2016 ANNUAL IMPACT REPORT - DECA

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2016 ANNUALIMPACT REPORT

Table of ContentsImpact Report FindingsDECA Members are College Ready.4-5DECA Members are Career Ready.6About DECA:For nearly 70 years, DECA has impactedthe lives of more than ten million students,educators, school administrators andbusiness professionals. Our core focus hasremained consistent throughout and iscaptured in our mission: DECA preparesemerging leaders and entrepreneurs for careers in marketing, finance, hospitality andmanagement in high schools andcolleges around the globe.DECA Provides Enrichment for Advisors.7Research Methodology.8more than 224,500 members in all 50 United States, theDistrict of Columbia, Canada, China, Germany, Guam,Honduras, Korea, Mexico, Puerto Rico and Spain. TheUnited States Congress, the United States Departmentof Education and state, district and international departments of education authorize DECA’s programs.ABOUT THE MEMBERSDECA members understand the critical need to obtaintheir high school diplomas, as well as the valuableDECA’s programs and activities constantly evolve as wea college degree. DECA students seek challengingapply cutting edge educational research and use thecourses and advanced programs of study, and pursuelatest technology to engage both educators and stu-college and career readiness with determination thatdents and remove barriers to participation. DECA’s ex-outpaces the national average. In addition, the morecellent results are created by providing co-curricular pro-engaged members are with DECA’s competitivegrams that integrate into classroom instruction, helpingprograms, the higher their GPAs, and the more likelystudents apply learning, connect to business and thethey are to be successful self-challengers, choosingcommunity and understand the value of competition.more relevant business courses and rigorous classesOur student members leverage their DECA experiencesthan their peers.professionally responsible, experienced leaders.DECA offers two unique student divisions. The HighSchool Division includes 211,000 members in 3,500schools, and the Collegiate Division includes over13,500 members in 250 colleges and universities. DECAInc. is a 501(c)(3) not-for-profit student organization with12around the world are seeking graduates withAppendices:coveted 21st Century Skills: creativity, critical2016 DECA Student Survey.10thinking, problem-solving, decision-making andthe motivation for lifelong learning. DECA putstremendous focus on developing these skills in2016 DECA State ConferenceRegistration Form .11Comprehensive Learning Program activities are2016 DECA International ConferenceRegistration Form .13cross-walked to the Framework for 21st Century2016 DECA Educator Questionnaire.15emerging leaders and entrepreneurs. All of DECA’sconnection between what they are currently learning andto become academically prepared, community oriented,In addition to general knowledge, businessesLearning. As members progress through DECA’slearning program, they demonstrate a highlyadvanced understanding and ability to executethese skills. They also gain direct exposure tothe expectations that businesses have fortheir future employees and executives.This Annual Impact Report highlightsthe college and career readinessof DECA members at all levels ofparticipation – in a DECA chapter,at a State Career DevelopmentChoosing the most challenging courses and beginningConference (SCDC) and at DECA’stheir career preparations early, DECA members willInternational Career Developmentbecome our future business people, entrepreneursConference (ICDC).and professionals. DECA members are more likely toattend college and are significantly more likely to majorin business and business-related specialties such asaccounting and marketing.23

