Strategic Assessment Of The Smart Parking Market

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Strategic Assessment of the SmartParking MarketHelping Inrix get a clear vision of the key drivers for smartparking information at a city level and understanding theconsumer value associated with the sameFinal Report26th May 2015

ContentsSectionSlide No.Objectives and Methodology3Consumer Interest in Parking Information6US7Europe24Parking City Profiles39Economic Impact Methodology40European Cities43US Cities54Source: Frost & Sullivan2

OEM Interest in Parking InformationNF68-183

Automotive OEMs’ Interests in Parking IndustryEuropean automotive OEMs are more aggressive then North American OEMs in integrating parking as aservice in their offerings.AutomotiveOEMsOEM ParkingProduct/TechnologyIntegrationwith ParkingApplicationAudiAudi ConnectINRIX ParkIn-car service partnership* to find, compare, navigate, and pay for nearbyparking spaces.JustParkAcquired strategic stake in JustPark ( 250,000 investment from BMW iVentures) to improve mobility in urban areas and offers in-car parkingservice in MINI cars in the UK to find, book, and navigate to a space.ParkmobileInvestment deal with BMW Group to further expand the footprint of its“one-stop” ParkNow service to find, book, and navigate to a garage oron-street parking, with subsequent cashless payments and futureintegration into connected vehicles of all OEMs and BMW-connectedvehicles.GottaParkDaimler has a strategic partnership with the company and they co-workon strategic cooperation projects, including those in Europe. It also offersdiscounted parking for smart drivers around San Francisco.Park2getherDaimler’s Mobility Services’ new online p2p parking platform will havefuture integration with mobility services like Car2Go etc. and seamlessintegration with available parking management systems.BMW, MINIBMWMINI ConnectedParkNowGottaParkBusiness StrategyDaimlerPark2gether*Service partnership: A collaboration without investment, typically through licensed services.Source: Frost & Sullivan4

Automotive OEMs’ Interests in Parking IndustryAuto OEMs are enriching their portfolios through interests in smartphone-enabled parking and paymentsolutions.AutomotiveOEMsOEM ParkingProduct/TechnologyIntegration withParking ApplicationBusiness StrategyFordSYNC AppLinkParkopediaIn-car, voice-activated parking spot discovery app tolocate available nearby parking spots and get pricinginformation.Jaguar LandRoverjustDriveParkopediaIn-car parking service in Europe and China inpartnership with Bosch SoftTec.ParkopediaAn in-car parking service for Peugeot 108, NewPeugeot 208, New Peugeot Partner, Citroën C1, NewCitroën Berlingo, and New DS 5.EasyPark andParkopediaA service that helps to navigate to a parking space,pays the parking fee through an onboard system, andreceives information or pays for additional parkingbased on car2car and car2infrastructurecommunication.EasyParkPiloting parking integration for intelligent cars for realtime information on a free parking space and point ofinterests.PSA PeugeotCitroënMirrorLink technologyVolvoPark and Pay usingSensus ConnectVWCombined carnavigation system withSAPSource: Frost & Sullivan5

Consumer Interest in Parking InformationNF68-186

US7

Key TakeawaysTelematics/ConnectedServices and Infotainmentsystems are not vehiclepurchase driversLuxury Car and SUVsegments expect parking andother connected services asstandardAs an independent featureoption, 14% US consumersare interested to pay for areal-time parking serviceAs a packaged feature withinnavigation systems, close to30% interest from USconsumers on a navigationsystem with real-time parkingBesides Luxury customers,compact SUV owners and midsize car owners show goodinterest in a parking serviceKeyTakeawaysThere is high interest in theUS with personalized navsystems that understand userhabits and recommendsroutes/other importantservices automaticallySource: Frost & Sullivan8

US - Vehicle Purchase DriversSafety and reliability are most important to vehicle owners in the US. Connected services is not a directpurchase driverRelative Importance of Vehicle Attributes and FeaturesSafety76Reliability76Fuel economy/efficiency62Driving dynamics60Comfort and convenience60Ride quality58Price of vehicle57Engine Performance52Design and style of the exterior46Design and style of the interior46Telematics & Connected Services42Style, comfort, and personalizationPerformance and reliabilityEnvironmentally friendly34Environment and safety servicesCustomization or personalization33Cost and efficiencyInfotainment/Multimedia Systems33Base: All respondents (n 1,584).MaxDiffSource: Frost & Sullivan9

For the Current Vehicle Consumers OwnLuxury vehicle segments expect parking as a standard feature for their current vehicle. Other interestingsegments are Midsize cars and Large 28%39%28%30%24%0%TotalSampleSubCompact Midsize Specialty Small toLargecompactcar& largecarmidsizeSUVcar---------car---------- SUV/CUV ------------------------------------Not ImportantNice to HaveLuxurySUV----------Must HaveBase: All respondents (n 1,584).Q: Please indicate whether real-time parking is a MUST HAVE, NICE TO HAVE, or NOT IMPORTANT feature for the current vehicle you own?Source: Frost & Sullivan10

