CONFERENCE AGENDA NEXPO DIRECTORYACADEMIC SUMMIT

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ACADEMIC SUMMIT CONFERENCE AGENDA NEXPO DIRECTORYPRESENTED BY

HOSTED BYMiami BeachUrban StudiosSPONSORED BY420 Lincoln Road, Suite 440, Miami Beach, FL 33139AGENDAWEDNESDAY, JUNE 7LUNCH BREAK11:40-1:30pm On your own along the Lincoln Road MallSESSION 3REGISTRATIONCreating Place with Experiential Graphic Design8:00-9:00amSense of Direction or a Direction of SenseFIU Miami Beach Urban Studios 420 Lincoln Road, Suite 440Welcome9:00-9:10amJustin Molloy, SEGDSESSION 1User-Centered Experiential Graphic DesignDesigning Alternative Spaces for Engagement9:10-9:20am Victoria Baird, University of California Davis1:30-1:40pm Kathleen Meaney, Virginia TechPipe Dreaming2017 SEGD Global Design Merit Award (Student Project)1:40-1:50pm Franziska Steinkohl and Nicki Gordon, Massey UniversityEnhancing Wayfinding Systemsin Complex Environments1:50-2:00pm Krystal Schumacher, Denver International AirportModerated dialogue with session panelistsCreation & Reaction9:20-9:30amSanchita Tucker, Fashion Institute of TechnologyResource Garden: A Human Centered Library Experience9:30-9:40amJulia Seo, CoactuateModerated dialogue with session panelists9:40-10:10amwith Christina Lyons, Fashion Institute of TechnologyNetworking break 10:10-10:40am SESSION 2New Models for Experiential Graphic DesignBeing Aware: EGD as an Experience Building Tool2:00-2:30pm with Joell Angel-Chumbley, Kolar Design / University of CincinnatiNetworking break 2:30-3:00pm SESSION 4Social Impact with Experiential Graphic DesignDeveloping a Pedagogy for Teaching Social Design3:00-3:10pm Neeta Verma, University of Notre DameEn/Gulf: Ecopoetics of the Gulf and Bay2017 SEGD Global Design Honor Award (Student Project)3:10-3:20pm Dana Kroos, University of HoustonWritten Wor(l)ds10:40-10:50am Cheryl Beckett, University of Houston2017 SEGD Global Design Merit Award (Student Project)3:20-3:30pm Sasha Ichoonsigy, University of HoustonLook/HearModerated dialogue with session panelists2017 SEGD Global Design Merit Award (Student Project)10:50-11:00am Ran Zheng, Maryland Institute College of ArtThe Contemporary Craft Center featuring Tara Donovan:A Micro Exhibition2017 SEGD Global Design Merit Award (Student Project)11:00-11:10am Brittany Teng, Art Center College of DesignModerated dialogue with session panelists11:10-11:40am with Neeta Verma, University of Notre Dame3:30-4:00pm with George Lim, Tangram Design / University of Colorado BoulderSESSION 5Trends in Experiential Graphic Design: An Open Dialogue4:00-4:30pm with Justin Molloy, SEGDSave the Date!2018 SEGD Academic Summit June 6 Minneapolis2018 SEGD Conference Experience Minneapolis June 7-9

PRESENTED BYAGENDAAll conference sessions atLoews Miami Beach 1601 Collins Ave, Miami Beach, FL 33139WEDNESDAY, JUNE 7SEGD ACADEMIC SUMMITEXPERIENCE MIAMI: TOURS8:00am-5:00pm9:30am-12:30pmFlorida International University Miami Beach Urban Studios420 Lincoln Rd, Miami Beach, FL 33139Get insights into experiential graphic design academic educationthrough a full day of sessions focused on curriculum innovation,design research, and student project excellence.THURSDAY, JUNE 8REGISTRATION8:00am-5:00pmSecond Level Americana