Chapter 1: What Is Multimedia?

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8/24/11Chapter 1: What Is Multimedia? 2011 The McGraw-Hill Companies, Inc. All rights reservedOverview Introduction to multimedia Applications of multimedia Primary delivery methods of multimedia 2011 The McGraw-Hill Companies, Inc. All rights reservedIntroduction to Multimedia Multimedia is a combination of text, art,sound, animation, and video. It is delivered to the user by electronic ordigitally manipulated means. A multimedia project development requirescreative, technical, organizational, andbusiness skills. 2011 The McGraw-Hill Companies, Inc. All rights reserved1

8/24/11Examples 2011 The McGraw-Hill Companies, Inc. All rights reservedExamples cont. 2011 The McGraw-Hill Companies, Inc. All rights reservedIntroduction to Multimedia(continued) Multimedia becomes interactive multimediawhen a user is given the option ofcontrolling the elements. Interactive multimedia is called hypermediawhen a user is provided a structure of linkedelements for navigation. Multimedia developers develop multimediaprojects. 2011 The McGraw-Hill Companies, Inc. All rights reserved2

8/24/11Introduction to Multimedia(continued) The software vehicle, the messages, and thecontent together constitute a multimediaproject. A multimedia project shipped to end userswith or without instructions is called amultimedia title. A project can also be launched on the Web. 2011 The McGraw-Hill Companies, Inc. All rights reservedIntroduction to Multimedia(continued) Multimedia projects can be linear ornonlinear. Projects that are not interactive are calledlinear. Projects where users are given navigationalcontrol are called nonlinear and userinteractive. 2011 The McGraw-Hill Companies, Inc. All rights reservedLinear Structures 2011 The McGraw-Hill Companies, Inc. All rights reserved3

8/24/11Non-Linear Structures 2011 The McGraw-Hill Companies, Inc. All rights reservedNon-Linear Structures cont. 2011 The McGraw-Hill Companies, Inc. All rights reservedIntroduction to Multimedia(continued) Authoring tools are used to mergemultimedia elements into a project. These software tools are designed tomanage individual multimedia elementsand provide user interaction. 2011 The McGraw-Hill Companies, Inc. All rights reserved4

8/24/11Applications of Multimedia Business - Business applications formultimedia include presentations training,marketing, advertising, product demos,databases, catalogs, instant messaging, andnetworked communication. 2011 The McGraw-Hill Companies, Inc. All rights reservedApplications of Multimedia(continued)Multimedia is a very effective presentation and salestool that greatly increases viewers’ retention rates. 2011 The McGraw-Hill Companies, Inc. All rights reservedApplications of Multimedia(continued) Schools - Educationalsoftware can be developed toenrich the learning process.The figure on the right shows a selection ofinstructional videos used for training emergencymedicine specialists. Such online e-learning providesa cost-effective vehicle to learn clinical techniquesoutside of the hospital setting. 2011 The McGraw-Hill Companies, Inc. All rights reserved5

8/24/11Applications of Multimedia(continued) Home - Mostmultimediaprojects reachhomes viatelevision setsor monitorswith built-inuser inputs.Genealogy software suchas Reunion from LeisterProductions lets familiesadd text, images, sounds,and video clips as theybuild their family trees. 2011 The McGraw-Hill Companies, Inc. All rights reservedApplications of Multimedia(continued) Public places Multimedia willbecome availableat stand-aloneterminals orkiosks to provideinformationand help.Kiosks in public places can makeeveryday life simpler. 2011 The McGraw-Hill Companies, Inc. All rights reservedDelivering Multimedia Virtual reality (VR)– Virtual reality is an extension of multimedia.– It uses the basic multimedia elements of imagery,sound, and animation.– It requires terrific computing horsepowerto be realistic. 2011 The McGraw-Hill Companies, Inc. All rights reserved6

8/24/11Delivering Multimedia (continued) Virtual reality (VR) (continued)– In VR, cyberspace is made up of thousands ofgeometric objects plotted in three-dimensionalspace.– The standards for transmitting VR in Virtual RealityModeling Language (VRML) documents have beendeveloped on the World Wide Web.– VRML documents have the file extension .wrl. 2011 The McGraw-Hill Companies, Inc. All rights reservedDelivering Multimedia (continued) Copper wire, glass fiber, and radio/cellulartechnologies also serve a means fordelivering multimedia files across anetwork. 2011 The McGraw-Hill Companies, Inc. All rights reservedDelivering Multimedia (continued) The primary media for delivering multimediaprojects are:– Compact disc read-only (CD-ROM)– Digital Versatile Disc (DVD) 2011 The McGraw-Hill Companies, Inc. All rights reserved7

8/24/11Delivering Multimedia (continued) Compact disc read-only (CD-ROM)– CD-ROM is the most cost-effective distributionmedium for multimedia projects.– It can contain up to 80 minutes of full-screenvideo or sound.– CD burners are used for reading discs andconverting the discs to audio, video, and dataformats. 2011 The McGraw-Hill Companies, Inc. All rights reservedDelivering Multimedia (continued) Digital Versatile Disc (DVD)– Multilayered DVD technology increases the capacityof current optical technology to 18GB.– DVD authoring and integration software is usedto create interactive front-end menus for filmsand games.– DVD burners are used for reading discs andconverting the discs to audio, video, and dataformats. 2011 The McGraw-Hill Companies, Inc. All rights reservedSummary Multimedia is a combination of text, graphicart, sound, animation, and video. Multimedia projects can be linear ornonlinear. Multimedia projects are often stored on CDROM or DVDs. They can also be hosted onthe Web. 2011 The McGraw-Hill Companies, Inc. All rights reserved8

8/24/11Summary (continued) Multimedia is widely used in business,schools, public places, and at home. Virtual reality is an extension of multimedia. 2011 The McGraw-Hill Companies, Inc. All rights reserved9

Introduction to Multimedia (continued) Multimedia becomes interactive multimedia when a user is given the option of controlling the elements. Interactive multimedia is called hypermedia when a user is provided a structure of linked elements for navigation. Multimedia developers develop multimedia projects.

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