For their Next VehicleThe picture is pretty consistent even for next vehicle purchase considerations. Subcompact and compact carowners report lesser truck----------44%0%TotalSampleSubCompact Midsize Specialty Small toLargecompactcar& largecarmidsizeSUVcar---------car---------- SUV/CUV ------------------------------------Not ImportantNice to HaveMinivan----------Must HaveBase: All respondents (n 1,584).Q: Please indicate whether real-time parking is a MUST HAVE, NICE TO HAVE, or NOT IMPORTANT feature for your next vehicle purchase ?Source: Frost & Sullivan11

On the whole, Over 14% of the US Customers are interested in payingand acquiring a parking service for their next vehicleAnalysis of Top Advanced Features by Take Rates (Midpoint Test Price)ATake Rate Personalized navigation route guidance27%A – Highest Take Rate (%)Safety Alerts from a Car Ahead24%Maintenance and recall alerts22%Critical fault notifications21%B – Medium Take Rate (%)Vehicle Access & Personalization21%Driver behavior Analysis for insurance discounts20%Internet browsing20%C – Lower Take Rate (%)In-vehicle service scheduling18%Digital Cockpit18%Natural speech recognition15%Over the Air Updates15%17 inch plus central displays with capacitive touch15%Smart Windows15%Dynamic vehicle health reports14%Real-time Parking Information14%Wireless Device Charging14%2015BCPersonalized driving coachesAround View CameraForward collision warning with emergency brakingActive lumbar supportEmergency Steer AssistContent Replication- e.g. Apple Carplay, Google Android AutoWireless Hotspot13%13%13%13%13%12%12%Source: Frost & Sullivan12

Luxury car segment shows the highest uptake rate at a higher medianprice point for real-time parking service in US for their next ------Mid Pointpricing 23Subcompactcar--------- 18Compactcar----------Midsize& largecar---------- 23None. I am not willing to pay for the optionSpecialty Small to Large SUVcarmidsize------------------- SUV/CUV---------- 22 10 24 20 21 30 26 40 50LuxurySUV----------Pickuptruck---------- 27 23Minivan--------- 19Take Rate at Mid Point PriceBase: All respondents (n 1,584).Q: If real-time parking feature were offered as an option, what would be the maximum price that you would be willing to pay?(One-time/year)Source:Frost & Sullivan13

As a package US consumers are interested in a mid level navigationsystem that adds parking informationInterest in NavigationSystem71% Overall NavInterest37% Interest in MidRange SystemKey Features of Mid RangeNavigation System 7-10” Touchscreen Bluetooth Map Updates Advanced voice recognition Rear View Camera Support Online Local Search (cheapfuel stations, etc.) Real-Time Information(traffic, parking) Google Send to Car Eco-Routes Steering Wheel MountedControls Display in the InstrumentClusterBase: All respondents US (n 1,514), 2014 Study.Menu-based conjoint.Source: Frost & Sullivan14

Background Information for US FindingsVehicle Segments, Demographic Information15

Methodology : 1584 Vehicle Owner Interviews in USMethodology:Panel based online survey in USField time:January to February 2015Sample:N 1584 in totalThe detailed sample structure is provided on following slideOverall Quota:On vehicle segment, age group, gender and living areasRespondent:Car ownersCurrent car had to be purchased newCurrent car model not older than 5 years old (2010 model oryounger) or planning to buy a new car within 3 yearsPrimary decision maker or joint decision maker with 50% ormore involvement in vehicle purchaseReporting notes:Due to rounding percentages in charts, tables, etc. maynot sum up to 100Source: Frost & Sullivan16

Sample StructureAcross countries vs vehicle segments, age groups, gender and living areasNext Vehicle SegmentNumber ofRespondentsTotalSubCompactSample compact CarCarMidsize &Large CarLuxuryCarSmall toMidsizeSUV/CUVLarge SUV Luxury 1259110161130118Gender: United States, 2015Age: United States, 201515%18 to 25Female26 to 35Male36 to 4551%49%46 to 5514%17%20%56 to 6566 or older16%18%Source: Frost & Sullivan17

Current Vehicle Segment Owned and Future SegmentInterestSUV/CUV owners show the highest loyalty to the segment in terms of future interestNext Vehicle Purchase 2%8%5%Small tomidsizeSUV/CUV19%8%13%10%6%51%18%20%11%14%Large SUV5%-2%3%1%2%36%3%4%4%Luxury SUV8%4%3%8%13%2%4%35%5%-Pickup %51%TotalSampleSubcompactcarCompactcarMidsize& largecarSub-compactcar6%40%6%Compact car22%21%Medium andlarge car20%Specialty carCurrentVehicleSegmentBase: All respondents (n 1,584).Vehicle segmentSource: Frost & Sullivan18

