Creating An Academic Poster - Duke AHEAD

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Creating an AcademicPosterMariah Rudd, BSProject Manager, Duke Office of Graduate Medical Education

Objectives Describe the steps for formatting anddesigning an academic poster. Discuss the creation of appropriate postercontent.

Academic Posters sell your work in ten seconds. should be eye catching. are a simple, yet effective way to displayresearch data. contain a mixture of brief text mixed withvisual data representations.

Poster Presentation At a conference, a member of the research teamstands by the poster display while conferenceattendees can come and view the poster. If you succeed in capturing someone’s attention, youhave about 30 seconds to convey an overallunderstanding of the project. If they are interested, they will spend additional timeexploring the information and asking questions. A poster provides an opportunity for making valuablecontacts and engaging in meaningful dialogue withcolleagues. A poster can convey your message to a largeaudience. However, if your poster does not grabpeople's attention, your efforts have been in vain.

So how can I visually share my research?

Poster Development Steps Conceptualize– Audience– Guidelines– Material Development–––––SizingOutline of contentDesignLayoutFlow Review– Outside perspective– Collaborator feedback Print

Where to begin Review conference poster guidelines– Check for sizing information Correctly size poster before adding content Use conference abstract submission to begincondensing your work into concise, easilyunderstandable points Think about creating a storyboard– Create a rough visualization of your poster– Should contain no content or data– Enables you to visualize the dimensions of poster andprovides a rough outline of the approximateproportions of space that will be devoted to eachsection

Choose Software PowerpointPublisherAdobe IllustratorPhotoshop*Complete the entire poster on a singleplatform to avoid formatting issues or lostimage files.

Design Color– Use sparingly– Stick to a few colors that compliment each other Font––––Keep it consistentBigger is better: Information should be readable from 6 – 10 feet awaySans serifKeep word count low Create columns for structure– Avoid blocks of text longer than 10 sentences Background light colored– Make sure there is contrast between background and text Use headlines, bullets, numbering to make it easy to readUse all spaceLabel clearlyKeep it clean – simple colors, simple background, simple font

A Good Title is Key Should briefly convey the most interestingfinding or issue of your research Sell your work!– Needs to be catchy in order to reel in conferenceattendees– Pose a question, define project scope, or hint atmajor finding– Short, sharp, and compelling Never use all caps in title Eye catching and prominent on page Avoid confusing acronyms

Poster Layout Many templates can be found online Make sure the layout is:– Organized– Has a clear flow– And well defined sections Use prominent category headings Leave breathing room around text Guide eyes from one succinct frame to another in alogical fashion from beginning to end Use arrows, numbering, etc. to move from one logicalstep to another Make sure the main points can be read at eye level Don’t bury conclusions Use lists of sentences rather than blocks of text

Content Effectively summarize project informationand generate discussion Well structured just like academic writing Concise distillation of the work– Limited space to share your work Highlight major findings and mostinteresting things about research

Content Elements Introduction– Get your viewer interested in the issue or question– 200 wordsObjectives– 100 wordsMethods– Briefly describe procedure, but not with the detail used for a manuscript– Use figures and flow charts to illustrate experimental design– Mention statistical analyses– 200 wordsResults– Briefly describe qualitative and quantitative results– Include presentation of data analysis– Refer to supporting charts and figures– 200 wordsConclusions– Remind reader of the major result and try to convince why the outcome is interesting– State the relevance of your findings to other published work, relevance to real world, and/orfuture directions.– 200 words

Visuals Keep posters visual – think of it as an illustrated abstract Incorporate images, diagrams, graphs and figures whenappropriate Visuals can be used to create a clear portrayal of complexconcepts Graphs and figures should be saved as PNGs before beingimported Make sure to include headings, labels, scales and briefexplanations for visuals Picture resolution – at least 150 dpi Make sure that details on graphs and photographs can becomfortably viewed from 6 feet away Use web graphics with caution (low resolution andcopyright) Don’t clutter your poster with images, logos, etc.

Poster Review Ask someone outside the project to reviewposter– Format– Flow– Content– Spelling/grammar Get feedback from co-authors ELIMINATE all extraneous material

Printing Export to PDF before printing Confirm size with printer Specify matte or gloss paper

Other components to remember Acknowledgments Citations Provide further information– QR code– Provide URL to electronic copy of poster– Printed handout Contact information

Remember! Catch the readers attention– Reel them in with eye-catching and descriptive title Make your poster visually pleasing– Large, easy to read font– Prominent section headings– Clear and effective visuals Poster layout and format are critical– Create a logical organizational flow of information Content is key, but keep it concise– The number one mistake is to make your poster toolong! Add a little personality!

References Designing conference posters(Colin Purrington) - University of North Carolina at Chapel Hill Graduate School (Poster and Presentation Resources) ertips.htmlHow to Create a Research Poster (Poster Basics) - posters&gid 6791University at Buffalo Libraries (Poster Presentations) - 155Erren, Thomas and Philip Bourne. Ten Simple Rules for a Good Poster Presentation (PLoS ComputationalBiology) - 3/Designing an Academic Poster ( - ic-poster/University College (Poster Presentation Tips) - entation-tips/Creating Effective Poster Presentations (An Effective Poster Creating Effective Poster Presentations) Design Tips (Poster Design Tips) - Large Format Posters Using PowerPoint (Wake Forest Baptist Medical Center) nt.htmPoster Design (k.m.everson) - mlAmerican Society of Plant Biologists (American Society of Plant Biologists) content view.asp?group 72494&id 100256&CFID 1465419&CFTOKEN Lectures/ScientificPosterTips FA12.pdf

Make sure the main points can be read at eye level . Introduction – Get your viewer interested in the issue or question – 200 words Objectives – 100 words Methods . Creating Effective Poster Presentations (An Effective Poster Creating Effective Poster Presentations- ) .

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Ask your class what the poster’s message is. Who might have created the poster, and when? Ask your students to record any facts they can find about the poster. Be sure they understand the difference between facts (e.g., the poster’s date) and inferences (e.g., that the poster’s purpose was to build acceptance for an integrated military).

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