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Powered by SitewisePage 1Northridge Fashion CenterExperian 2018 Mosaic SegmentationStudy Area MapsNorthridge Fashion CenterProfile Tables2018 Experian Mosaic Segments Households2018 Experian Mosaic Segments Population2018 Experian Mosaic Segments Adult PopulationPrepared on: 3/4/2019 11:31:48 PM

Powered by SitewisePage 2Northridge Fashion Center

Powered by SitewisePage 3Northridge Fashion CenterExperian 2018 Mosaic Segmentation2018 Experian Mosaic Segments Households2018 Experian Mosaic SegmentsHouseholdsTotal HouseholdsTop 10 Mosaic SegmentsNorthridge FashionCenter0 - 3 mi70,788H26: ProgressivePotpourriB10:CosmopolitanAchieversI32: SteadfastConventionalistsK39: MetroFusionO54: StrivingSingle SceneC13: SilverSophisticatesP61: HumbleBeginningsE19: Full Pockets- Empty NestsQ65: SeniorDiscountsK38: GothamBlend13%11%11%9%8%7%4%3%3%2%A01: American RoyaltyA02: Platinum ProsperityA03: Kids and CabernetA04: Picture Perfect FamiliesA05: Couples with CloutA06: Jet Set Urbanites1,052125144141191811%0%0%0%0%0%B07: Generational SoupB08: Babies and BlissB09: Family Fun-tasticB10: Cosmopolitan Achievers21869927,9610%0%0%11%C11: Aging of AquariusC12: Golf Carts and GourmetsC13: Silver SophisticatesC14: Boomers and Boomerangs1,027175,110451%0%7%0%D15: Sports Utility FamiliesD16: Settled in SuburbiaD17: Cul de Sac DiversityD18: Suburban Attainment31,62845480%2%0%0%E19: Full Pockets - Empty Nests2,0933%

Powered by SitewisePage 4Northridge Fashion CenterExperian 2018 Mosaic Segmentation2018 Experian Mosaic Segments Households2018 Experian Mosaic SegmentsHouseholdsNorthridge FashionCenter0 - 3 miE20: No Place Like HomeE21: Unspoiled SplendorF22: Fast Track CouplesF23: Families Matter Most1960651890%0%1%0%G24: Status Seeking SinglesG25: Urban Edge5784791%1%

Powered by SitewisePage 5Northridge Fashion CenterExperian 2018 Mosaic Segmentation2018 Experian Mosaic Segments Households2018 Experian Mosaic SegmentsHouseholdsNorthridge FashionCenter0 - 3 miH26: Progressive PotpourriH27: Birkenstocks and BeemersH28: Everyday ModeratesH29: Destination Recreation9,515901213%0%0%0%I30: Stockcars and State ParksI31: Blue Collar ComfortI32: Steadfast ConventionalistsI33: Balance and Harmony0157,6782570%0%11%0%J34: Aging in PlaceJ35: Rural EscapeJ36: Settled and Sensible1,2190162%0%0%K37: Wired for SuccessK38: Gotham BlendK39: Metro FusionK40: Bohemian Groove1,2261,7606,5102312%2%9%0%1252800%1%0%M44: Red White and BluegrassM45: Diapers and Debit Cards170%0%N46: True Grit AmericansN47: Countrified PragmaticsN48: Rural Southern BlissN49: Touch of Tradition00000%0%0%0%O50: Full Steam AheadO51: Digital DependentsO52: Urban AmbitionO53: Colleges and CafesO54: Striving Single SceneO55: Family Troopers1,078744312045,8531,3082%1%0%0%8%2%P56: Mid-scale MedleyP57: Modest Metro MeansP58: Heritage HeightsP59: Expanding Horizons60941,71670%0%2%0%P60: Striving ForwardP61: Humble Beginnings1,6582,8082%4%Q62: Reaping Rewards1,1142%L41: Booming and ConsumingL42: Rooted Flower PowerL43: Homemade Happiness

Powered by SitewisePage 6Northridge Fashion CenterExperian 2018 Mosaic Segmentation2018 Experian Mosaic Segments Households2018 Experian Mosaic SegmentsHouseholdsQ63: Footloose and Family FreeQ64: Town EldersQ65: Senior DiscountsNorthridge FashionCenter0 - 3 mi85442,0040%1%3%R66: Dare to DreamR67: Hope for Tomorrow12310%0%S68: Small Town Shallow PocketsS69: Urban SurvivorsS70: Tight MoneyS71: Tough TimesU99: Unclassified11035300%0%0%0%0%