Next Vehicle Purchase Segment and BudgetCompact car, medium/large car, and small to midsize SUV/CUV comprise over half (52%) of nextvehicle purchases by vehicle owners. Combined together, large SUV and luxury SUV account for 17%of planned next vehicle purchases. Luxury SUV and specialty cars have the highest budget for theirnext vehicle at 55.5K.Type of Vehicle for Next PurchaseBudget for Next PurchaseCompact car18%Medium and large car18%Small to midsizeSUV/ CUV16% 44,132 40,510 55,57410%Luxury SUV 55,4979%Specialty car8%Pickup truckLarge SUV7%Minivan7%Sub-compact car 36,2606%Base: All respondents (n 1,584).Q4. What type of vehicle are you most likely to purchase next? 40,743 45,047 35,949 33,053Base: All respondents (n 1,584).QC3. About how much is your budget for your next vehicle purchase(total out the door)?Source: Frost & Sullivan19

Residential InformationSuburbs dominate the area of %50%44%49%51%57%55%50%31%36%49%43%36%Total Sample Sub-compact Compact carcarMidsize &large carUrban Area (city, town, etc.)48%42%Specialty car26%29%Small tomidsizeSUV/CUVLarge SUVSuburbs (area surrounding a city or town)29%Luxury SUV Pickup truck27%MinivanRural (live in the country)Base: All respondents (n 1,584).S9. What type of area do you live in?Source: Frost & Sullivan20

act Midsize & Specialty Small tocompactcarlarge kMinivanBase: All respondents (n 1,584).S10. And are you.Source: Frost & Sullivan21

Consumers Age MixAge454542Total Sample Sub-compact Compact carcar4644Midsize &large car49Pickup truckMinivan444242Specialty car49Small tomidsizeSUV/CUVLarge SUVLuxury SUVBase: All respondents (n 1,584).S11. Please select your age range.Source: Frost & Sullivan22

Average Number of Miles Driven per YearAverage Number of Miles Driven per Year10,6899,99810,345Total Sample Sub-compact Compact carcar10,410Midsize &large car10,79910,77510,816Specialty carSmall tomidsizeSUV/CUVLarge SUV11,46311,655Luxury SUVPickup truck11,113MinivanBase: All respondents (n 1,584).C5. On average, how many miles do you drive in a year?Source: Frost & Sullivan23

Europe24

Key TakeawaysTelematics/Connected Servicesand Infotainment systems are notvehicle purchase drivers acrossEuropeCompact cars, luxury cars andlarge SUV segments expectparking and other connectedservices as standard26% of European consumersare willing to pay for a midrange navigation system withaccess to real-time serviceslike parking and trafficEven A&B segment ownersshow moderate interest inacquiring a navigation systemwith real-time services likeparking and trafficEuropean OEMs are using theirmobility brand to integrate realtime parking service and investin innovative parkingcompanies, e.g. BMWKeyTakeawaysEuropean consumers stillvalue safety and reliability ofthe vehicle as key purchasedrivers compared to othertechnology featuresSource: Frost & Sullivan25

Europe - Vehicle Purchase DriversThe general perception of safety ranks very highly in the next vehicle purchase attributes listRelative Importance of Vehicle Features55Reliability51Safety41Fuel economy/efficiency39Driving dynamics35Price of vehicle34Comfort and conveniencePowertrain20Telematics and Connected Services2018Environmentally friendly17Design and style of the exteriors16Design and style of the interior12Multimedia/Infotainment SystemsCustomization or personalization8Base: All respondents (n 2,869).Q12. Maxdiff - Mean scoresSource: Frost & Sullivan26

As a package European customers are interested in a mid rangenavigation system with real-time information on parking and trafficInterest in mpackage21%16%37%None ofthe threepackages63% Overall NavInterest26% Interest in MidRange SystemKey Features of Mid RangeNavigation System10” touch screenAdvanced Voice RecognitionReal time parking/trafficinformationSteering Wheel MountedControlsDisplay in instrument clusterBluetoothMap Updates3D MappingOnline Local SearchGoogle send to carReal Time Eco ScoresEco RoutesBase: All respondents US (n 1,514), 2014 Study.Menu-based conjoint.Source: Frost & Sullivan27

Background Information for European FindingsVehicle Segments, Demographic Information28