DECA’s Members Are College ReadyGrade Point AverageBusiness Courses TakenDECA members are top achievers:the more involved they are inDECA’s competitive program,the higher their GPAs.DECA members understand the need for career preparation and choose to enroll in more business courses thanother business students.“A” Average85% Finance/Accounting232915%21% 22%%Entrepreneurship%%College Type sICDCParticipantsState College/University86%84%77%76%Private College/University30%36%62%64%Community/Junior College13%12%4%6%Vocational/Technical ipantsICDCParticipantsSchool of Business15%36%56%61%School of Communications3%6%9%11%School of 1%11%Advertising0%2%5%5%Business siness (International)1%5%8%10%Communications/Public %4%5%ICDCParticipantsMarketing%The level of engagement with DECA has a directcorrespondence to those members who seek outadvanced courses and excel academically.%31%Specialized Degree Program InterestsManagement/Administration11%17% 20%Sports &Entertainment2621187%6%7%%Hospitality & Tourism%%College Major/Future Career InterestsAdvanced Course TakingDECA members are self-challengers who choose to enroll in the advancedprograms that offer them better preparation for college and ICDCParticipantsAdvancedPlacement CreditCoursesCareer andTechnical (CTE)16%18%26%32%12%22%19%22%General eratedPrograms9%7%16%18%Marketing1%8%15%19%Other AdvanceProgramsInternationalBaccalaureate (IB)11%10%14%14%Sports 6%45

DECA Members Are Career ReadyMembers arePrepared toBecome LeadersMy DECAexperiences have DECA Provides Enrichment for AdvisorsDECA multiplies the positive impact on its members by providing substantialtools that help educators increase their classroom effectiveness.Members say that their DECA experiencesinfluence their career plans. Members who aremore committed to their DECA membershipssay this at a much higher rate.First, DECA’s co-curricular model aligns with key accountabilities outlined in the NationalCurriculum Standards, Career Clusters , Common Core Standards and the Framework for 21stCentury Learning. Second, DECA provides its educators with continuing education programsand support for integrating this high level learning program into the classroom. The impactis demonstrated through generations of educators engaging DECA’s co-curricular learningprogram and professional learning series.Members Gain 21st Century SkillsThrough DECA activities, members 9588%%96%DECA Impacts Teaching9197%%88has made teaching more meaningful79% DECAand engaging.%Empowered meto become aneffective leaderGained skillsin problemsolvingLearned towork as partof a teamLearnedhow tocommunicatethoughtsand ideasGainedcreativeskillsGained skills toimprove theirpersonal andprofessionalbehaviorsMembers are Motivated for the Future88%Connected schoolto the real worldfor me77%Helped me recognizethe benefit andresponsibility ofcommunityservice574% DECA has helped me foster better learningrelationships with my students.resources have allowed me to better67% DECA’sintegrate DECA into classroom instruction.DECA has helped me teach more rigorous57% andrelevant content.Top 3 Ways DECA’sConnection to BusinessImpacts ServiceFundraisersThrough DECA participation, members are 87%74%71%66%60%DECA Advisors are EngagedPrepared academically for college and acareerDECA MakesClassroomInstruction MoreRelevant Through:Influenced in attending schoolInfluenced in their career plansInfluenced in their college plansInfluenced to consider business ownership79%51%Academic IntegrationCareer Clusters andpathway alignment Nine in ten (92%) DECA advisors saythat the DECA ComprehensiveLearning Program Competitive Eventshave been effective in their classrooms. Nearly half of DECA advisors say thatDECA professional development hashelped them in their classrooms. Three out of four advisors say thatthey are more involved with DECAthan any other extracurricular activity.6

Research MethodologySample Demographics This research was conducted by My College Options . In the fallof 2015 and spring of 2016, business educators and DECAadvisors were invited to lead an activity in the classroom, as wellas at the State and International Career DevelopmentConferences, encouraging students to register for the MyCollege Options College Planning Program. As part of thatprocess, students provided their attitudes and interests relatedto business careers and their involvement with DECA. The dataanalysis and research findings resulting from that process areshared in this report.Sampling ErrorThe margin of error and the confidence interval below are ameasurement of how well the DECA research results representthe entire student community. For example, in theory, one couldsay that if we performed the survey 100 times, the results foreach respondent would fall within the margin of error above orbelow the percentage reported 99 out of 100 times.Respondent Group.All studentsSample.45,274Estimated Population.249,250Margin of Error (MOE-99%). /- 0.05%Nonsampling ErrorIt is possible that question wording and logistical difficulties inresearch studies can introduce error or bias into the findings,in addition to that caused by non-response and sampling error.Students# of Classroom DECA Members.9,097# of SCDC Respondents.30,832# of ICDC Respondents.12,874APPENDICES# of total DECA rican Middle Eastern.2%White.60%Other.3%Prefer not to respond.8%Graduation tors# of Educator .41%School TypePublic.99%Private.1%78

