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ALAGAPPA UNIVERSITY(Accredited with ‘A’ Grade by NAAC)KARAIKUDI – 630 003 TAMILNADUDIRECTORATE OF DISTANCE EDUCATION(Recognized by Distance Education Council (DEC), New Delhi)POST GRADUATE / P.G.DIPLOMA/CERTIFICIATE COURSEPROGRAMMESREGULATIONS AND SYLLABICopy Right ReservedFor Private use onlyCopy Right ReservedFor Private use only

ALAGAPPA UNIVERSITY, KARAIKUDIDIRECTORATE OF DISTANCE EDUCATIONREGULATIONS AND SYLLABIP.G. / P.G. DIPLOMASl.No.CoursePage 7M.A.(Sociology)M.A.(Personnel Management & IndustrialRelations)75-87843-5588-989M.A.(Master ofCommunication)10110-12111M.A.(Child Care & Education)M.Sc(Mathematics)12M.Sc(Information Technology)133-15613M.Sc(Computer Science)157-17314Master of Library and Information Science(MLIS) (One year)174 -18214M.Sc(Physics)183 - 20315M.Sc(Chemistry)204 – 22716M.Sc(Botany with Specialization in Plant BioTechnology)M.Sc(Zoology)228 – 24117Journalism1andMass99-109122-132242 - 243

263 – 26818P.G.Dip. in (PersonnelIndustrial Relations)19P.G.Dip. in (Business Management)269 – 27520P.G.Dip. in (Hospital Administration)276 – 28221P.G.Dip. in (Sports Management)283 – 28722P.G.Dip. in (Human Resource Management)P.G.Dip. in (Yoga Education)288 - 293232Management&294 – 351

ance EducationTwo yearsAny degree from a recognised University withCommerce/ Accountancy as a subjectEnglish and TamilCOURSE OF STUDY & SCHEME OF EXAMINATIONSSubject CodeTitleMarksI YEAR1.11.21.31.41.5Management ConceptsAdvanced AccountingBusiness EnvironmentManagement AccountingFinancial Services100100100100100Marketing ManagementInvestment Analysis and Portfolio ManagementFinancial ManagementAdvanced Cost AccountingPrinciples of Personnel Management100100100100100II YEAR2.12.22.32.42.5Total1000Paper 1.1: MANAGEMENT CONCEPTSUNIT IManagement: Definition – Nature – Scope and functions – Evolution of managementthought – Relevance of management to different types of organisation like, Insurance,Hospitals, Universities, Hotels, Social Service organisations etc.UNIT IIPlanning: Nature, importance and strategic considerations in planning – Planningpremises – Components of planning as objectives, policies, strategies, procedures, methods,3

rules, projects and budgets – Planning process – Decision making – Meaning – Importance –Types – Process.UNIT IIIOrganising: Nature, purpose and kinds of organisation – Structure – Principles andtheories of organisation – Departmentation – Span of control – Line and staff functions –Authority and responsibility – Centralisation and decentralisation – Delegation of authority –Committees – Informal organisation.UNIT IVStaffing: General principles and importance – Motivation: Meaning – Importance –Types – Theories – Communication: Meaning – Types – Process – Barriers – Overcomingbarriers – Leadership: Meaning – Styles – Essential qualities.UNIT VControlling: Objectives and process of control – Devices of control – Integratedcontrol – Special control techniques – Coordination – Need and techniques.UNIT VIRecent trends and new perspectives in management - Strategic alliances – Corecompetence – Business process reengineering – Total quality management – Bench marking.REFERENCE BOOKS :1. Stoner and Wanker: Management, Prentice Hall.2. Koontz and O‘Donnel: Management: A Systems Approach, Tata McGraw Hill.3. Weihrich and Koontz: Management: A Global Perspective, McGraw Hill.4. John Argenti: Management Techniques: A Practical Guide.5. Gene Burton and Manab Thakur: Management Today: Principles and Practice, TataMcGraw Hill.6. Griffin: Management.Paper 1.2: ADVANCED ACCOUNTINGUNIT IAccounting Systems: Cash and mercantile systems – Accountingconcepts – Principles – Accounting standards.UNIT IISingle Entry System: Calculation of profit – Statement of Affairs method– Conversion of single entry into double entry system – Preparation of profit andloss account and balance sheet under single entry system.UNIT IIIPartnership Accounts – Admission, retirement and death of partners –Amalgamation of firms – Dissolution – Piecemeal distribution – Sale to acompany.4

