hawker Britton that the Clubs demographic characterhas not changed substantially over the past 7 years. The largely residential area is still represented bya range of discrete socio-economic groups still characterised by: A large number of NESB residents A growing number of renters, especially in NSW Department of Housing, essentially “welfare”accommodation (e.g. some twenty five difficult to house families were relocated to Maroubrafollowing the 2003 Macquarie Fields riots). A large and growing gap between low and high income earners, e.g. Lurline Bay and MaroubraBeach. Single parent families, with children suffering poor literacy, numeracy and social skills. Growing number of elderly residents, often now without partners, living alone on fixed incomes. A growing number of more “affluent, educated” individuals, a “cosmopolitan and cultural rump ”renting and buying in the area.As well described by KPMG in 2000, the Maroubra Seals catchment area represents a colorful mix ofdemographic types.1.2 Growth and disadvantageHowever, to add to this demographic character, Hawker Britton was strongly advised by the MaroubraSeals management that the major change identified was the growth in the number of those peopleexperiencing some significant social disadvantage, i.e.:9

Clubs NSWNSW Clubs in their Local CommunitiesHawker BrittonJuly 2007 Single parents with concomitant issues relating to education and social skills of their children. Single elderly residents/and couples. Fixed income, pension recipients. Growth in illicit drug use.2. New Programs2.1 Programs to deal with the growing “demographic of disadvantage”2.1.1 The following list is predicated by the fact that the Maroubra Seals club is well run and in afinancially sound position, showing a healthy operating surplus of approximately 1.6M last financialyear. There funds have allowed Maroubra Seals to support a large number of social projects.2.2 Sports ProgramsMaroubra Seals have maintained their long standing support for the Maroubra and South MaroubraSLS Clubs.2.3 New Social ProgramsHawker Britton is advised that the following social and community projects are either new or have seensignificant growth since 2000.2.3.1 Subsidized foodIn 2003, Maroubra Seals prepared and supplied approximately 145,000 subsidized meals to itsdisadvantaged clients and members.In 2006/2007 this has risen to 184,399 meals ( 4 each, lunch and dinner), some 13,000 a week,costing some 374,026 per annum.Removing just this one service from the clubs program would place a big strain on state and localgovernment welfare agencies.A significant portion of these meals (approximately 300 per week) are provided to various disabilitygroups (to be elaborated further below).2.3.2 Schools breakfastAnother new social support program funded by the Maroubra Seals is: 35,000 p.a. over the last 4 years for School Breakfast program at South Sydney High School. 6,000 p.a. over the past 4 years for breakfast at La Perouse Primary School.2.4 Disability programsIn liaison with Randwick Council and agencies like “Sunny Homes”, Maroubra Seals has increased itscommitment to providing subsidized meals and meeting facilities to various disability groups. Over thelast 3 years, Maroubra Seals is serving over 300 ( 4) subsidized meals per week to such recipients.10