APPENDICESAPPENDICESPost-Secondary Planning Survey ALL ITEMS IN BOX ARE REQUIRED FOR PROCESSING.PLEASE PRINT CLEARLY WITH A NO. 2 PENCIL OR BLACK OR BLUE INK ONLY! COMPLETELY FILL IN CIRCLES.LastNameFirstNameHomeAddressYour High School NameBirth xHigh School Graduation :A 4, B 3,C 2, D 1,Failing 0What is your grade average?A B C ABCABLower than C20202021YOUR ACTIVITIES AND POST-SECONDARY PLANSE.F.G.H.AT&TFinish Line, Inc.GordmansH&R BlockI.J.K.L.Hilton Worldwide (or any of its subsidiaries)JourneysMarriott International, Inc. (or any of its subsidiaries)Men's WearhouseM.N.O.P.NAPAPostNet World HeadquartersPublix Super Markets, Inc.Safeway, Inc.Stein Mart, Inc.Vector Marketing (Cutco)WalgreensOtherQ.I own my ownbusiness.2. Read the following statements and indicate if they are true or false relating to your experience in DECA. (Darken ONE per line)I have gained skills in problem solving.I have learned to work as part of a team.I have learned how to communicate my thoughts and ideas.I have gained creative skills.I have gained skills to improve my personal and professional FalseFalseFalseIt has made me more interested in attending school.A.TrueB.FalseMarketingB.Hospitality & tionPrivate College/UniversityB.State College/UniversityC.Architectural CollegeArt/Design CollegeBible CollegeSchool of BusinessSchool of CommunicationsCulinary SchoolG.H.I.J.K.L.M.N.O.P.Q.R.Advanced Placement (AP)International Baccalaureate (IB)C.D.Honors ProgramsGifted/Accelerated Dance TeamE.F.G.H.Crew/RowingCross CountryCyclingField N.O.P.E.D.Other Advanced ProgramsCollege/Dual Credit CoursesQ.R.S.T.F.EntrepreneurshipSports & EntertainmentVocational/Technical SchoolS.T.U.V.W.X.Nursing CollegeSchool of Psychology/SociologyCollege of ScienceInstitute of TechnologyTheatre Arts CollegeOther/Undecided9Academic/Honors hoirF.G.H.I.J.Church/ReligiousCommunity mental nguage ClubLeadershipMath/Science FilmPhysical Education/RecreationPhysical TherapyPhysicsPolitics/Government logyScienceSocial Work/Human ServicesSoftware DeveloperSports ManagementSports nary MedicineUndecided/OtherD.E.F.G.H.I.Small (under 3,000 students)Medium (3,001 to 10,000 students)Large (over 10,000 students)Ethnically diverseEthnically similarFaith-basedJ.K.L.Historically blackMajor sports programDormitories availableM.N.F.G.H.I.J.AdventistAfrican Methodist EpiscopalAssemblies of GodBaptistBaptist ch of ChristChurch of Christ (United)K.L.M.N.O.Church of GodDisciples of odistClose to homeFar from homeNazarenePresbyterianNondenominationalOther Christian DenominationNone of the aboveConservative: Separate male/female living arrangements. No drinking, smoking, or drugs on or off campus.Moderate: Observing reasonable limits and avoiding extremes in behavior on or off campus.Liberal: Observing minimal campus regulations.Enlist after high schoolCollege-based ROTCC.D.Military Academy/CollegeMilitary ReservesE.F.National GuardOther military plansG.No military interestAir ForceB.ArmyC.Coast GuardD.MarinesE.NavyAmerican Indian/Alaskan NativeAsian/Asian-American/Pacific ChicanoE.F.Middle EasternWhite/CaucasianG.H.OtherPrefer not to respond17. Are you interested in pursuing any of the following activities to help plan for your future? (Darken as many as apply)A.Career PlanningB.Gap Year ProgramsC.InternshipsD.Mentor Programs18. What are the top three states in which you would consider attending college?