Mattel Corporate Philanthropy Impact Report 2017 - 2018

MattelCorporate PhilanthropyImpact Report2017 - 2018

OUR PHILOSOPHYAs the world’s #1 toy company*, Mattel knows play is the most powerful way we can affect meaningfulchange in kids’ lives. Whether it's on the playground, at home, or at one of our volunteer events, Mattel isthere to ensure that children play and are entertained.The Mattel Corporate Philanthropy team upholds, expands, and enriches our incredible legacy toinspire wonder and bring play experiences to children everywhere through the Mattel Children’sFoundation, our Partners in Play, Key Philanthropy Brand Programs, Global Volunteerism and ToyDonations.We honor and celebrate this responsibility to lead, collaborate and measure our impact on society andthe communities in which we work around the world. It’s a global responsibility we take very seriously,and we’re fueled by the impact we have on children and families we serve.This is why we do what we do.Vision: A World Where Every Child PlaysMattel believes every child has a fundamental right to play. Through our partnerships, philanthropic support,volunteering, brand campaigns, and consumer activations, we're overcoming barriers to play by providingunforgettable memories through our iconic brands. Play, inspiration, and entertainment provide crucial links to healthy learning and developmentopportunities every child deserves. Through play, children develop social, emotional and physical skills while they pretend, imagine and dream.Mission: Deliver Play ExperiencesPlay is at the core of all that we do through employee volunteerism, in-kind giving, and grant-making. We bringthe power of play to children and organizations locally and around the globe. Our volunteer activations, called“Play Dates”, deliver on our mission, bring our values to life, and advance our corporate purpose. Play is precious - it creates the kind of wonder that opens kids’ hearts and minds. Play inspires creative thinkers and big dreamers. We treat play as if the future depends on it - because it does.Mantra: Kids Rule Our WorldThis is the heartbeat of our philanthropic work and the guiding principal for the decisions we make to supportcauses, volunteer, and donate toys. Kids are our heroes and our inspiration, helping us see possibilities everywhere. They’re the reason we make wonder happen every day, to inspire dreams of epic proportions.*Source: NPD Group, Inc.1

ds,Dear Partners and Frienrt. The results you’ll seepoRectpaImicophrnt18 Philashare Mattel’s 2017-20y team, and ourCorporate PhilanthropWe are beyond proud toethn,tiodaunFosn’a spotlightreMattel Childiate the chance to shineecprapeWhere are driven by Thes.tieuncotmore than 40 differenst two years.incredible employees innd the globe over the paouarmfrorkwoicophron our philantildren’se in 2017: the Mattel ChonstilemntrtapoimanhedDNA.announce we have reacheritage, it’s in our verysl’teatMisWe are also excited tockbagvinits 40th anniversary! GiFoundation celebrateding playbrands focused on bringnicicoofilymfade thatanglobal companyto heart; so it’s no surprisionissmisthsMattel is proud to be aketaaml ter work ton everywhere. Our globag bigger, to connect ouhinetmsoofexperiences to childrertpabedtomorrow –for ways to give back anneration for a brightergextneMattel employees lookethinerndwoof purpose inpurpose – to inspireg. You’ll find this sensetinthe greater good. Thisuncodansarye75acy for nearlyies.yee impact opportunitcontinues to fuel our legploemtogginsaesmdiconic braneverything we do, fromrkforce of morer passionate global wooueagerlevtoynitatrtuextraordinary oppoinable. And that’s just whagimuntosalms’atEach year, we have antha scalekidto make a difference onng a world where everyiniagimesyethan 8,500 employeesploemedats: the result of our dedicyou’ll see in these page kids to enjoy during theirstay.218STUDENTSFISHER-PRICEThe Fisher-Price volunteershosted a Play Space for the localRonald McDonald House 5kwhere families we invited to takea spin around the Power Wheelstrack, experience virtual realityplay and take pictures in thephotobooth station. The teamalso took care of a local family inneed by donating furniture andhousehold items and deliveringgroceries.VOLUNTEERS5KFAMILIESAnd the list goes on and on! Our employees are passionateambassadors of play, bringing Mattel’s spirit of giving to lifethrough hundreds of community volunteer events every year, allaround the world.10