Clubs NSWNSW Clubs in their Local CommunitiesHawker BrittonJuly 2007Unfortunately, many of these people are severely intellectually disabled and are extremely difficult tooversee in crowded, social situations (NB. Sadly these management issues have caused the club tocurtail any further growth in this meals project. The need remains, however, the human resources arejust not available).2.5 Community meeting facilitiesSince 2000, Maroubra Seals has provided meeting space and administrative assistance (staff andtechnical resources) to the following projects: Randwick Council Precinct projects Randwick Council Welfare Department Eastern Beaches Liquor Accord Disco Evenings for Maroubra Bay Primary SchoolNB. All these programs are assisted by Maroubra Seals staff, both executive and general. The stafftime is not officially costed, but would see a large gap develop if the resource was withdrawn. Viablecommunity programs may “wither on the vine” if such support was withdrawn.2.6 Additional Youth Programs2.6.1 Apart from the school meals programs, Maroubra Seals, since 2000, have expanded their youthorientation activities. (NB. Maroubra Seals essentially see youth work as there new frontier, more ofthis in the concluding stages of this report.)2.6.2 Much of Maroubra Seals long term support of youth related projects have been directed throughthe three SLSC in the Club’s catchment area. In 2006/2007 Maroubra Seals provided over 206,000 tothese clubs. However, these remain long standing projects towards attracting young people who are“apprehensive” about “joining”.2.6.3 Following some of the violent “spill over” from the so-dubbed “Cronulla Beach – Race Riots”, theMaroubra Seals Club have commenced a project aiming to provide more positive social values for anumber of young men and boys.2.6.4 Maroubra Seals have funded a “garage-gym” project to encourage younger “beach kids” andyoung “Bra Boys” to channel their energies into some organized physical activities. Additionally, theClub hosted and funded a series of lunches for 49 young men, again with the aim of trying to instill acommunity ethic in the boy’s make-up, i.e. try and have them respect themselves, their community andtheir future.2.6.5 Maroubra Seals donated 15,000, and are working with local Police to send two young men fromthe above group to walk the Kokoda Track. This is part of the Club’s on-going youth leadershipcampaign.3. General Donations3.1 The following projects are funded from the general donations fund and are all programs that havebeen “picked up” post 2000. These programs provide a cross-section of the style of program funded bythe Maroubra Seals:11

Clubs NSWNSW Clubs in their Local CommunitiesHawker BrittonJuly 2007Aunties and Uncles 3,500.00Bayside Swimming 3,000.00Bear Cottage 842.72Benevolent Society 5,000.00Botany Junior Rugby League Football 46.91Botany Rams 46.91Breast Cancer 2,500.00Camp Goodtime 2,000.00Camp Quality 600.00Cancer Council 1,000.00Des Renford Charity Day 300.00Fitness For Seniors 1,386.00Gujaga Macs 5,000.00Juvenile Diabetes 100.00Karitane 511.68Kooloora 12,430.00Liquor Accord 545.45Little Sister of Poor 130.91Malabar Public School 46.91Maroubra Nippers 549.82Maroubra Probus 250.00Maroubra Seniors 46.91Prostate Cancer 1,000.00Randwick District SLSC 2,500.00Sisters of Charity 2,500.0012

Clubs NSWNSW Clubs in their Local CommunitiesHawker BrittonJuly 2007South Sydney Junior Rugby League 940.00South Sydney Youth Services 5,000.00Spinal Cord Injuries Australia 1,400.00St Andrews Primary School 202.91Surf Life Saving Sydney 190.00Sydney Distance Education 120.00Victor Chang Research Institute 2,500.00TOTAL 56,187.134. C.D.S.E Scheme:4.1 Whilst it is recognized that the CDSE scheme pre-dates 2000, it remains necessary to point out thatMaroubra Seals has played a significant role in organizing and operating the Randwick CDSE.Through this CDSE program, Maroubra Seals has continued to expand the range of community andsocial programs it supports. These programs are centered on “help” programs for those with significantsocial needs.4.2 Some of the new programs include, just some of, the following:Eastern Suburbs – Aunties & Uncles program 9,905.00ABA Electric Breast Pump 4,000.00Good Start Breakfast Club (M.B.P.S.) 16,000.00New Boundaries for People with Disabilities 24places. 6,000.00Strong Foundations – Children with Epilepsy 6,000.00Koori Communications and LAPA Youth Haven 12,300.00HIPPY La Perouse 10,000.00 to assist disadvantaged kidsprepare for school lifeSupported Masters Health Promotion Workshops 4,500.00Travel Expenses for voluntary tutors, group leadersand support workers 5,000.005. The Future and Conclusion13

Clubs NSWNSW Clubs in their Local CommunitiesHawker BrittonJuly 20075.1 Maroubra Seals will continue to focus its social contributions to areas of growing disadvantage in itscatchment area. Its traditional support to the two S.L.S.C will obviously continue, but thesecontributions will also be augmented by supporting the many groups working with single parents,elderly pensioners, and a growing youth presence.The Maroubra Seals Board and Executive are strongly of the view that their future social contributionswill place a greater focus on youth issues, especially those young people coming from the largehousing estates that are a part of the Maroubra Seals demographic.14

