MASTER PROGRAM IN DIGITAL MARKETING

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MASTER PROGRAMIN DIGITAL MARKETING100Hours ations

MODULE 1WordPress BlogCreation & ManagementDuration - 0 4 Hours

Website Planning, Creation & Blog ManagementBlog ManagementIntroduction to Domain, Hosting & CMS1. Difference between a Blog and a WebsiteUnderstanding the Dashboard2. How to integrate Blog Section with WebsitePublishing Content on the website1. Text vs Visual Editor2. What are Permalinks3. Choosing the Right Niche4. Auto-posting blog content to multiple social media platforms5. Analysing Revenue Opportunities3. Adding Images to Content4. Embed YouTube Videos on the website5. Adding Featured Image to content6. Scheduling content for website / blogAdding structure to the Website1. Adding a Navigation bar2. Defining the look and feel using themes3. Adding sections to the website4. Utilising the Sidebar & Footer areas ofthe websitesHow to convert Website Traffic to Leads or Social Media FollowersAdding a Carousel to the websiteTechniques to organise contentGenerate User Access to the website

MODULE 2Landing page designusing ElementorDuration - 02 Hours

What is Page BuilderInstalling ElementorUsing elementor to design landing page

MODULE 3Search Engine Optimization(SEO) Webmasters toolsDuration - 02 Hours

Introduction To SEOWhat is SEO & its importanceHow do bots discover a new website?How to submit a website to Google Search ConsoleOn-page SEOTop Level DomainWebsite NavigationBreadcrumbsDomain Authority / MR / Page Authority using MOZ BarTechnical SEOContent Strategy1. Main Pillars of Content2. Content for users Vs Content for BotsNo-index; No-follow tagCanonical TagsMeta TagsIntroduction to Meta TagsMeta Tag Creation TechniquesKeywords1. Types of Keyword1. Secure Sockets Layer - SSL Certificate2. Keyword Research Methodology2. Robots.txt3. Manual Method & Automatic method of3. Types of SitemapKeyword Research4. Limitations of a Sitemap5. Sitemaps Creation and SubmissionURL Optimisation1. Define URL StructureHeading Tags (H1 to H6)Image Optimisation using Title & Alttags Internal Linking2. Defining Hierarchy for the URLsImplementation of On-page Factors on Website3. URL Structure for Static & Dynamic PagesMobile Friendly Test

Page Load Time & Page Speed SuggestionsRedirection TagsSchema Structured Data Creation & ImplementationWebsite Analysis & Audit MechanismSEO for Ecommerce WebsitesGoogle Webmasters1. Introduction to webmasters2. How to submit a new websiteOff-page SEO:Introduction to Off-page SEO1. Types of Links2. Follow Vs No-followSearch Engine Submissions1. Introduction to Bing Webmasters2. How to submit website to Bing WebmastersLink Building Methodology3. Search Appearance Report Analysis1. Directory Submissions4. HTML Improvements2. Social Bookmarking5. Search Traffic Report Analytics3. PDF, PPT Submission6. International Targeting4. Press Release Submission7. Manual Actions5. Article Submission8. Mobile Usability6. Image, Video Submission9. Removing Indexed URLs7. Forum Submission like Quora.com10. Crawl Errors and Stats8. Blog Commenting & Guest Blogging11. Robots.txt tester12. Sitemap url submission13. Webtools14. Backlink AnalysisLocal Business Listing1. Submission to Classified Sites2. Google Business Listing

Business Review Site SubmissionOff-page SEO implementation for businesses usingDigital Marketing Agency TemplateOff-page Competitor Analysis1. Competitor Backlinks Analysis2. Competitor Traffic Sources3. Competitor Blog AnalysisGoogle Disavow ToolsGoogle Updates & Algorithms1. Payday2. EMD3. Panda4. Pirate5. Penguin6. Pigeon7. Hummingbird8. Mobilegeddon9. Rank Brain10. Possum11. FredHands-on Practical Training On Following Tools

