VIDEO AUDIO Music Up: BONDING Open Voice Over 1 (:15

Teeth brushing continues:Kids with Mom BrushingBrushing showing removal ofplaque and food particles3D image of tooth brushBrush enters mouth and begins tobrush Brushing at gumlineBrushing animation continuesShow fluoride toothpaste: possiblygeneric illustrationTitle GraphicFlossingPerson flossingAnimation of flossingExample images illustratingflossing techniquesTitle GraphicTongue CleaningPerspective zoom into mouth –showing tongueBacteria growth on tongueShow toothbrush brushing tongueBrushing your teeth is the number one way to stoppainful dental problems before they occur.Your mother was right when she told you to brushafter every meal. While this is not always possible,you must brush at least twice a day to remove plaqueand food particles that have built up.How you brush is just as important as when you brush.Use a good soft bristled toothbrush so you do notdamage or irritate your gums. Be sure to brush at thegumline, as this is where gingivitis, or gum diseasestarts. Brush for a good few minutes to remove asmuch plaque as possible from the surface of yourteeth. Use fluoridated toothpaste as fluoride has beenproven to strengthen the enamel of teeth.Voice Over 3 (:40 Sec)Brushing is only part of the picture. Almost asimportant as brushing is to floss your teeth regularly.Floss can get to food and bacteria that your brushcannot reach. Flossing also massages and exercises thegum tissue, which, helps prevent swelling andbleeding.Here are a few simple techniques for flossing: Start with about 18 inches of floss, woundmostly around each middle finger, leavingabout an inch or two to work with. Holding the floss tautly between your thumband index fingers, slide it gently up-and-downbetween your teeth Curve the floss around the base of each tooth,making sure you go beneath the gumline. Unwind and use clean sections of floss as yougo from one tooth to another.Voice Over 4 (:20 sec)Many people overlook just how important it is to cleanyour tongue. The tongue is a haven for mouth bacteria,and cleaning your tongue is especially important if youhave been experiencing an issue with bad breath.Gently scraping the surface of the tongue can remove7

much of the bacteria associated with mouth odorYou can use your toothbrush to do this, an invertedteaspoon, or you can purchase a “tongue scraper”specifically designed to do the job.Title GraphicOther TipsImage recommendations:Images brushing, flossing tonguecleaningMouthwash –Image of sugary snacks and sweets“NO” circle slash animates overthemGraphic of “Sugarless Gum” pack– person chewing gumVoice Over 5 (:20 sec)In addition to brushing, flossing and regular tonguecleaning to help maintain good oral hygiene, dentistsalso recommend rinsing with a fluoridatedmouthwash, watching what you eat of course – andchewing sugar-free gum after meals when you can’tbrush.That’s right, an ingredient in some brands of sugarfree gum, Xylitol, has actually been shown to reducethe accumulation of bacteria that can lead to toothdecay and other mouth related diseases.And of course, to maintain good oral hygiene, cleanbreath, and a healthy smile, see your dentist at lesttwice a year.Closing imageVoice Over Close (CTA)Please contact your dental professional and begin toplan a daily regimen of good oral hygiene today – yourteeth will thank you tomorrow.VIDEOMain Title: Opening GraphicOral Hygiene: X-RaysBeauty Shot SmileAUDIOMusic Up:Open Voice Over 1 (:15 sec)We all know how important a beautiful smile is on theoutside.Taking Dental X-raysDentist looking at X-raysBut, to ensure that striking smile, your dentist isconcerned about what’s on the inside. And getting atthe root of any dental issues requires the use of X-rays.CU Dental X-raysVoice Over 2 (:30 sec)Dental X-rays are detailed pictures of the teeth, bone,8

