International Higher Education Teaching & Learning Association

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International Higher EducationTeaching & Learning AssociationAnnual Report for 2012-131

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International Higher EducationTeaching & Learning AssociationAnnual Report for 2012-13“Higher education, given itsunique role in society, can be amodel for collaboration and amodel for a participatory cultureof dialogue. Higher educationcan be a powerful voice forshared values and internationalcooperation.” Patrick Blessinger3

About the HETLThe International Higher Education Teaching and LearningAssociation (HETL) is an independent, nonpartisan,nonsectarian, non-governmental, not-for-profit organizationopen to all educators from all nationalities, all institutionaltypes, and all functions, levels, and disciplines within the globaleducational community. HETL advances the scholarship andpractice of teaching and learning in higher education byfocusing on three core areas: 1) networking and collaboration,2) research, innovation, and academic publishing, and 3)higher education development and capacity building.HETL began as a global grassroots effort in January of 2010when Patrick Blessinger envisioned the idea for HETL with theaim of bringing together education professionals andacademic leaders from all levels and functions from aroundthe world to dialogue, network, and collaborate on meaningfuland sustainable ways to transform teaching and learning inhigher education for a brighter future for all.The vision of HETL is to advance the scholarship and practice ofteaching and learning in education. To this end, HETL workswith and supports individual educators as well as all types ofeducational institutions, associations, centers, and other groupscommitted to improving teaching and learning. HETL supportsdiversity in all its forms. Thus, the shared values of HETL (integrity,collegiality, diversity) drive a policy of inclusiveness thatsupports democratic principles of shared governance,institutional diversification, pedagogical pluralism, learningdiversity, and freedom of inquiry.As a global community for research and innovation in teachingand learning, HETL seeks creative solutions to the toughestchallenges confronting higher education and the world. HETLaims to give voice to the common needs, concerns, andaspirations shared by the global higher education community.HETL members represent: over 160 countries from six continentsall disciplines, functions, and levels within educationall institutional types and missions within educationApproximate representation by platform: Portal subscribers (52,200)LinkedIn members (28,600)Twitter followers (1,900)Facebook followers (1500)Google followers (320)YouTube followers (50)Approximate representation by location: North America (34%)Europe (26 %)Asia (15%)South America (13%)Africa (8%)Oceania (4%)Approximate representation by function: Education faculty, researchers, scholars (80%)Education leaders, executives, managers (15%)Education staff, e.g., librarians, technologists (5%)Education publishing, e.g., editors, authors ( 1%)4

Contents78ForewordForeword1111Highlights & ImpactHighlights and impact from 2012-1314141416192021Annual Report for 2012-13Highlights and impactsValue propositionCore re plansGovernanceSummary of financial results for 2012-2013HETL contact details5

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Foreword7

ForewordThis report covers the reporting period for July 1, 2012 through June 30,2013. Despite financial challenges during this period, the organization heldits first annual international conference. The income generated from thisconference has put HETL on track to better financial sustainability. HETLalso sponsored the publication of several books and assumed theeditorship of an international academic journal. These developments putHETL in a good position for future growth and sustainability.Near the start of this reporting period, we selected a new webdevelopment company to provide cutting-edge technologyservices for HETL. This decision allowed us to improve the HETLPortal and to provide a more engaging experience to theglobal higher education community. As a result, we launchedan upgraded version of our portal, which allowed us to createa more flexible and feature rich architecture which, in turn,better positions HETL for the future.Our strategic focus for this reporting period was to continuedeveloping the HETL infrastructure in all areas, including our ecommunity platforms, our portal website, and our variousboards. Also, work began on different research andpublication projects. As in the previous reporting period, giventhe long-term nature of these projects, their completion andimplementation dates are expected to occur in the nextreporting period.HETL’s mission, vision, and core values drive every activity weengage in. Fulfillment of our mission and vision serves as theultimate benchmark of our success. Thus, in spite of the factthat HETL only realized a very modest positive net income as aresult of continued start-up investment costs, this year was still agreat success.Specifically, HETL experienced dramatic growth in the numberof new members on its various platforms which provides clearevidence of the value HETL is providing to the global highereducation community. But quantity based measures alone arenot sufficient measures of success. In addition to thesemeasures, we also aim for the highest standards that areimportant to the higher education community and we strive tocontinuously improve quality in every aspect of theorganization. To that end, we have a continuous improvementphilosophy that guides every aspect of our growth.As part of that continuous improvement philosophy, wecontinued implementing its three-year plan which outlined newstrategies to take HETL to the next phase in its organizationaldevelopment.Along with the improved systems infrastructure, we alsocontinued to improve our branding on our variouscommunication channels. The continual development of ourbranding is consistent with HETL’s mission, vision, and corevalues.8