Another historic moment for Mattel: in 2018, we hosted ourfirst-ever Global Day of Play. Offices all around the worldcame together as ONE TEAM in partnership with localcharities and branches of some of our favorite globalpartners to make a positive impact on the community. Weput smiles on kids’ faces in some seriously creative ways, allguided by our purpose of inspiring WONDER!28To name just a few:American Girl raised 5500 for United Way through their Buck-a-Booksale, collected 50 backpacks filled with school supplies for theirAdopt-a-School, and distributed 2,000 Luciana books in the Good NeighborFestival Parade.1,000EMPLOYEESIn Argentina, employees donated art supplies to Nordelta Foundationand held a workshop to turn key words into a story and illustrated scene.Afterwards, they got to share breakfast with the kids.LOCATIONS5,500 KIDSMEGA in Montreal partnered with Camp Père Sablon, hosting 300 kidsfor a MEGA Camp Day, complete with eight themed stations encouragingplay, teamwork and inclusion.At headquarters in El Segundo, we assembled 1,000 play kits fordisaster relief, built eight playhouses with Habitat for Humanity, and invited220 kids from LA’s BEST and Coach Art for a playdate on the Mattel logolawn.In France, kids from APF France Handicap’s local institute came for afun after-school playdate interacting with our brands and visiting ourshowroom, and employees attended a workshop to experience variousforms of handicaps first-hand.Mattel Belgium supported a local organization called SOS Children’sVillages, who work with children, families, communities and states to preventfamily breakdown and ensure that children’s rights are met. The volunteersspent the day renovating SOS’s largest village in Belgium by painting housesand playgrounds, and taking on some gardening projects to improve thesurroundings for the children they serve.Check out our summary video to be reminded of the incredible power of play.11

Global Gift Of PlayWhen you’re part of the Mattel family, and your purpose is toinspire WONDER, there’s one time of year that means just a littlebit more: the holiday season. It’s the most highly-anticipatedtime of the year for children of all ages, all across the world, andwe’re so fortunate to play a key role in delivering on thatexcitement and making memories that last a lifetime. Creatingtoys that top every kid’s wish list is a huge part of it, but we allknow the holidays are about so much more than ��S ONEFULL SLEIGH!That’s why our global Mattel locations come together every year to donatetheir time, Mattel toys, and their talents through our Global Gift of Playprogram. In 2018:Mattel Japan collaborated with Little America Sunshine Kids to give toys to400 kids in hospitals. Employees delivered the gifts in person with VIP guestSanta Claus in tow.The Fisher-Price leadership team transformed into elves and Santa to visitthe Oishei Children’s Hospital in Buffalo, NY. They delivered toys, a treedecorated by the Design Team (which auctioned nearly 10,000) and acustomized Power Wheels “car” for kids to ride into surgery.Mattel Penang volunteers visited the Seberang Jaya Hospital to visit anddeliver specially wrapped toys for 180 kids being treated in the children's ward.Employees from Mattel’s London office transformed the Ronald McDonaldHouse Charities Home next to Evelina Children’s Hospital into a WinterWonderland for families spending the holiday in the hospital.MEGA partnered with the Generations Foundation to participate in theirHoliday Toy and Food Drive and welcomed 100 kids for a fun-filled MEGAworkshop featured on Montreal Global news. The children built special MEGAcreations, enjoyed face painting and balloon sculpturing, and took a ride on thetrain circling Santa’s workshop.Employees from Mattel Kuala Lumpur created a circus themed holiday partyto celebrate with their community, impacting 1000 children with the joy of playand toys.Mattel Mexico partnered with the Make-a-Wish Foundation to auction a“Dreamtopia-themed” Christmas tree, which was donated to the HospitalJuárez as an incredible surprise for their smallest patients.Check out the 2018 summary video to see how we made this time of year evenmore special for some very appreciative kids and families.12

TOY DONATIONS1.7MMTOYSDONATEDTOY DONATIONSThe power of our iconic brands is never more apparent than when we’re able toprovide a toy to a child in need. Whether they’re battling illness, overcomingdisadvantages, or recovering from natural disasters, nothing puts smiles on facesquite like a Mattel product. Toy donation to children’s hospitals, schools, youthhomes, shelters, orphanages and many non-profit organizations serving children inneed is the pillar of our giving history and remains the number one way we deliveron our mission of ensuring a world where every child plays.Mattel play kits – branded cinch bags withspecially curated product – were developed in2018 as a creative way to supply our partners indisaster relief with toys for pop-up sheltershousing families affected by natural disasters.This quickly became a popular mechanism forin-kind donations, with more than 4,000 play kitsin 2018 assembled by employee volunteers anddonated to key children’s organizations focusedon foster care, homelessness, natural disastersand schools.TOYSDONATED1100NPOsSERVED15,000 TOYS 7,000 toysDONATED FOR CALIFORNIA WILDFIREDISASTER RELIEF4,000TOYS DONATED TO THEANGEL TREE PROGAM1312MMRETAILVALUE520KPLAY KITSDONATED TO RAISE FUNDSFOR PEDIATRIC PROGRAMS 3KPLAY KITS DONATEDFOR HURRICANE MARIADISASTER RELIEF“As the global leader in product philanthropy,Good360 is extremely proud of ourlong-standing partnership with Mattel. Toys andeducational items are a high need all year longand collectively, we have been able to impact thelives of children both here in the US as well asinternationally. It is extremely gratifying to workwith Mattel in removing barriers to play andhelping advocate for play in the lives of allchildren, including those who find themselves inchallenging life situations.”- Howard Sherman, Good360 CEO200KBOOKS DONATED TO12KDOLLS DONATED TOGood360, REACHING10K CHILDRENLEGACY PROGRAM