FoyerWELCOME TO MIAMI9:00-9:30amSecond Level Americana Ballroom Salon 1-2INTRODUCTIONS WELCOMEAnna Sharp, Experience Miami Chair, TwoTwelveJohn Stuart, Experience Miami Moderator, Florida Int’l. Univ.John Berry, FSEGD, SEGD FounderWelcome to Miami and the annual gathering of your ExperientialGraphic Design community! Get grounded in our conference cityas we start our exploration of the Magic City as a major hub fordesign, innovation and human-centered experiences.YOUNG DESIGNERS SUMMIT9:30am-1:00pmThird Level CowrieSponsored by Harbinger, SignAgent, SNA, TangramClive Roux, SEGD, John Lutz, Selbert Perkins Design;George Lim, TangramExclusive working session for Gen-Y conference attendees, firmowners, and SEGD board members with a focus on entering andgrowing in the Experiential Graphic Design community.All tours will depart from Second Level Americana FoyerSEGD’s project tours have become a signature part of our annualgathering, giving you a chance to get out of the conference roomand actually see our host city!Lunch on your own12:30-1:30pmMIAMI DESIGN: LEARNING FROM PRACTICE1:30-4:30pmSecond Level Americana Ballroom Salon 1-2These sessions will provide practical process-based insights toenhance your own studio’s outlook on what is possible and whatother design practices are doing too!INTRODUCTIONSJustin Molloy, SEGDMAKER SPACES AND THE DESIGNER ENTREPRENEUR1:30-2:15pmDaisy Nodal and Tom Pupo, Moonlighter.coDEVELOPING IMMERSIVE EXPERIENCES2:30-3:15pmStephan Villet, Smart MonkeysLEARNING FROM FAILURE: POWERED BY FUN3:30-4:30pmSponsored by International Sign AssociationHannah Anderson, Kolar Design; Amir Youssef, Creative Creative;Kyle Richter, RSM Designmoderated by Carl Hildebrand, FUN MiamiSEGD CHAPTER CHAIRS MEETUP4:30-6:30pmThird Level Cowrie

THURSDAY, JUNE 8 (CONTINUED)FRIDAY, JUNE 9PRESIDENT’S RECEPTIONMIAMI UNDERLINE:CREATING A NEW URBAN LANDSCAPESponsored by Gemini and Image Mill7:00-9:00pm Americana Lawn Ground Level BeachsideCome casual or get dressed up, it doesn’t matter—just meet usright next to the beach on the Americana Lawn for our annualwelcome reception. Get reacquainted with old friends, meet somenew ones, and get this party started!End of programming for the day.Dinner on your own. Explore the city!FRIDAY, JUNE 9Sponsored by Future Systems11:15am-12:00pm Isabel Castilla, James Corner Field Operations;Hamish Smyth, Standards Manual/OrderMiami Underline will transform the space below the city’s Metrorail into a 10-mile linear park and trail. Learn how this project,shaped by landscape and graphics, will re-write the rules again.LUNCH AT NEXPOSponsored by Matthews Paint12:00-1:30pmSecond Level Americana Ballroom Salon 3-4REGISTRATION SESSIONS8:00am-4:00pm1:30-4:00pmSecond Level Americana FoyerBREAKFASTSponsored by Graphtec8:00-9:00amSecond Level Americana Ballroom Salon 3-4NEXPO 8:00am-5:00pmSecond Level Americana Ballroom Salon 3-4(CONTINUED)Second Level Americana Ballroom Salon 1-2MIAMI DESIGN CULTURE:ARCHITECTURE IDENTITYSponsored by Urban Sign1:30-2:15pmTerence Riley, Keenen/RileyMiami has become a global epicenter for signature architectureand design. Terence Riley, former curator of architecture anddesign for MoMA and influencer in the Miami design community,will share how