Methodology : 2869 interviews in G4 countries andRussiaMethodology:Panel based online survey in Europe G4 (France, Germany,Italy, UK) and RussiaField time:February to March 2014Sample:N 2,869 in totalThe detailed sample structure is provided on following slideOverall Quota:On vehicle segment, age group, gender and living areasRespondent:Car ownersCurrent car had to be purchased newCurrent car model not older than 5 years old (2009 model oryounger) or planning to buy a new car within 3 yearsPrimary decision maker or joint decision maker with 50% ormore involvement in vehicle purchaseReporting notes:Due to rounding percentages in charts, tables, etc. maynot sum up to 100Source: Frost & Sullivan29

Sample StructureAcross countries vs vehicle segments, age groups, gender and living ia619590465By segmentA&BCDE&FMPVSUV – S (small/medium)SUV – L 38%14%440131295%3%3%By age18 to 2425 to 3435 to 4445 to 5455 or olderBy genderMaleFemaleBy areaUrban areaSuburbsRuralSource: Frost & Sullivan30

Prevalence of Vehicle Segment Switching: Likely NextVehicle SegmentMore vehicle owners currently in the sub-compact car segment are likely to switch to a compact carwith their next vehicle purchase. The compact, and medium to large car segments are expected to becompetitive with the MPV segment.SubcompactCarCompactCarMediumand LargeCarExecutiveandLuxuryMPVSmall SUVLargeSUVSub-compact car24%8%2%2%7%4%2%Compact car53%40%16%11%22%13%10%Medium and large car9%26%45%18%24%19%12%Executive and luxury2%7%21%48%8%16%25%MPV2%4%3%3%24%1%1%Small SUV9%13%7%6%7%25%11%Large SUV1%2%6%13%7%22%38% 19,234 24,864 32,255 42,840 26,617 34,918 46,849Current VehicleSegment Owners:Segment likely topurchase next Expected spend on nextvehicle (mean, Euros)Base: All respondents (n 2,869).Q1. Which segment of vehicle are you most likely to acquire next? Q2. How much do you expect to spend on yournext vehicle (in Euros)?Source: Frost & Sullivan31

Mean Minutes Spent in Vehicle During WeekdaysMean Minutes Spent in Vehicle During Weekdays by Country(Interpolated Means)20112713012210198Total SampleFranceGermanyItalyUKRussiaBase: All respondents (n 2,869).Q35 1. On average, how much time do you typically spend in your vehicle? - Average time spent per day on weekdays (Monday to Friday)32

Mean Annual Mileage (Kilometers)Mean Annual Mileage by Country (Kilometers, Interpolated Means)31,05428,95527,37327,32924,964Total SampleFrance24,571GermanyItalyUKRussiaBase: All respondents (n 2,869).Q34. On average, how many miles/kilometers do you drive in a year?33

Mean Kilometers Driven to WorkMean Miles Driven to Work by Country (Kilometers, InterpolatedMeans)282829312823Total SampleFranceGermanyItalyUKRussiaBase: All respondents (n 2,869).Q36. Approximately what distance do you drive (one way) to your place of work?34

Location of ResidenceLocation of Residence by Country13%21%16%19%24%21%7%14%18%38%Rural (live in the country)95%Suburbs (areas surrounding a city ortown)Urban Area (city, towns KRussiaBase: All respondents (n 2,869).S2. What type of area do you live in?35

AgeAge by Country (Interpolated Means)444342424137Total SampleFranceGermanyItalyUKRussiaBase: All respondents (n 2,869).S3. Please select your age36

GenderGender by Country39%39%37%42%39%37%61%61%63%58%61%63%Total SampleFranceGermanyItalyUKRussiaFemaleMaleBase: All respondents (n 2,869).S4. What is your gender?37

2013 Mean Household Gross Income2013 Mean Household Gross Income by Country(Euros, Interpolated Means)Russia (Rubles) 797,888 77,752 65,996Total Sample 67,566 59,903France 59,000GermanyItalyUKRussiaBase: All respondents (n 2,869).Q46. What was your gross household income in 2013 (in Euros)? - France, Germany, Italy, and United Kingdom, Russia (Rubles)38

Parking City ProfilesNF68-1839

Methodology for Calculating Economic Impact ofParkingData points:1. Congestion time wastage hours/ year is obtained mostly from TTI’s 2012 Urban Mobility Report and sourced fromINRIX traffic survey2. Planning Time Index of 3.09 is kept constant for US and Europe and applied to all cities3. Fuel consumed in liters in congestion per vehicle is obtained from CEBR report and assumed country average for citieswherever data was not available4. Average fuel cost is obtained from CEBR report and from secondary sources wherever data was not available5. Average Fuel economy of a vehicle is considered for US and EU cities respectively. US(15.3 km/liter);

An in-car parking service for Peugeot 108, New Peugeot 208, New Peugeot Partner, Citroën C1, New Citroën Berlingo, and New DS 5. Volvo Park and Pay using Sensus Connect EasyPark and Parkopedia A service that helps to navigate to a parking space, pays the parking fee through an onboard system, and

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