Arts & Culture Policy Framework For Punjab, Pakistan
INFORMATION & CULTURE DEPARTMENT,GOVERNMENT OF THE PUNJABArts & Culture Policy Frameworkfor Punjab, PakistanCultural Revival Roadmap (2017-2021)February 5th 2017
Figure 1.11Map of Punjab ince/i
Message from Minister, Information & Culture, Government of Punjab (TBA)ii
Preface by Secretary, Information & Culture Department, Government of PunjabThese are exciting times for Pakistan as opportunities for our growth and prosperity are abound andPunjab has an important role to play in the process. There has been a highly active reform environmentin Punjab over the last few years in order to strengthen institutions in service of the public and to furtherthe economic development of the province and Pakistan. In addition to the very long list of reforminitiatives already undertaken by the Government of Punjab, the Information & Culture Department isproud to present Punjab’s first Arts & Culture Policy Framework.The cultural sector is no longer seen as limited to cultural shows and events. The Culture & Creative Sectoris today an industry in its own right and a means for economic revitalization. The ‘Culture sector’ is in factmore than just an industry, with outreach and social impact perhaps more than any other sector. It isabout identity-formation, peace-building, our roots and heritage, building citizenship, education,engaging our youth, promoting skills and economically empowering the people of Punjab.After joining the department, an initial assessment of the department indicated the need to identify andprioritize goals, address capacity gaps, streamline resources required and support the sector that has somuch potential. My predecessor had initiated consultations with cultural practitioners in 2015 to developa draft Cultural Revival Roadmap. Our team took the work forward and organized consultations at thedivisional level to ensure the process is as participatory and inclusive as possible. Furthermore, we tookthe step to share the document online. All feedback has been incorporated in the Policy Framework.The Punjab Arts & Culture Policy Framework identifies core policy objectives that the Department will befocusing on and has specified strategies for as many Culture & Creative domains as possible. Thedocument strategies are in line with international best practices and recommendations from experts andpractitioners from the field across Punjab. The Department has already started working on theimplementation of many of the recommendations.The policy framework document is supported by an Implementation Plan to ensure efficient execution.The Punjab Culture & Arts Policy framework cannot be implemented by the Department in isolation as anintegrated approach has been adopted in which all departments have a significant role for itsimplementation and success. The framework also depends on collaboration with the private sector.Although to prove the impact of cultural initiatives is a challenging task, this document attempts to outlinea performance assessment mechanism. Research in the culture and creative sector will also be a newfocus to ensure the department has the data for evidence-informed decision making to further supportthe sector.The Information & Culture Department is working continuously to strengthen and support the sector andI strongly believe in the upcoming days, Punjab is set to make its mark on the cultural map nationally andglobally.Raja Jahangir AnwarSecretary, Information & CultureGovernment of Punjabiii
Executive Summary (draft)The Cultural and Creative sector has, over recent years, increasingly become an important area of focusfor policy planners globally. The Government of Punjab realizes the immense potential of the Culture andCreative Sector and has been working on developing a Culture & Arts Policy Framework to furtherstrengthen the sector which is expected to bring benefits for the people of Punjab on so many differentfronts. Cultural activity does not only help build collective identity and social cohesion but it also a forumto celebrate diversity within the culture.The upcoming Cultural and Creative Industries can be a catalyst for economic growth and hasalso proven to be a prominent factor for urban regeneration the world over. Countries areworking towards not only establishing ‘smart cities’ but developing and promoting ‘creativecities’.Development and reform initiatives can only sustainable when designed keeping the culturalethos in mind as highlighted by the Sustainable Development Goals.Cultural content and activity has proven to be a powerful tool to transform mind-sets andtherefore in Pakistan’s context it is considered that the region’s cultural roots can provide apositive counter-narrative against the religious intolerance and violence.As Pakistan’s economic trajectory takes a massive uphill turn with CPEC, the vibrancy of thecultural activity and products of Punjab -and Pakistan as a whole, contribute towards the imagebuilding of the country and hence attract further investment in the region and its