Powered by SitewisePage 7Northridge Fashion CenterExperian 2018 Mosaic Segmentation2018 Experian Mosaic Segments Population2018 Experian Mosaic SegmentsPopulationTotal PopulationTop 10 Mosaic SegmentsNorthridge FashionCenter0 - 3 mi216,929H26: ProgressivePotpourriI32: 39: MetroFusionC13: SilverSophisticatesO54: StrivingSingle SceneD16: Settled inSuburbiaP58: HeritageHeightsK38: GothamBlendP60: StrivingForward16%15%13%7%6%5%3%3%3%3%A01: American RoyaltyA02: Platinum ProsperityA03: Kids and CabernetA04: Picture Perfect FamiliesA05: Couples with CloutA06: Jet Set Urbanites3,8163787256715131892%0%0%0%0%0%B07: Generational SoupB08: Babies and BlissB09: Family Fun-tasticB10: Cosmopolitan Achievers93752655129,2440%0%0%13%C11: Aging of AquariusC12: Golf Carts and GourmetsC13: Silver SophisticatesC14: Boomers and Boomerangs3,6053814,0142302%0%6%0%D15: Sports Utility FamiliesD16: Settled in SuburbiaD17: Cul de Sac DiversityD18: Suburban Attainment297,0301802330%3%0%0%E19: Full Pockets - Empty Nests5,1542%

Powered by SitewisePage 8Northridge Fashion CenterExperian 2018 Mosaic Segmentation2018 Experian Mosaic Segments Population2018 Experian Mosaic SegmentsPopulationNorthridge FashionCenter0 - 3 miE20: No Place Like HomeE21: Unspoiled SplendorF22: Fast Track CouplesF23: Families Matter Most88601,5426330%0%1%0%G24: Status Seeking SinglesG25: Urban Edge1,0127800%0%

Powered by SitewisePage 9Northridge Fashion CenterExperian 2018 Mosaic Segmentation2018 Experian Mosaic Segments Population2018 Experian Mosaic SegmentsPopulationNorthridge FashionCenter0 - 3 miH26: Progressive PotpourriH27: Birkenstocks and BeemersH28: Everyday ModeratesH29: Destination Recreation33,9051602316%0%0%0%I30: Stockcars and State ParksI31: Blue Collar ComfortI32: Steadfast ConventionalistsI33: Balance and 0%O50: Full Steam AheadO51: Digital DependentsO52: Urban AmbitionO53: Colleges and CafesO54: Striving Single SceneO55: Family : Mid-scale MedleyP57: Modest Metro MeansP58: Heritage HeightsP59: Expanding Horizons1093566,401280%0%3%0%P60: Striving ForwardP61: Humble Beginnings5,5445,5003%3%Q62: Reaping Rewards2,4061%J34: Aging in PlaceJ35: Rural EscapeJ36: Settled and SensibleK37: Wired for SuccessK38: Gotham BlendK39: Metro FusionK40: Bohemian GrooveL41: Booming and ConsumingL42: Rooted Flower PowerL43: Homemade HappinessM44: Red White and BluegrassM45: Diapers and Debit CardsN46: True Grit AmericansN47: Countrified PragmaticsN48: Rural Southern BlissN49: Touch of Tradition

Powered by SitewisePage 10Northridge Fashion CenterExperian 2018 Mosaic Segmentation2018 Experian Mosaic Segments Population2018 Experian Mosaic SegmentsPopulationQ63: Footloose and Family FreeQ64: Town EldersQ65: Senior DiscountsNorthridge FashionCenter0 - 3 mi221,3894,2600%1%2%R66: Dare to DreamR67: Hope for Tomorrow23620%0%S68: Small Town Shallow PocketsS69: Urban SurvivorsS70: Tight MoneyS71: Tough TimesU99: Unclassified22066300%0%0%0%0%