Miami’s design culture and identity has emerged.NEXPO is at the heart of the conference for a reason it’s theinnovation engine of experiential graphic design, showcasing newtools, products, projects and processes for connecting peoplewith place.BREAK AT NEXPOWELCOME BACKVISIONARY TERRITORIES:ENTREPRENEURSHIP AND INNOVATIONJohn Lutz, SEGD President9:00-9:30amSecond Level Americana Ballroom Salon 1-2SESSIONS9:30am-12:00pmSecond Level Americana Ballroom Salon 1-22:15-3:15pmSecond Level Americana Ballroom Salon 3-43:15-4:00pm Mary Spio, CEEK VRMary Spio is a military trained satellite engineer, with significantstartup experience in the tech media world. Her entrepreneurial spirit continues to make big bets in innovation for emergingtechnology platforms from her base in Miami. Join us for thisinspiring of how she transformed her vision into a reality.RESPONDING TO CHANGE:SEA LEVEL RISE AND THE IMPACT ON DESIGNRECEPTION AND AUCTION FOR EXCELLENCE9:30-10:15am Dr. Harold Wanless, University of Miamiintroduction and moderation by Ana Benatuil, CityBIOM/Gensler4:00-6:00pm Sea level rise is a topic that every designer working in the builtenvironment should be aware of. Miami is one of the first citiesin the US that is already seeing the impact of salt water intrusioninto the built environment. Learn how this change will impact theway we live and how designers can work towards methodologiesthat are more responsive, resilient and impactful to place.BREAK AT NEXPOSponsored by Nanov Display10:15-11:15amSecond Level Americana Ballroom Salon 3-4Sponsored by Marcel MächlerSecond Level Americana Ballroom Salon 3-4Let’s gather on the NEXPO floor for SEGD’s ever-popular, often-raucous Auction for Excellence, a live auction. Pick up somecool stuff and benefit SEGD’s fund that invites the next generationof designers into the XGD community!End of programming for the day.Dinner on your own. Explore the city!SEGD CHAPTER CHAIRS DINNERSponsored by Showdog6:00-8:00pmFirst Level Preston’s

SATURDAY, JUNE 10REGISTRATION DESIGN IMPROV(E): GIVE BACK8:00-11:30amSponsored by SES Branded EnvironmentsLinda Feinberg, Linda Feinberg Design; Kenneth Rasco, GenslerSecond Level Americana FoyerSESSIONS9:00am-12:00pmSecond Level Americana Ballroom Salon 1-2WELCOME BACK!9:00-9:15am John Lutz, SEGD PresidentTHE VISUAL DIARIES:A DESIGN PROCESS9:15-10:30am Lance Wyman, FSEGD, Lance Wyman Ltd.Renowned and beloved graphic designer and SEGD Fellow LanceWyman will take us on a journey of his defined design processthrough a series of visual stories about his engagement withclients and their projects around the world.THE DREAM OF A CITY:THE STORY OF SERENA DEL MAR10:30-11:00am Sean Scensor, Moshe Safdie ArchitectsImagine a brand new city, integrated into an amazing eco-systemof beaches, lagoons and mangroves in Colombia. The city ofSerena del Mar is such a dream now taking shape - a vibrantdevelopment which thoughtfully balances Colombian culture,geographic beauty, social responsibility and global innovation.Find out how a renowned architectural firm has both shaped avisionary masterplan and designed an innovative health sciencescenter in the heart of this new city.2018 SEGD CONFERENCE LAUNCH11:00-11:15am SEGD CHAPTER CHAIRS MEETUPThird Level