Clubs NSWNSW Clubs in their Local CommunitiesHawker BrittonJuly 2007Case Study Number Two:Mingara Sports and Recreation Club15

Clubs NSWNSW Clubs in their Local CommunitiesHawker BrittonJuly 2007Case Study No 2: Mingara Sports and Recreation Club1.0 Introduction1.1 As outlined in the 2000 KPMG report, Mingara Recreation Club is a club complex that focuses itsactivities on sporting and general recreational programs. It has rapidly become a focal point for anexpanding range of leisure, sports and community development programs serving the residents of theNSW Central Coast, and, since February 2006, the residents of the Port Macquarie-Hastings LocalGovernment Area via the club’s amalgamation with the former West Port Macquarie Bowling Club.1.2 After research and interviews with the C.E.O. and two of his senior staff, Hawker Britton could nothelp being impressed with the way that Mingara uses sport and recreation as a tool for encouragingcommunity development and a wide range of self-help programs. This “tool” seems to be very effectivewhen applied to young people, a growing part of Mingara’s demographic and an essential componentof the sporting community that the Mingara team fosters. These sports programs are aimed at a diverserange of participants, from beginners to emerging elite athletes, with benefits extending beyond socialand health aspects.2.0 Demographic Overview2.1 As at July 2007, Mingara has approximately 35,000 members (27,500 at its Central Coast premisesand 7,500 at Port Macquarie).2.2 The club’s catchment area contains a similar range of residents that were identified in 2000 (notwithstanding the addition of the Port Macquarie market).2.3 There remains a large number of younger children, and a growing number of adolescents,retirement-aged couples or singles. This is combined with an increasing number of single parenthouseholds.2.4 This demographic resides against a back-drop of limited local or regional employment opportunities,especially semi-skilled manual workers and young people.2.5 This employment situation causes many thousands of residents to commute from the Central Coastto Sydney and Newcastle to find and maintain employment. Long commuting times place a specialsocial strain on workers and families alike. Tired parents and young people with unsupervised time ontheir hands often leads to difficult social issues.2.6 Mingara’s executive team advised Hawker Britton that the Central Coast has had to deal with higherthan average suicide rates. This in previous years primarily involved adolescents. Adolescent suiciderates have fallen in recent years but there has been a rise in the suicide rate amongst middle-agedmen, struggling, amongst other things, with divorce and unemployment issues.3.0 Beginning of New Growth3.1 Subsequent to the 2000 KPMG report a world-class synthetic athletics track was constructed in late2000 (complementing existing pool and leisure centre facilities). The club also refurbished andexpanded its dining, bar and lounge areas.16