The main aims of our strategic plan for this period included acontinuation of the aims from the last reporting period:To achieve these goals, HETL will: Aim One: expanded service offerings to our membersthat will further leverage HETL’s core competencies,Aim Two: new revenue models that will allow HETL tooperate as a self-sustaining organization, as well as afinancial budget that will allow HETL to manage itsresources more effectively and provide bettertracking of those resources, andAim Three: a detailed project plan that will allow HETLto stay on the right track and better manage itsstrategic plan.To achieve these aims, our goals for this period included acontinuation of the goals from the last reporting period: HETL’s strategic focus points will be to: Goal One: expand the HETL Portal and the HETLAssociation services to include revenue-producingmodels and do it in such a way that is unique andthat complements HETL Web 2.0 services.Goal Two: establish the HETL Portal as a trusted andrespected digital gateway to multi-media resourceson higher education teaching and learning and asthe world’s most viewed and used site on teachingand learning in higher education.Goal Three: establish the HETL Review as a trusted andrespected e-journal and as the most read and mostuseful interdisciplinary e-journal on the topic ofteaching and learning in higher education.Members: offer two types of memberships: non-feebased and fee based, as well as individual andinstitutional members.Partners: work with individual scholars and institutionsto collaborate on mutually beneficial activities,including joint grant applications, joint researchprojects, and joint symposia and conferences.Sponsors: seek sponsors who are willing to contributefinancially (or in-kind) to support our mission. continue to analyze the higher educationenvironment for emerging trendscontinue to identify needs and gaps within the highereducation community to better serve the communityrefine the organizational structure and controls asneededrefine the policies, rules, and processes as neededcontinue to publicize the group to invite others to joinour effort to improve educational outcomescontinue to explore new ways to expand the scopeand influence of the group for the betterment of thehigher education communityPatrick BlessingerFounder and Executive DirectorStanding Co-Chair, Board of DirectorsCharles WankelPresident and Co-Chair, Board of Directors, 2012-139

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Highlights and impactsHETL will provide on-goingopportunities for educatorsaround the world to participate inand present research at meetings(conferences, seminars, symposia,etc.) organized by HETL as well asopportunities to publish theirresearch in high quality refereedjournals, books, and otheracademic outlets.11

Highlights and impacts from 2012-13In 2012-13, HETL:Implemented Portal 3.0 - new features and functions: Added HETL News featureAdded HETL Interviews featureAdded IHR Editor’s Choice featureAdded HETL videoAdded a Google pageAdded new banner imagesAdded functionality to improve performance andsecurity featuresSponsored the publication of seven books in the Cutting-EdgeTechnologies in Higher Education series by Emerald GroupPublishing. HETL also: Established strategic partnerships with ICIE, EDEN, andRAE.In August of 2012, HETL assumed the editorship of theJournal of Applied Research in Higher Education(JARHE) in collaboration with Emerald GroupPublishing.Sponsored the publication of a book by Routledge Publishing. Meaning-Centered Education: InternationalPerspectives and Explorations in Higher Education. Increasing Student Engagement and Retention usingOnline Learning Activities: Wikis, Blogs, and WebQuests.Increasing Student Engagement and Retention usingSocial Technologies: Facebook, e-portfolios, and otherSocial Networking Services.Increasing Student Engagement and Retention UsingImmersive Interfaces: Virtual Worlds, Gaming, andSimulation.Increasing Student Engagement and Retention usingClassroom Technologies: Classroom Response Systemsand Mediated Discourse Technologies. London:Emerald.Increasing Student Engagement and Retention in eLearning Environments: Web 2.0 and Blended LearningTechnologies.Increasing Student Engagement and Retention usingMultimedia Technologies: Video Annotation,Multimedia Applications, Videoconferencing andTransmedia Storytelling.Increasing Student Engagement and Retention usingMobile Applications: Smartphones, Skype and TextingTechnologies.12