UNIT IVCompany Final Accounts – Profit prior to incorporation.UNIT VAccounting for company amalgamation – Absorption – Externalreconstruction – Capital reduction and internal reconstruction.UNIT VIHolding Company Accounts – Computation of capital profit, revenueprofit, minority interest – Cost of control/ capital reserve – Preparation ofconsolidated profit and loss account and balance sheet.REFERENCE BOOKS :1. Jain and Narang: Advanced Accountancy.2. Arulanandam and Raman: Financial Accounting.3. Shukla M C: Advanced Accounting.Paper 1.3: BUSINESS ENVIRONMENTUNIT IBusiness Environment:Concept – Significance – Factors –Environmental influence on business – Environmental Scanning for businessplanning.UNIT IISocial and Cultural Environment: Demographic trend – Indian socialstructure – Caste and communal systems – Interplay of various systems.UNIT IIIEntrepreneurial Culture: Emerging entrepreneurial class – Ethos:Business ethics – Meaning – Need – Enforcing agencies – Social Responsibility:Responsibility towards various interest groups – Social cost benefit analysis.UNIT IVPolitical Environment: Fundamental rights – Directive principles of StatePolicy – Centre-State relations – Impact of political environment on business Economic Environment: Basic economic systems – Capitalism, socialism,communism, mixed economy – Characteristics of Indian economic system.5

UNIT VState Policies: Monetary policy – Control of money supply and creditcontrol impact on business – Fiscal Policy – Public debt, budgets, direct andindirect taxation impact on business – Industrial Policy – New industrial policy.UNIT VITechnological Environment: Choice of technology – Problems inselecting appropriate technology – Implications to business.REFERENCE BOOKS :1.2.3.4.5.Adhikary: Business Environment.Dutt and Sundaram: Indian Economy.Srinivasan N P and Gupta: Enterepreneurship Development.Cherunilam: Business and Government.Mamoria and Mamoria: Business Planning and Policy.Paper 1.4: MANAGEMENT ACCOUNTINGUNIT IManagement Accounting: An introduction – Definition – Scope – Objectives –Functions – Role – Importance – Limitations – Management accounts Vs Financial accountingand Cost accounting – Installation of management accounting system – Tools of managementaccounting – Reporting.UNIT IIFinancial Statement Analysis: Financial Statements – Nature and limitations offinancial statements – Analysis and Interpretation – Comparative statements – Common sizestatements – Criticism of published accounts and cost accounting.UNIT IIIRatio Analysis: Types – Profitability ratios – Turnover ratios – Liquidity ratios –Proprietary ratios – Market earnings ratios – Factors affecting efficiency of ratios – How tomake effective use of ratio analysis – Uses and limitations – Construction of profit and lossaccount and balance sheet with ratios and relevant figures.UNIT IVFund Flow, Cash Flow Analysis:Fund Flow: Need and meaning – Preparationof schedule of change in working capital and the fund flow statement – Projected fund flowstatement – Managerial uses and limitations of fund flow analysis - Cash Flow: Need –Meaning – Preparation of cash flow statement – Managerial uses of cash flow statement –Limitations – Differences between fund flow and cash flow analysis.UNIT VBudgeting: Meaning of Budget and Budgetary Control – Importance – Limitations –Classification of budgets and budgets preparation – Fixed and flexible budgeting –Performance budgeting – Zero-base budgeting.UNIT VIMarginal Costing and Break Even Analysis: Definition – Marginal costing VsAbsorption costing – Justification for marginal costing – Marginal cost sheet – Segregation ofsemivariable costs – Contribution – Key factor – Managerial uses of marginal costing – Pricingdecisions – Level of activity planning – Mix of sale – Profit planning techniques – Make or buydecisions – Break-even Analysis: Break-even Analysis – Break-even chart and graph – P/V6