Clubs NSWNSW Clubs in their Local CommunitiesHawker BrittonJuly 20073.2 With expanded sporting facilities, Mingara began to “ramp up” its sporting and welfare-based,community development program, managed in large part by the indefatigable efforts of John Millard,Mingara’s Sports and Community Manager. Obviously Mr. Millard’s efforts have been fully encouragedby the club’s C.E.O.s, formerly John Osborne and currently Paul Barnett.The following material is essentially a descriptive list showing how the Mingara team has used itscommunity assets as a way to bring people together and provide assistance to groups and individualswho face social disadvantage.4.0 New Projects and Involvements4.1 The Mingara team has provided its management expertise (which is difficult to cost on an empiricalhourly basis) to assist in the development and consolidation of a number of regional sporting bodies.4.1.1 Central Coast Academy of Sport.4.1.2 NSW Institute of Sport - Mingara has developed a strong relationship with NSWIS since 2003under NSWIS’ Emerging Athlete Program. From 2003 to 2006 this program has allowed twelve localNSWIS athletes to train at the pool, gym and athletics centre at no cost to them. The annual cost toMingara is 7,000. In 2006, a three year sponsorship agreement was signed between Mingara andNSWIS allowing twenty athletes to train at Mingara facilities at no cost to them. The cost to Mingara is 9,000 per year. Mingara is the only registered club involved in an NSWIS regional program, makingthe Central Coast Academy of Sport a stepping stone to the NSWIS program.4.1.3 Life without Barriers – various sporting and social programs for those dealing with variousphysical and intellectual disabilities.4.1.4 Central Coast Mariners – the Mariners are integral members of Australia’s national A-LeagueFootball (Soccer) competition. The Mingara management team played an important role in assisting inthe development of the Mariners, supplying management expertise and financial support. Additionally,Mingara provides training and conditioning facilities for the Mariners, but, importantly, Mingaracontinues to encourage Mariners’ players to retain their community links, supporting and assistingyoung players on elite and non-elite levels.4.1.5 Mingara provides scholarships and financial support for a number of developing adolescentathletes. This assistance allows athletes the opportunity to strive for success, while minimising thefinancial burden on their families.5.0 Other School Orientated Projects5.1 Mingara Dymocks Literacy Foundation - Mingara has commenced and is consolidating its youngchildren’s literacy program. This program aims to assist primary-school-aged students with earlyreading problems. In partnership with Dymocks, Mingara has donated over 60,000 to supply books forthe project.5.2 Surf Life Saving (Central Coast Branch) / Mingara High School Challenge – Mingara donated 10,000 to Surf Life Saving to organise a surf carnival in which some fifteen Central Coast HighSchools take part. Importantly, the challenge was not aimed at the elite participants but successfullyaimed at the “casual” surf swimmer. The program offered the challenge of competition, coupled withteaching participants how to swim in the surf in a safe manner. Hopefully many of the participants willgo on to join a local Surf Life Saving Club. The project is an excellent example of how sport can beused to encourage participation in the community.17

Clubs NSWNSW Clubs in their Local CommunitiesHawker BrittonJuly 20075.3 School Athletics Carnivals - in 2003, Mingara assumed direct management of their world-classathletics centre. This expanded Mingara’s ability to meet its community’s needs, including the needs ofthose with aspirations but lacking in resources such as disabled athletes. Since it opened in 2000, theathletics centre has been the venue for regional primary and secondary school athletics carnivals.Usage has increased from approximately thirty five carnival days annually to over sixty five carnivaldays. Without this facility and contribution, the bulk of the schools involved would not be able to offertheir students the experience of a well-run carnival. These 65 carnival days per year result in manythousands of young people and their families enjoying the benefits of a well-managed and communitybased facility.5.4 Tuggerah Lakes College Athletics Program - Mingara makes a 3,500 annual contribution to thisprogram, which commenced in 2006. It covers the cost of coaches and facilities and involves twentystudents from three college campuses.5.5 School use of Club Facilities – In addition to various programs, the Club’s facilities themselves areof great benefit to schools. Over the past three years, some 250,000 school students have usedMingara’s facilities, ranging from carnivals at the aquatic and athletics facilities to speech nights,formals and various cultural events in the club’s function facilities.6.0 Mingara and Local Government6.1 Hawker Britton is advised that since 2002, Mingara has expanded its relationship with LocalGovernment (especially Wyong Shire Council and more recently Port Macquarie-Hastings Council) tohelp provide a number of sporting and social programs in the respective regions.6.2 In its latest ‘Social Plan’, Wyong Shire Council seems to be relying more and more on the registeredclubs CDSE program to resource a number of social issues.6.3 Councils are, especially over the past 5 years, now charging commercial rates for the rental anduse of community meeting spaces and halls. Given this, the meeting space facilities provided byMingara

Clubs NSW NSW Clubs in their Local Communities Hawker Britton July 2007 5 2. Executive Summary 2.1 Having completed visits to the eight nominated clubs, Hawker Britton is in a position to state in overall terms the clubs involved have conti