and soft tissue surrounding them and are taken toreveal potential or current problems with the teeth andmouth.X-rays that show conditions asthey are describedDental X-rays can show cavities, bone loss, hiddenstructures such as teeth that have not broken thesurface, and other conditions not visible to the nakedeye.Dentist and patient consultYour dentist will use X-rays upon a first visit toevaluate your mouth and to develop a treatment plan.A dentist may also use X-rays as a follow up to certainrestorative dental procedures.Taking X-raysDentist speaking with FemalepatientTitle Graphic:Types of X-raysImages of Periapical X-raysImages of Bitewing X-raysImages of Panoramic X-raysImages of Occlusal X-raysVoice Over 3 (:10 Sec)Dental X-rays are very safe, and use very littleradiation. Still you must tell your dentist if you arepregnant or may be pregnant, as even the smallamount of radiation emitted by dental X-rays can beharmful to a developing fetus. There is no specialpreparation you need to do prior to taking dental xrays.Voice Over 4 (:30 sec)There are several types of dental X-rays. Periapical X-rays are very detailed. PeriapicalX-rays show the entire tooth from the exposedcrown and cusp to the root and bone. PeriapicalX-rays are used to find problems below thegums, such as impacted teeth and bone lossindicative of certain dental diseases. Bitewing X-rays show the upper and lowerteeth and how your bite fits together. BitewingX-rays are done by a dental technician and youwill be asked to “bite down” on a piece ofcardboard holding the film. Bitewing X-rayswill show cavities and decay between teeth. Panoramic X-rays use a special machine thatrotates 360 degrees around your head, andshows a broad view of the entire mouth,including the sinuses, nasal areas, and jawbone. Panoramic X-rays usually will not revealcavities, but are used to look for signs ofdisease such as tumors, and find impactedteeth, fractures, or infections. Occlusal X-rays include views of the upper or9

Digital X-rays being takenlower palate and are used to check for extrateeth, cleft palates, cysts, or other foreignobjects.Digital X-rays on computerToday many dental offices are using Digital X-rayswhich use less radiation than traditional film X-raysand transfer the images of your teeth and mouthdirectly to a computer.Voice Over 5 (:20 sec)How often you need to have dental X-rays varies frompatient to patient and the condition of your mouth. Forsome people that means X-rays every six months, butfor most people X-rays can be taken once every twoyears or more.General ShotDentist and patientDentist looking at X-raysVoice Over 6 (:20 sec)Getting a good look on the inside is the best way tokeep your teeth healthy on the outside. Dental X-raysare an important part of your overall treatment planand good oral health.Beauty smile shotsVoice Over Close (CTA)Please contact your dental professional today for anappointment to get a set of dental X-rays and set up atreatment plan.Contact InfoVIDEOAUDIOMusic Up:Main Title: Opening GraphicBridgesHappy smiling man, womanDentist working on teethOpen Voice Over 1 (:15 sec)Your dentist has many restorative dental techniques tocreate and maintain a gorgeous, healthy smile. Onesuch method is a bridge.3D -Animation of a bridgeAnimation of bridge falling intoplaceVoice Over 2 (:25 sec)A dental bridge is a cosmetic dental procedure that isused to replace one or more missing teeth with a10

Detailed animation of formation ofa bridge as describedAnimation of a cantilever bridgeAnimation of bridge going intoplace- initially pontic is darkenedand becomes color matched toexisting teeth.Insert bridge/ mouth workingprosthetic or “false” tooth. The false tooth, which isalso called a pontic, is fixed between two porcelaincrowns, which fit over the real teeth on either side ofthe gap – thus forming a “bridge.”When there is only a single tooth available to anchorthe bridge, usually with a front tooth, the dentist willuse what is called a cantilever bridge.The pontic is perfectly color matched to your naturalteeth, creating a very esthetic and natural lookingrestoration. A bridge is virtually indistinguishablefrom the teeth around it.Voice Over 3 (:20 Sec)Bridges can reduce the risk of gum disease, enhanceyour smile, correct bite problems, and even improvespeech.People enjoying a mealOnce you have become accustomed to the fit and feelof the bridge you will be able to eat all the foods youlove - even easier then you would with missing teeth.Person brushing and or flossingWhen cared for properly by using the techniques ofgood oral hygiene, a bridge should last for 10 years ormore.Show tooth extracted andsurrounding teeth moving out ofpositionShow decay formBridge goes in placeWS Dentist and patientAnimation preparing teeth toreceive bridgeVoice Over 4 (:20 sec)Bridges are used to correct spaces left by extractions.It is never a good idea to leave such spaces opened.Gaps in teeth can cause other teeth to shift out ofposition, and leave other teeth more susceptible todisease and decay.Bridges are a “fixed” restoration, meaning that theyare permanent and cannot be removed, as would apartial denture.Voice Over 5 (: 40 Sec)Creating your bridge will require two dental visits.During the first visit, after administering anesthetic,the dentist will prepare the surrounding teeth toreceive the crowns that will hold the bridge in place.11