ratio – Margin of Safety – Assumptions of break – Even analysis – Limitations of break-evenanalysis – Advantages and limitations of marginal costing – Differential costing.REFERENCE BOOKS :1. Maheswari: Management Accounting.2. Srinivasan N P: Management Accounting.3. Khan and Jain : Financial Management.Paper 1.5: FINANCIAL SERVICESUNIT INature and various facets of financial service industry – Analysis of financialservices – Ned for financial innovation – Financial services and market environment –Development of financial markets – Global integration of financial market – FinanceCompanies: Functions, strengths and weaknesses.UNIT IICommercial Banking and their fund based and non-fund based financialservices – Leasing, hire purchase financing: Salient features, guidelines, functions –Mutual Funds: Types of mutual funds – Floatation – Asset management company ofmutual funds – Regulations.UNIT IIIFactoring – Forfeiting – Securitisation – Venture capital – Consumer financeand credit cards: Salient features, guidelines, functions – Strategies involved infinancing.UNIT IVMerchant Banking including public issue management – Underwriting –Portfolio management – Stock and security broking – Merger and Takeover: Salientfeatures – Guidelines – Functions.UNIT VForeign Exchange Broking – Bills discounting – Financial consultancy –Corporate advisory services – Credit rating services – Salient features – Guidelines –Functions.UNIT VINon-banking Financial Companies: Regulations of RBI – Role of NBFCs.REFERENCE BOOKS :1.2.3.4.5.Prasanna Chandra: Financial Management.Avadani: Investment Management including Securities Market.Varma: Merchant Banking.ICSI Study Materials: Financial Management.ICSI Publication: A Manual of Capital Issues.7

Paper 2.1: MARKETING MANAGEMENTUNIT IMarketing: Meaning – Scope – Importance – Approaches to the study of Marketing –Marketing Concept – Market Segmentation: Meaning – Bases for segmentation – Uses.Marketing Mix: Four P‘s in marketing – Marketing Planning – Importance – Types of planning.UNIT IIMarketing Environment – External factors – Internal factors – Consumer Behaviour –Meaning and importance – Consumer buying process – Determinants of consumer behaviour –– Theories and their relevance to marketing.UNIT IIIProduct Mix Management: Product planning and development – New Productdevelopment – Product Life Cycle – Meaning – Stages –Managing PLC – Product positioning– Branding – Packaging.UNIT IVPrice Mix Management: Factors affecting pricing – Pricing and pricing policies –Objectives – Procedures – Methods of price fixation – Administered and regulated prices.Physical Distribution Mix: Distribution channel policy – Types – Factors determiningchoice of channel – Channel management – Middlemen functions.UNIT VPromotional Mix: Personal selling Vs Impersonal selling – Personal selling process –Steps in selling – Compensation plans – Evaluation of salesmen performance – Advertising:Importance – Objectives – Media planning and selection – Factors influencing selection –Advertising copy – Layout – Evaluation of advertising – Advertising budget – Sales Promotionmethods – Publicity – Sales promotion tools.UNIT VIMarketing Research & Marketing Information System: Meaning – Scope – Need –Elements – Research Process – Steps involved – Consumerism: Meaning – Consumer rights –Consumer movement in India – Salient provisions of Consumer Protection Act.REFERENCE BOOKS :1. William Stanton: Fundamentals of Marketing, McGraw Hill.2. Mamoria & Joshie: Fundamentals of Marketing.3. Armstrong and Kotler: Principles of Marketing.Paper 2.2: INVESTMENT ANALYSIS AND PORTFOLIO MANAGEMENTUNIT IInvestment: Concepts and goals – Types of investment: Financial, Real, Business,Personal and Institutional – Comparison of investments, speculation, gambling and hedging –Concept of portfolio management: Goals – Risk and return trade-off.Financial Investment Avenues: Fixed income and Varying income securities.8