(Use two letter state abbreviations)E.1.Summer Programs2.F.G.H.General College PrepCareer and Technical litary/ROTCNewspaper/TV/RadioOutdoor Adventure/RecOutdoor Winter SportsPeer Mentoring/TutoringU.V.W.X.Y.G.19. If you could attend college today, which would be your top choices? (List up to FIVE)Spell out full college name and the abbreviation of the state in which it is located. (Abbreviate the word University-UNIV)TutoringStateHave youvisited thiscollege?1. Yes2. Yes Yes Yes Yes4.5.Track & FieldVolleyballWrestlingOther AthleticsTest Prep3.3.20. Please email me a report that will show how colleges and universities match my profile on myCollegeOptions.org.EmailAddress10. Which of the following ACTIVITIES are you most likely to participate in while attending college? (Darken as many as apply)A.B.C.D.E.DECA-16A.B.C.D.E.A.B.School of JournalismLaw SchoolCollege of MathematicsMedical SchoolMilitary Academy/CollegeMusic College/ConservatoryIce HockeyLacrosseMartial .69.70.71.72.13. If you are interested in attending a denominational/church-related college, which TWO would you choose? (Darken up to TWO)A.9. Which of the following VARSITY SPORTS are you most likely to participate in while attending college? (Darken as many as apply)A.B.C.D.Equine StudiesFashionForeign LanguageForestry/ConservationGame Design and DeveloperGraphic Arts/DesignHistory/ArchaeologyInterior DesignJournalismLaw/Legal ServicesMarine BiologyMarketingMathematics/StatisticsMedical ScienceMedical TechnologyMilitary ScienceMusicNursing/Health Care16. Scholarship, grant, loan, and incentive programs are available to students based upon specific racial or ethnic backgrounds.Indicate your background by selecting from the categories below. (Darken as many as apply)7. Have either of your parents attended college? A.YesB.No8. Please identify the types of high school courses you are currently taking. (Darken as many as 0.51.52.53.54.Part II: Which military service would you prefer? (Darken as many as apply)Community/Junior CollegeSchool of EconomicsCollege of Education/TeachingEngineering CollegeFamily and Consumer SciencesSchool of Forestry/Environmental StudiesGeneral/Liberal Arts CollegeIn a big cityIn a mid-sized city or townIn a small townA.B.6. Specialized schools and colleges offer degree programs in selected professional areas. Which categories of college would you like to attend?(Darken up to THREE)A.B.C.D.E.F.Communications/Public RelationsComputer/Information SciencesCriminal Justice/Law EnforcementCulinary/ChefDance/ChoreographyDental HealthDoctor/PhysicianDrama/Theatre ArtsEarth Sciences/GeologyEconomicsEngineering (Chemical)Engineering (Civil)Engineering (Computer)Engineering (Electrical/Electronic)Engineering (General)Engineering (Mechanical)English/WritingEnvironmental Studies15. Part I: If you are considering the military, which of the following describe your plans? (Darken as many as apply)5. If costs were not a factor, which categories of college would you like to attend? (Darken as many as 33.34.35.36.12. Build Your Ideal College: Please darken all characteristics that you are looking for in your ideal college. (Darken as many as apply)A.B.C.4. Have you taken courses in any of the following areas? (Darken as many as light TrainingAerospace TechnologyAgricultural SciencesApp/Mobile erBiologyBroadcasting/Radio/TVBusinessBusiness (International)Business Owner/EntrepreneurChemistryChild Care/DevelopmentChristian Services/Missionary14. What kind of social behavior rules would you PREFER on a college campus? (Darken ONE)3. Read the following statements and indicate if they are true or false relating to your DECA experience. (Darken ONE per line)It has influenced my college plans.It has influenced my career plans.It has increased my desire to own a business.It has helped prepare me academically for college and a career.It has empowered me to become an effective leader.It has connected school to the real world for me.It has helped me recognize the benefit and responsibility of community 18.A.B.C.)1. Are you currently employed or have been employed in the last 12 months by any of the following: (Darken as many as apply)A.B.C.D.11. Please choose TWO occupational areas that BEST fit your major interests or future career path. (Darken TWO)RoboticsStudent GovernmentStudy AbroadTech/Engineering ClubWriting/PublicationsAOVER PLEASEDear Student: We've entrusted My College Options , a service operated by the National Research Center for College & University AdmissionsTM, to manage the research findings due to their manyyears of dedication to higher education. The most important benefit of participating in this voluntary survey and research project is the information you and your family will receive from collegesand universities. In some cases, you and your family may also receive information about educational products & services such as student loans and financial aid, college admissions and tutorialservices, extra-curricular enrichment and recognition programs, career, employment and military opportunities, and camps, provided by non-profit organizations, companies offering educationalproducts & services, and government agencies. My College Options does not share your information with commercial marketers offering to sell you non-education-related products and services. 