Powered by SitewisePage 11Northridge Fashion CenterExperian 2018 Mosaic Segmentation2018 Experian Mosaic Segments Adult Population2018 Experian Mosaic SegmentsAdult PopulationTotal Adult PopulationTop 10 Mosaic SegmentsNorthridge FashionCenter0 - 3 mi173,723H26: ProgressivePotpourriI32: SteadfastConventionalistsB10: CosmpolitanAchieversC13: SilverSophisticatesK39: MetroFusionO54: StrivingSingle SceneD16: Settled inSuburbiaE19: Full Pockets- Empty NestsK38: GothamBlendP58: HeritageHeights16%14%14%7%7%5%3%3%3%3%A01: American RoyaltyA02: Platinum ProsperityA03: Kids and CabernetA04: Picture Perfect FamiliesA05: Couples with CloutA06: Jet Set Urbanites3,0993453813934061682%0%0%0%0%0%B07: Generational SoupB08: Babies and BlissB09: Family Fun-tasticB10: Cosmopolitan Achievers69918834323,6450%0%0%14%C11: Aging of AquariusC12: Golf Carts and GourmetsC13: Silver SophisticatesC14: Boomers and Boomerangs3,3323512,7231742%0%7%0%D15: Sports Utility FamiliesD16: Settled in SuburbiaD17: Cul de Sac DiversityD18: Suburban Attainment154,7601301710%3%0%0%E19: Full Pockets - Empty NestsE20: No Place Like Home4,7507883%0%

Powered by SitewisePage 12Northridge Fashion CenterExperian 2018 Mosaic Segmentation2018 Experian Mosaic Segments Adult Population2018 Experian Mosaic SegmentsAdult PopulationE21: Unspoiled SplendorF22: Fast Track CouplesF23: Families Matter MostG24: Status Seeking SinglesG25: Urban EdgeNorthridge FashionCenter0 - 3 mi01,2993110%1%0%8907031%0%

Powered by SitewisePage 13Northridge Fashion CenterExperian 2018 Mosaic Segmentation2018 Experian Mosaic Segments Adult Population2018 Experian Mosaic SegmentsAdult PopulationNorthridge FashionCenter0 - 3 miH26: Progressive PotpourriH27: Birkenstocks and BeemersH28: Everyday ModeratesH29: Destination Recreation27,6481602116%0%0%0%I30: Stockcars and State ParksI31: Blue Collar ComfortI32: Steadfast ConventionalistsI33: Balance and 0%O50: Full Steam AheadO51: Digital DependentsO52: Urban AmbitionO53: Colleges and CafesO54: Striving Single SceneO55: Family : Mid-scale MedleyP57: Modest Metro MeansP58: Heritage HeightsP59: Expanding Horizons952194,605180%0%3%0%P60: Striving ForwardP61: Humble Beginnings3,8904,3742%3%Q62: Reaping Rewards2,2171%J34: Aging in PlaceJ35: Rural EscapeJ36: Settled and SensibleK37: Wired for SuccessK38: Gotham BlendK39: Metro FusionK40: Bohemian GrooveL41: Booming and ConsumingL42: Rooted Flower PowerL43: Homemade HappinessM44: Red White and BluegrassM45: Diapers and Debit CardsN46: True Grit AmericansN47: Countrified PragmaticsN48: Rural Southern BlissN49: Touch of Tradition

Powered by SitewisePage 14Northridge Fashion CenterExperian 2018 Mosaic Segmentation2018 Experian Mosaic Segments Adult Population2018 Experian Mosaic SegmentsAdult PopulationQ63: Footloose and Family FreeQ64: Town EldersQ65: Senior DiscountsNorthridge FashionCenter0 - 3 mi201,2213,7970%1%2%R66: Dare to DreamR67: Hope for Tomorrow18820%0%S68: Small Town Shallow PocketsS69: Urban SurvivorsS70: Tight MoneyS71: Tough TimesU99: Unclassified11058600%0%0%0%0%

Experian 2018 Mosaic Segmentation 2018 Experian Mosaic Segments Adult Population 2018 Experian Mosaic Segments Adult Population Northridge2Fashion Center 0 - 3 mi Q63: Footloose and Family Free 20 0% Q64: Town Elders 1, 21 1% Q65: Senior Discounts 3,797 2% R66: Dare to Dream 188 0% R67: Hope for Tomorrow 2 0% S68: Small Town Shallow Pockets 1 0%

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