Cowrie11:30am-1:00pm Second Level Americana Ballroom Salon 3Make a difference and give back to the Miami community byparticipating in this charrette to create a donor wall and buildingsignage for the Lotus Endowment Fund’s Lotus Village, a nonprofit focused on providing shelter and support services to over500 homeless women, youth and children in Greater Miami.DESIGN THINKING: USER-CENTRIC INNOVATIONSecond Level Americana Ballroom Salons 1-2Siggi Bachmann, Contexto; Justin Molloy, SEGDDesign Thinking is more than a buzzword today. It’s becomea core philosophy embraced by businesses, governments andeducators. Join SEGD for the second annual Design Thinkingworkshop focused on innovation for people and place!ACCESSIBILITY AND CODE: ROUNDTABLE DIALOGUEThird Level Venusled by Steven Raniszewski, Century Sign BuildersKen Ethridge, ASI; Teresa Cox, APCOAn exclusive roundtable for dialogues about code signage, ADAstandards, and what’s new for designers to consider in sign design.OWNERSHIP TRANSITIONS: ROUNDTABLE DIALOGUEThird Level Neptuneled by Lucy Holmes and Alex Wood, Holmes WoodAn exclusive roundtable for owners considering mergers andaquisitions for their design firms.SEGD ACHIEVEMENT AND FELLOW AWARDSSponsored by Design Communications Ltd.3:00-4:00pmSecond Level Americana Ballroom Salon 1-2The SEGD Achievement and Fellow Awards are SEGD’s annualHall of Fame. Meet the 2017 SEGD Fellow—the Poet Laureateof Experiential Graphic Design—as well as the other people andorganizations leading the discipline and the SEGD community.BREAKRECEPTIONLunch on your own11:30am-1:00pm4:00-5:30pmSecond Level Americana FoyerDESIGN WORKSHOPSSEGD GLOBAL DESIGN AWARDS1:00-3:00pmSponsored by 3MDESIGN IMPROVSecond Level Americana Ballroom Salon 1-25:30-7:00pmSecond Level Americana Ballroom Salon 4Sponsored by archetypeBen Whitehouse, TwoTwelveGet ready to break out and have a good time with SEGD’s originaland only Design Improv. You’ll laugh, you’ll be challenged andyou’ll be invited outside the traditional design box!The SEGD Global Design Awards are SEGD’s version of theAcademy Awards. We’ll celebrate the work that representsthe best and brightest in experiential graphic design projectsworldwide. You’ll be awed, inspired and motivated to go backhome and do your best work!End of conference

201202100NEXPO ENTRANCETHANK YOU TO OURNEXPO EXHIBITORSCreative Edge Master ShopMatthews Architectural ProductsDSA PhototechMactacYorston and AssociatesFlagraphicsLaw’s Architectural SignageBo-mar Industries Custom Metal FabricationSherine Industries22 MilesbooksandbooksOSRAMbooksandbooksCima NetworkVERBluemediaE Ink CorporationBitro GroupEOS Light Panel SystemsLitegrafx, Inc.3MSignCompAPCO Sign SystemsGable CompanyIcon Identity SolutionsColite InternationalPAM 507511513Skyline DesignL&H CompaniesIdentity GroupORAFOL AmericasDirect EmbedDesigntexDesigntexApplied ImageMetwestEye Catch Signs LtdGraphTecCornelius SignageGraphTecALPOLIC MaterialsDixie Graphics/ShowdogVisixiZone ImagingSloanLEDDeNyse CompaniesRainier IndustriesEncompass Sign SystemsMatthews PaintFlex AmericaSign Agent Inc.Imagine DisplaysAGIJet USA CorporationNanov Display301302401TERRACEupdated 05.25.17116220OPEN SEATINGLoews Miami Beach1601 Collins Ave, Miami Beach, FL 33139Second Level Americana Ballroom Salon 3-4210Aisle 400115120Aisle 300FRIDAY, JUNE 9Aisle 100F&BAisle 200NEXPO