2015-2016 MY COLLEGE OPTIONS A NON-PROFIT ORGANIZATION 3651 NE RALPH POWELL RD. LEE'S SUMMIT, MO 6406410

APPENDICESAPPENDICES6. If costs were not a factor, which categories of college would you like to attend? (Darken as many as apply)A.Private College/UniversityB.7. Have either of your parents attended college?State Career Development ConferencePLEASE PRINT CLEARLY WITH A NO. 2 PENCIL OR BLACK OR BLUE INK ONLY!COMPLETELY FILL IN CIRCLES.C.State College/UniversityA.Community/Junior CollegeYesB.D.Vocational/Technical SchoolNo8. Please identify the types of high school courses you are currently taking. (Darken as many as apply)Affix Label HereA.B.First Name:Advanced Placement (AP)International Baccalaureate (IB)C.D.Honors ProgramsGifted/Accelerated ProgramsE.F.Other Advanced ProgramsCollege/Dual Credit CoursesG.H.General College PrepCareer and Technical(CTE)9. Please choose TWO occupational areas that BEST fit your major interests or future career path. (Darken TWO)Last Name:Preferred Email:Chapter Advisor:Competitive Event orAcademy AcronymHigh School Name:High School Address:Current GradeFreshmanSophomoreGraduation YearHigh SchoolState/Province: High School Zip/Postal Code:High School City:JuniorSeniorGPA (based on a 4.0)Home Address:.HomeState/Province:Home City:Home Zip/Postal Code:FemaleSexMaleHome Phone Number:()BirthDate:monthdayB.C.D.Albertsons, Safeway, Vons, TomThumb, Randalls, Jewel-Osco,ACME or Shaw'sAspire BeveragesAT&TFinish Line, Inc.E.F.G.H.I.J.GordmansH&R BlockHilton Worldwide CompaniesJourneysMarriott International, Inc. CompaniesMen's WearhouseK.L.M.N.O.P.Q.R.NAPAPostNet World HeadquartersPublix Super Markets, Inc.Stein Mart, Inc.Vector Marketing (Cutco)WalgreensOtherI own my B.Hospitality & itectural CollegeArt/Design CollegeBible CollegeSchool of BusinessSchool of CommunicationsCulinary SchoolSchool of EconomicsH.I.J.K.L.M.N.College of Education/TeachingEngineering CollegeFamily and Consumer SciencesSchool of Forestry/ Environmental StudiesGeneral/Liberal Arts CollegeSchool of JournalismLaw SchoolO.P.Q.R.S.T.U.D.In a big cityIn a mid-sized city or town E.In a small o/FilmPhysical Education/RecreationPhysical TherapyPhysicsPolitics/Government logyScienceSocial Work/Human ServicesSoftware DeveloperSports ManagementSports nary MedicineUndecided/OtherSmall (under 3,000 students)G.Medium (3,001 to 10,000 students) H.I.Large (over 10,000 students)J.K.L.Ethnically diverseEthnically similarFaith-basedM.N.Historically blackMajor sports programDormitories availableClose to homeFar from home11. If you are interested in attending a denominational/church-related college, which TWO would you choose? (Darken up to TWO)A.B.C.D.E.F.G.H.I.J.AdventistAfrican Methodist EpiscopalAssemblies of GodBaptistBaptist (Southern)A.B.C.D.Enlist after high schoolCollege-based ROTCBibleCatholicCharismatic/PentecostalChurch of ChristChurch of Christ (United)K.L.M.N.O.P.Q.R.S.T.Church of GodDisciples of enePresbyterianNondenominationalOther Christian DenominationNone of the aboveMilitary Academy/CollegeMilitary ReservesE.F.National GuardOther military plansG.No military interestPart II: Which military service would you prefer? (Darken as many as apply)A.Air ForceA.B.C.B.ArmyC.Coast GuardD.MarinesE.NavyConservative: Separate male/female living arrangements. No drinking, smoking, or drugs on or off campus.Moderate: Observing reasonable limits and avoiding extremes in behavior on or off campus.Liberal: Observing minimal campus regulations.American Indian/Alaskan NativeAsian/Asian-American/Pacific ChicanoE.F.Middle EasternWhite/CaucasianG.H.OtherPrefer not to respond15. Are you interested in pursuing any of the following activities to help plan for your future? (Darken as many as apply)A.B.Career PlanningGap Year ProgramsC.D.InternshipsMentor ProgramsE.F.Summer ProgramsTest Prep16. What are the top three states in which you would consider attending college?