Taking impressionAnimation of creating bridge frommodelAnimation of temporary bridgeAnimation of final fittingcementing procedureDentist and patientGreat smilesHappy smiling patientThen, a precise impression of your teeth is taken,which will serve to create a model from which thedental laboratory will make the crowns and false toothor “pontic” of the bridge.You will be fitted with a temporary bridge that willprotect your teeth and gums until your bridge is readyfor final fitting at the next visit.At your final appointment the temporary will beremoved, and the permanent bridge will be fitted,adjusted, and cemented in place.Voice Over 6 (:15 sec)Cosmetic dentistry procedures such as bridges aregreat ways to preserve your smile and enhance youroral health. Studies have shown that good oral healthleads to an overall improvement in wellness - so onceyou are looking good, and feeling better – who knowswhat you will be able to accomplish!Voice Over Close (CTA)Please contact your dental professional today, to see ifa bridge is the right restoration for you.Contact InfoVIDEOAUDIOMusic Up:Main Title: Opening GraphicTooth WhiteningOpen Voice Over 1 (:15 sec)White teethYou have all seen the ads, brilliant, sparkling, dazzlingwhite teeth.Pan of various products or smilesBut with numerous tooth whitening products on themarket, how do you know which will really work?12

Dentist and patientDentist and patientBefore after tooth whiteningimagesThe answer is simple – ask your dentist.Voice Over 2 (:25 sec)Only a dental professional can evaluate your teeth anddevelop the most comprehensive and effective toothwhitening program for you. Successful dental toothwhitening may include office visits, home whiteningkits – or any combination thereof.Dentist performing tooth whitening Your dentist can develop a tooth-whitening program toAnimation showing progression ofyellow to whiteGraphic Animation of Text onScreenTeeth Whitening?Teeth Bleaching?Bleaching TechniqueVery White Teethfit almost any budget or lifestyle. Just about everyonewho chooses to see a dental professional aboutcosmetic tooth whitening will achieve a substantiallybrighter and whiter smile. However, understand thateven the most effective professional; whiteningprocedure – is not permanent, and will require touchups from time to time.Voice Over 3 (:30 Sec)Lets define some terms. You probably have heard ofboth teeth “whitening” and teeth “bleaching”.Teeth bleaching technically refers to any process thattakes teeth beyond the whiteness of natural color.According to the FDA, the term can only be applied toproducts that actually contain bleach, such ashydrogen peroxide.Hydrogen PeroxideBrushing with a “whitening”toothpasteKid with perfect white smileAnimation of enamel as a “shield”over teethAnimation of enamel wearingaway, which makes teeth moretransparent allowing underlyingdentin to show throughYellow, dingy teeth“Whitening” on the other hand, technically can refer toany process that removes surface dirt and debris fromteeth and makes them “whiter.” By its truestdefinition, even ordinary toothpaste is a “whitener”.Voice Over 4 (:20 sec)Most of us start out with a set of perfectly sparklingwhite teeth. The enamel that covers teeth is what givesthem their original white luster. Tooth enamel is thereto protect teeth from the ravages of chewing and theeffects of sugars and acids.Over time, enamel wears down, and allows more ofthe core material of teeth called dentin, to showthrough. Dentin is yellow in color, and this, along withdirt and debris that settle into the cracks left by wornenamel, is what gives teeth a more yellow and dingyappearance.13

Show causation activities and thenteeth getting whitened:Dental BleachingVoice Over 5 (:30 sec)Teeth develop two types of stains: Extrinsic andIntrinsic.Extrinsic stains are those caused by tobacco use,normal wear and tear, and/or exposure to dark foodsand beverages like teas and coffee. Minor extrinsicAnimation indicating the formation stains can be removed through routine brushing. Deepextrinsic stains are most responsive to professionalof intrinsic stainswhitening and bleaching techniques.Animation showing dentalbleaching is effective on intrinsicstainsDentist and patientIn-office bleaching procedureIn-office bleaching procedureIn-home gel kit and gel traySplit screen comparison in-homepro kit to over counter kit – nobrand names shownSuper bright, white teethIntrinsic stains form on the interior of teeth, and arecaused by trauma, or exposure to certain minerals. Itwas once believed that bleaching could not beeffective on intrinsic stains. However professionalgrade products used by cosmetic dentists have beenshown to whiten intrinsic stains as well.Voice Over 6 (: 40 Sec)Your dentist will use one or more methods to whitenyour teeth. In-office whitening can achieve dramaticresults over a short period of time. The dentist ordental technician will carefully use a highlyconcentrated bleaching gel that is applied to the teethat 15-minute intervals, usually for a period of onehour.The dentist may then ask you to follow up with an inhome professional gel kit. Particularly stubborn ordeep stains may require subsequent in-officetreatments.If immediate results are not what you are looking formany dentists recommend the professional in-homegel kits alone – for achieving effective whitening overa long period of time.Unlike over the counter bleaching kits or products,these kits use professional grade bleaching gels. Theyalso use bleaching trays that are custom fit to thepatient’s mouth, making them far more effective.Voice Over 7 (:15 sec)14