people.Process of development of Culture Policy document:The work on a Cultural Revival Roadmap began on the Chief Minister of Punjab’s directive in 2015 whereworking groups comprising of seasoned and experienced cultural experts/practitioners were formedunder the lead of the Information & Culture Department. The process was supported by a desk review ofinternational trends in cultural policy development and a capacity analysis of the existing attached culturalinstitutions. To ensure that the process was as participatory as possible, consultative sessions were heldin all eight divisions of Punjab engaging over 160 writers, artists, performers, musicians, educationists andother culture-related professionals were involved (representation of religious minorities and genderbalance was ensured). The Culture & Arts Policy Framework has incorporated all recommendationsprovided from the consultative process. The document has then been reviewed internally, by the CMTaskforce on Culture and all other departments of the government. It has been posted online for reviewand feedback by key stakeholders and the public at large after which the approval process was initiated.Proposed Vision & Mission Statement of Punjab Culture & Arts Policy FrameworkVision StatementThe end goal is a: A Peaceful, Progressive, and Culturally Vibrant PunjabMission StatementTo revive and protect the cultural heritage of Punjab and to promote cultural activity and creativityfor the economic, social and spiritual/personal well-being of the people of Punjab.iv
Core Policy Objectives:The Culture & Arts Policy Framework 2017-2022 is based on five core policy objectives. These are: Policy Framework Objective 1- Governance for Culture Strengthened institutional frameworks and governance structure with provision of resources tosupport the growth and promotion of the Arts & Culture sector in Punjab Policy Framework Objective 2- Peace-building through Culture Building Tolerance and Peace through Cultural Activities, Education, and Media Policy Framework Objective 3- Programming to Protect & Revive CulturePreservation, Interpretation (building narrative) and Promotion of Traditional Arts & CulturalHeritage of Punjab Policy Framework Objective 4- Participation & Social DevelopmentEnabling Citizen Participation in Cultural Activities, Social Initiatives, across the province withparticular focus on engaging youth Policy Framework Objective 5- Providing Opportunities for Economic DevelopmentDeveloping a conducive environment for growth of Creative & Cultural Industries in PunjabSectoral strategies addressing each of the Cultural Sectors:In addition to the core policy objectives, the policy framework is based on sub-sectoral strategies tofurther develop and promote the following areas:1.2.3.4.5.6.7.8.9.10.Literature & Publishing IndustryPerforming Arts (Music, Theatre, Dance)Visual and Digital Arts (Art, Film, Digital media)Tangible Heritage, Tourism & FestivalsIntangible Heritage-Language, Craft & Traditional Knowledge & GastronomyDesign (Architecture, Fashion, Textile, Advertising)Creative EntrepreneurshipCulture & EducationCulture & Print, Electronic News MediaCulture & Genderv
Acronyms & AbbreviationsAHANBoGBZUCDISCMCPECD.G ik Huner Aik NagarBoard of GovernorsBahauddin Zakariya UniversityCulture for Development IndicatorsChief MinisterChina-Pakistan Economic CorridorDera Ghazi KhanDirectorate General of Public RelationsFocus Group DiscussionGross Domestic ProductHigher Education CommissionInformation & CultureIntangible Cultural HeritageInformation TechnologyLahore Arts CouncilNational Action PlanNational Academy of Performing ArtsPakistan Academy for LettersPakistan Industrial Development CorporationPunjab Institute of Language, Arts & CulturePunjab Information and Technology BoardPunjab Council of the ArtsSustainable Development GoalsSmall & Medium Enterprises Development AuthorityTelevisionTechnical & Vocational Education & TrainingTechnical Working GroupUnited Nation Conference on Trade & DevelopmentThe United Nations Education, Scientific and Cultural OrganizationUnited Nations Industrial Development OrganizationUS DollarsWorld HeritageWorld Intellectual Property Organizationvi
Table of ContentsMessage from Minister, Information & Culture, Government of Punjab (TBA) . iiPreface by Secretary, Information & Culture Department, Government of Punjab . iiiExecutive Summary (draft) . ivAcronyms & Abbreviations . viTable of Contents . viiList of Tables & Figures. xPart I: Rationale & Development Process of Framework . 11.Why the need for an Arts & Culture Policy Framework?. 1The Case for Culture . 1Scope of Cultural Policy & Role of Government . 22.National Policy, Legal, Economic Policy & International Frameworks. 3National Cultural Policy . 3National & Provincial Legal Frameworks . 4International Legal Frameworks & Conventions . 5Economic Policy Framework . 73.Situational Analysis of Cultural Sector . 9Existing Strengths to build upon . 9Existing Challenges . 9Opportunities. 10Impending Threats . 104.Governance: Introduction to Department and its objectives . 115.Methodology for development of process of Cultural Policy Framework . 136.Limitations and Challenges to Implementation of Cultural Policy Framework . 14Part II: Vision, Mission and Main Objectives of Cultural Policy Framework . 16VisionStatement. 16Mission Statement . 16Policy Framework Objectives & Strategies. 16vii