UNIT IIInvestment Analysis: Aspects of analysis –Return Analysis: Concepts, measures andcomputation of return of individual security and portfolio – Risk Analysis: Concepts, types,measure, computation of risk of individual security and portfolio – Valuation Analysis: Shareand bond valuation – Price Earnings Analysis.UNIT IIIApproaches to Investment Analysis: Fundamental Analysis: Concept and components– Tools of economy, industry and company analysis – Technical Analysis: Concept and tools –Assumption – Theories: Dow theory – Contrary opinion – Confidence index, Breadth ofmarket and Relative strength analysis – Moving average analysis – Chart patterns.UNIT IVPortfolio Construction and Choice: Markowtz diversification – Efficient frontier –Risk-return indifferent curves – Portfolio choice – Single and two factorial models – Lagrangemultiplier method.UNIT VCapital Asset Pricing Model – Assumptions and application – Capital market line andsecurity market line – Efficient market hypotheses – The weakly efficient, semi stronglyefficient and strongly efficient market forms – Random-walk theory.UNIT VIPortfolio Performance Measures: Sharpe, Treynor and Jensen – Portfolio Audit andPortfolio Revision: Need and methods – Formula plans.REFERENCE BOOKS :1.Francis J C: Investment Analysis and Management.2.Francis J C: Management Investments.3.Bhalla V K: Investment Management.4.Preeti Singh, Investment Management.Paper 2.3: FINANCIAL MANAGEMENTUNIT IFinancial Management: An introduction – Concept, nature, evaluationand significance – Finance functions – Managerial and operative – Investment –Function, meaning and scope – Financing function – Meaning and scope –Dividend function – Goals of Financial Management – Types – Maximisation ofprofit, profitability/ wealth/ liquidity/ solvency – Minimisation of risk, cost ofcapital, dilution of management control etc. – Risk – Return trade off –Maximisation and minimisation vs optimisation.UNIT IILong Term Capital Resources – Equity and debt sources – Equity share,preference shares and debentures as sources of long term capital – Relativemerits, demerits and uses – Significance of convertible issues and right issues –9

Borrowings from term lending institutions – The institutional framework –Types of assistance – Public deposits.UNIT IIIWorking Capital: Concept and types – Determinants – Financingapproaches – Conservative – Aggressive and hedging approaches – Their risk –Return features and significance – Sources of working capital finance – Workingcapital financing by commercial banks.UNIT IVCapital Planning – Determinants of capital structure – Optimum capitalstructure – Capital structure theories – Net income and net operative incometheories – M.M. Theory – Traditional theory – Their assumptions – Significanceand limitations.UNIT VCost of Capital Concept – Cost of debt, equity, preference share capital,retraining earning – Weighted average cost – Book weight, market weight –Marginal cost of capital use and computations.Capital Budgeting: Concept – Significance – Methods of appraisal: Payback periods,ARR, IRR, NPV, Simulation and Certainty equivalent methods.UNIT VILeasing: Concept – Types – Significance – General considerations –Economics of leasing – Evaluation – Present value and IRR methods – Leverage– Concept – Types – Degree of operative leverage – Financial leverage and totalleverage – Implications of high and low degrees of leverages.Dividend Theories: Valuation under Gorden and Walter theories –Dividend irrelevance under M.M. Theory – Assumptions – Limitations –Dividend policy – Different policies and practices – Factors affecting dividenddecision.REFERENCE BOOKS :1. Prasanna Chandra : Financial Management.2. Van Horne: Financial Management.3. Khan and Jain: Financial Management.4. Weston and Briham: Managerial Finance.10