MODULE 4Google Analytics Goggle Tag ManagerDuration - 04 Hours

Introduction to Google AnalyticsKey Performance Metrics In Google Analytics1. Understanding importance of Analytics for business1. Hit Vs Dispatch2. How Analytics Works2. Session3. Data Collection, Processing & Reporting3. Visits & UsersSetting Up Google Analytics4. Average Time On Page1. Hierarchy in Google Analytics5. Bounce Rate2. Account Setup6. Exit Rate3. Property SetupAudience Report4. View Setup1. Segments5. Integration with website using JavaScript2. Dimension Vs MetricsTracking CodeAdmin Panel Navigation3. Data Representation Formats - Bar Graph,Pie Chart, Comparison1. User management at account, property & view level4. Primary Vs Secondary Dimension2. Internal Traffic Filter Setup5. Advance Filter3. Google Adwords linking6. Demographic Report Analysis4. Auto-tagging7. Geographic Report Analysis5. Goal / conversion setup8. Affinity & In-market Interest Report Analysis6. Goal Funnel for Ecommerce9. Technology Report AnalysisGoogle Analytics Layout1. Navigating Google Analytics2. How to create Custom Reports3. How to share / download reports4. Auto-emailing reports10. Mobile Report Analysis

Acquisition Report1. Monitor Various Marketing Channels2. Tracking the Source and the Type of website traffic3. Source / Medium tracking using UTM parameters4. SEO Traffic Analysis5. Adwords Traffic Analysis6. Social Media Traffic Analysis7. Campaigns Report AnalysisBehavior Report1. Understanding User’s Navigation Pattern usingBehaviour Flow2. Site Content Performance3. Site Speed & Suggestions4. Event TrackingConversion Report1. Ecommerce Reporting2. Multi Channel Funnel Report3. Assisted Conversions Report4. Top Conversion Path Report5. Time Lag Report6. Path Length Report7. Attribution

MODULE 5Search EngineMarketing (SEM)Duration - 14 Hours

Level 1 : Google AdWords for BeginnersIntroduction To Google AdsUnderstanding SERP StructurePaid Marketing Key Terminologies1. Campaign2. Budget3. Bid & Various Bid Strategies4. Impressions5. Clicks6. Click Through Rate (CTR)7. Conversion8. Conversion Rate9. Real-time-biddingIntroduction to Google My Client Center (MCC) Account3. Keywords4. Ad-copyLevel 2 : Google Adwords Intermediate Level Creating PPC Ad CampaignsSearch Ads1. Introduction to Search Ads2. Exploring Google Search Network3. Search Campaign Creation4. Understanding Automated Bidding Strategies& their application5. Location & Radius Targeting6. Ad Extensions and their impact on CTRGoogle Keyword Planner Tool1. Keyword selection process1. Creating a new Google Ads account2. Ad-group creation2. Linking an existing Google Ads account3. Estimating keyword performance and bidAdwords Billing & PaymentsHierarchy in Google Ads1. Campaigns2. Ad-groups4. Keyword match types & exclusionsAd-copy creation techniques1. Text Ads2. Call-only Ads

Quality Score & its impact on Ad RankDynamic Search AdsConversion TrackingLinking Google AnalyticsDisplay AdsAdvance Bidding Strategy on Location, Schedule & Devices1. Targeting & Combination Techniques2. Frequency Capping Methodology3. Responsive Ads in Display CampaignVideo Ads1. In-stream Ads, Video Discovery Ads & Bumper Ads2. Targeting & Combination TechniquesUniversal App CampaignShopping Ads1. Exploring Google Merchant Center Account2. Listing Product details in Merchant Center3. Targeting in Shopping AdsLevel 3 : Google AdWords Advance LevelLIVE Campaign / Project Implementation With Actual BudgetsRemarketing & Remarketing StrategiesDynamic Keyword Insertion TechniquesLive Campaign Performance Report AnalysisCampaign Optimization & ROI Improvement Techniques

