Your Program’s SWOT Analysis - Thompson Rivers University

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Your Program’s SWOTAnalysisRevised-March 10, 2010

Overview SWOT is a strategic planning tool It helps you take advantage of your strengths andopportunities It helps you eliminate weaknesses and minimizethreats The SWOT is a precursor to the Program Self-Study The SWOT will be shared with the ExternalReviewer(s) The SWOT will help guide the development of theAction Plan at the end of the Program ReviewSWOT benefits from honesty, but with no blame

What is SWOT?SWOT is a summary of your program’s ernalNote “Internal” and “External” factors3

1What are the Strengthsof your Program? Strength a core capability of your program Strength something your students, colleagues,and the University value Strength you passed the “better than yourcompetitors” testCan you identify some of your program’s strengths?4

2What are Weaknessesof your Program? Weakness Any existing, potential, or missingelement which creates a barrier to maintaining orachieving success for your Program Maybe your program failed the “better than yourcompetitors” testCan you think of some of your program’s weaknesses?5

3What are Opportunities ofYour Program? Opportunity Anything in the externalenvironment that, if properly used, could providean advantage to your programCan you think of some opportunities available to your program?6

4What are Threats AffectingYour Program? Threat Anything in the external environmentthat could erode a strength of your program Threat A situation that is out of your controland has the potential to harm your program.Can you think of some threats to your Program?7

Ensuring the Usefulness of theSWOT AnalysisYour SWOT analysis will be more useful if . There are many perspectives during discussions There is safety and liberty to speak one’s mind There is an appetite for change or consideringalternativesUse the SWOT process to improve your Program8

Highlighting Strengths andWeaknessesStrengthsWeaknesses Which strengths are unique What should be doneto the Program?better in the future? What do we to well? What knowledge do welack? What are the things thathave gone well? Which skills do we lack? What systems do we needto change?Strengths and Weaknesses are internal9

Highlighting Opportunities andThreatsOpportunitiesThreats What are our key success What are barriers toenablers?progress? Which additional service(s) What are the possiblecan we offer?impacts of whatcompetitors are doing? What new market shouldwe investigate? Which regulatory issuemight cause us concern?Opportunities and threats are external10

The SWOT Workshop We will work as a group We will use standard brainstorming processes toidentify and record Strengths, Weaknesses, etc. At the end we will rank the items, “most important” to“least important” to add another level ofunderstanding The APR Office will create a draft SWOT Report andsend it to the Program for review and revision.Objective: to lay the groundwork for the Program Self-Assessment11

The SWOT is a precursor to the Program Self-Study The SWOT will be shared with the External Reviewer(s) The SWOT will help guide the development of the Action Plan at the end of the Program Review SWOT benefits from honesty, but with no blame. 3 SWOT is a summary of your program’s

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