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Annual Report for 2012-13Value Proposition:HETL provides the world’s largestand most active global onlineprofessional learning communityto enrich the personal andprofessional lives of highereducation professionals byproviding them with the means toeasily dialogue, network,collaborate, share resources, anddisseminate knowledge witheach other.14

HETL believes that high quality learningcentered education should be at the heartof the student and teacher experience,including learning-centered instruction,learning-centered curricular and learningcentered assessment. To that end, HETLengages directly with educationprofessionals at every level and function toadvance the scholarship and practice ofteaching and learning around the world.Excellence and qualityin teaching and learningIn November 2012, the first of sevenbooks was published on the topic ofincreasing student engagement andretention, which was part of theCutting-Edge Technologies in HigherEducation book series. This was acollaborative effort of nearly onehundred scholars from around theworld who contributed chapters.HETL sponsored and edited its first book series on the topic ofincreasing student engagement and retention using cutting-edgetechnologies. HETL also sponsored and edited a book on the topic ofmeaning-centered education and learning. The book explores anddevelops a vision of education where students and instructorsengage in open meaning-making processes and self-organizingeducational practices. HETL was selected by Emerald GroupPublishing to be the editor of the Journal of Applied Research inHigher Education.15

As a global community for research and innovation in teachingand learning, HETL seeks creative solutions to the toughestchallenges confronting higher education and the world. HETLaddresses these challenges collaboratively throughtransformative dialogue, cutting-edge research, and sharing ofbest practices. A major strength of HETL is its diverse base ofglobal perspectives that fosters creative thinking,meaningful dialogue and engagement, and purposeful action.HETL supports the democratization of higher education andaims to create imaginative, vibrant, and participatory spacesfor all educators to come together for dialogue andcollaboration. Thus, by creating a participatory culture oflearning that removes political, social, geographic, and otherbarriers, HETL aims to give voice to the common needs,concerns, and aspirations shared by the global highereducation community.The shared vision of HETL is to advance the scholarship andpractice of teaching and learning in higher education. Thefocus on teaching and learning is important because theteaching-learning process is the most fundamental processthat lies at the core of the educational system, regardless ofinstitutional type or mission.To achieve its vision, HETL works with and supports individualeducators from all institutional types and missions and all typesof educational institutions, associations, centers, and othergroups committed to improving and transforming teachingand learning, including related areas such as curriculum,assessment, research, service, and community engagement,as well as related leadership areas such as governance,management, policy, strategy, and decision-making at theindividual, institutional, national, and international levels.HETL Core CompetenciesA core competency can be defined as a unique ability that anorganization possesses. It is an organizational ability that usuallycannot be found or cannot be easily duplicated in otherorganizations.These abilities represent the main strengths inherent within HETLas a result of HETL’s collective learning over time. HETL’s corecompetencies allow it to provide benefits to the global highereducation community in unique ways. HETL believes it hasachieved the following core competencies:Shared Values and Vision IntegrityCollegialityDiversityInclusive and Collaborative Culture International ScopeIntercultural SensitivityDiversity of LeadershipGlobal NetworkInnovative and Forward Thinking Mindset Cutting Edge TechnologyCutting Edge ResearchCutting Edge PublishingUnique Organizational ModelsPioneering Learning Models16