NEXPO22MILES #10922miles.comTomer Mann1595 McCarthy BlvdMilpitas, CA 95035408-933-3000jgmann@22miles.comBo-mar Industries #107bomarind.comJhennifer Sanchez3838 S. Arlington AveIndianapolis, IN 46203317-899-1240jhennifers@bomarind.comDirect Embed Coating Systems #312directembedcoating.comEric Koslow6 Morris StreetPaterson, NJ 07501954-347-6812eric@directembedcoating.comFlex America #420flex-america.bizJohn McNair35 Brackett RoadRye, NH 03870603-498-4662jmac12@comcast.net3M #2073m.comSandy Schichel Swanson3M Center, Bldg 0220-12-E-04Saint Paul, MN 55144651-736-3529sjschichel@mmm.combooksandbooks #111/113booksandbooks.comCristina Nosti265 Aragon AvenueCoral Gables, FL 33134786-554-1764cristina@booksandbooks.comDixie Graphics / Showdog #408dixiegraphics.comMatt Williams636 Grassmere ParkNashville, TN 37211615-832-7000 x3682mwilliams@dixiegraphics.comGable Company #213gablecompany.comBrenda Barrett7440 Fort Smallwood Rd.Baltimore, MD 21226410-255-6400brendabarrett@gablecompany.comAGI #507agisign.comJames Bell2655 International Pkwy.Virginia Beach, VA 23452800-877-7868 x239jbell@agisign.comCima Network #115cimanetwork.comSteve Aust210A Progress DriveMontgomeryville, PA 18036859-620-1806saust@cimanetwork.comDSA Phototech #102dsaphototech.comBob Riley16961 Central AvenueCarson, CA 90746310-537-5000briley@dsaphototech.comGemini Incorporated #301geminisignproducts.comLori Carroll103 Mensing WayCannon Falls, MN omALPOLIC Materials #407alpolic.comRaina Cowgill401 Volvo Parkway Bldg 1Chesapeake, VA 23320757-382-5769marketing@alpolic.comColite International #219colite.comRich Berger5 Technology CircleColumbia, SC 29203803-935-9073rberger@colite.comE Ink #201eink.comCarolyn Tusinski1000 Technology Park DriveBillerica, MA 01821781-454-9365ctusinski@eink.comGraphTec #404/406graphtecinc.comBlake Rogers6209 Windfern RoadHouston, TX 77040713-690-999blake@graphtecinc.comAPCO Sign Systems #211apcosigns.comChristopher McArthur388 Grant St, SEAtlanta, GA lius Signage #405forms-surface.comAndrew Bacher4318 Bryant RoadAllison Park, PA compass Sign Systems #416encompasssign.comPhil Quattrocchi2401 Nevada Avenue NorthGolden Valley, MN 55427855-672-2201philq@encompasssign.comIcon Identity Solutions #215iconid.comBarbara Ferrante1418 Elmhurst RoadElk Grove Village, IL 60007847-631-3209bferrante@iconid.comApplied Image #211bigres.comDean Najdzinowicz800 Business Park DriveFreehold, NJ 07728800-826-6545dean@bigres.comCreative Edge Master Shop #100creativeedgemastershop.comTami Sawyer601 S 23rd StreetFairfield, IA 52556800-394-8145tamis@cec-waterjet.comEOS Light Panel Systems #205lightwithart.comNoemi Perez5855 Uplander Way, Suite ACulver City, CA 90230310-616-5070noemil@lightwithart.comIdentity Group #307identitygroup.comCassandra Anderson51 Century Blvd, Suite 100Nashville, TN comBitro Group #202bitrogroup.comEddie Lee300 Lodi StreetHackensack, NJ 07601201-641-1004eddiel@bitrogroup.comDeNyse Companies #414denyseco.comAmy Baillie4521 Industrial Access RoadDouglasville, GA 30134770-942-0688abaillie@denyseco.comEye Catch Signs Ltd #403eyecatchsigns.comJohn Sullivan2482 Maynard StreetHalifax, NS B3K 3V4 agine Displays #505izoneimaging.comJoe Terramagra7711 Paramount BlvdPico Rivera, CA 90660818-253-7289joet@imaginedisplays.comBluemedia #120bluemedia.comAndy Salcido8920 S. McKemy StreetTempe, AZ ex #314/316designtex.comDavid Siegel200 Varick Street, 8th FloorNew York, NY 10014212-886-8289dsiegel@designtex.comFlagraphics #105flagraphics.comTony LafuenteSomerville, MA 02143617-776-7549tony@flagraphics.comiZone Imaging #412izoneimaging.comGrady Brown2526 Charter Oak Dr., Suite 100Temple, TX 76502888-464-9663gbrown@izoneimaging.com

NEXPOJet USA Corporation #511jetusa.comLeo Estes1116 MacDade Boulevard, Bldgs D,E, FCollingdale, PA 19023800-528-1153info@jetusa.comMoss Inc. #302mossinc.comMel Marzan2600 Elmhurst RoadElk Grove Village, IL 60007847-238-4284mmarzan@mossinc.comSignComp #208signcomp.comJody Dekinga3032 Walker Ridge DriveGrand Rapids, MI 49544616-784-0405jodyd@signcomp.comLaw’s Architectural Signs #106lawsign.comValerie Chapman3951 NW 27th StreetMiami, FL 33142305-871-6565valerie@lawsign.comNanov Display #513nanovdisplay.comMyung Moon1978 NW 82nd AvenueMiami, FL 33126305-395-6069myung@nanovdisplay.comSkyline Design #305skydesign.comMark Toth1240 N Homan AvenueChicago, IL 60651773-456-0711mark.t@skydesign.comL H Companies #306lhsigns.comJennifer Richter425 N 3rd StreetReading, PA 19601610-898-5264jenr@lhsigns.comORAFOL Americas #308orafol.comLisa Humrich200 Ballardvale StreetBlack Creek, GA 31308912-851-5000lisa.humrich@orafol.comSloanLED #413sloanled.comCandice Imbler5725 Olivas Park DriveVentura, CA 93003805-676-3200cimbler@sloanled.comLitegrafx #206litegrafx.comTessa Mozdzyn205 Hooper RoadWylie, TX 75098972-429-3550tessa.mozdzyn@litegrafx.comOSRAM #112sylvania.comJules Villanueva200 Ballardvale StreetWilminton , MA 01887978-626-2809jules.villanueva@sylvania.comVER #116ver.comDebbie Febriany757 W. California AveGlendale, CA 91203747-228-4350dfebriany@ver.comMactac #103mactac.comBrittany Franzen4560 Darrow RoadStow, OH 44224330-689-2535brfranzen@mactac.comPAM Wayfinding #220pamwayfinding.comStephen MinningLevel 15, 5 Martin PlaceSydney, NSW, 02000 Australia 61 29 233 3101sminning@pamwayfinding.comVisix #411visix.comJill Perardi230 Scientific Drive, Suite 800Norcross, GA 30092678-392-1770jperardi@visix.comMatthews Architectural Products #101 matw.comPenny PersonTwo North Shore CenterPittsburgh, PA 15212412-442-8252pperson@matw.comRainier Industries #415rainier.comEmily Ness19375 Olympic Ave SouthSeattle, WA 98188425-981-1274emilyn@rainier.comYorston and Associates #104yorstonandassociates.comEllen Dyar1516 Bette Lane DriveHellertown, PA thews Paint #419matthewspaint.infoJamie Franklin760 Pittsburgh DriveDelaware, OH 43015740-362-6718jfranklin@ppg.comSherine Industries #108sherinaindustries.comSteve Hocaluk113-19433 96th AvenueSurrey, BC V4N 4C4, politan West #401metwest.comKelly Taylor11901 Santa Monica Blvd. Suite 350Los Angeles

2017 SEGD Global Design Merit Award (Student Project) 10:50-11:00am Ran Zheng, Maryland Institute College of Art The Contemporary Craft Center featuring Tara Donovan: A Micro Exhibition 2017 SEGD Global Design Merit Award (Student Project) 11:00-11:10am Brittany Teng, Art Center College of Design Moderated dialogue with session panelists

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