(Use two letter state abbreviations)G.1.Tutoring2.3.17. If you could attend college today, which would be your top choice?Spell out full college name and the abbreviation of the state in which it is located. (Abbreviate the word University-UNIV)1.E.EntrepreneurshipF.Sports & Entertainment5. Specialized schools and colleges offer degree programs in selected professional areas.Which categories of college would you like to attend? (Darken up to THREE)A.B.C.D.E.F.G.Equine StudiesFashionForeign LanguageForestry/ConservationGame Design and DeveloperGraphic Arts/DesignHistory/ArchaeologyInterior DesignJournalismLaw/Legal ServicesMarine BiologyMarketingMathematics/StatisticsMedical ScienceMedical TechnologyMilitary ScienceMusicNursing/Health Care10. Build Your Ideal College: Please darken all characteristics that you are looking for in your ideal college. (Darken as many as apply)A.B.4. Have you taken courses in any of the following areas? (Darken as many as 51.52.53.54.14. Scholarship, grant, loan, and incentive programs are available to students based upon specific racial or ethnic backgrounds.Indicate your background by selecting from the categories below. (Darken as many as apply)3. Read the following statements and indicate if they are true or false relating to your DECA experience. (Darken ONE per line)It has influenced my college plans.It has influenced my career plans.It has increased my desire to own a business.It has helped prepare me academically for college and a career.It has empowered me to become an effective leader.It has connected school to the real world for me.It has helped me recognize the benefit and responsibility of community service.It has made me more interested in attending school.Communications/Public RelationsComputer/Information SciencesCriminal Justice/Law EnforcementCulinary/ChefDance/ChoreographyDental HealthDoctor/PhysicianDrama/Theatre ArtsEarth Sciences/GeologyEconomicsEngineering (Chemical)Engineering (Civil)Engineering (Computer)Engineering (Electrical/Electronic)Engineering (General)Engineering (Mechanical)English/WritingEnvironmental Studies13. What kind of social behavior rules would you PREFER on a college campus? (Darken ONE)2. Read the following statements and indicate if they are true or false relating to your experience in DECA. (Darken ONE per line)I have gained skills in problem solving.I have learned to work as part of a team.I have learned how to communicate my thoughts and ideas.I have gained creative skills.I have gained skills to improve my personal and professional ics/Flight TrainingAerospace TechnologyAgricultural SciencesApp/Mobile erBiologyBroadcasting/Radio/TVBusinessBusiness (International)Business Owner/EntrepreneurChemistryChild Care/DevelopmentChristian Services/Missionary12. Part I: If you are considering the military, which of the following describe your plans? (Darken as many as apply)year1. Are you currently employed or have been employed in the last 12 months by any of the following: (Darken as many as 18.College of MathematicsV.Medical SchoolW.Military Academy/CollegeX.Music College/ConservatoryNursing CollegeSchool of Psychology/SociologyCollege of ScienceInstitute of TechnologyTheater Arts CollegeOther/UndecidedOVER PLEASEDECASCDC-16State Have youvisited thiscollege?YesSENIORS ONLY: I authorize DECA to give out my name and email address to other DECA members who will be attending the same college.YesCollege Attending Next Year:College State:NoDear Student: We've entrusted My College Options , a service operated by the National Research Center for College & University AdmissionsTM, to manage the research findings due to their many yearsof dedication to higher education. The most important benefit of participating in this voluntary survey and research project is th

around the world are seeking graduates with coveted 21st Century Skills: creativity, critical thinking, problem-solving, decision-making and the motivation for lifelong learning. DECA puts tremendous focus on developing these skills in emerging leaders and entrepreneurs. All of DECA’s Compr

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