Paper 2.4: ADVANCED COST ACCOUNTINGUNIT ICost Accounting Principles: Meaning of cost and cost accounting – Objectives of costaccounting – Installation of a costing system – Elements of cost – Cost concepts – Costclassifications – Methods, systems and techniques of costing – Cost sheet.Cost Accounting for material cost control – Need for material cost control – Purchasecontrol – Stores control – Stock levels – EOQ analysis – Pricing of stores issues – Perpetualinventory control – ABC analysis – VED analysis – Treatment of waste, scrap, defectives andspoilage.UNIT IILabour Cost Control – Time keeping and time booking – Treatment of idle time andovertime cost – Wage rates for costing – Systems of wage payment – Time wage and piece rate– Incentive schemes of wage payment – Labour turnover.UNIT IIIOverhead Cost Control – Classification of overheads – Allocation and appointment –Absorption of overheads – Different methods – Treatment of under absorption and overabsorption of overheads.UNIT IVMethods of Costing – Job costing – Contract costing – Profit on incomplete contracts –Cost plus contracts – Target costing – Escalation clause – Cost sheet – Unit costing.Process Costing – Features – Job costing Vs Process costing – Process cost accounts –Inter-process profits – Accounting for joint products and by products.UNIT VStandard Costing – Definition –Advantages and limitations of standard costing –Variance analysis.UNIT VIReconciliation of cost and final accounts – Cost control and cost reduction – Meaning –Tools and techniques – Essentials for success of cost control and cost reduction – Distinctionbetween cost control and cost reduction – Areas of cost reduction and control – Advantages.11

REFERENCE BOOKS :1. Bhar B K: Cost Accounting.2. Iyengar S P: Cost Accounting.3. Horngren : Cost Accounting.4. Batty: Management Accounting.Paper 2.5: PRINCIPLES OF PERSONNEL MANAGEMENTUNIT IPersonnel Management – Definition – Objectives and functions – Role andstructure of personal function in organisations – Personnel principles and policies.UNIT IIHuman Resource Planning: Characteristics – Need for planning – HumanResource Planning Process – Job Analysis – Job Design – Job Description – JobSpecification.UNIT IIISelection Process: Placement and induction – Training and development –Promotion – Demotions – Transfers – Separation.UNIT IVWage and Salary Administration: Factors – Principles – Compensation plan –Individual –Group – Incentives – Bonus – Fringe benefits – Job evaluation systems –Wage and salary administration in relation to personal taxation.UNIT VEmployee maintenance and integration – Welfare and society – Accidentprevention – Administration of discipline – Employee motivation – Need andmeasures.UNIT VIPersonnel Records / Reports:Objectives – Scope and importance.Personnel Research and Personnel Audit:REFERENCE BOOKS :1. Venkataratnam C S and Srivastava B K: Personnel Management and HumanResources.2. Arun Monappa: Industrial Relations.3. Dale Yodder and Paul D Standohar: Personnel Management and IndustrialRelations.4. David A Decenzo and Stephen P Robbins: Personnel / Human ResourceManagement.12

CourseModeDurationEligibilityMedium:::::M.Com. (Finance and Control)Distance EducationTwo yearsAny degree from a recognised UniversityEnglishCOURSE OF STUDY & SCHEME OF EXAMINATIONSSubject CodeTitleTotal MarksI YEAR1.1Management Concepts1001.2Financial Accounting and Analysis1001.3Cost and Management Accounting1001.4Quantitative Techniques1001.5Business Law1002.1Financial Management1002.2Investment Analysis and Portfolio Management1002.3Financial Services and Institutions1002.4Global Financial Management1002.5Taxation and Tax Planning100II YEARTotal131000

Paper 1.1: MANAGEMENT CONCEPTSUNIT IConcept of Management – Definition of management – Nature andprocess – Need for management – Management thought: History and evaluation– Major schools of management thought – Contribution by F.W. Taylor, Fayol,and Peter F. Drucker – Management by objectives.UNIT IIManagerial pla

1 ALAGAPPA UNIVERSITY, KARAIKUDI DIRECTORATE OF DISTANCE EDUCATION REGULATIONS AND SYLLABI P.G. / P.G. DIPLOMA Sl.No. Course Page No. 1 M.Com 3-14 2 M.Com(F&C) 15-25 3 M.A.(Tamil) 26-33 4 M.A.(English) 34-42 5 M.A.(History) 43-55 6 M.A.(Education) 56-74 7 M.A.(Sociology) 75-87 8 M.A.(Personnel Management & Industrial Relations)

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