Who doesn’t want whiter, more attractive teeth?Contact InfoVoice Over Close (CTA)Please contact your dental professional today, todevelop the correct tooth-whitening program for you.VIDEOAUDIOMusic Up:Main Title: Opening GraphicWhat are Veneers?Montage of images of thesevarious dental problemsImages of various cosmetictechniquesOpen Voice Over 1 (:15 sec)Stains, chips, cracks – over the years our smiles cantake quite a beating. Fortunately, today’s dentalprofessionals have a variety of methods available tomake up for years of abuse, and restore an elegantsmile. One such technique is the use of porcelainveneers.VeneersAnimation illustrating veneersBeautiful SmileAnimations illustrative of eachbullet pointShow unsightly fillingVoice Over 2 (:25 sec)Veneers, also known as dental laminates, can be usedto correct a variety of dental problems and can be partof a total smile makeover. Veneers can benefit yourteeth by: Reshaping teeth that are too small Correcting unevenly shaped teeth Repairing chipped or cracked teeth Restoring luster and whiteness to stained teeththat have not responded to other whiteningmethods. Straightening misaligned teeth and improvingyour smileSplit screen veneers as opposed tobracesVeneers are also a great way to cover up thediscoloration of old amalgam fillings, and can closespaces in teeth that traditionally required moreextensive orthodontic procedures such as braces.3D Animation, rotating veneershowing how then they areVoice Over 3 (:20 Sec)Veneers are made from ultra-thin, completely nonmetal materials. They have the same properties as thesurface enamel of your real teeth.15

Veneers followed by gorgeoussmiles.Dentist and patientInjection of anesthesia Image orvideoAnimation preparing toothAnimation showing how tooth is“shaved down” same size as theveneer so no bulk is addedTaking impressionMaking/working with modelProcedure of placing temporaryveneersProcedure of placing final veneersLumineers logo/ brand nameFootage animation of specificLumineers veneers, that indicatestheir unique thinness and lusterComparison of how a traditionalVeneers, therefore give a restored tooth a very real andnatural luster. Veneers will not stain or discolor likenatural teeth can. Veneers are very strong and will lasta longtime; yet they are flexible and will expand andcontract with the tooth they are bonded to, preventingcracks and tooth loss.Voice Over 4 (:40 sec)Like many restorative dental procedures dentallaminates usually require two visits. During the firstvisit the dentist will prepare the tooth or teeth to acceptthe veneers. An anesthetic is usually required, as thedentist needs to reduce the surface of the tooth so thatthe veneered tooth will be no thicker than the original,which could throw off your bite.Then, detailed dental impressions are taken, and sentto a dental laboratory where a model will be made. Adental technician will use the model to create theveneers.Until they are returned in about 7-10 days, the dentistwill place temporary veneers over your teeth.Temporary veneers are bonded in place usingtemporary cement. Temporary veneers are made froman acrylic material so they look natural, but they willnot have the whiteness and luster of your permanentveneers.Upon your second visit, If satisfied with the fit, thedentist will apply a light-sensitive material to the backof the veneer, and bond it to your tooth using an ultraviolet light.Voice Over 5 (: 20 Sec)Many dentists offer a particular type of veneers calledLumineers. Lumineers is the brand name of a specificporcelain veneer made by the Den-Mat Corporation.Lumineers use a unique porcelain called Cerinate. Thisspecial porcelain allows Lumineers to be made as thinas contact lenses. In most cases, bec

Open Voice Over 1 (:15 sec) Do you know what the most basic form of human communication is? A smile! Even as babies, one of the first ways we say “hello” is with a happy smile. But the years can take a toll on our teeth, resulting in stains chips and cracks. One way that your denti