Policy Framework Objective 1- Strengthened institutional frameworks and governance structure withprovision of resources to support the growth and promotion of the Arts & Culture sector in Punjab. 17Policy Framework Objective 2- Building Tolerance and Peace through Cultural Activities, Education,and Media . 18Policy Framework Objective 3- Preservation, Interpretation and Promotion of Traditional Arts &Cultural Heritage of Punjab . 20Policy Framework Objective 4- Enabling Citizen Participation in Cultural Activities, Social Initiatives,across the province with particular focus on engaging youth. 22Policy Framework Objective 5- Developing a conducive environment for growth of Creative & CulturalIndustries in Punjab . 24Part III: Sectoral Strategies . 271.Literature, Libraries & Book Publishing Industry . 27Context . 27Strategic Objective. 28Key Strategies . 282.Performing Arts (Music, Theatre, Dance, Puppetry). 29Context . 29Strategic Objective. 30Strategies . 303.Visual and Digital Media Arts (Art, Film, Digital media). 32Context . 32Strategic Objective. 33Strategies . 334.Tangible Heritage, Festivals, Tourism . 35Context . 35Strategic Objective. 35Strategies . 355.6.Intangible Heritage-Language, Craft, Folklore & Traditions, Gastronomy . 37A.Regional Languages & Mother Tongue . 37B.Traditional Crafts. 40C.Folklore & Traditions. 41D.Gastronomy . 42Design (Architecture, Fashion, Advertising). 43viii
Context . 43Strategic Objective. 43Strategies . 437.Creative & Cultural Entrepreneurship . 44Context . 44Strategic Objective. 44Strategies . 448.Culture & Education . 45Context . 45Strategic Objective. 45Strategies . 459.Media (News, Electronic) & Culture . 47Context . 47Strategic Objective. 47Strategies . 4710.Culture & Gender Equity . 48Context . 48Strategic Objective. 48Strategies . 48Part IV: Implementation of Cultural Roadmap/ Action Plan (2017-2021) . 49Implementation & Monitoring Mechanism for Policy Framework and Action Plan . 49Lead Implementing Body for Culture Roadmap . 49Monitoring Mechanism for Policy Framework . 49Performance Assessment- Key Cultural Indicators. 50Resource Analysis . Error! Bookmark not defined.ANNEXURES . 52ANNEX A Results Matrix with Performance Indicators . 52ANNEX B Implementation Framework & Budget . 53ANNEX C Cultural Calendar . 54Lunar Calendar . 54Solar Calendar . 54ANNEX D Names and number of people consulted in TWGs and Divisional level discussion . 54References . 54ix
List of Tables & FiguresFigure 1.1Figure 2.1Figure 4.1Figure 7.1Table 7.1Table 8.1Map of Punjab province . i2030 Agenda for SDG-Clauses linked to Culture . 6Attached departments and bodies of Information & Culture Department . 11Cultural Domains defined by UNESCO . 25Languages/Dialects spoken in Punjab . 37UNESCO Culture for Development Indicators . 50x
Part I: Rationale & Development Process of Framework1. Why the need for an Arts & Culture Policy Framework?The Case for CultureFor the longest time the ‘arts & culture’ sector have been low on the priority of governments with littlepatronage (except in the case of tourism) especially in developing countries where there is a struggle toprovide people with basic facilities and infrastructure and keeping the economy afloat. However, in recentyears, there has been a realization and widespread expression on a global scale of the importance and therole of ‘culture’.Builds collective identity‘Culture’ is essentially defined as our way of life and forms the ethos of society. It plays a key role inbuilding identities, promoting social cohesion, and in providing values and norms for social interactionand citizenship. When people participate in local cultural activities, it does not only contribute tocommunity building, create further awareness about one’s culture, and indicate how vibrant a nation isbut it also improves their quality of life and reinforces a sense of belonging among its people.Catalyst for Economic GrowthWhether tangible or intangible, our cultural heritage is what makes us unique and presents opportunitiesin various forms. The late 90s indicate a trend of governments of developed countries investing in thepromotion of cultural and creative sectors to spur economic growth and urban regeneration. New ideasand innovations result in new products and technology driving economic growth. Cities are now seen ascenters for cultural industries, as potential markets for unique cultural products and services and yetcosmopolitan in nature as they represent diversity.Supports Sustainable developmentMore recently ‘culture’ is recognized internationally as key factor for sustainable development,highlighted more so in the Sustainable Development Goals Agenda 2030. Implementation and success ofreforms and development initiatives is dependent on how far they are in tune with the local culture. Localcultures can present solutions that are readily owned by communities with less resistance to change.Providing a Positive Counter-NarrativeA counter-strategy for the religious extremism and violence proposed by stakeholders is going back to ourcultural roots. Punjab has a history that dates back as early as the Indus Valley Civilization which is knownfor its advanced urban culture even in 5000 BC. As a crossover point and prize for so many empires, Punjab1