MODULE 6Goggle Adsense DisplayAdserversDuration - 02 Hours

Creating goggle adsense accountCreating ad unitsUsing block controlUsing reportsHow to check payment informationIntroduction to Ad serversExploring Ad server practically

MODULE 7Content Writing Contentcreation toolsDuration – 04 Hours

Architecture of contentForms of contentMain pillars of contentBasic editing of images , infographicsInfographicsAnimated walk – through videos

MODULE 8Social MediaMarketingDuration - 18 Hours

Social Media Marketing OverviewContent CreationIntroduction To Facebook Business Manager1. FB Page Creation1. Basic Editing of Images & Infographics2. Create FB Ads Manager Account2. Infographics Creation3. Billing & Payments3. Animated Walk-through Videos Creation4. Linking Instagram Account to Business Manager4. Call-to-action Buttons, Link Shorteners5. User Access in Business ManagerIntroduction To Facebook PageFB Advertising1. Choosing the right CTA for your Page1. Ad Types2. Techniques for FB Post creation & promotion2. Audience Classification & Targeting3. Hashtag Strategy3. Remarketing Techniques4. Understanding FB Audience Insights4. Ad Placements5. How to drive website traffic from FB Groups5. Ad-copy Creation Techniques6. FB Event creation6. Practicals on Various Campaigns7. Increasing FB Page Functionality with Apps7. Conversion Tracking on FB8. FB Open Graph Tags8. FB LIVE Project / Campaign9. Analysing Competitors Social Media ProfileIntroduction To Facebook Ads ManagerTwitter Advertising1. Understanding Twitter Advertising1. FB Ads Manager Structure2. Twitter Business Page Creation2. Key Terminologies3. Introduction to Twitter Ad Manager3. Bid & Bid Strategies4. Ads Manager Structure4. Introduction to FB Pixel5. Targeting Techniques

6. Audience Manager4. YouTube Channel and Video Optimisation7. Bidding Types5. YouTube Video Promotion through8. Tailored AudiencesPaid Advertisement9. Twitter Ad Campaign Types6. YouTube Video Monetisation10. Conversion Tracking for Twitter7. Using YouTube for Online Reputation Management11. Twitter Analytics8. Monitoring Video Performance throughLinkedIn Advertising1. Creation & Promotion of a LinkedIn Business Page2. LinkedIn Product Showcase Page3. Different between Product showcase page andLinkedIn Business PageGoogle Adwords9. How to effectively promote videos on othersocial sitesSocial Media Automation1. Introduction to Hootsuite4. Introduction to LinkedIn Ads Manager2. Linking Social Media Platforms with HootSuite5. Campaign Types in LinkedIn3. Posting Simultaneously on Multiple Social6. Bidding TypesMedia Platforms7. Conversion Tracking in LinkedIn4. Understanding Tabs & Streams8. Campaign Performance Tracking5. Technique for Social Listening9. Analytics and ReportingYouTube MarketingORM1. Brand Protection1. Introduction to YouTube Marketing2. Setting Brand Alerts2. Business Channel Setup in YouTube3. Reputation Management with Youtube3. Customizing your YouTube channel4. Social Listening

MODULE 9Social Media Automation Online ReputationManagement (ORM)Duration – 04 Hours

Social Media AutomationIntroduction to HootsuiteLinking social media platforms to HootsuitePosting simultaneously on multiple social mediaUnderstanding tabs & streamsTechnique for social listeningOnline Reputation ManagementBrand protectionSetting brand alertsReputation management with YoutubeSocial listening

MODULE 10Email Marketing WebchatprocessDuration - 04 Hours

Importance & Benefits of Email MarketingDifferent types of mailersLimitations of ISPBenefits of Email Service Providers (Bulk Email Marketing Tools)The Do's and Don'ts of Email EtiquetteCreating an email marketing content strategyCreating a Email Marketing List (Manual & Sign up form method)Email Campaign CreationEmail PersonalisationEmail SchedulingGenerating & Analysing Email Campaign ReportsSPAM Detection