The HETL strategic plan serves as a high levelroad map that allows HETL to chart a coursefor how it wants to achieve its vision andfulfill its mission within the context of thecurrent and expected needs of the globaleducation community.Creating sustainable andmeaningful models ofeducation and learningEducators, institutions, governments,employers, and societies seek models ofeducation and learning that aresustainable and effective. HETL isengaged in pioneering research andToday’s higher education professionals are faced with a variety ofchallenges that their predecessors did not have to grapple with a fewgenerations ago. Rapid globalization has impacted the highereducation community in complex and often unforeseen ways.These broad forces have, to a large degree, acted as catalysts formany changes occurring in higher education. The evolution of thesechanges has resulted in a higher education landscape that not onlylooks much different than it did a few generations ago but has alsoresulted in some long-term structural changes in how the highereducation ecosystem behaves.These changes, in turn, are creating unique challenges for highereducation professionals In summary, macro-level catalysts arecausing permanent changes to the higher education landscaperesulting in many challenges for educators, all of which are occurringwithin the broad context of the three-pronged mission of highereducation institutions: teaching-learning, research-scholarship, andpublic service.professional community development tocreate models suited for the modern era.17

The pace of change in the globalcommunity has precipitated complexitiesand conflicts among people and countries.HETL therefore serves as a vehicle foreducators to connect and learn from eachother to better deal with this changinglandscape.There has been a growing need in recent years to improve teachingand learning in higher education. This need is exemplified by therecent growth in the number of teaching and learning centers, as wellas other similar types of centers, institutes, and academies. There arealso a rapidly growing numbers of conferences and journals devotedto teaching and learning.HETL is a non-partisan group. HETL is open to higher educationprofessionals from all institutional types and missions. HETL membersrepresent a broad cross-section of professionals in higher educationacross the globe. This diversity allows HETL to create a globalperspective on teaching and learning.From the beginning, HETL desired to create a model that was forwardthinking, holistic, interdisciplinary, universally applicable, and strategicin its view, rather than a model based only on short-term anddiscipline specific needs.To that end, HETL developed an organizational model that is basedon core values important to all educators, the core activities (mission)most important to educators, and the key outcomes most importantto them (vision).These three pillars (core values, mission, vision) therefore serve as thefoundation stones upon which the entire association rests. They arecomplementary and reinforce each other, as do all the componentsthat rest on each pillar.A global professionallearning communityAlthough HETL is but one small part in thehigher education ecosystem small partsof diverse, complex systems can still beinfluential and have the potential for selfand community transformation. Highereducation has become increasinglyimportant to our individual and collectivesurvival as well as to the overall quality oflife on this planet.18

Learning does not stop upon graduation. Intoday’s world, learning is a lifelong process.Thus, formal education must provide ameaningful space that educates the wholeperson and cultivates the seeds that allowsone to grow into the person he/she wishesto become.StudentsHETL aims to transform teaching andlearning practices enabling students tobecome: Self-motivated lifelong andlifewide learners Highly competent employees,citizens, leaders, and scholars Highly mature personalitiesinstilled with a deep sense ofHETL has identified three core values most important to educators:academic integrity, collegiality, and diversity. In talking withthousands of educators from all over the world, in examining a broadcross-section of online educational groups, and in looking at themission and value statements of hundreds of educational institutionsacross the globe, these three values came up again and again asbeing most important and universally applicable.HETL defines diversity as the inclusion and acceptance of differencesamong colleagues. Diversity helps to create an association where thewhole is greater than and different from the sum of its parts.HETL defines academic integrity as an ethical code that guides thebehavior of learning communities. The Center of Academic Integrityat Clemson University identifies several characteristics of academicintegrity: honesty, responsibility, trust, respect, and fairness.Collegiality is characterized by mutual trust in each other, and amutual respect for others’ talents, roles, and responsibilities.Collegiality recognizes that each individual contributes in his or herown unique way based on his or her own unique talents, interests, andpr

practice of teaching and learning in higher education by focusing on three core areas: 1) networking and collaboration, . respected digital gateway to multi-media resources on higher education teaching and learning and as . Charles Wankel President and Co-Chair, Board of Directors, 2012-13 . 10 . 11

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