has seen interspersed eras that tell the tale of peace, harmony and peaceful co-existence between thepeople of different religious faiths within the region. The stories, poetry and folklore of Sufi saints ofPunjab have for centuries spread the powerful message of love and conveying the true spirit of Islamamongst the people irrespective of their race or creed.There is much work to be done in rediscovering and re-telling our history with a representation thatpromotes peace and celebrates diversity. Culture is a tool of soft power and has the potential to culminatesocial transformation and change mindsets. This would also mean having a look at the cultural valuesespoused by the various streams of education offered in Punjab and through the media. Cultural activitiescan help support positive projection and image-building for the rapidly developing province. Celebratinglife through cultural festivities signifies the country’s resilience against the terrorism and violence that hasplagued the region.Scope of Cultural Policy & Role of GovernmentA cultural policy is the expression of a government’s willingness to adopt and implement a set of coherentprinciples, objectives and means to protect and foster its local, regional or national’s cultural expression. 2“The essential aims of cultural policy are to establish objectives, create structures and secure adequateresources in order to create an environment conducive to human fulfilment.”3The role of the government is to provide adequate resources to create an environment that supportscreativity and artistic activity; introduce measures and regulations to support the growth of culturalindustries; and to ensure that the people of Punjab have the right to participate in cultural activities andhave access to their cultural heritage and history. Amidst globalization, the government needs to supportthe promotion of local content (e.g. creative, media, culture) to compete with international content, notjust for local market space but with an approach to capture international markets also.A general review of cultural policies indicates that governments have generally focused on the areas ofsupport programmes for creative artists; establishment of cultural institutions; regulating culturalindustries; preserving heritage; promotion of cultural tourism; providing spaces to arts and culture inthe urban context; ensuring focus on the arts in education, developing opportunities for developingcultural relations and trade with other countries.2The Arts and Canada’s Cultural Policy, 1999. ications/933e.htm.3The Stockholm Conference, 30 March-2 April 1998. Action Plan on Cultural Policies for es/35220/12290888881stockholm actionplan rec en.pdf/stockholm actionplan rec en.pdf2
2. National Policy, Legal, Economic Policy & International FrameworksNational Cultural PolicyPakistan does not have an official Cultural policy in place as yet. That does not mean attempts have notbeen made in the past to develop and implement a cultural policy.The first most comprehensive document was the ‘Report of the Standing Committee of Art & Culture’which was submitted to the Ministry of Education in late 1968. The government at the time ‘saw politicalupheavals’ and the report was neither ‘officially accepted or rejected’. The report and other articleswritten by Faiz Ahmed Faiz, founder of the Pakistan National Council of the Arts, were compiled by theBhutto government and referred to as the Faiz Report (1975). Faiz’s words in a foreword of the report in1975 still rings true to date that ‘some of the basic conclusions arrived by this Committee might still berelevant to the situation prevailing in present-day Pakistan.’ The Committee of the time emphasized therole of culture in nation-building and for building the country’s image. The report had in-depth analysisand recommendations for the promotion and development of each of the domains of the culture andcreative sector at the time. Faiz, through his articles on Culture, challenged the prevalent myopicdefinition of ‘Pakistaniat’ at the time that excluded Pakistan’s pre-Islamic history and regional identities,also more importantly
PILAC Punjab Institute of Language, Arts & Culture PITB Punjab Information and Technology Board PUCAR Punjab Council of the Arts SDG Sustainable Development Goals SMEDA Small & Medium Enterprises Development Authority TV Television TVET Technical & Vocational Education & Training TWG Technical Working Group
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