How to start with chatbotGetting started with Zopim chatbotGenerating leads/enquiries through chatbotIntegrating chatbot code with websiteTracking visitors through GAConversation Building through webchatSetting up response templatesVisitor engagement & conversation managementSetting up TriggersWebchat Analytics

MODULE 11Drip Marketing Email AutomationDuration - 04 Hours

List ManagementUnderstanding Drip TerminologyTechnique to build Subscriber ListDesigning Automated WorkflowsDesigning CampaignsAutomation RulesReporting & Analytics

MODULE 12E-Commerce &Drop ShippingDuration - 04 Hours

Understanding E-Commerce (Fundamentals, concepts, benefits)Setting up a E-Commerce Online Store/ E-Commerce BusinessInventory ManagementE-Commerce Store Promotion & Marketing TechniquesIncreasing Traffic to Online StoreWriting Product DescriptionSupply Chain ManagementPackaging & ShippingUploading products on online market placePurchase & Payment ProcessRemittance Cycle & Return PolicyCustomer Loyalty ProgramsUnderstanding Drop shipping Fundamentals & ConceptsSetting Up a Drop-Shipping Business

MODULE 13Affiliate MarketingDuration - 04 Hours

Overview of affiliate marketingSegregation of Affiliate Marketing Web Mobilea. Affiliate program merchantOverall Affiliate Marketing Budget and strategyb. An affiliate marketerplanningDifferent Commission StructuresFacts and Current industry numbers for AffiliateExamples of different AffiliatesMarketing industry Global leads and affiliateIntroduction to affiliate networksmarketing programs you can join todayAffiliate marketing campaign setupResources required to get started with Affiliatea. Run an affiliate merchant programMarketing Top Players in the market for Affiliateb. Run an affiliate marketer programMarketingTracking algorithm in affiliate programAffiliate networks vs in-house affiliate programBest Practice of managing affiliatesPitfalls of the affiliate models

MODULE 14Influencer MarketingDuration - 04 Hours

Understanding Influencer Marketing ConceptsDeveloping Influencer Marketing StrategyFinding Right Influencers in your BusinessInfluencer Engagement PlanBuilding Impressive Content for Influencers to PublishTips to Pitch Influencers to Convince themInfluencer CampaignsMeasuring Effectiveness of Influencer Marketing

MODULE 15Media Planning& BuyingDuration - 04 Hours

Understanding Online and Offline MediaConsumer Behaviour and Market ResearchMedia Math & Media MixTheories of Media planning & Media BuyingMedia Planning RulesMeasurement of media audiencesHow to build a Media StrategyHow to deal with Media Buying AgenciesMedia BudgetingMonitoring & Optimizing Ad Performance

MODULE 16Mobile MarketingDuration - 04 Hours

Introduction to Mobile MarketingImportance of mobile friendly website and contentUsage of Mobile App in marketing mixa. Push notificationsb. In-app notificationsApp building and monetizationListing on app storesApp Store OptimizationMobile marketing campaign on other’s app

MODULE 17Mobile App CreationDuration - 04 Hours

Importance of AppConsumer creating an accountEditing screensCreating a menuApp reviewDownloading and installing APK

MODULE 18Webinar Creation &MarketingDuration – 02 Hours

What is Webinar?Importance of webinar marketingCreating an account with gotomettingSetting up your own meeting roomHow to host a meeting?How to join a meeting?How to share screens?Downloading meeting in mp4 format

MODULE 19TikTok AdsDuration – 02 Hours

What is Tiktok?Importance of TiktokCreating an Tiktok ads accountCreating traffic adCreating conversion adsCreating app install ad

MODULE 20Artifical Intelligence (AI) inDigital MarketingDuration – 02 Hours

What is Artifical IntelligenceExploring chatbots

4. Embed YouTube Videos on the website 5. Adding Featured Image to content 6. Scheduling content for website / blog Adding structure to the Website 1. Adding a Navigation bar 2. Defining the look and feel usingthemes 3. Adding sections to the website 4. Utilising the Sidebar & Footer areasof the websites 1. Difference between aBlog and Website 2.

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